Top 25 UK Beauty Influencers on Instagram (Sep 2026)

The High Street Styler posts daily outfit inspiration from the high street alongside beauty and styling, with links to every look. A+ at 96, the top of the page: Reels reach 1.9 times the following, engagement over eight times the UK median for the size and 76% of the audience in the UK.

Jess posts self-care, skincare and beauty to remind followers to look after themselves, with 55,000 more on TikTok. A+ at 91: Reels at 1.75 times the following, 85% real and 65% of the audience in the UK.

Megan Gillie Fenwick shares beauty without gatekeeping and has 430,000 followers on TikTok. A+ at 90: engagement over fifteen times the UK median for the size and Reels at twice the following, held back only by 75% real.

Poppy March is a UK beauty content creator represented by The Blogger Agent. A+ at 90: Reels reach 7.7 times the following, the best ratio on the page, held back by 73% real and a 57% UK share.

ASMR.beauty films slow, whispered pampering sessions for two YouTube channels, one of 180,000 subscribers and one of 60,000. A at 87: Reels at 5.2 times the following, held back by a 45% UK audience.

Olivia Dimartino films a week of daily life for YouTube and brings the make-up side of it to Instagram. A at 83: 82% of the audience in the UK and 88% real, with Reels at 0.88 times the following.

Anj & Pri are two best friends in London posting fashion, beauty and bridal diaries. B at 76: Reels at 1.06 times the following, held back by a 53% UK share.

Lauren Ashley Saddington is a bride-to-be and a mother posting beauty, lifestyle, fashion and travel, with 720,000 on TikTok. B at 75: 90% real, the cleanest here, and 80% of the audience in the UK, held back by Reels at 0.37 times the following.

Emily Heal posts make-up, skincare and beauty from the UK. B at 74: 73% of the audience in the UK and Reels at 0.76 times the following.

Caitlyn Hegarty founded @bycaitlyn, is a mother of two and posts beauty, fashion, family and home from Northern Ireland. B at 74: Reels at 0.91 times the following, with 62% of the audience in the UK.

Amber Annabella films unhurried self-care routines and the products in them, from the UK. B at 74: engagement nearly seven times the UK median for the size and 83% real, held back by Reels at 0.78 times the following.

Holly Honeyman calls the account a UK ginger beauty and fashion bestie and posts on TikTok too. B at 73: the largest following here at 209,623, 80% UK and 87% real, held back by Reels at 0.24 times the following.

Grace Gibbons bills the account as an online bestie for beauty, fashion and lifestyle. B at 73: 75% of the audience in the UK, held back by Reels at 0.48 times the following and 74% real.

Amy Barclay shows a Cheshire home and garden taking shape, with make-up and a Free Soul discount code on the side. B at 72: 91% of the audience in the UK, the highest here, held back by Reels at 0.18 times the following.

Romy Morris is a Surrey creator whose posts swing between outfits and make-up, managed by Outreach Talent. B at 70: 70% of the audience in the UK and 80% real, held back by Reels at half the following.

Katie is a make-up artist who runs accredited courses and one-to-one lessons and works as a UGC and campaign artist. B at 69: 72% of the audience in the UK, held back by Reels at 0.25 times the following.

Aaliyah posts beauty, hair and fashion and takes promotions and collaborations by email. B at 69: engagement over seven times the UK median for the size, held back by Reels at 0.18 times the following.

Alyssa practises medicine in London and is signed to three model agencies, posting beauty and travel alongside. B at 68: 82% real and 71% UK, held back by Reels at 0.21 times the following.

Nadia Miskin blogs food, fashion and beauty around Yorkshire and takes invites and PR by DM. B at 68: Reels at 1.08 times the following, held back by a 36% UK audience.

Courtney Davis posts outfit inspiration, beauty and lifestyle from London. B at 66: 75% of the audience in the UK, held back by Reels at 0.3 times the following and 71% real.

Christel K is a make-up artist and beauty expert working in London and abroad. B at 66: engagement nine times the UK median for the size, held back by a 37% UK audience.

Asher Mary-Louise posts beauty, wellness, outfits and life in your thirties, with vlogs linked from the bio. B at 65: 69% of the audience in the UK, held back by Reels at 0.37 times the following and 71% real.

Sabrina is a beauty creator and make-up artist who takes bookings and posts on YouTube. C at 63: Reels at 0.24 times the following and 57% of the audience in the UK.

Charlotte-Anne Fidler founded @spotsandstripes and art-directs a feed that moves between make-up, clothes and everyday life. C at 61: engagement over four times the UK median for the size, held back by a 32% UK audience, the lowest here.

Amy-Rose Walker is a 2026 bride and mother of twin boys posting home, lifestyle, fashion and beauty, with 512,000 subscribers on YouTube. C at 59: Reels at 0.29 times the following, held back by a 38% UK audience.