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Click Analytic

Top 25 UK Vegan Influencers on Instagram (Sep 2026)

We screened 1,438 UK Instagram accounts with 10,000 to 1,000,000 followers naming vegan in their bio for a 30% UK audience, 2% engagement, 70% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux7 min readLast updated: 17 Sept 2026

The ranking

25 top United Kingdom influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a GP and lifestyle medicine physician, a football manager, a retired professional dancer, four musicians, two tattoo and craft artists, a chocolatier, a baker and food, fitness and lifestyle creators from across the UK.

25
Influencers selected
60%
Avg British audience
3.9%
Avg engagement
80%
Avg real audience
Lucas Woodland
#1

loocaswoodlandLucas Woodland

Lucas WoodlandNano
35.3K
Followers
8.10%
Engagement rate
100.8K
Avg views
17.0%
fake followers / suspicious accounts

welsh vegan emo nerd @holdingabsence

Audience location
United Kingdom58.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Lucas Woodland describes himself as a Welsh vegan emo nerd and is linked to the band Holding Absence. A+ at 92 combines 100,784 average Reel views against 35,301 followers, 58% of the audience in the UK and 83% real followers.

Why A+ on the CA Influence Index™

Audience fit58% United Kingdom
Engagement9.4x median
View power2.9x followers
Audience quality83% real
Rhys Brown
#2

rhysmbrownRhys Brown

Rhys BrownNano
18.9K
Followers
2.65%
Engagement rate
186.7K
Avg views
18.0%
fake followers / suspicious accounts

South London, UK OG Vegan Gyotaku artist

Audience location
United Kingdom47.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Rhys Brown practices Gyotaku, the Japanese art of fish printing, from South London. A at 88 combines 186,708 average Reel views against 18,871 followers, 47% of the audience in the UK and 82% real followers.

Why A on the CA Influence Index™

Audience fit47% United Kingdom
Engagement3.1x median
View power9.9x followers
Audience quality82% real
jinksyeats
#3
11.0K
Followers
9.48%
Engagement rate
15.6K
Avg views
21.0%
fake followers / suspicious accounts

❤️‍🔥 recovering meat eater 🥒 pickle princess 📍 birmingham, UK 💌

Audience location
United Kingdom60.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Jinksyeats calls itself a recovering meat eater posting vegan food from Birmingham. A at 83 combines 15,638 average Reel views against 10,974 followers, 60% of the audience in the UK and 79% real followers.

Why A on the CA Influence Index™

Audience fit60% United Kingdom
Engagement11.0x median
View power1.4x followers
Audience quality79% real
yasmin johal
#4

yasminjohalxyasmin johal

yasmin johalNano
27.7K
Followers
2.57%
Engagement rate
20.4K
Avg views
19.0%
fake followers / suspicious accounts

🧚🏾‍♀️ cool mum life + vegan eats 🍉 travel, films, books 🌿 sheffield forever 💌

Audience location
United Kingdom82.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Yasmin Johal shares vegan eats alongside travel, film and book content from Sheffield. B at 79 combines 20,429 average Reel views against 27,690 followers, 82% of the audience in the UK and 81% real followers.

Why B on the CA Influence Index™

Audience fit82% United Kingdom
Engagement3.0x median
View power0.7x followers
Audience quality81% real
Rachel Morgan-Williams
#5

rachelmorganwillRachel Morgan-Williams

Rachel Morgan-WilliamsNano
20.6K
Followers
3.43%
Engagement rate
16.5K
Avg views
12.0%
fake followers / suspicious accounts

•Retired Principle Latin American Dancer💃🏻Vegan🌱Travel✈️ Cymru🏴󠁧󠁢󠁷󠁬󠁳󠁿•Owner of @rayslaserstudio and MotherOfGrom•For PR/collabs please

Audience location
United Kingdom60.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Rachel Morgan-Williams, a retired principal Latin American dancer, now owns a laser studio. B at 75 combines 16,504 average Reel views against 20,576 followers, 60% of the audience in the UK and 88% real followers.

