Top Fashion Instagram Influencers in Brazil
Jules Carmaux2 min readLast updated: 26 May 2026The ranking
42 top Brazilian influencers on Instagram
42
Influencers selected
4.8%
Avg engagement
918.0K
Followers
2.12%
Engagement rate
Beleza – Cabelos – Life Style 👑 Embaixadora e Gestora Gold Spell Produtos com desconto ⤵️
906.0K
Followers
9.16%
Engagement rate
@maslabrasil Amor, família, vida real e uns looks no meio. Assessoria: Rodrigo (83)
849.0K
Followers
3.19%
Engagement rate
📍 • Pernambucana, tlgd? 🇧🇷🤪 🎥 • A menina do cuscuz 🙅🏻♀️ 🚀 • TTK +1,1M 🌽 📧 • ⬅️
819.0K
Followers
6.04%
Engagement rate
NOVO TESTAMENTO | Ouça agora Publicidade: Show: CEO: @ajuliacostashop
808.0K
Followers
3.72%
Engagement rate
Pregadora | Casada | Mentora | Teologia Agenda: (21) Idealizadora: @caradeungida 🇵🇹🇫🇷🇪🇸
788.0K
Followers
2.82%
Engagement rate
Vamos dar uma força para quem está começando! 🙏🏽 📩 Parcerias: – Sumaré SP
760.0K
Followers
2.31%
Engagement rate
📍São Paulo nascida no japão e criada no brasil🇯🇵🇧🇷 fashion / lifestyle / beauty 📩
719.0K
Followers
7.95%
Engagement rate
• | Maternidade atípica • | Mostro minha rotina diária • | Te conto como recuperei meu cabelo • | Links de produtos que eu uso👇
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664.0K
Followers
3.89%
Engagement rate
👵A VOVÓ MAIS AMADA DO BRASIL🇧🇷 👦MEU NETO PEDRINHO🩵 🙌RUMO À 1🌽🎆 @pedrinhoyoungkids
664.0K
Followers
4.87%
Engagement rate
💕Mãe. 🩺INTERNA DE MEDICINA que faz acontecer. 🇵🇾🇧🇷 📍TRABALHOS ( Conta reserva @josciana_bezerra
642.0K
Followers
2.39%
Engagement rate
🌎 De Curitiba, registrando momentos desde 1993 ✨ Te ajudo a tirar as melhores fotos com o celular ⬇️ MEUS PRESETS & outras redes ⬇️
599.0K
Followers
4.41%
Engagement rate
Comunicadora Apresentadora no @quantovaleessahistoria e #DellaMake no YouTube 💌:
598.0K
Followers
3.24%
Engagement rate
Moda • lifestyle • gym Aqui tem moda com muita personalidade!🌟 Jeremias 1:5 💌Publis:
583.0K
Followers
2.23%
Engagement rate
✨ BEM-VINDA, AMIGA! Aqui Falo do meu melhor amigo, Jesus 💖 My Brand @plenaelegancia 💍@gabrielzsousa 📖 Teologia | 🎙 Sáb 21h
You're seeing 20
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Our shortlist is one read of the database, not the only one. Set your own follower range, audience location and engagement floor and build the list that matches your brief.
Build your own shortlist510.0K
Followers
4.16%
Engagement rate
fazendo Jesus conhecido & montando uns looks ✨ casada com o @tarcisfelipe co-fundadora @lugoncreators 💌 MEUS PRESETS 👇🏻
497.0K
Followers
3.81%
Engagement rate
🍓VIDA NO SÍTIO 🧑🧑🧒 Família | Rotina | Plantações🍓 🏡 Compartilho meu dia dia na roça Site todo da YBERA COM 45% off
492.0K
Followers
2.81%
Engagement rate
fanfiqueira & fashionista aqui servimos moda, beleza e lacres 💌
482.0K
Followers
4.20%
Engagement rate
Londrina-PR @vitoriaevivianoficial 🚀 Publicidade:
466.0K
Followers
13.32%
Engagement rate
♡ Sou sua amiga na hora das compras! 💌 Parceria: @ ENTRE NO GRUPO DE PROMOS ⬇️
463.0K
Followers
3.03%
Engagement rate
paraense @centralzaynara OUÇA MEU NOVO ÁLBUM: AMOR PERENE.
