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Top 25 Washington DC Influencers on Instagram

We screened 6,224 Washington DC based Instagram accounts between 20,000 and 500,000 followers for a 15% Washington DC audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux8 min readLast updated: 17 Sept 2026

The ranking

25 top Washington, DC influencers on Instagram

The 25 selected influencers include a private chef who caters, a restaurant chef who also promotes karaoke, two stand-up comedians, a voice actor and speaker, a queer illustrator selling her own book, a radio host who DJs for two local football clubs, a cybersecurity graduate posting fashion, a food writer who runs a marketing studio, and the city-guide accounts that tell Washington what is on this week.

25
Influencers selected
4.7%
Avg engagement
78%
Avg real audience
Kimberly Kong
#1

nomtasticdcKimberly Kong

Kimberly KongNano
20.0K
Followers
3.19%
Engagement rate
39.1K
Avg views
25.0%
fake followers / suspicious accounts

💻: @nom_digital, content creation + digital marketing 🙋‍♀️: @bykimberlykong // @nomtastickim 💌

Audience location
Washington, DC28.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Kimberly Kong runs the content and digital marketing studio her bio tags and writes about food under a second account of her own. A+ 95 is the top score here and the smallest following on the page carries it, 20,008, against 39,143 average Reel views.

Why A+ on the CA Influence Index™

Audience fit28% Washington, DC
Engagement4.0x median
View power2.0x followers
Audience quality75% real
phoebeindc
#2
20.4K
Followers
13.45%
Engagement rate
97.5K
Avg views
12.0%
fake followers / suspicious accounts

life in my 1920s washington dc condo phoebe is my cat

Audience location
Washington, DC23.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The phoebeindc account gives its whole subject as life in a 1920s Washington condo, and names the cat the account is called after. A+ 94 pairs 13.45% engagement with 97,504 average Reel views and 88% real followers.

Why A+ on the CA Influence Index™

Audience fit23% Washington, DC
Engagement17.0x median
View power4.8x followers
Audience quality88% real
Alexandra Byrd
#3

prettylilbyrdieAlexandra Byrd

Alexandra ByrdMicro
91.1K
Followers
3.84%
Engagement rate
307.5K
Avg views
28.0%
fake followers / suspicious accounts

📍DC @netflix @lexara.label Fashion | Lifestyle | Beauty 🧿 📧

Audience location
Washington, DC23.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Alexandra Byrd posts fashion, lifestyle and beauty from Washington and names a clothing label of her own in the bio. Second widest reach on this page at 307,519 average views, and A+ 91 sets that against a following of 91,121.

Why A+ on the CA Influence Index™

Audience fit23% Washington, DC
Engagement5.5x median
View power3.4x followers
Audience quality72% real
lia pendergrass
#4

liamykellia pendergrass

lia pendergrassNano
28.5K
Followers
22.96%
Engagement rate
58.4K
Avg views
24.0%
fake followers / suspicious accounts

† DC | NYC home, lifestyle + travel 💌: ⤵️subscribe to my youtube + links

Audience location
Washington, DC21.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Lia Pendergrass covers home, lifestyle and travel across Washington and New York and points to a YouTube channel. The highest engagement rate here by a distance, 22.96%, carries A+ 90 against a 21% district share.

Why A+ on the CA Influence Index™

Audience fit21% Washington, DC
Engagement29.1x median
View power2.0x followers
Audience quality76% real
Baylee’s Belly in DC
#5

bayleesbellyindcBaylee’s Belly in DC

Baylee’s Belly in DCNano
25.3K
Followers
3.54%
Engagement rate
36.6K
Avg views
14.0%
fake followers / suspicious accounts

all things food, drink, & DC! 🍸please email for collabs🫒

Audience location
Washington, DC22.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The bayleesbellyindc account sums its subject up as all things food, drink and Washington. Her 36,573 average Reel views and 22% district share both sit exactly on the roster medians, and A 84 adds 86% real followers.

