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Click Analytic

Top 20 Malmo Influencers on Instagram (Sep 2026)

We screened 517 Malmo Instagram accounts between 10,000 and 1,000,000 followers for a 20% Malmo audience, 1% engagement, 60% real followers and a post in the last thirty days, and ranked them by the CA Influence Index.

Denis GolubevDenis Golubev8 min readLast updated: 17 Sept 2026

The ranking

20 top influencers from 517 Malmo profiles

The 20 below are the strongest of them on the CA Influence Index. They are working professionals: 6 footballers linked to Malmo clubs, 4 posting food, cafe and bar guides across the city, 3 in styling, makeup and modeling, 1 writing a newsletter, 1 musician, 1 photographer, 1 skateboarder, and 3 whose bios name no trade at all.

20
Influencers selected
51%
Avg Swedish audience
5.7%
Avg engagement
81%
Avg real audience
Sebastian Nanasi
#1

sebastiannanasiSebastian Nanasi

Sebastian NanasiNano
39.1K
Followers
12.73%
Engagement rate
73.7K
Avg views
13.0%
fake followers / suspicious accounts

@rcsa @adidasfootball

Audience location
Sweden80.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Sebastian Nanasi's bio carries no words, tagging one football club account and one sportswear sponsor account. A+ at 98 comes from 73,654 average Reel views on 39,143 followers, with 80% of the audience in Malmo and 87% real followers.

Why A+ on the CA Influence Index™

Audience fit80% Sweden
Engagement10.1x median
View power1.9x followers
Audience quality87% real
Fika&Hygge - Aida
#2

fikaohyggeFika&Hygge - Aida

Fika&Hygge - AidaNano
11.6K
Followers
4.27%
Engagement rate
22.1K
Avg views
10.0%
fake followers / suspicious accounts

Fika, caféer & upplevelser i Malmö & Skåne ☕️ Guider| Hantverk| Det bästa värt att besöka ✨ 📩

Audience location
Sweden78.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Aida runs a guide to cafes and experiences across Malmo and Skane, covering crafts and places worth visiting. A+ at 98 comes from 22,133 average Reel views on 11,585 followers, with 78% of the audience in Malmo and 90% real followers.

Why A+ on the CA Influence Index™

Audience fit78% Sweden
Engagement3.4x median
View power1.9x followers
Audience quality90% real
Amin Sarr
#3

amiin.sarrAmin Sarr

Amin SarrNano
40.8K
Followers
5.86%
Engagement rate
168.0K
Avg views
17.0%
fake followers / suspicious accounts
Audience location
Sweden71.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Amin Sarr's bio names football player as the only description given. A+ at 96 rests on 167,990 average Reel views against 40,811 followers, the highest view average on the page, with 71% of the audience in Malmo and 83% real followers.

Why A+ on the CA Influence Index™

Audience fit71% Sweden
Engagement4.7x median
View power4.1x followers
Audience quality83% real
Anders Christiansen
#4

anderschristiansen10Anders Christiansen

Anders ChristiansenNano
34.3K
Followers
12.90%
Engagement rate
72.3K
Avg views
16.0%
fake followers / suspicious accounts

AC 🩵🤍 @malmo_ff

Audience location
Sweden51.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Anders Christiansen's bio gives two initials and a pair of heart emoji, tagging one football club account and nothing else. A+ at 90 comes from 72,261 average Reel views on 34,314 followers, with 51% of the audience in Malmo and 84% real followers.

Why A+ on the CA Influence Index™

Audience fit51% Sweden
Engagement10.2x median
View power2.1x followers
Audience quality84% real
Erdal Rakip
#5

erdalrakipErdal Rakip

Erdal RakipNano
11.5K
Followers
8.04%
Engagement rate
46.7K
Avg views
23.0%
fake followers / suspicious accounts

⚽️ @fullpotentialagency

Audience location
Sweden54.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Erdal Rakip's bio is a football emoji next to one tagged agency account, with nothing else stated. A+ at 90 comes from 46,730 average Reel views on 11,509 followers, with 54% of the audience in Malmo and 77% real followers.

