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Top 25 Spanish Celebrities on Instagram

We screened 114,509 Spain-based Instagram accounts that have at least 10K followers and an audience at least 20% Spanish, checked them for activity, audience quality and engagement, then ranked them by the CA Influence Index.

Denis GolubevDenis Golubev5 min readLast updated: 30 Aug 2026

The ranking

25 top Spanish celebrity influencers on Instagram

To build this list, we filtered for active influencers based in Spain with at least 30% Spanish audience, 70% audience quality, 3% engagement and 100K average Reel views, then ranked them by the CA Influence Index.

25
Influencers selected
75%
Avg Spanish audience
5.4%
Avg engagement
81%
Avg real audience
Javi Sancho
#1

javi_sancho_Javi Sancho

Javi SanchoMid
80.8K
Followers
3.40%
Engagement rate
349.7K
Avg views
11.0%
fake followers / suspicious accounts

Cómico, presentador, guionista. Perfil para dramas deportivos 👉@javisancho.extreme

Audience location
Spain88.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Javi Sancho splits his bio between comedian, presenter and scriptwriter, and says his profile suits sporting dramas. The A+ grade is the highest score on this page, built on Reel views of 349,694, nearly twice the pool median.

Why A+ on the CA Influence Index™

Audience fit88% Spain
Engagement3.8x median
View power4.3x followers
Audience quality89% real
Suso Álvarez Perera
#2

susoalvarezSuso Álvarez Perera

Suso Álvarez PereraMega
614.9K
Followers
7.38%
Engagement rate
1.9M
Avg views
24.0%
fake followers / suspicious accounts

💼Colaborador en @telecincoes 📱Colaboraciones RRSS: 📺Contrataciones: Telegenia 649879418

Audience location
Spain82.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Suso Álvarez Perera works as a contributor on the national broadcaster Telecinco and gives a television booking line in his bio. The A+ grade comes from Reel views of 1,880,547, about 9.4 times the pool median.

Why A+ on the CA Influence Index™

Audience fit82% Spain
Engagement10.0x median
View power3.1x followers
Audience quality76% real
Luna Serrat ☾
#3

lunaserratLuna Serrat ☾

Luna Serrat ☾Mid
96.7K
Followers
16.86%
Engagement rate
395.6K
Avg views
26.0%
fake followers / suspicious accounts

Actriz 🎭: @palomajuanes 💌: Mamá de dos 🐣🐣💗💗

Audience location
Spain84.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Luna Serrat signs her bio as an actress, names a representative and a booking email, and mentions two children. Her A+ grade is driven by engagement of 16.86%, the highest here and about 2.4 times the 6.93% pool median.

Why A+ on the CA Influence Index™

Audience fit84% Spain
Engagement19.3x median
View power4.1x followers
Audience quality74% real
G I L B E R T
#4

gil_mina11G I L B E R T

G I L B E R TMid
81.8K
Followers
5.97%
Engagement rate
203.0K
Avg views
29.0%
fake followers / suspicious accounts

🐍🍎 @islatentaciones @telecincoes 𝗡𝘂𝗻𝗰𝗮 𝗱𝗲𝗷𝗲𝘀 𝗱𝗲 𝘀𝗲𝗿 𝗾𝘂𝗶𝗲𝗻 𝗲𝗿𝗲𝘀. 📩𝘨𝘪𝘭𝘣𝘦𝘳𝘵.𝘤𝘰𝘭𝘢𝘣𝘰𝘳𝘢𝘤𝘪𝘰𝘯𝘦𝘴@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰𝘮🎳

Audience location
Spain86.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

@gil_mina11 links a reality programme and its channel Telecinco in the bio, with a collaborations email underneath. The A+ grade survives the lowest audience quality on this page at 71%, because Reel views of 202,973 clear the pool median.

Why A+ on the CA Influence Index™

Audience fit86% Spain
Engagement6.6x median
View power2.5x followers
Audience quality71% real
Lucía Caraballo
#5

luciacaraballo_Lucía Caraballo

Lucía CaraballoMid
78.1K
Followers
6.12%
Engagement rate
342.0K
Avg views
24.0%
fake followers / suspicious accounts

Actriz* 🐾💘

Audience location
Spain78.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Lucía Caraballo condenses her bio to a single word, actress, and adds nothing else about her work. The A+ grade stands on Reel views of 341,988, about 1.7 times the pool median, with a 78% Spanish audience.