Why A on the CA Influence Index™

Audience fit22% Washington, DC
Engagement4.5x median
View power1.4x followers
Audience quality86% real
Pretty Boy Comedy
#6

prettyboycomedyPretty Boy Comedy

Pretty Boy ComedyMid
186.0K
Followers
7.62%
Engagement rate
202.7K
Avg views
20.0%
fake followers / suspicious accounts

Comedian ✨ Entertainer 🫴🏾 I Rant to 😏🫵🏾 BARB 🦄 ONIKA TAUGHT ME 😈 In my mixtape era 😮‍💨 TIKTOK (Prettyboycomedy)

Audience location
Washington, DC26.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The prettyboycomedy account lists comedian and entertainer, describes its format as ranting to camera, and names a TikTok account under the same handle. A 81 combines 7.62% engagement with 202,718 average Reel views on a following of 185,982.

Why A on the CA Influence Index™

Audience fit26% Washington, DC
Engagement12.7x median
View power1.1x followers
Audience quality80% real
Chellz
#7

chellythemcChellz

ChellzMid
171.6K
Followers
3.50%
Engagement rate
200.0K
Avg views
32.0%
fake followers / suspicious accounts

the main character 🧚🏽‍♀️ DC • @shes.photogenic wellness • motivation • lifestyle 10K STEPS A DAY🚶🏽‍♀️👣

Audience location
Washington, DC25.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Chellz posts wellness, motivation and lifestyle from Washington and tags a photography account she works with. A 80 reads 199,990 average Reel views, with 68% real followers the weakest measure on the card.

Why A on the CA Influence Index™

Audience fit25% Washington, DC
Engagement5.7x median
View power1.2x followers
Audience quality68% real
Jade Womack
#8

clockoutdcJade Womack

Jade WomackMid
150.6K
Followers
2.75%
Engagement rate
99.9K
Avg views
12.0%
fake followers / suspicious accounts

🗓️ things to do & my life in Washington, DC 💌 👩🏻‍💻 views not of my employer

Audience location
Washington, DC38.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Jade Womack posts things to do in Washington alongside her own life, and states in her bio that the views are not her employer’s. At 38% she holds the second largest district audience here, and A 80 adds 88% real followers.

Why A on the CA Influence Index™

Audience fit38% Washington, DC
Engagement4.3x median
View power0.7x followers
Audience quality88% real
Bruce Almighty
#9

realbrucealmightyBruce Almighty

Bruce AlmightyNano
36.6K
Followers
3.38%
Engagement rate
45.8K
Avg views
19.0%
fake followers / suspicious accounts

Be Almighty | Bruce Almighty | Let’s Go Eat! DMV📍 DM or Email for Collaborations 📩

Audience location
Washington, DC18.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The realbrucealmighty account posts food across the Washington metro area under a bio that reads simply, let us go eat. His 3.38% engagement sits exactly on the roster median, and B 77 adds 45,848 average Reel views against an 18% district share.

Why B on the CA Influence Index™

Audience fit18% Washington, DC
Engagement4.3x median
View power1.3x followers
Audience quality81% real
fatmarcooo
#10
63.2K
Followers
3.28%
Engagement rate
37.3K
Avg views
31.0%
fake followers / suspicious accounts

𝘚𝘛𝘈𝘕𝘋 𝘜𝘗 𝘊𝘖𝘔𝘌𝘋𝘐𝘈𝘕😂 𝘈𝘤𝘵𝘰𝘳🎥/𝘌𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘦𝘳🎤 𝘉𝘖𝘙𝘕 𝘈𝘕𝘋 𝘙𝘈𝘐𝘚𝘌𝘋 𝘐𝘕 (PG/DC) YOUTUBER #OnDaCode #FatmarcoooTV

Audience location
Washington, DC31.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The fatmarcooo account lists stand-up comedian, actor and entertainer, says it was born and raised across the district and the county beside it, and names a YouTube channel. B 75 rests on a 31% district audience and 37,301 average Reel views, with 69% real followers the limiting figure.

Why B on the CA Influence Index™

Audience fit31% Washington, DC
Engagement4.3x median
View power0.6x followers
Audience quality69% real

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Danny Lee
#11

dannyleedcDanny Lee

Danny LeeNano
24.7K
Followers
5.29%
Engagement rate
8.2K
Avg views
18.0%
fake followers / suspicious accounts

🇰🇷🇺🇸 Chef, Karaoke Promoter @mandudc @chikofrc @anjufrc @ieggyou @thelinehotel @embracerace

Audience location
Washington, DC48.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Danny Lee works as a chef and a karaoke promoter and tags five restaurant and hotel accounts he is involved with. At 48% he holds much the largest district audience on this page, and B 74 measures that against 8,189 average Reel views.

