Five findings from our Instagram market study, generated 10 September 2026. Every percentage below uses the same denominator of 14,493 Instagram accounts; counts describe platform accounts, not unique people.

14,493
Instagram accounts in the 10K-100M followers study population: 79.1%
of that Instagram population sits in the 10K-50K followers band: 63.2%
of that Instagram population posted in the last 30 days: 25.0%
of that Instagram population has an engagement rate of 3% or more: 48.8%
of that Instagram population has published branded content

Source: Click Analytic 2026 Sweden Instagram market snapshot. Read the full report for methodology and complete results.

Read the Sweden Creator Economy Report