Why A+ on the CA Influence Index™

Audience fit78% Spain
Engagement6.8x median
View power4.4x followers
Audience quality76% real
Lorenzo Romero
#6

lorenzoromerooficialLorenzo Romero

Lorenzo RomeroMacro
102.5K
Followers
4.64%
Engagement rate
147.6K
Avg views
19.0%
fake followers / suspicious accounts

📺 @telecincoes @casadosprimera @amoroloquesurja 📍Sevilla 📲 Colaboraciones MD

Audience location
Spain82.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Lorenzo Romero tags the broadcaster Telecinco and two of its programmes, and places himself in Seville. The A+ grade balances an 82% Spanish audience and 4.64% engagement against Reel views below the 199,672 pool median.

Why A+ on the CA Influence Index™

Audience fit82% Spain
Engagement5.3x median
View power1.4x followers
Audience quality81% real
Rafa Durán
#7

rafadurantvRafa Durán

Rafa DuránMacro
133.9K
Followers
3.71%
Engagement rate
156.2K
Avg views
10.0%
fake followers / suspicious accounts

🔴 Improviso y tiro confeti 🎉 🎙Presentador |Cómico |Animador en 📺TV☆Eventos☆Shows #Duranadas 📹 📩 📍Galicia↔Madrid. ENTRADAS y web⬇️

Audience location
Spain92.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Rafa Durán bills himself as presenter, comedian and host on television, at events and in shows, with a ticket link. The A grade rewards a 92% Spanish audience, fifteen points above the 77% pool median, and 90% real followers.

Why A on the CA Influence Index™

Audience fit92% Spain
Engagement4.5x median
View power1.2x followers
Audience quality90% real
Rocío Silva
#8

rociosilvasingerRocío Silva

Rocío SilvaMid
97.6K
Followers
4.98%
Engagement rate
115.9K
Avg views
14.0%
fake followers / suspicious accounts

Mami de Mario 👦🏻 Cantante 🎤 Colaboraciones: 🎵Nuevo single “ A mi niño Mario “

Audience location
Spain93.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Rocío Silva announces a new single named for her son and calls herself a singer, with a collaborations email. The A grade hinges on a 93% Spanish audience, matched only by Manu Sánchez here, rather than on Reel views.

Why A on the CA Influence Index™

Audience fit93% Spain
Engagement5.7x median
View power1.2x followers
Audience quality86% real
Eva Rojas
#9

evamrojasEva Rojas

Eva RojasMacro
122.5K
Followers
3.71%
Engagement rate
148.9K
Avg views
22.0%
fake followers / suspicious accounts

• Periodista de viajes, presentadora, escritora y lo que surja 🗺️ • EspxMundo, Viajeros4, ElPaís, La6, MxM, RTVE 🎒 • Mi libro -👇🏻

Audience location
Spain83.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Eva Rojas combines travel journalist, presenter and writer, naming El País and RTVE among the outlets in her bio. The A grade draws on an 83% Spanish audience, six points above the pool median, rather than on Reel views.

Why A on the CA Influence Index™

Audience fit83% Spain
Engagement4.4x median
View power1.2x followers
Audience quality78% real
Araceli De La Concepción
#10

araceli_delaconcepcionAraceli De La Concepción

Araceli De La ConcepciónMid
99.6K
Followers
5.46%
Engagement rate
110.9K
Avg views
13.0%
fake followers / suspicious accounts

Actriz y Comunicadora Audiovisual⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ University of New York Jefita | @jefita.es

Audience location
Spain81.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Araceli De La Concepción sets out a short bio, actress and audiovisual communicator, then a university and one tag. The A grade owes more to 87% audience quality and 5.46% engagement than to Reel views, which trail the pool median.

Why A on the CA Influence Index™

Audience fit81% Spain
Engagement6.3x median
View power1.1x followers
Audience quality87% real

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Adriana Torrebejano
#11

torrebeAdriana Torrebejano

Adriana TorrebejanoMacro
408.1K
Followers
4.04%
Engagement rate
560.7K
Avg views
21.0%
fake followers / suspicious accounts

A C T R I Z y eso 🙋🏻‍♀️🗯 🎬 www.actores-actrices.com @agenciaegv

Audience location
Spain66.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Adriana Torrebejano spells out actress in her bio and links an acting agency alongside a directory of Spanish performers. The A grade rides on Reel views of 560,684, nearly triple the pool median, offsetting a 66% Spanish audience.

