Top 25 British Male YouTubers

REEV came from FIFA content and now films lifting and running, often putting other people through the session rather than just himself. His 3.36% engagement rate sits exactly on the list median.

The channel description is short and business-first, which fits a creator whose comedy travels on personality rather than a fixed format. At a 2.50% engagement rate he trades under the 3.36% list median, so buy him for reach rather than response.

Daniel ShenSmith is a barrister of England and Wales and a qualified mortgage advisor who explains law and personal finance on camera. His 7.58% engagement rate is the highest of any channel here above half a million subscribers, though a regulated category will need compliance sign-off.

Harry Pinero presents and hosts rather than running one repeatable format, which is why he works better fronting an activation than carrying a product integration. His 2.34% engagement rate trails the 3.36% median for this list.

Latif is head chef at his own Indian restaurant in Cheshire and films recipe tutorials from that kitchen, so a product shows up in genuine use rather than a hand shot. A 3.47% engagement rate on 423,000 subscribers, just above the list median.

MosesLdn points the same audience at Instagram, Snapchat and TikTok from his channel description, which makes him a candidate for a multi-platform brief rather than a YouTube-only one. A 4.17% engagement rate, comfortably above the 3.36% list median.

Eddie Abbew builds everything around eating whole, natural foods, which makes him a poor match for processed snack briefs and a genuine one for produce, meat and dairy. A 3.64% engagement rate on 287,000 subscribers.

Al shares recipes and technique picked up over years of cooking at home and eating out, an unpolished format that suits utensil and store-cupboard brands. His 2.04% engagement rate is the lowest on this list, so pick him for topic fit, not for response.

CHRIST14N streams Monday to Friday at 8pm BST, a fixed slot that lets a sponsor plan around appointment viewing instead of an upload calendar. His 5.91% engagement rate is well clear of the 3.36% list median.

Jono Jones races downhill and enduro professionally and also films dirt jumping, so bikes, protection and action cameras appear under real load. A 3.59% engagement rate, a little above the list median of 3.36%.

Sir Nick Faldo brings a playing and broadcasting career to a small, self-selecting golf audience. At 46,400 subscribers and a 2.63% engagement rate this is a credibility buy, not a reach buy.

Platform32 runs gaming news, reviews, previews and developer interviews, and posts the highest engagement rate on this list at 9.34% from only 39,800 subscribers. A small audience that turns up for release windows.

Cayle collects games and talks about them, and funds part of the channel through Patreon, so his viewers are already used to paying for what he covers. A 4.33% engagement rate on the smallest channel here, 34,200 subscribers.

Russell Howard uses the channel to push clips and early ticket access for his own touring, so an entertainment or ticketing partner slots into something he already does. A 2.97% engagement rate puts him under the 3.36% list median.

Calfreezy is the biggest channel here at 4.5M subscribers and openly frames the content as unserious, which suits fast food, gaming and telecoms far better than anything needing a careful explanation. A 2.72% engagement rate at that scale.

Chunkz runs rap battles, cooking segments, pranks and vlogs on one channel, so a brand can pick the format instead of taking whatever is next in the schedule. A 3.13% engagement rate on 4M subscribers.

This is Joe's vlog channel, a running video diary rather than a format show, and it holds a 4.52% engagement rate at 3.3M subscribers, the strongest of any channel here above three million.

Evan Edinger is American-British, based in London, and has uploaded every Sunday for over 15 years across a wide topic range. His 5.37% engagement rate is unusually high for a 1.2M-subscriber channel.

Joe Wicks posts weekly home workouts and runs his own training and meal-plan app, so a partner has to sit beside that product rather than compete with it. His 2.30% engagement rate is among the three lowest on this list.

The channel name marks this as a second channel rather than a main one, which is worth knowing before you price a slot on it. It still carries 2.5M subscribers and a 3.50% engagement rate, just over the 3.36% list median.

Jake builds recurring characters, the Year 7s, Posh Kids and Henry, into sketches about school and family, and sells channel memberships around them. A 3.30% engagement rate on 2.5M subscribers, with a young skew worth checking before you brief.

True Geordie runs this channel alongside The Pain Game and The Kick Off, so a sponsor can buy a football-specific slot instead of the whole audience. His 5.96% engagement rate is the highest of any channel here above two million subscribers.

Aj Shabeel describes his own videos as a little crazy, which is accurate positioning for challenge-led sponsorships and wrong for anything needing a straight read to camera. At a 2.16% engagement rate he is the second-softest engager on this list.

Simon Wilson leads with the story of building the channel on a phone, which makes him a fit for tools, apps and finance brands selling a starting point rather than a status symbol. At a 2.34% engagement rate he sits under the list median of 3.36%.

Beh2inga mixes classic-game revisits, new releases, challenges and collaborations, so a title can be placed as a straight review or inside a group format. His 2.45% engagement rate lands below the list median of 3.36%.