Why B on the CA Influence Index™

Audience fit60% United Kingdom
Engagement4.0x median
View power0.8x followers
Audience quality88% real
MADELINE 𖦹 TATT O O S
#6

madeline.tattoosMADELINE 𖦹 TATT O O S

MADELINE 𖦹 TATT O O SMicro
61.0K
Followers
2.18%
Engagement rate
30.5K
Avg views
12.0%
fake followers / suspicious accounts

sensitive & PROUD. 🐥🌀🌍🌱🐛🧘‍♀️🦶🏼 creative| vegan| mother 𖦹 𖦹 tattoo bookings, > @madeline.tattoos.bookings

Audience location
United Kingdom79.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Madeline tattoos for a living and describes herself as creative, vegan and a mother. B at 73 combines 30,499 average Reel views against 60,957 followers, 79% of the audience in the UK and 88% real followers.

Why B on the CA Influence Index™

Audience fit79% United Kingdom
Engagement2.6x median
View power0.5x followers
Audience quality88% real
Nicole Whittle
#7

veganbeautygirlNicole Whittle

Nicole WhittleMicro
95.9K
Followers
3.24%
Engagement rate
70.3K
Avg views
23.0%
fake followers / suspicious accounts

✨ vegans just wanna have fun ✨ uk vegan & sustainable lifestyle creator

Audience location
United Kingdom59.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Nicole Whittle posts UK vegan and sustainable lifestyle content. B at 72 combines 70,267 average Reel views against 95,903 followers, 59% of the audience in the UK and 77% real followers.

Why B on the CA Influence Index™

Audience fit59% United Kingdom
Engagement4.1x median
View power0.7x followers
Audience quality77% real
Vegan Food in London
#8

vegansofldnVegan Food in London

Vegan Food in LondonMicro
98.5K
Followers
4.04%
Engagement rate
41.7K
Avg views
22.0%
fake followers / suspicious accounts

🍴Everything I eat. Always vegan. 🌱Sharing London's best vegan-friendly restaurants 👋 @serenaleechua & @tallyspear 📚 Our Vegan London guide book 👇

Audience location
United Kingdom63.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Serena Lee Chua and Tally Spear run a guide to vegan-friendly restaurants across London. B at 69 combines 41,718 average Reel views against 98,508 followers, 63% of the audience in the UK and 78% real followers.

Why B on the CA Influence Index™

Audience fit63% United Kingdom
Engagement5.2x median
View power0.4x followers
Audience quality78% real
Carla From Rio
#9

carlafromrioCarla From Rio

Carla From RioNano
32.7K
Followers
2.70%
Engagement rate
8.5K
Avg views
23.0%
fake followers / suspicious accounts

🌱 Vegan eats + 🏃🏾‍♀️ Runner 🔪 Founder @casadeifoods 🏅 Next race: Berlin Marathon 🇧🇷 Brazil made 📍London

Audience location
United Kingdom70.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Carla, born in Brazil and based in London, posts vegan eats and running and founded the food company Casadei Foods. B at 69 combines 8,473 average Reel views against 32,691 followers, 70% of the audience in the UK and 77% real followers.

Why B on the CA Influence Index™

Audience fit70% United Kingdom
Engagement3.1x median
View power0.3x followers
Audience quality77% real
Tally Spear
#10

tallyspearTally Spear

Tally SpearNano
29.6K
Followers
3.46%
Engagement rate
11.1K
Avg views
21.0%
fake followers / suspicious accounts

· i write songs ⋆ alt / pop-rock ꒰ঌ ໒꒱ London vegan for the animals @vegansofldn ‘Typical Me’ out now 🎧❤︎︎

Audience location
United Kingdom64.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Tally Spear writes alt and pop-rock songs, with the single Typical Me out now. B at 69 combines 11,138 average Reel views against 29,614 followers, 64% of the audience in the UK and 79% real followers.