Why A on the CA Influence Index™

Audience fit66% Spain
Engagement5.5x median
View power1.4x followers
Audience quality79% real
Manu Sánchez
#12

_manusanchez_Manu Sánchez

Manu SánchezMacro
274.8K
Followers
3.07%
Engagement rate
265.9K
Avg views
15.0%
fake followers / suspicious accounts

Payaso juntaletras,director,productor,teatrero,escritor, optimista, papá… #Entregamos #SurnormalProfundo @perroandaluztve Empresario. CEO @16escalones

Audience location
Spain93.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Manu Sánchez stacks clown, writer, director and producer into one bio line, then tags a TVE programme. The A grade leans on 93% of his audience being in Spain, sixteen points clear of the pool median.

Why A on the CA Influence Index™

Audience fit93% Spain
Engagement4.1x median
View power1.0x followers
Audience quality85% real
Teresa López Cerdán
#13

teresalopezcerdanTeresa López Cerdán

Teresa López CerdánMacro
219.6K
Followers
4.83%
Engagement rate
228.4K
Avg views
13.0%
fake followers / suspicious accounts

Actriz, escritora, periodista, gorda, guapa y lista✨ En @gordaslaobra y @yosiemprelaobra 🎭 Puedes encontrarme en @labendita_estudio 💛

Audience location
Spain77.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Teresa López Cerdán pairs actress, writer and journalist with two stage works she names in her bio. The A grade matches the pool exactly on Spanish audience share at 77%, with Reel views a shade above the median.

Why A on the CA Influence Index™

Audience fit77% Spain
Engagement6.4x median
View power1.0x followers
Audience quality87% real
Marc Biarnés Sierra
#14

nosoloviernes2Marc Biarnés Sierra

Marc Biarnés SierraMega
865.0K
Followers
6.13%
Engagement rate
831.5K
Avg views
11.0%
fake followers / suspicious accounts

✨@bigcreators_ management📩 Actor, cómico y….???!!! 👀 ENTRADAS A SHOWS🎟️⤵️

Audience location
Spain75.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Marc Biarnés Sierra lists acting, comedy and ticketed live shows in his bio, with a management address for booking. The A grade rests on Reel views of 831,502, more than four times the pool median of 199,672.

Why A on the CA Influence Index™

Audience fit75% Spain
Engagement8.3x median
View power1.0x followers
Audience quality89% real
PAULA USERO
#15

paulauseroPAULA USERO

PAULA USEROMacro
142.3K
Followers
9.18%
Engagement rate
252.9K
Avg views
21.0%
fake followers / suspicious accounts

🍊 🌞Actriz valenciana. Me encanta viajar, comer rico y los gatitos, tanto que @gatoslasmajadas

Audience location
Spain41.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

PAULA USERO opens with actress from Valencia, then names travel, good food and cats, tagging a cat account. Her A grade is carried by engagement of 9.18%, above the 6.93% pool median, offsetting a 41% Spanish audience.

Why A on the CA Influence Index™

Audience fit41% Spain
Engagement11.2x median
View power1.8x followers
Audience quality79% real
Carme Chaparro
#16

carmechaparroCarme Chaparro

Carme ChaparroMacro
197.9K
Followers
4.80%
Engagement rate
183.8K
Avg views
26.0%
fake followers / suspicious accounts

Periodista-Escritora-Presentadora Journalist, Anchor🖥️ Author📚 🩸Mato mucho en la ficción En la vida me porto mejor. Creo ✏️Premio Primavera 📺Mediaset

Audience location
Spain87.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Carme Chaparro runs journalist, author and presenter together in her bio, plus an anchor role and Mediaset. The A grade turns on an 87% Spanish audience, ten points above the pool median, not on her Reel views.

Why A on the CA Influence Index™

Audience fit87% Spain
Engagement6.2x median
View power0.9x followers
Audience quality74% real
Raul Tejon
#17

raultejonRaul Tejon

Raul TejonMacro
197.4K
Followers
4.77%
Engagement rate
216.9K
Avg views
28.0%
fake followers / suspicious accounts

Actor, guionista y productor. 📺 Raul Camacho en Machos Alfa @netflixes Sin límites @primevideoes Uno Equis Dos 🎬 ya en cines ES/EN/IT 🇪🇸🇬🇧🇮🇹

Audience location
Spain64.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Raul Tejon credits himself as actor, screenwriter and producer, with a Netflix series role and a cinema release. The B grade is capped by a 64% Spanish share, thirteen points under the 77% pool median, and 72% audience quality.

