Top 25 Swedish Influencers on Instagram (Sep 2026)

Emil Hansius makes videos for YouTube and sells tickets to the VAFALLS LIVE 2026 show straight from the bio. A+ at 99, first on follower count among four accounts tied at the top: engagement over fifteen times the Swedish median for an account this size and Reels reaching 2.7 times the following.

Amalia Braunsthal lives in a bus with two children and is back in Sweden renovating a house bought on impulse, with a YouTube channel under the same name. A+ at 99: Reels reach 2.7 times the following, engagement runs over four times the Swedish median and 81% of the audience is in Sweden.

Hanna Happy posts to make people happy and runs the same name on YouTube, TikTok and Snapchat. A+ at 99: engagement eight and a half times the Swedish median for the size and Reels at 2.6 times the following, on an 82% Swedish audience.

The Gräsbergs are Peter and Eva, a couple sharing their humour and taking brand work by DM or email. A+ at 99: 95% of the audience reads as real, second only to Tramsfrans on this page, with Reels at 2.1 times the following.

Carl Déman shares a YouTube channel with the JLC group and runs a talk podcast alongside it. A+ at 94 on engagement close to ten times the Swedish median for an account of 558K followers, the strongest multiple among the five largest accounts here.

Tramsfrans writes about celebrities, crisps and champagne and takes collaborations by email. A+ at 93: 96% of the audience reads as real, the cleanest audience on this page, and Reels travel past the following at 1.6 times.

Tan By Klara runs a YouTube channel under the same name and two podcasts, vadfanhände and 2under2. A+ at 92: Reels at 2.7 times the following and engagement eight times the Swedish median, held back from the top by a 59% Swedish audience.

RandomMakingMovies is a group account run with @willermm, @kulan and @jonasanderssonson, who also host the podcast Alla goda ting är tre. A+ at 92: engagement six times the Swedish median for the size and 86% of the audience in Sweden.

Daniel Norberg describes the account as humour, music and art, and takes collaborations by email. A+ at 91: engagement close to three times the Swedish median for an account of 214K followers and Reels at 1.6 times the following.

Nina Rung is a criminologist, author and lecturer on violence prevention who founded @huskurage. A+ at 91: 88% of the audience is in Sweden and 93% reads as real, with Reels at 1.4 times the following.

Vivi Wallin, formerly Mammasanningar, posts high and low without filters and uses humour as the tool. A at 89: 90% of the audience sits in Sweden and engagement runs three times the Swedish median for an account of 358K.

Andreas Almgren is the 2025 world bronze medallist and European champion over 10,000m, with Nike Running, Coros and Maurten in the bio. A at 89: engagement eight and a half times the Swedish median and Reels at 2.2 times the following, capped by a 49% Swedish audience.

Anastasia teaches Swedish from the very beginning, slowly and simply, and has taught the language since 2010. A at 87: Reels at 2.1 times the following and engagement four and a half times the Swedish median, with 41% of the audience in Sweden.

Tilda Törnqvist runs a YouTube channel alongside this account and a separate private one. A at 80: engagement five times the Swedish median for the size and 82% of the audience in Sweden, while Reels reach about three quarters of the following.

Ebba Andersson is a cross-country skier who won Olympic 50km classic gold at Milano Cortina 2026 and has defended a world skiathlon title. A at 80: engagement close to five times the Swedish median and 91% of the audience reading as real, with Reels at 0.86 times the following.

Melinda Jacobs is out with the books Hitta hem and Hon hette Esmeralda and writes about foster family life. B at 79: 92% of the audience in Sweden, the highest share on this page, and 94% real, with engagement a little over twice the Swedish median.

Åsa Jonsson is a lecturer from Arjeplog whose account runs on dogs, humour and dialect, with a debut book, En hemmasittares berättelse. B at 79: 91% of the audience in Sweden and engagement three times the Swedish median, held down by Reels that reach 0.61 times the following.

Rasmus Eklund carries Jack Sparrow as a middle name and makes the video series Konstiga Familjen. B at 78: engagement fourteen times the Swedish median, the second highest multiple here, but Reels reach only 0.56 times the following.

Jonna Lundell runs the YouTube channel Jocke&Jonna and a TikTok, and hosts a podcast. B at 77 on the largest following here, 870,880: 78% of the audience is Swedish and engagement over four times the median for the size, but Reels reach 0.64 times the following.

Johanna Öholm is based in Stockholm and hosts the podcast Hemlispodden. B at 76: engagement nine times the Swedish median for the size, pulled down by Reels that reach about half the following.

Hanna Öberg is a biathlete with Olympic individual gold from 2018, relay gold from 2022 and three world titles, with LKAB, Fischer and Hestra among the partners in the bio. B at 76: engagement over nine times the Swedish median, capped by a 45% Swedish audience.

Oliver Kastell posts behind the scenes and reports more than 550K followers on TikTok. B at 74: 90% of the audience reads as real and engagement runs four times the Swedish median, but Reels reach 0.37 times the following, the lowest ratio here.

Annica shares wellness, workouts and healthier snack recipes as a mother, with the house on a separate account. B at 70: 71% of the audience in Sweden and engagement 2.7 times the median, with Reels at 0.56 times the following.

Frida Karlsson is a cross-country skier who won two golds at Milano Cortina 2026, with Adidas, Polestar and Fischer among the partners in the bio. B at 69: 92% real and engagement seven times the Swedish median, held back by a 46% Swedish audience and Reels at 0.66 times the following.

Dino Beganovic races Formula 2 for DAMS in 2026 as a Ferrari junior driver. B at 66, the lowest grade on the page, because only 35% of the audience is in Sweden, the smallest home share here.