Top 25 NYC Beauty Influencers on Instagram

Aisatou compares herself to Elle Woods but for makeup, describes her work as beauty and brains, and works from a New York studio without travel. A+ 97 rests on 635,228 average Reel views, the widest reach on this page, against a 74% real-follower reading.

DD calls himself the tasteful twink and works as a beauty editor at Byrdie. A+ 93 pairs 11.47% engagement with 87% real followers, on a 77% United States audience.

Amyah owns The Shipping Center, founded Seven19 Active, and lists business, beauty and lifestyle as her subjects. A+ 92 reads 119,204 average Reel views and an 89% United States audience, on 3.7% engagement.

Blossom Ruby Brown posts from New York about beauty, identity, nostalgia and multilingualism. A 89 is the top score on the smallest account here, 31,482 followers, with 58,011 average Reel views.

The itsmetroi account jokes about outrunning the Grim Reaper in The Sims 4, lists beauty as a subject, and tags a second account. A 87 rests on 4.97% engagement and 70,467 average Reel views, against a 64% United States share.

The thenursebrat account is run by an ER RN with BSN and RN credentials who posts lifestyle, beauty and nursing content from New York and cites a TikTok following of 600,000. A 84 combines 8.63% engagement with 172,999 average Reel views and 80% real followers.

Kyra posts beauty, lifestyle and New York diaries from the city, runs TikTok and YouTube channels past 140,000 followers, and tags a second account. The highest engagement rate on this page, 34.34%, and an 85% real-follower reading carry A 81 against the widest 97% United States audience on this page.

Kayla Marie puts God first, is based in New York, and directs followers to a separate beauty page she runs. A 81 rests on 13.76% engagement and a 96% United States audience, held back by 30,618 average Reel views.

Waheeda Khan is based in New York with a TikTok following past 136,000, covers beauty, cooking and lifestyle, and identifies as a domestic violence advocate. The lowest engagement rate on this page, 1.55%, holds 84,705 average Reel views to B 78.

Jasmine posts beauty, lifestyle and travel content from Brooklyn, calls herself a marketing doll with a nine-to-five job, and tags Blavity, Travel Noire and AfroTech. B 77 rests on 5.25% engagement and an 81% United States audience, on 28,133 average Reel views.

Brooke Mooney calls herself an NY girly, covers beauty, fashion and lifestyle, and says YouTube is where her content started. B 76 pairs 85% real followers with an 87% United States audience, on 4.47% engagement.

Monika Chidinma says she helps women reinvent themselves across career, wellness, beauty, motherhood and curls, and offers one-to-one coaching and resources. B 76 rests on 3.66% engagement, exactly the roster median, and a 79% United States audience, held down by the lowest real-follower reading here, 60%.

Andrea Alexander is a board-certified OBGYN who covers women’s health, beauty and fashion, holds a spot in the Sephora Squad, and is tagged by Forbes, PopSugar and Essence. Much the largest account on this page at 355,768 followers, and B 74 sets 173,872 average Reel views against that size.

Lesley Marie posts beauty and baddie-activity content from New York City and the Bronx. B 74 pairs 113,006 followers with 51,978 average Reel views, on 4.32% engagement and a 77% United States audience.

LaRissa Rosario is a New York City creator who posts everyday life, food and beauty content across Facebook, TikTok and YouTube. B 74 combines 82% real followers with a 95% United States audience, on 1.91% engagement and 48,765 average Reel views.

Diarrha N'Diaye is EVP of Beauty and Fragrance at Skims and founder of Byamicole. B 74 rests on 2.7% engagement and 36,024 average Reel views, against a 67% United States audience and 73% real followers.

Amanda Korina posts fashion and beauty content from New York City and Long Island as part of what the bio calls a full life. B 74 combines 2.72% engagement with an 18,983 average Reel view count, on 68% real followers and a 78% United States audience.

Syd Unruly posts beauty, hair and lifestyle content from Brooklyn and takes bookings through a link in the bio. B 74 pairs 2.25% engagement with a 95% United States audience, on 79% real followers and 17,882 average Reel views.

Paloma Hendersonn posts a beauty and lifestyle digital diary on YouTube from New York City. B 73 carries 197,759 followers and 65,022 average Reel views, on 2% engagement and a 96% United States audience.

Hiyabina lists beauty, fashion and wellness as the account's subjects and opens with a message of faith. B 73 rests on 6.6% engagement and 17,929 average Reel views, against an 84% United States audience and 65% real followers.

The life_witheb account describes itself as a beauty content creator taking paid promotions and collaborations. B 73 combines 2.87% engagement with a 94% United States audience, on 75% real followers and 12,435 average Reel views, the narrowest reach on this page.

The areeonthedon account lists yapping, beauty and lifestyle as its subjects. B 73 pairs 3.55% engagement with a 95% United States audience, on 68% real followers and 15,499 average Reel views.

Angelique Miles posts age vitality, beauty and style content under the name This is 60, from New York City, and cites an appearance on the Tamron Hall Show. B 72 sets 209,891 followers against 88,152 average Reel views, on 4.4% engagement and an 82% United States audience.

Mark Nichols posts lifestyle, fashion and beauty content from New York City, identifies as a Morehouse Man, cites a TikTok following of 115,000, and founded Shared Plates. B 72 combines 3.69% engagement with a 96% United States audience, on 75% real followers and 24,207 average Reel views.

The funfitnu account is run by a police officer who owns Xtensionofnu and posts fitness and beauty content described as daily routines, real life and soft discipline. B 72 rests on 2.46% engagement and 19,868 average Reel views, against a 95% United States audience and 77% real followers.