Why B on the CA Influence Index™

Audience fit64% Spain
Engagement6.2x median
View power1.1x followers
Audience quality72% real
Anna Castillo
#18

nanititaAnna Castillo

Anna CastilloMega
769.7K
Followers
3.92%
Engagement rate
342.6K
Avg views
15.0%
fake followers / suspicious accounts

Actriz con dos enes

Audience location
Spain83.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Anna Castillo keeps her bio to a joke about the spelling of her name and the single word actress. The B grade tracks engagement of 3.92%, under the 6.93% pool median, even with 83% of her audience in Spain.

Why B on the CA Influence Index™

Audience fit83% Spain
Engagement5.3x median
View power0.4x followers
Audience quality85% real
Samantha Hudson
#19

badbixsamanthaSamantha Hudson

Samantha HudsonMacro
378.8K
Followers
3.14%
Engagement rate
162.8K
Avg views
12.0%
fake followers / suspicious accounts

Management: Ganadora del EMA a mejor artista española 🫦

Audience location
Spain82.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Samantha Hudson won the EMA for best Spanish artist, according to her bio, which also carries a record label management contact. The B grade sits on Reel views of 162,829, below the 199,672 pool median, with engagement of 3.14%.

Why B on the CA Influence Index™

Audience fit82% Spain
Engagement4.2x median
View power0.4x followers
Audience quality88% real
S A R A
#20

sararciscaresS A R A

S A R AMacro
219.0K
Followers
8.24%
Engagement rate
206.8K
Avg views
17.0%
fake followers / suspicious accounts

actriz, escritora y hablando un poquito de salud mental 📩 💓 “Cuando el aire pesa” - mi primer libro (enlace abajo)

Audience location
Spain58.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

@sararciscares writes that she is an actress and author who talks about mental health, and names her first book. The B grade suffers from a 58% Spanish audience, nineteen points under the pool median, despite 8.24% engagement.

Why B on the CA Influence Index™

Audience fit58% Spain
Engagement10.9x median
View power0.9x followers
Audience quality83% real

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CARLES TAMAYO 🇪🇭
#21

tamayostuffCARLES TAMAYO 🇪🇭

CARLES TAMAYO 🇪🇭Macro
359.6K
Followers
3.00%
Engagement rate
216.8K
Avg views
11.0%
fake followers / suspicious accounts

📽 CÓMO CAZAR A UN MONSTRUO en @primevideoes 📺 SE NOS HA IDO DE LAS MANOS en @la1_tve 🫥 Mi productora es @grabalo_todo 📔 EL DIOS ALUCINÓGENO y CLARA

Audience location
Spain66.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

CARLES TAMAYO names a Prime Video title, a programme on TVE and his own production company. The B grade is held back by a 66% Spanish audience, eleven points under the 77% pool median.

Why B on the CA Influence Index™

Audience fit66% Spain
Engagement4.1x median
View power0.6x followers
Audience quality89% real
Inma Cuesta
#22

inmakumInma Cuesta

Inma CuestaMega
801.2K
Followers
4.79%
Engagement rate
328.7K
Avg views
22.0%
fake followers / suspicious accounts

Actriz y productora

Audience location
Spain79.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Inma Cuesta describes herself as an actress and producer, the whole of her bio. Her B grade follows an engagement rate of 4.79%, below the 6.93% pool median, against a Spanish audience share of 79%.

Why B on the CA Influence Index™

Audience fit79% Spain
Engagement6.5x median
View power0.4x followers
Audience quality78% real
Aria Bedmar
#23

aria_bedmarAria Bedmar

Aria BedmarMid
79.2K
Followers
4.56%
Engagement rate
109.1K
Avg views
20.0%
fake followers / suspicious accounts

🎭Mitad actriz, mitad Sirenita🧜🏻‍♀️ @bedelkatalent ✨La Huella del Mal ✨Hermana Muerte ✨Operación: Barrio Inglés ✨¿A qué estás esperando?

Audience location
Spain32.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Aria Bedmar cites three screen titles in her bio, La Huella del Mal, Hermana Muerte and Operación Barrio Inglés. The B grade is pulled down by a 32% Spanish audience, forty five points under the 77% pool median.

Why B on the CA Influence Index™

Audience fit32% Spain
Engagement5.0x median
View power1.4x followers
Audience quality80% real
Noah de Diego // aka. Diego Rodríguez
#24

noahxdiegoNoah de Diego // aka. Diego Rodríguez

Noah de Diego // aka. Diego RodríguezMega
619.1K
Followers
4.39%
Engagement rate
357.9K
Avg views
20.0%
fake followers / suspicious accounts

Actor a tiempo incompleto Tengo una voz insospechada

Audience location
Spain64.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

@noahxdiego calls himself a part time actor with an unexpected voice and lists a work email. The B grade reflects a Spanish audience share of 64%, thirteen points under the 77% pool median, despite Reel views of 357,925.