Why B on the CA Influence Index™

Audience fit48% Washington, DC
Engagement6.7x median
View power0.3x followers
Audience quality82% real
Sam Schlageter
#12

yourdcbestieSam Schlageter

Sam SchlageterMid
390.2K
Followers
1.91%
Engagement rate
359.0K
Avg views
12.0%
fake followers / suspicious accounts

👋 Let’s be friends! 📍 Washington, DC 🌎 lifestyle & travel 💌

Audience location
Washington, DC16.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Sam Schlageter opens her bio by inviting followers to be friends and lists lifestyle and travel from Washington. Much the largest account here at 390,153 followers and the widest reach at 358,990 average views, held to B 72 by 1.91% engagement and a 16% district share.

Why B on the CA Influence Index™

Audience fit16% Washington, DC
Engagement3.4x median
View power0.9x followers
Audience quality88% real
Eboné Bell
#13

ebone.bellEboné Bell

Eboné BellNano
27.3K
Followers
2.49%
Engagement rate
6.2K
Avg views
16.0%
fake followers / suspicious accounts

Speaker & Voice Actor | @drblacqueer | Evolved Human Challenging assumptions with curiosity and humor. ⬇️ Bookings + resources

Audience location
Washington, DC36.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Eboné Bell works as a speaker and a voice actor and describes her subject as challenging assumptions with curiosity and humour. B 72 comes from a 36% district audience and 84% real followers, against 6,220 average Reel views.

Why B on the CA Influence Index™

Audience fit36% Washington, DC
Engagement3.2x median
View power0.2x followers
Audience quality84% real
CHI
#14

chi_spottedCHI

CHINano
26.4K
Followers
4.28%
Engagement rate
19.0K
Avg views
21.0%
fake followers / suspicious accounts

Fashion | Lifestyle 💍+🧒🏿👧🏿| Beauty 📍DC 🇺🇸 📧 👩🏾‍🎓CyberSecurity & MBA Grad

Audience location
Washington, DC21.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The chi_spotted account lists fashion, lifestyle and beauty from Washington and names a cybersecurity degree and an MBA in the same bio. B 71 pairs 4.28% engagement above the roster median with 18,963 average Reel views.

Why B on the CA Influence Index™

Audience fit21% Washington, DC
Engagement5.4x median
View power0.7x followers
Audience quality79% real
uptowntrinn
#15
22.9K
Followers
4.62%
Engagement rate
3.8K
Avg views
33.0%
fake followers / suspicious accounts

2x published author • mom • entrepreneur @girlnextdoor.boutique @trinmadethose

Audience location
Washington, DC34.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The uptowntrinn account names two published books, motherhood, and a boutique it runs alongside a second brand. B 69 rests on a 34% district audience, with 3,822 average Reel views the narrowest reach here and 67% real followers the lowest reading.

Why B on the CA Influence Index™

Audience fit34% Washington, DC
Engagement5.8x median
View power0.2x followers
Audience quality67% real
Jonathan Paramore
#16

jaybouncinJonathan Paramore

Jonathan ParamoreNano
22.8K
Followers
5.10%
Engagement rate
15.3K
Avg views
19.0%
fake followers / suspicious accounts

🔰#NSUALUMNi #RipDad💔🕊️ #4EverRah 💜LLSWIPE💔 🥂Your Fav BARTENDER #dance is life🕺 🤭 #Comedian💈#Model #influencer

Audience location
Washington, DC18.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Jonathan Paramore calls himself a bartender first and then lists comedian, model and dancer. B 69 reads 5.1% engagement and 81% real followers, held back by an 18% district share.

Why B on the CA Influence Index™

Audience fit18% Washington, DC
Engagement6.5x median
View power0.7x followers
Audience quality81% real
Brianna Coleman, M.A.
#17

brimcolemanBrianna Coleman, M.A.

Brianna Coleman, M.A.Nano
32.4K
Followers
4.77%
Engagement rate
17.2K
Avg views
21.0%
fake followers / suspicious accounts

DMV & Beyond Experiences + Lifestyle + Fitness 💌 @bookandbrunchbc

Audience location
Washington, DC20.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Brianna Coleman covers experiences, lifestyle and fitness across the metro area and tags a book and brunch club she runs. B 68 comes from 4.77% engagement and 17,163 average Reel views on a following of 32,421.

