Top 25 Swedish Fashion and Beauty Influencers (Sep 2026)

Petra x Julia covers fashion, beauty and motherhood, runs a joint TikTok, Alex&petra, and owns the baby brand @yourbaby.se. A+ at 92, the top of the page: engagement seven times the Swedish median for the size and Reels at twice the following.

Wynn posts about life in Sweden, lifestyle, culture and fashion. A at 82: Reels at 2.4 times the following, the best ratio on the page after Diana, with engagement 2.7 times the Swedish median and 35% of the audience in Sweden.

Jackie Gustafsson is based in Stockholm and posts fashion and gym content, with collaborations through Iconic Sthlm. B at 78: engagement almost fifteen times the Swedish median, the highest multiple here, held back by Reels at 0.6 times the following.

Fanny Nord posts about dating, beauty, lifestyle and true crime, and reports 210K followers on TikTok. B at 78: 83% of the audience in Sweden, the highest share here, and Reels at 2.2 times the following.

Camilla Eleonora Bastin is a Stockholm mother of two and a chief marketing officer who posts interiors, food, travel, books and an everyday wardrobe. B at 76: Reels at 1.9 times the following and engagement 1.8 times the Swedish median, with 55% of the audience in Sweden.

Kajsa Baekmark works as a freelance stylist and fashion curator. B at 72: 92% of the audience reads as real, the joint highest on the page, and 79% sits in Sweden.

sheerin.helena posts everyday family life, interiors, beauty and fashion, and takes PR requests by DM. B at 72: engagement 2.6 times the Swedish median and 65% of the audience in Sweden, with Reels reaching 0.88 times the following.

Fanny Lagerwall is the makeup artist and hair stylist behind FACE BY F and hosts a podcast. B at 70: 77% of the audience in Sweden and Reels at 1.1 times the following.

Emelie Johansson posts beauty, hair and life, runs I badrumsskåpet on YouTube and a beauty newsletter. B at 68 on the largest following here, 181,661: 92% real and 81% Swedish, held back by engagement just above the median for the size.

Olivia Hermundstad posts fashion, lifestyle and travel and works as a diamond consultant in Stockholm. B at 68: engagement three times the Swedish median, held back by Reels at 0.63 times the following and a 52% Swedish share.

Elina Casell posts family life, renovation, beauty and interiors, with a joint YouTube channel, Elina och Erik. B at 66: engagement over six times the Swedish median, capped by a 35% Swedish audience and Reels at 0.81 times the following.

Filippa Rådin is a redesign and DIY designer and stylist who turns old clothes into custom pieces. B at 65: 82% of the audience in Sweden, held down by engagement 1.4 times the median and Reels at 0.9 times the following.

Amanda Estelle posts fashion and beauty between Stockholm and Oslo. B at 65: engagement almost eight times the Swedish median, but Reels reach only 0.16 times the following, the second lowest ratio here.

Diana posts minimal beauty, lifestyle and aesthetics under the line less is more. C at 61: Reels travel sixteen times the following, by far the widest reach here, but only 26% of the audience is in Sweden.

Mia posts fashion, interiors and food and is an ambassador for Australian Bodycare, Humdakin and Smakbox. C at 61: engagement 2.3 times the Swedish median, held down by Reels at 0.39 times the following.

Anna Lidström researches how worn clothes become new pieces and trained at the textile school in Borås. C at 60: 88% real and 70% Swedish, held down by Reels at 0.32 times the following.

Marie Forsberg Zetterlund posts everyday life, interiors, fashion, beauty and family, and tags Xlash, iDeal of Sweden and Desenio. C at 60: engagement over four times the Swedish median, held down by Reels at 0.14 times the following, the lowest ratio here.

Maria Ahlgren co-founded @commonclouds.official, writes about beauty for ELLE and wrote the book Beautyfood. C at 59: 86% real and 71% Swedish, held down by engagement just above the median for the size.

Zainab Jones is an award-winning registered nurse with twenty years of expertise in melanin-rich skin, posting beauty and medical information. C at 58: 88% real and 73% Swedish, held down by Reels at 0.36 times the following.

Merlinda Nura is a mother who posts couples humour, beauty and everyday life. C at 56: 69% of the audience in Sweden, held down by engagement below the Swedish median for the size.

Zahra is a teacher who posts lifestyle, beauty, fashion, food and travel. C at 55: engagement almost fourteen times the Swedish median, capped by a 28% Swedish audience and Reels at 0.29 times the following.

Negin Taha posts beauty, fashion and lifestyle and takes collaborations by email. C at 54: 74% of the audience in Sweden, held down by engagement below the Swedish median for the size.

Beatrice Datmo is a hairdresser and beauty enthusiast who makes UGC and is a pro ambassador for Color Wow. C at 54: 83% real, held down by Reels at 0.63 times the following and engagement just above the median.

Andrea Brodin posts interiors and fashion as a mother of three, splits time between Stockholm and Gstaad and runs a real estate account. C at 53: 67% of the audience in Sweden, held down by engagement below the median for the size.

Nancy Matte paints portraits and does professional makeup, so the grid alternates between a brush and a face. C at 51, the lowest grade here: 71% real and Reels at 0.61 times the following.