Why A+ on the CA Influence Index™

Audience fit54% Sweden
Engagement6.4x median
View power4.1x followers
Audience quality77% real
Isaac Kiese Thelin
#6

ikiesethelinIsaac Kiese Thelin

Isaac Kiese ThelinNano
45.0K
Followers
14.73%
Engagement rate
73.5K
Avg views
26.0%
fake followers / suspicious accounts

✞ = ❤️ Luke 1:37• Represented by @footnationfootball

Audience location
Sweden47.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Isaac Kiese Thelin's bio names one listed agency, with football in the agency's own account name, and states nothing else about the work. A at 81 comes from 73,455 average Reel views on 45,039 followers, with 47% of the audience in Malmo and 75% real followers.

Why A on the CA Influence Index™

Audience fit47% Sweden
Engagement11.7x median
View power1.6x followers
Audience quality74% real
Edy Edin Almedin Dzafic
#7

edydzafic_Edy Edin Almedin Dzafic

Edy Edin Almedin DzaficNano
28.1K
Followers
7.13%
Engagement rate
23.4K
Avg views
18.0%
fake followers / suspicious accounts
Audience location
Sweden87.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Edy Edin Almedin Dzafic's bio is a single contact email, with nothing else stated about the account. A at 81 comes from 23,396 average Reel views on 28,130 followers, the highest Malmo audience share on the page at 87%, and 82% real followers.

Why A on the CA Influence Index™

Audience fit87% Sweden
Engagement5.7x median
View power0.8x followers
Audience quality82% real
malmofood
#8
16.4K
Followers
1.60%
Engagement rate
30.6K
Avg views
14.0%
fake followers / suspicious accounts

Restaurants, cafes & bakeries Malmö or wherever we go📍 Collabs:

Audience location
Sweden79.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

malmofood's bio lists restaurants, cafes and bakeries in Malmo or wherever they go, with a collab contact listed for outreach. A at 80 comes from 30,619 average Reel views on 16,353 followers, with 79% of the audience in Malmo and 86% real followers.

Why A on the CA Influence Index™

Audience fit79% Sweden
Engagement1.3x median
View power1.9x followers
Audience quality86% real
cordelia
#9

cordeliastedtcordelia

cordeliaNano
16.9K
Followers
3.83%
Engagement rate
25.0K
Avg views
21.0%
fake followers / suspicious accounts

sweden ✉️

Audience location
Sweden35.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

cordelia's bio names Sweden as the location and lists a contact email, with no description of what the account posts. B at 76 comes from 25,019 average Reel views on 16,851 followers, with 35% of the audience in Malmo and 79% real followers.

Why B on the CA Influence Index™

Audience fit35% Sweden
Engagement3.0x median
View power1.5x followers
Audience quality79% real
MalmĂśs barer
#10

malmosbarerMalmĂśs barer

MalmĂśs barerNano
12.6K
Followers
3.39%
Engagement rate
11.4K
Avg views
8.0%
fake followers / suspicious accounts

Jag har enligt egen utsago besÜkt flest barer i MalmÜ. Skriver düligt, äter sällan mat och det finns ingen billig Ül. Tack!

Audience location
Sweden55.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Malmos barer's bio claims, in first person, to have visited more bars in Malmo than anyone else, and jokes about writing badly and rarely eating food. B at 73 comes from 11,382 average Reel views on 12,582 followers, with 55% of the audience in Malmo and 92% real followers.

Why B on the CA Influence Index™

Audience fit55% Sweden
Engagement2.7x median
View power0.9x followers
Audience quality92% real

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Kady & Tony
#11

foodhunters.seKady & Tony

Kady & TonyMicro
62.6K
Followers
1.48%
Engagement rate
79.5K
Avg views
11.0%
fake followers / suspicious accounts

Recensioner & tips på allt matrelaterat & lite till✨ Utomlands: @foodhunters.abroad 💌 👇🏼Sök bland 360+ recensioner på vår hemsida

Audience location
Sweden77.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Kady and Tony run Malmo Food Hunters, posting reviews and tips on food and more, and point to over 360 reviews on a linked website plus a separate account for coverage abroad. B at 70 comes from 79,527 average Reel views on 62,610 followers, with 77% of the audience in Malmo and 89% real followers.