Why B on the CA Influence Index™

Audience fit20% Washington, DC
Engagement6.0x median
View power0.5x followers
Audience quality79% real
Selam & Emily
#18

dmvbiteSelam & Emily

Selam & EmilyMid
165.5K
Followers
1.61%
Engagement rate
98.5K
Avg views
20.0%
fake followers / suspicious accounts

📍the DMV (DC, MD, VA) food, travel, & unique experiences 📧

Audience location
Washington, DC22.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Selam and Emily cover food, travel and what they call unique experiences across the district and the two states beside it. The lowest engagement rate on this page, 1.61%, holds 98,484 average Reel views to B 67.

Why B on the CA Influence Index™

Audience fit22% Washington, DC
Engagement2.6x median
View power0.6x followers
Audience quality80% real
Amber Rayne CREATIVE DIRECTOR
#19

theamberrayneAmber Rayne CREATIVE DIRECTOR

Amber Rayne CREATIVE DIRECTORNano
22.9K
Followers
2.35%
Engagement rate
17.8K
Avg views
32.0%
fake followers / suspicious accounts

Media Personality/EP/Filmmaker @amberraynemedia @pitchpleaseseries @tequilatlkshow @theraynecheckpod @arcanebyamber •HU/BSU Alum DMV📍 Email Below⬇️

Audience location
Washington, DC16.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Amber Rayne lists media personality, executive producer and filmmaker and tags four productions of her own. B 66 reads 17,782 average Reel views, with a 16% district share and 68% real followers both under the roster medians.

Why B on the CA Influence Index™

Audience fit16% Washington, DC
Engagement3.0x median
View power0.8x followers
Audience quality68% real
Halsey Berryman
#20

halseyberrymanHalsey Berryman

Halsey BerrymanMicro
71.1K
Followers
2.46%
Engagement rate
7.5K
Avg views
22.0%
fake followers / suspicious accounts

🌈Queer Illustrator + Author 📍DC 🏛 🐦🦝 Get your copy of Pests & Other Friends now! 👇 Website • Patreon • Shop • Mailing List • Socials

Audience location
Washington, DC25.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Halsey Berryman works as an illustrator and an author in Washington and names the book the account is currently selling. B 65 rests on a 25% district audience and 78% real followers, against 7,522 average Reel views.

Why B on the CA Influence Index™

Audience fit25% Washington, DC
Engagement3.3x median
View power0.1x followers
Audience quality78% real

25 on this page, 400M+ in the app

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Elijah Butler
#21

theofficialelijahspeakElijah Butler

Elijah ButlerNano
20.3K
Followers
5.76%
Engagement rate
7.3K
Avg views
25.0%
fake followers / suspicious accounts

✨ Inspiring the Youth 🎤 Youth Speaker 🌍 Traveling the world @vipshuttleservices 🎙️ Radio Host • MC • Announcer 🎵 Talent Manager @itsspeaks_ent 📍DMV

Audience location
Washington, DC20.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Elijah Butler lists youth speaker, radio host, master of ceremonies and talent manager, and names the travel company he works through. B 65 comes from 5.76% engagement well above the roster median, against 7,341 average Reel views.

Why B on the CA Influence Index™

Audience fit20% Washington, DC
Engagement7.3x median
View power0.4x followers
Audience quality75% real
Nycci Safier Nellis
#22

nyccinellisNycci Safier Nellis

Nycci Safier NellisNano
42.0K
Followers
2.19%
Engagement rate
10.9K
Avg views
27.0%
fake followers / suspicious accounts

Founder & CEO of TheListAreYouOnIt.com Foodie & The Beast Radio Industry Night Pod/Vod

Audience location
Washington, DC24.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Nycci Safier Nellis is named in her own bio as the founder and chief executive of a restaurant listings site, and hosts a food radio show and a podcast. C 64 reads 10,899 average Reel views and a 24% district share, on 2.19% engagement.

Why C on the CA Influence Index™

Audience fit24% Washington, DC
Engagement2.8x median
View power0.3x followers
Audience quality73% real
Little Bacon Bear
#23

littlebaconbearLittle Bacon Bear

Little Bacon BearMicro
75.4K
Followers
2.95%
Engagement rate
15.8K
Avg views
25.0%
fake followers / suspicious accounts

Host • DJ • On-Air Personality 🎙️ 10a-3p • @939wkys ⚽️ MLS/USL DJ • @dcunited @dcpowerfc 📍DMV • Bear with me! 🤪🐾

Audience location
Washington, DC21.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The Little Bacon Bear account lists host, DJ and on-air personality, names the station and the daypart, and DJs for the two local football clubs it tags. C 63 pairs 2.95% engagement with 15,793 average Reel views on a following of 75,371.