Why B on the CA Influence Index™

Audience fit64% United Kingdom
Engagement4.0x median
View power0.4x followers
Audience quality79% real

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Handmade Vegan Chocolates
#11

kindheartedchocsHandmade Vegan Chocolates

Handmade Vegan ChocolatesNano
11.7K
Followers
2.21%
Engagement rate
3.5K
Avg views
18.0%
fake followers / suspicious accounts

🌱 Award winning vegan chocolatier 📦 Deliver to the UK 👱🏼‍♀️ Small biz owned by Jess 👇 SHOP NOW

Audience location
United Kingdom83.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Jess hand-makes award-winning vegan chocolates and ships across the UK. B at 69 combines 3,531 average Reel views against 11,740 followers, 83% of the audience in the UK and 82% real followers.

Why B on the CA Influence Index™

Audience fit83% United Kingdom
Engagement2.6x median
View power0.3x followers
Audience quality82% real
Petrina Byrne
#12

pbfitness_1Petrina Byrne

Petrina ByrneNano
11.0K
Followers
2.16%
Engagement rate
5.6K
Avg views
20.0%
fake followers / suspicious accounts

I help weirdos gain confidence, happiness and health, alongside building a body they love. 🌱 Vegan 🌱

Audience location
United Kingdom72.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Petrina Byrne coaches clients online toward confidence and health as a vegan trainer. B at 69 combines 5,562 average Reel views against 10,975 followers, 72% of the audience in the UK and 80% real followers.

Why B on the CA Influence Index™

Audience fit72% United Kingdom
Engagement2.5x median
View power0.5x followers
Audience quality80% real
Sarah Tweed
#13

farmgirlgoesveganSarah Tweed

Sarah TweedNano
19.2K
Followers
3.42%
Engagement rate
10.4K
Avg views
18.0%
fake followers / suspicious accounts

👩‍🌾 Farmer’s Daughter living plant-based 🌿 Making vegan easy, honest & fun 💌 📍 London| Work with me ⬇️

Audience location
United Kingdom51.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Sarah Tweed, a farmer's daughter, makes plant-based living approachable for her audience. B at 68 combines 10,407 average Reel views against 19,235 followers, 51% of the audience in the UK and 82% real followers.

Why B on the CA Influence Index™

Audience fit51% United Kingdom
Engagement4.0x median
View power0.5x followers
Audience quality82% real
Kate Wilcox
#14

mumminit.winginit.lovinitKate Wilcox

Kate WilcoxNano
10.1K
Followers
4.14%
Engagement rate
2.2K
Avg views
10.0%
fake followers / suspicious accounts

You’re here now, follow us I really am mumminit.winginit.lovinit Our niche: Family| Days Out| Lifestyle| Travel| Vegan| Eateries 📍Berkshire & beyond

Audience location
United Kingdom62.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Kate Wilcox films family life in Berkshire: trips out with the kids, holidays and the vegan places worth stopping at. B at 68 combines 2,230 average Reel views against 10,110 followers, 62% of the audience in the UK and 90% real followers.

Why B on the CA Influence Index™

Audience fit62% United Kingdom
Engagement4.8x median
View power0.2x followers
Audience quality90% real
Lazy Violet
#15

iamlazyvioletLazy Violet

Lazy VioletNano
10.9K
Followers
3.30%
Engagement rate
4.5K
Avg views
18.0%
fake followers / suspicious accounts

🏴󠁧󠁢󠁳󠁣󠁴󠁿🇪🇸🏳️‍🌈 @rentwestend - Maureen 🎭❤️‍🔥 💜Singer, Songwriter, Musician💜 ⛓️Themme Fatale⛓️ 🌱Vegan🌱 For collabs

Audience location
United Kingdom56.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Lazy Violet performs as a singer, songwriter and musician and has played Maureen in Rent. B at 67 combines 4,506 average Reel views against 10,873 followers, 56% of the audience in the UK and 82% real followers.