Why B on the CA Influence Index™

Audience fit77% Sweden
Engagement1.2x median
View power1.3x followers
Audience quality89% real
Camilla Glifberg Modellagentur/stylist/makeup
#12

camillaglifbergCamilla Glifberg Modellagentur/stylist/makeup

Camilla Glifberg Modellagentur/stylist/makeupNano
15.1K
Followers
4.40%
Engagement rate
8.0K
Avg views
36.0%
fake followers / suspicious accounts

Casting & Modell Agentur ❤️ Stylist & Makeupartist 🇸🇪 Fd internationell modell 🌍 📍 Magisk plats söder om Malmö 📍 Lägenhet i underbara Palma Mallorca

Audience location
Sweden60.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Camilla Glifberg's bio lists casting and modeling agency work alongside stylist and makeup artist services, and states past work as an international model. B at 67 comes from 7,960 average Reel views on 15,091 followers, with 60% of the audience in Malmo and 64% real followers, the lowest real follower share on the page.

Why B on the CA Influence Index™

Audience fit60% Sweden
Engagement3.5x median
View power0.5x followers
Audience quality64% real
F E L I N
#13

thisisfelinF E L I N

F E L I NNano
34.7K
Followers
6.77%
Engagement rate
35.0K
Avg views
20.0%
fake followers / suspicious accounts

Your favorite Swedish/Finnish rockstar🔥 All things FELIN 🖤⬇️ Mgmt:

Audience location
Sweden25.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

FELIN calls themself a rockstar in the bio under a stage name, listing separate management and booking contacts and nothing else about the work. B at 66 comes from 35,041 average Reel views on 34,736 followers, with 25% of the audience in Malmo and 80% real followers.

Why B on the CA Influence Index™

Audience fit25% Sweden
Engagement5.4x median
View power1.0x followers
Audience quality80% real
Pontus Jansson
#14

pontusjansson.18Pontus Jansson

Pontus JanssonMicro
88.5K
Followers
6.03%
Engagement rate
82.8K
Avg views
18.0%
fake followers / suspicious accounts

Play and die for Malmö FF 🩵 And always proud to be a part of Brentford FC ❤️

Audience location
Sweden24.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Pontus Jansson's bio declares loyalty to one Swedish football club and pride in a second club abroad, with nothing else stated. B at 65 comes from 82,806 average Reel views on 88,535 followers, the largest account on the page, with 24% of the audience in Malmo and 82% real followers.

Why B on the CA Influence Index™

Audience fit24% Sweden
Engagement5.5x median
View power0.9x followers
Audience quality82% real
Timmy Dieter BergstrĂśm
#15

timmybergstromTimmy Dieter BergstrĂśm

Timmy Dieter BergstrĂśmNano
14.9K
Followers
7.77%
Engagement rate
5.6K
Avg views
18.0%
fake followers / suspicious accounts

📍Malmö, Sweden 🇸🇪

Audience location
Sweden37.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Timmy Dieter BergstrĂśm's bio is a single location pin for Malmo, Sweden, with nothing else stated about the account. C at 61 comes from 5,580 average Reel views on 14,908 followers, with 37% of the audience in Malmo and 82% real followers.