Why C on the CA Influence Index™

Audience fit21% Washington, DC
Engagement4.0x median
View power0.2x followers
Audience quality75% real
caroline’s playlists concerts music recs
#24

carosplaylistscaroline’s playlists concerts music recs

caroline’s playlists concerts music recsNano
22.1K
Followers
2.20%
Engagement rate
6.9K
Avg views
12.0%
fake followers / suspicious accounts

playlists, concerts, new music recs … the list goes on and on (all made & written by caroline) 📍washington, dc 💌

Audience location
Washington, DC19.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

The carosplaylists account posts playlists, concerts and new music recommendations from Washington, and says every one of them is made and written by Caroline. At 88% her audience ties for the cleanest on this page, and C 63 sets that against 6,917 average Reel views.

Why C on the CA Influence Index™

Audience fit19% Washington, DC
Engagement2.8x median
View power0.3x followers
Audience quality88% real
Chef Stretch
#25

chefstretchChef Stretch

Chef StretchMicro
84.0K
Followers
1.62%
Engagement rate
52.7K
Avg views
23.0%
fake followers / suspicious accounts

Chef 🔥S2 @nextlevelcheffox For Private Chef Bookings, Caterings, Brand Collaborations & All Business

Audience location
Washington, DC20.0%
CA Influence Index™

CA Influence Index: real influence in Washington, DC, 0 to 99

Market-relative score

Chef Stretch takes private chef bookings and catering and names the television series he appeared in. The lowest score here at C 62 reflects 1.62% engagement against 52,693 average Reel views and a following of 84,009.

Why C on the CA Influence Index™

Audience fit20% Washington, DC
Engagement2.3x median
View power0.6x followers
Audience quality77% real

Ranking method

CA Influence Index™ (CII): how we grade Washington, DC influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Washington, DC influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 24%
market: 13%

Averages 100K+ Reel views per post

selected: 16%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Kimberly Kong is the #1 Washington, DC creator

Kimberly Kong tops this ranking with a CA Influence Index of 95 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Washington, DC28.0%93/100
  • Engagement against the market median for this size3.19%, 4.0x100/100
  • Average Reels reach against follower count2.0x98/100
  • Share of the audience that is real75%83/100

The top of this list is tight: 4 creators grade A+, so the component bars on each card are what separate them.

The full database

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FAQ

Frequently asked questions

These cover why the local share reads low, how the district was identified, and what the score reaches.

01Why is the Washington DC audience share so low on these cards?

The figure uses the district boundary, not the wider metro area. Followers in nearby Maryland and Virginia fall outside it. Across these 25 accounts, the measured district share ranges from 16% to 48%, with a median of 22%, compared with 36% on the Jacksonville page. These separate selections do not establish why the audiences differ.

02How do you know these accounts are in Washington and not Washington state?

Creator location and audience location were both checked against Washington DC rather than Washington state. This matters because the two places share a name. The card percentages refer to the district boundary, not to the state or the wider DC metro area.

03Why does the page start at 20,000 followers?

Because the field supports it. Washington returned 6,224 accounts in the 20,000 to 500,000 band before any quality filter, enough that a higher floor still leaves a field worth reading. Every account that met those conditions was screened rather than sampled.

04Who was removed and why?

Politics first: a sitting nominee for Mayor and a lobbyist. Then two broadcast journalists and a breaking-incident feed, which report on the city rather than create for it. Then a retired baseball champion and two boxers whose bios name a title and no current trade, and a set of institutions: a law school, a university soccer team, a donut shop, a nightclub. The published selection focuses on individual creators with relevant current work, not institutions or news feeds.

05Are the biggest accounts the best ones here?

No, and this page is a clear demonstration. The largest account holds 390,153 followers and ranks twelfth, because the index weighs Reel reach against the following behind it rather than counting the following. The top-ranked account holds 20,008.

06What does a score not tell me?

Rates, availability, whether a creator's recent work suits your brief, and whether a campaign converts. It reads four measurements from one day and compares them across this page only. Build a list with it, then read the recent posts and ask for terms.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 17 Sept 20268 min read

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