Why B on the CA Influence Index™

Audience fit56% United Kingdom
Engagement3.8x median
View power0.4x followers
Audience quality82% real
Samuel Peter Cox
#16

thesamcoxSamuel Peter Cox

Samuel Peter CoxMicro
55.1K
Followers
2.53%
Engagement rate
31.0K
Avg views
30.0%
fake followers / suspicious accounts

⚽️ Manager/Coach 🔰 @yanited_ballerleague 🚀 @thesamcoxacademy 🎥 Ted Lasso/Armando 🌱 Vegan/✞ Believer

Audience location
United Kingdom53.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Samuel Peter Cox manages and coaches football and references Ted Lasso in his bio. B at 66 combines 31,015 average Reel views against 55,112 followers, 53% of the audience in the UK and 70% real followers.

Why B on the CA Influence Index™

Audience fit53% United Kingdom
Engagement3.0x median
View power0.6x followers
Audience quality70% real
Emily-Elysia 🏼
#17

emilyelysiaEmily-Elysia 🏼

Emily-Elysia 🏼Nano
14.8K
Followers
5.97%
Engagement rate
4.8K
Avg views
22.0%
fake followers / suspicious accounts

@boohoo ambassador Latina + black 👩🏼‍🦱🌴🇧🇷🤍 Vegan, ital diet. Healthy body, healthy mind. Only consume things that are good for the soul. Dios 🫶🏼

Audience location
United Kingdom57.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Emily-Elysia is a boohoo ambassador posting vegan lifestyle content. B at 66 combines 4,789 average Reel views against 14,763 followers, 57% of the audience in the UK and 78% real followers.

Why B on the CA Influence Index™

Audience fit57% United Kingdom
Engagement6.9x median
View power0.3x followers
Audience quality78% real
Wedding & Custom Cakes - Bedfordshire / Nancy Nussbaum
#18

motleybakesWedding & Custom Cakes - Bedfordshire / Nancy Nussbaum

Wedding & Custom Cakes - Bedfordshire / Nancy NussbaumNano
10.4K
Followers
2.11%
Engagement rate
2.8K
Avg views
24.0%
fake followers / suspicious accounts

💍 Booking 2026/27 weddings ❌ September fully booked 🎂 Booking Oct & Nov 🌱 Vegan friendly / GF & Halal available ⭐️ 5 star hygiene & insured 📍 Luton

Audience location
United Kingdom88.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Nancy Nussbaum bakes wedding and custom cakes in Bedfordshire with vegan and gluten-free options. B at 66 combines 2,767 average Reel views against 10,389 followers, 88% of the audience in the UK and 76% real followers.

Why B on the CA Influence Index™

Audience fit88% United Kingdom
Engagement2.5x median
View power0.3x followers
Audience quality76% real
Food & Drink Content Creator, UGC
#19

whenmeateatsvegFood & Drink Content Creator, UGC

Food & Drink Content Creator, UGCMid
104.7K
Followers
12.72%
Engagement rate
23.7K
Avg views
12.0%
fake followers / suspicious accounts

👩🏻‍🍳 London Content Creator & UGC 💚 Vegetarian & Vegan recipes ✨ (70K+) - Tiktok @WhenMeatEatsVeg 📧 WhenMeatEatsVeg@gmail@com

Audience location
United Kingdom54.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Whenmeateatsveg is a London food creator posting vegetarian and vegan recipes alongside UGC work. B at 65 combines 23,659 average Reel views against 104,670 followers, 54% of the audience in the UK and 88% real followers.

Why B on the CA Influence Index™

Audience fit54% United Kingdom
Engagement16.4x median
View power0.2x followers
Audience quality88% real
Dr Minil Patel
#20

drironjunkieDr Minil Patel

Dr Minil PatelNano
23.8K
Followers
2.13%
Engagement rate
9.6K
Avg views
16.0%
fake followers / suspicious accounts

MBBS, BSc, PGCert(MedEd) DipIBLM, MRCGP GP & Lifestyle Medicine Physician 🩺 Vegan🌱Fitness 🏃🏾 @climategames.hq 🌍 @pipandnut & Supplement CODES ⬇️

Audience location
United Kingdom64.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Dr Minil Patel is a GP and lifestyle medicine physician who posts vegan and fitness content. B at 65 combines 9,554 average Reel views against 23,757 followers, 64% of the audience in the UK and 84% real followers.