461.0K
Followers
2.02%
Engagement rate
Minha jornada como uma Magra Na Planta ✨ 🏷️ Cupom: ECS – @growthsupplements & @heymubrasil
460.0K
Followers
4.01%
Engagement rate
OI AMIGA ✨ 🇧🇷, SP – beleza e autocuidado 🍒 ✉️ 🛍️ link promocional ↓ | creamy: 🎟️ CMPANDORA
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Search the creator database451.0K
Followers
2.07%
Engagement rate
Te ensino a fazer o MUITO com o POUCO Mãe atípica 🧩🌻 Palmares|PE
447.0K
Followers
2.84%
Engagement rate
Marcela em “Depois da Meia Noite” 📨 | @trieag_ • Atriz e estudante do Method Acting • Fotógrafa | Creator 🏳️🌈
442.0K
Followers
2.83%
Engagement rate
📖 Tudo pelo Reino | 🌎 📍 Matões-MA 🌸Missionária | Casada l Mãe lHerdeira Pix Missões: ⬇️ Interprete a Bíblia 📖🌏👇🏻
432.0K
Followers
3.29%
Engagement rate
😂se vc está triste já para por aqui 🎯 💑 Amor+Humor+Dia a dia=Conteúdo que engaja 📩Parcerias:direct 📍Santos/SP 🔥conteúdo exclusivo na rede vizinha👇🏻
431.0K
Followers
3.37%
Engagement rate
💋 beleza | lifestyle | fashion • Salvador, Bahia •
429.0K
Followers
7.97%
Engagement rate
Lifestyle | Fitness | Moda Embaixadora: @sheinofficial CUPOM: mariarochhe0Q4
425.0K
Followers
9.70%
Engagement rate
criadora • artista • comunicadora • fashionista 🇧🇷Rio de Janeiro 💻 👩🏻💻 @majemilab
401.0K
Followers
2.67%
Engagement rate
🖤 All about Lifestyle! – Guarulhos/SP 🤎 assessoria @jacobscomunicacao
395.0K
Followers
6.58%
Engagement rate
RN + PB = Nordestina Premium 🌵 Recomeçando minha vida, sozinha em João Pessoa 🌊 YouTube: POXAVIC ❤️ 💌 •
You're seeing 40
Compare the wider Brazilian influencer pool
Our shortlist is one read of the database, not the only one. Set your own follower range, audience location and engagement floor and build the list that matches your brief.
Build your own shortlist386.0K
Followers
17.22%
Engagement rate
Aqui você é minha MANA 🩷 Uma vida simples e realista! A influencer de PIJAMA e PANTUFA que te ensina na rede social! Publis:
373.0K
Followers
8.75%
Engagement rate
Modelo Internacional • Miss Brasil 22 📧 Te transformo em modelo em 90 dias ✨ Link na bio ⬇️
What the data says about the selected 42
Brazil Fashion Influencer Market Insights
Brazil has one of the most expressive and trend-driven fashion scenes in the world. From São Paulo’s high-fashion tastemakers to Rio de Janeiro’s beachwear icons and emerging streetwear creators, Brazilian fashion influencers shape how people dress, shop, and discover new brands.
This ranking is built using verified engagement rates, audience demographics, follower growth, and content performance, helping brands identify creators who truly influence purchasing decisions. All influencer has at least +35% of her audience interested in Clothing and fashion.
The full database
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FAQ
Frequently asked questions
01How do you rank fashion influencers in Brazil?
We rank Brazilian fashion influencers based on engagement rate, audience quality, follower growth, content relevance, and overall impact within the fashion niche. This ensures the ranking reflects real influence, not just follower count.
02Why are Brazilian fashion influencers so impactful?
Brazilian creators combine strong personal branding with cultural diversity and high content creativity. Their audiences are highly engaged, making them powerful drivers of brand awareness, trends, and conversions.
03Which fashion styles are most popular in Brazil?
Beachwear, streetwear, luxury fashion, sustainable fashion, and body-positive styling perform particularly well. Brazil is also a strong market for bold colors, expressive design, and inclusive representation.
04Are micro-influencers effective for fashion campaigns in Brazil?
Yes. Micro and mid-size influencers often generate higher engagement and stronger community trust. Many brands use them to reach specific regions, styles, or demographics more authentically.
05How can brands find fashion influencers in Brazil by city or style?
With Click Analytic, brands can filter creators by city, fashion niche, audience demographics, engagement rate, and growth trends. This allows you to quickly build targeted influencer lists for campaigns across São Paulo, Rio, and beyond.
Written by
Jules Carmaux
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
Last updated 26 May 20262 min read
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