Top 25 Swedish Influencers to Follow on Instagram

Stockholm-based recipe creator publishing full recipes on a separate newsletter, with an 88% real-audience score, one of the cleanest on this list, though her 0.89% engagement sits below this list's 2.16% median.

Self-described entrepreneur, designer, YouTuber and skier based in Sweden, with 82% real audience; his 0.85% engagement is among the lowest on this list, so his reach is the value here, not response rate.

Digital artist publishing original illustration work, 88% real audience, 2.06% engagement close to this list's median.

Competitive chess player turned content creator, an unusual niche for this list, 75% real audience, 1.61% engagement below median.

Stop-motion animator and director running fan-funded support alongside client work, 68% real audience, 1.05% engagement below this list's median.

Artist and founder of her own jewelry and design labels, 78% real audience, 0.71% engagement, the lowest on this list, so her founder credibility is the stronger asset here.

Photographer and author running paid creative workshops and travel content, 2.92% engagement above this list's median, 82% real audience.

Co-founder of her own lifestyle brand, 2.38% engagement above median, 75% real audience, one of the lower readings here.

Founder of her own underwear brand, 1.72% engagement below this list's median, 75% real audience.

Runs a retreat business alongside her content, 2.86% engagement above this list's median, 80% real audience.

Stockholm-born podcast host, with a standout 6.11% engagement rate, the highest on this list, and 78% real audience.

TV host who explicitly calls herself a proud influencer and reality-TV personality, 2.29% engagement above median, 82% real audience.

Athlete running her own workout program, 1.90% engagement close to this list's median, 94% real audience.

Gardener and owner of her own garden business in Sweden, 1.48% engagement below median, 75% real audience.

Fashion director and certified model coach who founded her own training academy, with a standout 5.12% engagement rate and an 81% real-audience score, the highest on this list.

Self-described influencer, author and designer, 1.66% engagement below this list's median, 71% real audience.

Stockholm-based creative professional taking direct business inquiries, 2.16% engagement right at this list's median, 79% real audience.

Stockholm-based creator cross-posting the same content to TikTok and YouTube, 2.33% engagement above median, though her 70% real-audience score is one of the lower readings here.

Self-described enthusiast for fashion, food and clothing history, with a standout 5.83% engagement rate, though her 76% real-audience score is worth a quick check before a paid campaign.

Lives in a converted bus with two children, now back in Sweden renovating a house, 83% real audience, one of the cleanest on this list, with 3.12% engagement above median.

Self-described van-lifer and adventurer, 1.90% engagement close to this list's median, 71% real audience.

Actress, TV personality, blogger and speaker who explicitly labels herself an influencer and entrepreneur, 1.35% engagement below this list's median, 92% real audience.

Working makeup artist and hairstylist taking direct beauty-content bookings, 2.20% engagement close to this list's median, 82% real audience.

Runs a guide to Stockholm's restaurants, bars and cafes and founded a separate consulting business, 81% real audience.

Stockholm-based creator posting fashion and gym content, with a standout 4.46% engagement rate, more than double this list's median.