Why B on the CA Influence Index™

Audience fit64% United Kingdom
Engagement2.5x median
View power0.4x followers
Audience quality84% real

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Laura-Jane
#21

bylaurajneLaura-Jane

Laura-JaneNano
11.5K
Followers
2.68%
Engagement rate
4.3K
Avg views
17.0%
fake followers / suspicious accounts

The girl who paints looks between her eyes☆ 💌 - UK Based vegan & cruelty free🧿#bylaurajne

Audience location
United Kingdom42.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Laura-Jane paints portraits she describes as looks between the eyes. C at 63 combines 4,264 average Reel views against 11,475 followers, 42% of the audience in the UK and 83% real followers.

Why C on the CA Influence Index™

Audience fit42% United Kingdom
Engagement3.1x median
View power0.4x followers
Audience quality83% real
Holly Mancey
#22

msmancey_Holly Mancey

Holly ManceyNano
45.8K
Followers
3.33%
Engagement rate
15.3K
Avg views
24.0%
fake followers / suspicious accounts

Raising hell since 1991 🔥 Wifey, dog mama, vegan, alt style, tattoos, music, gigs, Halloween every day & living with + 🖤

Audience location
United Kingdom46.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Holly Mancey posts alt style, tattoos and music content while living with OCD and anxiety. C at 62 combines 15,322 average Reel views against 45,807 followers, 46% of the audience in the UK and 76% real followers.

Why C on the CA Influence Index™

Audience fit46% United Kingdom
Engagement3.9x median
View power0.3x followers
Audience quality76% real
Elle Fleming
#23

vegangazeElle Fleming

Elle FlemingNano
14.1K
Followers
2.84%
Engagement rate
7.4K
Avg views
26.0%
fake followers / suspicious accounts

𝔈𝔩𝔩𝔢. 𝔳𝔢𝔥𝔢𝔪𝔢𝔫𝔱𝔩𝔶 𝔳𝔢𝔤𝔞𝔫 🪿 Putting the 'lads' in 'salads' 🥗 Lacking vitamin B24 💊 Vegan 12 years 🌈 Check out my links ⬇️

Audience location
United Kingdom35.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Elle Fleming has been vegan for 12 years and posts salad-themed content. C at 61 combines 7,392 average Reel views against 14,072 followers, 35% of the audience in the UK and 74% real followers.

Why C on the CA Influence Index™

Audience fit35% United Kingdom
Engagement3.3x median
View power0.5x followers
Audience quality74% real
Frankie
#24

pop_punk_veganFrankie

FrankieNano
11.6K
Followers
2.69%
Engagement rate
3.9K
Avg views
27.0%
fake followers / suspicious accounts

🌱 Motivated by plants & pop punk 🍔 vegan junk food enthusiast 📍 London & Berkshire 💌

Audience location
United Kingdom42.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Frankie combines pop punk music with vegan junk food content. C at 60 combines 3,887 average Reel views against 11,578 followers, 42% of the audience in the UK and 73% real followers.

Why C on the CA Influence Index™

Audience fit42% United Kingdom
Engagement3.1x median
View power0.3x followers
Audience quality73% real
Marianne
#25

tastopia_Marianne

MarianneNano
14.4K
Followers
2.91%
Engagement rate
2.2K
Avg views
24.0%
fake followers / suspicious accounts

𝒱𝑒𝑔𝒶𝓃 𝒸𝒶𝓀𝑒 𝒶𝓇𝓉𝒾𝓈𝓉 𝓈𝒾𝓃𝒸𝑒 2018 𝒩𝑒𝓌 𝓂𝓊𝓂. 𝐵𝒶𝒸𝓀. 𝒞𝓇𝑒𝒶𝓉𝒾𝓃𝑔 𝒶𝑔𝒶𝒾𝓃. ✨ 𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗮𝗸𝗶𝗻𝗴 𝗽𝗹𝗮𝗻𝘁𝘀 𝗹𝗼𝗼𝗸 𝘁𝗵𝗶𝘀 𝗴𝗼𝗼𝗱. 💌 Collabs:

Audience location
United Kingdom44.0%
CA Influence Index™

CA Influence Index: real influence in United Kingdom, 0 to 99

Market-relative score

Marianne has made vegan cakes since 2018 and returned to it after becoming a new mum. C at 59 combines 2,235 average Reel views against 14,437 followers, 44% of the audience in the UK and 76% real followers.