Why B on the CA Influence Index™

Audience fit64% Spain
Engagement5.9x median
View power0.6x followers
Audience quality80% real
Diego Martín Gabriel
#25

mrdiegomartinDiego Martín Gabriel

Diego Martín GabrielMacro
134.7K
Followers
3.28%
Engagement rate
107.8K
Avg views
26.0%
fake followers / suspicious accounts

Actor, more or less www.lamepresario.com

Audience location
Spain48.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Diego Martín Gabriel sums up his work as actor, more or less, and links a management site. The B grade carries the lowest score on this page, with Reel views of 107,786, roughly half the pool median.

Why B on the CA Influence Index™

Audience fit48% Spain
Engagement4.0x median
View power0.8x followers
Audience quality74% real

Ranking method

CA Influence Index™ (CII): how we grade Spanish celebrity influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Spanish celebrity market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Spanish celebrity median for a creator’s own size: around 1.0% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Spanish Instagram market behind this ranking

We measured the whole Spanish Instagram market first: 108,392 accounts with at least 10K followers. 114,509 of them passed this page's discovery screen, and the 25 below were selected from that group.

Read the Spain Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the Spanish Instagram market

Pink = the 25 celebrity influencers above.

Grey = every Spanish Instagram account we measure with at least 10,000 followers, all 108,392 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Audience at least 60% based in Spain

selected: 84%
market: 35%

Engagement rate of 5% or better

selected: 32%
market: 14%

Averages 1M+ Reel views per post

selected: 4%
market: 0.4%

Source: the Click Analytic Spanish creator market study of 108,392 Instagram accounts, measured 2026-08-26. The market side is read from that study; the shortlist side is computed from the cards above.

Why Javi Sancho is the #1 celebrity

Javi Sancho tops this ranking with a CA Influence Index of 99 (A+), the top score in a pool of 1,541,821 Spanish accounts with a 20%+ Spanish audience.

The score breaks down like this

  • Audience in Spain88.0%100/100
  • Engagement against the market median for this size3.40%, 3.8x100/100
  • Average Reels reach against follower count4.3x100/100
  • Share of the audience that is real89%99/100

That combination is why an account of 80,760 outranks profiles more than 10x its size on this page.

Brand fit

Best brand fits for Spanish celebrity influencers

Brand fit here follows each celebrity's real profession, not a generic influencer template.

Luxury fashion and beauty
Best fit

Actors, models and TV presenters here already front fashion and beauty campaigns, a natural fit for luxury and premium beauty brands.

Sports apparel and equipment
Strong

Footballers, tennis players and the badminton champion on this list are realistic partners for sport and performance brands.

Entertainment and streaming tie-ins
Good

Several actors here currently lead Netflix or Prime Video titles, useful for entertainment and streaming promotion.

Music and live events
Niche

The singers on this list suit concert, festival and music-brand partnerships rather than everyday product placement.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

Search the creator database

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Six questions we get about this page.

01How is this list ordered?

By the CA Influence Index, a score from 0 to 99 built from audience fit, engagement, view power and audience quality. Javi Sancho leads on 99 points with 80,760 followers, and Marc Biarnés Sierra sits lower on 83 with 864,997.

02What counts as a Spanish celebrity here?

Someone whose Instagram bio states public work in Spain: acting, television presenting, comedy, music or journalism. Every entry is checked against the bio and the programmes, agencies or titles named in it.

03Why are some very famous names missing?

Because fame alone does not clear the setup. An account has to pass every floor on Spanish audience, audience quality, engagement and Reel views, plus a post in the last 30 days. Only 1,524 of 114,509 screened accounts qualified.

04Which of these has the most engaged audience?

Luna Serrat, at 16.86%, roughly 2.4 times the 6.93% median of the qualifying pool. Paula Usero follows at 9.18% and @sararciscares at 8.24%.

05How big are these accounts?

Between 78,094 and 864,997 followers. Five are above 500,000 and the rest sit in the macro band, which is a smaller spread than the celebrity label suggests.

06How current are the numbers?

Measured on 30 August 2026. Follower counts, engagement rates and Reel averages move, so treat them as a snapshot and re-check before a brief goes out.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 30 Aug 20265 min read

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