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Click Analytic

Top 25 Australian Lifestyle Influencers on Instagram (Sep 2026)

We screened Australia-based lifestyle creators on Instagram with 10K to 1M followers. Here are the 25 that stand out.

Jules Carmaux9 min readLast updated: 14 Sept 2026

How we picked these 25

These 25 influencers ranked highest on our CA Influence Index, which combines average views, engagement rate and Australia audience share. See how our CA Influence Index works.

25
Influencers selected
60%
Avg Australian audience
5.6%
Avg engagement
79%
Avg real audience
#1

elswalker_ELLIE WALKER

ELLIE WALKERNano Influencer

Bio: Mum of 3• Hugo, Louis & Hattie Family & Lifestyle• Adelaide @glenelgbmw ambassador 💌

42.2K
Followers
26.30%
Engagement rate
380.9K
Avg views
23.0%
Estimated suspicious followers
Audience location
Australia88.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#2

rhianna.cheesmanRHIANNA ROSE

RHIANNA ROSENano Influencer

Bio: Home| Fashion| Lifestyle 🩰✨🪽🪞🎀 Dog mum🐾| Nick 🤍| UGC Tiktok:Rhianna.cheesman (45.8k+) @rhislashesandbeautybar

13.6K
Followers
3.09%
Engagement rate
25.3K
Avg views
26.0%
Estimated suspicious followers
Audience location
Australia79.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#3

eleanor_wicklundEL

ELNano Influencer

Bio: lifestyle editor @newscomauhq 💻 for the girls and the gays 💅 micro thriftfluencer 🛍️ collabs 🤝

18.8K
Followers
2.57%
Engagement rate
87.6K
Avg views
30.0%
Estimated suspicious followers
Audience location
Australia60.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#4

darianwilkinsDarian Wilkins

Darian WilkinsNano Influencer

Bio: My little corner of the world ☼ Motherhood• Home• Lifestyle 💌 @youknow_clothing // DARIANWILKINS

15.8K
Followers
18.68%
Engagement rate
23.0K
Avg views
18.0%
Estimated suspicious followers
Audience location
Australia89.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#5

shamsiieShamsiya

ShamsiyaNano Influencer

Bio: lawyer, lifestyle & everything in between ♡ 💌

11.1K
Followers
2.32%
Engagement rate
22.5K
Avg views
24.0%
Estimated suspicious followers
Audience location
Australia43.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#6

lillimckayyLilli Mckay

Lilli MckayNano Influencer

Bio: Creating a soft little life 🌻🫶🏽🧸 Motherhood + lifestyle + food @mykitchenrules 2025 Collabs 📩

13.7K
Followers
3.13%
Engagement rate
15.3K
Avg views
19.0%
Estimated suspicious followers
Audience location
Australia80.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#7

life_with_chloeeChloe Stringer

Chloe StringerNano Influencer

Bio: 💌 Lifestyle| cleaning| organisation| nurse 📍Gold Coast, AUS

11.6K
Followers
2.17%
Engagement rate
13.8K
Avg views
19.0%
Estimated suspicious followers
Audience location
Australia70.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#8

imogen.heiImmey

ImmeyNano Influencer

Bio: 𝙄𝙢𝙤𝙜𝙚𝙣 𝙏𝙖𝙞𝙢𝙖𝙣𝙞𝙖 𝙃𝙚𝙞† 📍Gold Coast 🇦🇺 ✨ Family Comedy & lifestyle 💛 Making everyday moments entertaining 💌 Collabs

42.0K
Followers
7.42%
Engagement rate
55.3K
Avg views
17.0%
Estimated suspicious followers
Audience location
Australia57.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#9

coreyziems28C O R E Y Z I E M S

C O R E Y Z I E M SNano Influencer

Bio: ▪️ est. 96’| Wollongong, Aus, E 💍 Billy 👶🏼 ▪️ Dozer Operator 🚜 ▪️ Chasing the “ Livin the Dream” Lifestyle ✌🏽 ▪️ 📸 🎥 @coreyziemscreative

14.6K
Followers
8.57%
Engagement rate
12.6K
Avg views
22.0%
Estimated suspicious followers
Audience location
Australia78.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#10

taleahogarey_TALEAH

TALEAHNano Influencer

Bio: lifestyle• travel• cars 💌 digital diary 🏁 motorsport → @taleahontrack 📍TAS 🍸🍒📸✨🪩🌶️

