Top 25 Australian Beauty Influencers on Instagram (Sep 2026)

Sunshine Coast Makeup Artist fills a Queensland feed with weddings, formals and campaign shoots, posting finished faces next to the work behind them. A+ at 99 is the top score on the page, built on 220,155 average Reel views against 58,397 followers, 6.26% engagement and an 86% Australian audience.

Jessica Lines does beauty therapy work and keeps a separate handle for the treatment business, posting client results to the main account. A+ at 99 on 100,209 average Reel views against 37,257 followers, with a 90% Australian audience against a page median of 80%, 2.38% engagement and 87% real followers.

Alessandra posts makeup to a Melbourne audience with the warmth of an older sibling and keeps a separate handle for client work. A+ at 99 rests on 6.78% engagement, more than double the 3.07% page median, with 31,776 average Reel views on 13,678 followers and an 84% Australian audience.

Lydia Sleiman takes bookings for weddings, brow work and commercial jobs through a website rather than direct messages. A at 87 on a verified account, with 32,708 average Reel views against 24,624 followers, 4.23% engagement and an 81% Australian audience.

Sydney Makeup Artist & Destination Glam covers weddings across the city and destination jobs, alongside one-to-one teaching for people learning to do their own makeup. A at 86 on a verified account, earned with 15,522 average Reel views on 13,557 followers, 3.98% engagement and an 80% Australian audience that matches the page median.

Niloofar Azh mixes beauty with fashion and everyday life on a verified Sydney account that travels well beyond Australia. A at 86 on the strongest view ratio here, 5.47 Reel views for every follower, with 66,549 average views on 12,172 followers and 7.42% engagement, though only 41% of that audience is Australian.

Joanna Fleming treats skin professionally, writes about the beauty trade for publication, and co-hosts alongside a style handle. A at 84 on 55,649 average Reel views against 56,096 followers, close to one view per follower, with 2.8% engagement and an 84% Australian audience.

Melbourne Makeup Artist puts teaching at the front, selling a base masterclass and posting technique breakdowns aimed at looks that last a long day. A at 84 on a verified account, with 15,924 average Reel views on 16,193 followers, 2.52% engagement and an 81% Australian audience.

Mercedes Edmonds covers makeup and hair for Gold Coast clients and is posting from overseas at the moment. A at 81 on 12,708 average Reel views against 16,334 followers, 2.9% engagement and an 84% Australian audience that has held through the travel.

Sharn O'Brien treats skin on the Gold Coast and posts that work beside ordinary days rather than polished results only. A at 80 on the cleanest audience here, 89% real followers, with 61,451 average Reel views on 87,666 followers, 6.17% engagement and an 80% Australian audience.

Sofia Obien has a decade behind the brush around Perth and Mandurah, building looks to the face in the chair rather than to a trend. A at 80 on a verified account with an 89% Australian audience, one of the highest here, plus 9,298 average Reel views on 12,347 followers and 2.92% engagement.

Kath Carlin turns makeup into comedy, telling stories to camera while the face gets done, and books collaborations through a manager. B at 79 on the second largest following here, 122,828, with 95,436 average Reel views and an 83% Australian audience, held back by 75% real followers and 2.14% engagement.

Brock Ridley works behind the chair in Brisbane, hosts a show under a separate handle and takes teaching bookings through one link. B at 79 on an 89% Australian audience, among the highest here, with 19,905 average Reel views on 28,946 followers and 2.52% engagement.

Louisa Perri splits the week between weddings, editorial jobs and mobile bookings across Sydney on a verified account. B at 79 on 4.45% engagement, above the 3.07% page median, with 14,181 average Reel views on 19,594 followers and a 79% Australian audience.

Shelby Makeup Artistry brings eleven years of Melbourne work to wedding and event faces, plus tattooing on brows and lips. B at 78 on the highest engagement on the page, 7.79%, which is 10.67x the Australian median for accounts of this size, with 6,887 average Reel views on 11,259 followers.

Ali Buss paints faces in Adelaide and has closed the book on weddings for now, keeping a personal handle apart from the work one. B at 76 on 6.73% engagement, more than double the 3.07% page median, with 13,902 average Reel views on 22,387 followers and a 77% Australian audience.

Michelle Louise works in beauty therapy and posts family life alongside it, holding the most local audience on the page. B at 76 on a 91% Australian audience, the highest here, with 10,565 average Reel views on 21,406 followers and 2.57% engagement.

Brow and lash treatments are the paid trade on this Gold Coast account, where makeup is kept deliberately light. B at 76 on a verified account with 84% real followers, 6,035 average Reel views on 11,415 followers, 2.36% engagement and a 78% Australian audience.

Stephanie Piazza came to makeup from behind a camera and now teaches the craft in Melbourne as well as doing the job. B at 73 on 3.14% engagement, just over the 3.07% page median, with 8,192 average Reel views on 16,903 followers and a 73% Australian audience.

Ellie runs a wedding-day service in Sydney covering both face and hair, with twelve years of work behind the account. B at 73 on 17,582 average Reel views against 12,866 followers, but the lowest engagement on the page at 2.09% and the lowest Australian share at 33%.

Krystal K Makeup carries the largest following on this page by a wide margin and keeps the profile stripped back to a single contact line. B at 72 and twenty-first place, on 195,380 followers and 133,522 average Reel views, but a 64% Australian audience, 70% real followers and 2.36% engagement.

Houda Barakat is a professional artist based in Melbourne, reachable directly rather than through an agent, on a verified account. B at 71 on 21,745 average Reel views against 18,131 followers, above one view per follower, with 3.11% engagement but only 35% of the audience in Australia.

Ali Gray covers beauty, hair and everyday life across Instagram and TikTok, and points the audience to a podcast under a separate handle. B at 70 on 44,766 average Reel views and 52,121 followers, with 2.69% engagement, held down by a 45% Australian audience.

Kayla Perez works red carpets and brand campaigns, teaches, and is currently posting from Washington rather than Australia. B at 69 on 101,767 followers and 31,676 average Reel views, with engagement at 3.07%, exactly the page median, and 72% of the audience still in Australia.

Maggie Yousif has more than twenty-five years in wedding hair and makeup, teaches styling, and works out of Melbourne. B at 69 and the smallest following on the page, 10,864, with 9,249 average Reel views, 3.63% engagement and 45% of the audience in Australia.