Why C on the CA Influence Index™

Audience fit44% United Kingdom
Engagement3.4x median
View power0.2x followers
Audience quality76% real

Ranking method

CA Influence Index™ (CII): how we grade United Kingdom influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the United Kingdom market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the United Kingdom median for a creator’s own size: around 0.9% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The British Instagram market behind this ranking

The 25 influencers above against the British Instagram market: each row puts their median next to the market's.

Read the United Kingdom Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with United Kingdom

  • Pink = the 25 United Kingdom influencers above
  • Grey = a typical British Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median British audience share

selected 25 list: 59%
British influencers: 30%

Median engagement rate

selected 25 list: 2.9%
British influencers: 0.79%

Median Reel views per post

selected 25 list: 10,407
British influencers: 5,300

Source: the Click Analytic British market study, measured 2026-09-14. The grey bars are the Instagram accounts with at least 10,000 followers whose creator location is United Kingdom. That population is counted twice by two runs: the market study above and this median run, which agree to within twenty accounts. The bars are rounded because a median found by search is a bracket rather than a point; the pink bars are computed from the 25 cards above.

The CA Influence Index scores against the Click Analytic British market study, which counts 142,382 Instagram accounts with at least 10,000 followers and an inferred creator gender. That is a narrower count than the screened pool above, which does not require a gender.

Why Lucas Woodland is the #1 United Kingdom creator

Lucas Woodland tops this ranking with a CA Influence Index of 92 (A+), the highest among the selected accounts on this page. The source pool contains 1,438 Accounts naming vegan in their bio, 10K-1M followers.

The score breaks down like this

  • Audience in United Kingdom58.0%73/100
  • Engagement against the market median for this size8.10%, 9.4x100/100
  • Average Reels reach against follower count2.9x100/100
  • Share of the audience that is real83%92/100

Among the selected accounts, this creator has the highest combined score.

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FAQ

Frequently asked questions

UK vegan influencer questions, answered from the screen and the index.

01Which accounts were eligible for this page?

UK-based Instagram creators who say vegan in their bio, with no fewer than 10,000 followers and no more than a million, at least 30% of the audience in the UK, 2% engagement, a 70% real-audience score, 1,000 average Reel views and a post inside 30 days.

02Why does a musician lead a vegan ranking?

Because the index scores reach and audience quality, not subject matter. Lucas Woodland averages 100,784 Reel views on 35,301 followers, with 58% of that audience in the UK and 83% reading as real, which is the strongest combination on the page at A+ 92.

03Are these all food accounts?

No, and that is the point. About half post recipes, restaurant guides or baking, while the rest reach a vegan audience through music, tattooing, fish printing, portrait painting, football coaching, dance and general practice medicine.

04How British are the audiences?

Between 35% and 88%, median 59%. Nancy Nussbaum of Motley Bakes is the most domestic at 88%. The percentage describes where an account's followers are, not where the creator lives, and only three accounts pass the 80% mark where the index stops adding credit.

05What does the UK benchmark compare against?

The UK market study, measured in September 2026 across 142,382 UK Instagram accounts with at least 10,000 followers. It sets the engagement reference points at 0.86% for the 10K to 50K band and 0.68% from 250K up. Median engagement on this page is 2.91%.

06How complete is this?

It is 25 people from the UK vegan accounts we read, ordered by the CA Influence Index. A creator who never writes vegan in their bio will not show up here, and the brands and shops we removed are still in the Click Analytic database.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 17 Sept 20267 min read

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