10.9K
Followers
3.29%
Engagement rate
8.2K
Avg views
28.0%
Estimated suspicious followers
Audience location
Australia83.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#11

tashdelrosarioNatasha Delrosario

Natasha DelrosarioMid-tier Influencer

Bio: 📍 SYD 🇵🇭🇱🇧 Lifestyle & Family Content Sharing everyday life 🤍 💌

188.7K
Followers
2.45%
Engagement rate
139.9K
Avg views
12.0%
Estimated suspicious followers
Audience location
Australia68.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#12

em.causeEmily

EmilyNano Influencer

Bio: Emily| Mum of 2 Motherhood• Lifestyle• Baby Professional product photography UGC video content (4K) 📩 Collabs| Media kits via DM ↓

11.2K
Followers
4.60%
Engagement rate
8.4K
Avg views
12.0%
Estimated suspicious followers
Audience location
Australia67.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#13

three.to.holdAsh

AshNano Influencer

Bio: Motherhood with three ♡ Documenting the everyday moments Slow days + homeschooling

10.3K
Followers
3.69%
Engagement rate
3.6K
Avg views
18.0%
Estimated suspicious followers
Audience location
Australia75.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#14

ab.and.alAb & Alex // adventure couple

Ab & Alex // adventure coupleNano Influencer

Bio: ☼ a couple making everyday life an adventure ☼ travel, lifestyle & the sunny side of life 🌞 ☼ currently based in TNQ ✉︎

28.1K
Followers
3.15%
Engagement rate
19.6K
Avg views
9.0%
Estimated suspicious followers
Audience location
Australia51.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#15

colttcockmanColt Cockman

Colt CockmanNano Influencer

Bio: 26| 🇦🇺🇮🇹 Fitness| Fashion| Lifestyle 📍Syd

19.9K
Followers
4.48%
Engagement rate
8.9K
Avg views
20.0%
Estimated suspicious followers
Audience location
Australia59.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#16

jamaicaselbyJAMAICA SELBY

JAMAICA SELBYNano Influencer

Bio: made in the wild west remote travel & lifestyle

17.0K
Followers
4.89%
Engagement rate
11.2K
Avg views
29.0%
Estimated suspicious followers
Audience location
Australia51.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#17

lifewithluceeLucee Rainy Doo Farm

Lucee Rainy Doo FarmNano Influencer

Bio: Romantising life & Country lifestyle 🌸 Home• Style• Garden• Beginner Hobby Farming Our 1900s Farmhouse, Rainy Doo 🏡 💌

11.7K
Followers
2.32%
Engagement rate
9.1K
Avg views
29.0%
Estimated suspicious followers
Audience location
Australia46.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#18

urmatewillWill Nguyen

Will NguyenNano Influencer

Bio: car culture, lifestyle. documenting life as it happens. physique coach ↘️ @yourcoachwill_ contact 📧

40.3K
Followers
3.14%
Engagement rate
27.1K
Avg views
19.0%
Estimated suspicious followers
Audience location
Australia44.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#19

kinzakhawaja_Kinza Khawaja

Kinza KhawajaNano Influencer

Bio: Beauty| Fashion| Lifestyle Tiktok: kinzakhawaja_ 🦋 Syd 📍🇦🇺🇵🇰 📧

27.7K
Followers
3.25%
Engagement rate
16.1K
Avg views
27.0%
Estimated suspicious followers
Audience location
Australia47.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#20

baileymcwhinnieBailey McWhinnie

Bailey McWhinnieNano Influencer

Bio: 🎀 your comfy corner for creative content 🎬 fashion, lifestyle & editing tutorials 💌

17.4K
Followers
15.12%
Engagement rate
6.4K
Avg views
19.0%
Estimated suspicious followers
Audience location
Australia41.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#21

life_with_the_cowlingsAlicia Ward-Large

Alicia Ward-LargeNano Influencer

Bio: Home| Lifestyle| Family Australia based Private message to collaborate Please do not use photos unless tagged

15.2K
Followers
2.29%
Engagement rate
1.2K
Avg views
5.0%
Estimated suspicious followers
Audience location
Australia51.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#22

staying_rawSonya

SonyaNano Influencer

Bio: Dance| Fashion| Lifestyle 🌷 📍Melbourne, Australia

34.7K
Followers
2.26%
Engagement rate
18.6K
Avg views
24.0%
Estimated suspicious followers
Audience location
Australia33.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#23

minabutt84Zarmina Butt

Zarmina ButtNano Influencer

Bio: 🎥 Lifestyle & UGC Creator| 📍Melbourne Inspiring everyday beauty, style & adventures 💌 DM or email for Collabs 🔗 Links ↓ #feverambassador

