Top 25 UK Lifestyle Influencers on Instagram (Sep 2026)

Home with Aziza posts home and lifestyle while renovating a first home and has more than 280,000 followers on TikTok. A+ at 92, the top of the page: Reels reach 3.1 times the following, the best ratio here, held back only by 71% real.

Georgia shares lifestyle and a journey into motherhood, with a TikTok and a family YouTube channel. A+ at 90: 85% of the audience in the UK and 90% real, both the highest here, with Reels at 1.4 times the following.

Elise Dodds posts colourful home and lifestyle content while renovating a family home. A+ at 90: Reels at 2.2 times the following and engagement five times the UK median, with 55% of the audience in the UK.

Tabby Bell shows quick ways to keep a busy house tidy and stocked, and fronts Cleanipedia as an ambassador. A at 84: 79% of the audience in the UK and 85% real, with Reels matching the following.

Melly May, 29, posts realistic lifestyle content from North Wales under the line healing out loud and sells journals. A at 83: 79% of the audience in the UK and 86% real, with Reels at 1.2 times the following.

Connor Swift is a father of three sharing family life and routines, with a second account, @ourgoodsunday. A at 81: 78% of the audience in the UK and 87% real, held back by Reels at 0.81 times the following.

Nisha runs the interior design account @numberdeuxinteriors and films a classic look at home in an English village. A at 81: 80% of the audience in the UK and 85% real, with Reels near the following.

Meg Brackpool keeps the tone upbeat across clothes, rooms at home and trips away. A at 80: 77% of the audience in the UK and Reels near the following, held back by 72% real.

Sarah-Jane posts for people who do not want the big, flashy social media lifestyle. B at 78: Reels at 1.6 times the following and engagement nearly ten times the UK median, held back by a 33% UK audience.

Euphemia Moore posts budgeting, lifestyle and get-ready-with-me videos and takes brand work through The New Gen. B at 77: Reels matching the following, held back by a 57% UK share.

Jude is turning a ruined Welsh castle into a lasting home, room by room and garden by garden. B at 75: 70% of the audience in the UK and 87% real, held back by Reels at 0.55 times the following.

Big Claytz films high-end menswear, money talk and trips from the capital's financial district. B at 74: engagement nearly sixteen times the UK median for the size, held back by Reels at 0.75 times the following.

Nicole Whittle shows how to live, eat and buy without animal products and with less waste. B at 73: Reels at 0.81 times the following, held back by a 59% UK share and 77% real.

Laura Hayden posts home, lifestyle and life as a first-time mother. B at 69: engagement eleven times the UK median, held back by Reels at a quarter of the following and 74% real.

Hannah Hampton trained at KLC and redoes London houses on camera, with a second design account and press in The Times. B at 68: 69% of the audience in the UK, held back by Reels at 0.23 times the following.

Maria posts lifestyle and travel, streams and loves Formula 1 and darts. B at 67: engagement five times the UK median, held back by a 35% UK audience.

Middlenamemason is a UK comedy and lifestyle creator with more than 800,000 followers on TikTok. B at 67: engagement over eight times the UK median, held back by a 53% UK share and Reels at half the following.

Posh Bird keeps a digital diary of thirties lifestyle and a first home from Southport. B at 67: 68% of the audience in the UK, held back by Reels at 0.15 times the following.

Marie Kimberley finished building a house from scratch and now styles its rooms and plans trips away. B at 67: 78% of the audience in the UK, held back by Reels at 0.35 times the following.

Kinging-It is Craig and Aimee, a lifestyle YouTube couple renovating cottages in Scotland. C at 64: 84% real, held back by a 40% UK share and Reels at half the following.

Elke Draxinger shares stories, facts and lifestyle to help followers discover London. C at 64: engagement over six times the UK median, held back by a 32% UK audience, among the lowest here.

Jess shares the beautifully unrefynd version of motherhood as a mum of four and has 700,000 followers on TikTok. C at 60: 80% real, held back by a 42% UK share.

Ysabella Grace is a gaming and IRL streamer in London posting lifestyle. C at 58: Reels at 0.19 times the following, held back further by a 48% UK share.

Kayla works as a nurse in a military family in Wolverhampton and posts days out, reading and screen picks. C at 58: engagement nearly twenty-four times the UK median, the highest here, held back by Reels at 0.12 times the following.

Jess posts home and lifestyle in a neutral aesthetic and takes collaborations by email. C at 52: Reels at 0.07 times the following, the lowest ratio here, held back further by a 32% UK share and 71% real.