Why C on the CA Influence Index™

Audience fit37% Sweden
Engagement6.2x median
View power0.4x followers
Audience quality82% real
OLIVER WHITE
#16

oliver.whiteOLIVER WHITE

OLIVER WHITENano
12.4K
Followers
2.04%
Engagement rate
12.4K
Avg views
20.0%
fake followers / suspicious accounts

• Based in Malmö, Sweden• Brand ambassador @babylisspro• Owner of @studiowhite.se• For enquiries:

Audience location
Sweden39.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Oliver White's bio names Malmo as the base, credits a brand ambassador role, and states ownership of a separate tagged studio account. C at 57 comes from 12,375 average Reel views on 12,423 followers, with 39% of the audience in Malmo and 80% real followers.

Why C on the CA Influence Index™

Audience fit39% Sweden
Engagement1.6x median
View power1.0x followers
Audience quality80% real
Felix Sundbäck
#17

northandforthFelix Sundbäck

Felix SundbäckNano
11.1K
Followers
4.77%
Engagement rate
2.2K
Avg views
17.0%
fake followers / suspicious accounts

Shooting and posting what inspires me. PAO/photographer at the SAF @armefoto Freelance photographer 🇸🇪 Skåne, Sweden 📷 Sony α7IV

Audience location
Sweden31.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Felix Sundbäck's bio credits freelance photography work and a role at a tagged armed forces photography account, naming the camera used to shoot what inspires them. C at 57 comes from 2,206 average Reel views on 11,059 followers, the lowest view average on the page, with 31% of the audience in Malmo and 83% real followers.

Why C on the CA Influence Index™

Audience fit31% Sweden
Engagement3.8x median
View power0.2x followers
Audience quality83% real
Gabriella Killeen
#18

gabriellakilleensGabriella Killeen

Gabriella KilleenNano
11.2K
Followers
2.11%
Engagement rate
9.4K
Avg views
28.0%
fake followers / suspicious accounts

📍 Malmö SUBSTACK, Privatekonomi, relationer/sex & beauty. 💌 Skriver om hur du får ett rikt & lustfyllt liv på Substack👇🏽

Audience location
Sweden42.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Gabriella Killeen writes a newsletter on personal finance, relationships and sex, and beauty, describing the goal as a rich and fulfilling life. C at 55 comes from 9,431 average Reel views on 11,187 followers, with 42% of the audience in Malmo and 72% real followers.

Why C on the CA Influence Index™

Audience fit42% Sweden
Engagement1.7x median
View power0.8x followers
Audience quality72% real
فاطمه
#19

_fatema.rasaeفاطمه

فاطمهNano
13.0K
Followers
2.35%
Engagement rate
12.1K
Avg views
32.0%
fake followers / suspicious accounts

Makeup artist, nail artist & owner of @fatema_beauty.nails @fatema_beauty.makeup @zarameson_ 📍Skåne 🇸🇪

Audience location
Sweden32.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Fatema's bio names makeup artist and nail artist work, and tags three related accounts. C at 54 comes from 12,142 average Reel views on 13,004 followers, with 32% of the audience in Malmo and 68% real followers.

Why C on the CA Influence Index™

Audience fit32% Sweden
Engagement1.9x median
View power0.9x followers
Audience quality68% real
Hampus winberg
#20

hampus_winbergHampus winberg

Hampus winbergMicro
84.4K
Followers
1.28%
Engagement rate
93.9K
Avg views
23.0%
fake followers / suspicious accounts

Olympian ’24 🇸🇪 @oakley @mentalitedor @stanceeurope @tanabataskateboards

Audience location
Sweden25.0%
CA Influence Index™

CA Influence Index: real influence in Sweden, 0 to 99

Market-relative score

Hampus Winberg's bio credits Olympian status from 2024 and tags four sponsor accounts. D at 49 comes from 93,901 average Reel views on 84,365 followers, with 25% of the audience in Malmo and 77% real followers.

Why D on the CA Influence Index™

Audience fit25% Sweden
Engagement1.2x median
View power1.1x followers
Audience quality77% real

Ranking method

CA Influence Index™ (CII): how we grade Malmo influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Sweden market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Sweden median for a creator’s own size: around 1% under 50K followers, around 0.8% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Swedish Instagram market behind this ranking

The 20 influencers above against the Swedish Instagram market: each row puts their median next to the market's.