16.4K
Followers
3.68%
Engagement rate
2.9K
Avg views
26.0%
Estimated suspicious followers
Audience location
Australia52.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#24

the_little_saigeKeepingupwithSaige

KeepingupwithSaigeNano Influencer

Bio: Home & lifestyle| Playroom| Canberra Australia 📍 DM for collab| Mama of Saige & Rian ♡ ~ behind @namastebrisbane ♡ For exclusive discounts 👇

11.1K
Followers
2.91%
Engagement rate
2.5K
Avg views
16.0%
Estimated suspicious followers
Audience location
Australia45.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score
#25

my_food4thoughtMaria

MariaNano Influencer

Bio: ✨Easy recipes/ home cooking; ✨Home & lifestyle inspiration; ✨Mum & wife with Greek heritage. 📍Sydney, Australia. Welcome ❤️

38.2K
Followers
3.45%
Engagement rate
9.2K
Avg views
25.0%
Estimated suspicious followers
Audience location
Australia43.0%
Audience gender
CA Influence Index™
CII

CA Influence Index: real influence in Australia, 0 to 99

Market-relative score

Market benchmark

How these 25 influencers compare to the Australian market

Our top 25 achieve 4.7× higher median engagement and 2.6× more median Reel views than the broader Australian Instagram creator market. Explore the audience and performance benchmarks behind these results.

Read the Australia Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with Australia

Median Australian audience share

the selected 25: 57%
Australian influencers: 29%

Median engagement rate

the selected 25: 3.3%
Australian influencers: 0.69%

Median Reel views per post

the selected 25: 13,784
Australian influencers: 5,300

Source: the Click Analytic Australian market study, measured 14 September 2026. The market bars show median estimates for Instagram creators in Australia with at least 10,000 followers and at least 1% local-audience share.

Why ELLIE WALKER is the #1 lifestyle creator

ELLIE WALKER tops this ranking with a CA Influence Index of 98 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Australia88.0%100/100
  • Engagement against the market median for this size26.30%, 36.0x100/100
  • Average Reels reach against follower count9.0x100/100
  • Share of the audience that is real77%86/100

The top of this list is tight: 4 creators grade A+, so the component bars on each card are what separate them.

Read the full CA Influence Index methodology.

FAQ

Frequently asked questions

What brands usually want to know before they brief a name from this list.

01Which accounts were eligible for this page?

Australian Instagram accounts with lifestyle in the bio and 10,000 to 1,000,000 followers, 2,698 of them in the starting pool. Each needed 30% of its audience in Australia, 2% engagement, 70% real followers, 1,000 average Reel views and a post inside the previous thirty days. Bios were then read, and fitness programs, city events guides, repost pages and accounts that belong on a fashion or food list came out.

02Only one account here is bigger than the leader. Why?

Because lifestyle accounts in Australia are small, and size is not what the index scores. Natasha Delrosario (@tashdelrosario) holds 188,735 followers and lands a B at 77, eleventh on the page, with 2.45% engagement sitting near the floor. ELLIE WALKER (@elswalker_) takes the top A+ at 98 on 42,202 followers, 380,874 average Reel views and 26.3% engagement.

03What do the four stated day jobs add?

A lifestyle editor at a national news masthead, a practising lawyer, a nurse who films tidying routines around her shifts, and a heavy machinery operator. Four cards name an occupation in the bio, and that occupation is what a brand is buying when a claim needs somebody credible rather than somebody popular.

04How local are these audiences?

57% at the median, the softest column on the page. Darian Wilkins (@darianwilkins) reaches 89% Australian and Sonya (@staying_raw) 33%, with nothing under 30% getting through. At 33% local, the 34,689 followers of Sonya put fewer people in Australia than the 15,795 of Darian Wilkins at 89%.

05What does a C grade on a card mean?

A low CA Influence Index score, not a failed check. Six cards carry a C, and in each case the view average or the local share pulls the number down. Alicia Ward-Large (@life_with_the_cowlings) has the cleanest audience on the page at 95% real followers but averages 1,185 Reel views, and Bailey McWhinnie (@baileymcwhinnie) runs 15.12% engagement on a 41% Australian audience.

06How current is the page?

Every figure was read in September 2026, with each account having posted inside the thirty days before. Lifestyle grids change slowly in subject and quickly in reach, so the order is a September 2026 picture. The records underneath refresh continuously and this page is rebuilt from them.

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 14 Sept 20269 min read

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