Read the Sweden Creator Economy Report - the measurement this chart is scored against.

How the selected 20 compare with Sweden

  • Pink = the 20 Malmo influencers above
  • Grey = a typical Swedish Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median Swedish audience share

selected 20 list: 49%
Swedish influencers: 28%

Median engagement rate

selected 20 list: 4.6%
Swedish influencers: 1.2%

Median Reel views per post

selected 20 list: 27,819
Swedish influencers: 7,400

Source: the Click Analytic Swedish market study, measured 2026-09-14. The grey bars are the Instagram accounts with at least 10,000 followers whose creator location is Sweden. That population is counted twice by two runs: the market study above and this median run, which agree to within twenty accounts. The bars are rounded because a median found by search is a bracket rather than a point; the pink bars are computed from the 20 cards above.

Why Sebastian Nanasi is the #1 Malmo creator

Sebastian Nanasi tops this ranking with a CA Influence Index of 98 (A+), the highest among the selected accounts on this page. The source pool contains 517 Malmo-based Instagram accounts with 10,000+ followers.

The score breaks down like this

  • Audience in Sweden80.0%100/100
  • Engagement against the market median for this size12.73%, 10.1x100/100
  • Average Reels reach against follower count1.9x94/100
  • Share of the audience that is real87%97/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

Need more than the top 20?

Search all 517 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 517 matching influencers

Keep exploring

Explore more influencer rankings

More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

The questions that come up before a Malmo brief goes out.

01How were these 20 chosen?

We started from 517 Instagram accounts placed in Malmo with 10,000 to 1,000,000 followers. Each one then had to clear a 20% Malmo audience, 1% engagement, 60% real followers and a post in the last thirty days. 58 accounts cleared those floors and were scored on the CA Influence Index. We read the top 45 of them by hand for individual versus business status, and 23 held up as real individual creators. The three lowest of those 23 by index were cut to hold the page at the allowed 20, and those 20 are published here.

02Why does this page show 20 instead of 25?

Because Malmo is a football city first, and the pool of real individual creators does not reach 25. Of the top 45 accounts by the CA Influence Index, 22 turned out to be businesses, clubs, media accounts or organizations on a closer read of the bio, among them a police account, three separate newspaper accounts, a gymnastics club, a skate organization and several Malmo FF fan and supporter pages. That left 23 real individual creators, short of 25, so the three lowest of those 23 by index were cut to hold the page at the allowed 20.

03What does the CA Influence Index measure?

The share of the audience inside Malmo, the share of followers scored as real, engagement measured against Swedish accounts of the same size, average Reel views relative to followers, and how recently the account posted. Follower count is not scored. The Swedish median engagement for accounts of this size is 1.26%, and the 4.58% median on this page runs 3.64 times that band.

04How much of each audience is actually in Malmo?

The median here is 49%. Edy Edin Almedin Dzafic (@edydzafic_) is highest at 87% and Pontus Jansson (@pontusjansson.18) lowest at 24%. Nothing under 20% got through the screen. For a city campaign, read this column next to follower count: at 87%, the 28,130 followers of Edy Edin Almedin Dzafic put more people inside Malmo than the 88,535 followers of Pontus Jansson at 24%.

05Who is actually on this list?

Read from the bios: 6 footballers linked to Malmo clubs, 4 posting food, cafe and bar guides across the city, 3 in styling, makeup and modeling, 1 writing a newsletter, 1 musician, 1 photographer, 1 skateboarder, and 3 whose bios name no trade at all. That adds to 20. Several Malmo bios are a single line or a bare tag, so the trade is read from what an account plainly does rather than from a stated job title.

06How current is this data?

Every figure was pulled from the Click Analytic database in September 2026, and every account here had posted within thirty days of that pull. Follower counts, engagement and view averages move week to week, so read these numbers as a September 2026 reading rather than a fixed order. The underlying data refreshes continuously and this page is rebuilt from it.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 17 Sept 20268 min read

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