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Top 25 Spanish Beauty Influencers

We screened down to the 122,772 Spain-based Instagram accounts that have at least 10K followers and an audience at least 20% Spanish, checked them for beauty and makeup work, activity, audience quality and engagement, then ranked by the CA Influence Index.

Denis GolubevDenis Golubev7 min readLast updated: 2 Sept 2026

The ranking

25 top Spanish beauty influencers on Instagram

Spanish beauty on Instagram: makeup artists, hairdressers, skincare and nails. We ranked them by the CA Influence Index, our 0-99 score for how worth briefing an account is: how Spanish its audience really is, how real that audience is, and how far its engagement and video reach run ahead of accounts the same size. A higher rank means a better account to work with, not a bigger one.

25
Influencers selected
74%
Avg Spanish audience
7.3%
Avg engagement
79%
Avg real audience
Ana BelĂŠn
#1

analopezAna BelĂŠn

Ana BelĂŠnMacro
630.0K
Followers
7.10%
Engagement rate
1.7M
Avg views
9.0%
fake followers / suspicious accounts

💼 Owner @beautystudioanabelen ✉️ 🛍️ Os dejo mis marujaTIPS de AMAZON ⬇️

Audience location
Spain83.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Ana BelĂŠn owns the beauty studio tagged in her bio and mixes salon work with Amazon shopping tips. A+ at 99, one of four top scores, and the cleanest audience on the page.

Why A+ on the CA Influence Index™

Audience fit83% Spain
Engagement9.6x median
View power2.7x followers
Audience quality91% real
ION ARENAS
#2

ionarenasION ARENAS

ION ARENASMicro
67.1K
Followers
4.28%
Engagement rate
145.5K
Avg views
12.0%
fake followers / suspicious accounts

El problema nunca fue la falta de ideas 🍑🐞 📩 📍MADRID // PROFESSIONAL MAKEUP AND HAIR

Audience location
Spain89.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Ion Arenas works in professional makeup and hair out of Madrid, behind a bio joking that the problem was never a shortage of ideas. A+ at 99, one of four top scores, on Reels past twice the following.

Why A+ on the CA Influence Index™

Audience fit89% Spain
Engagement4.6x median
View power2.2x followers
Audience quality88% real
ÁLVARO SÁNCHEZ
#3

alvaropeinaÁLVARO SÁNCHEZ

ÁLVARO SÁNCHEZMicro
61.4K
Followers
12.66%
Engagement rate
158.9K
Avg views
11.0%
fake followers / suspicious accounts

✂️ Estilista y creador 📈 Mejora tu imagen conmigo 💈CEO @sanchezestilo_barbershop 📩 Reserva tu cita aquí 👇🏼

Audience location
Spain93.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Álvaro Sånchez is a stylist and the CEO of his own barbershop, taking appointments through the link in his bio. A+ at 99, with the second most Spanish audience here and engagement thirteen times his band.

Why A+ on the CA Influence Index™

Audience fit93% Spain
Engagement13.5x median
View power2.6x followers
Audience quality89% real
JOSÉ AMAYA
#4

joseamayamakeupJOSÉ AMAYA

JOSÉ AMAYANano
21.3K
Followers
26.61%
Engagement rate
166.0K
Avg views
17.0%
fake followers / suspicious accounts

@joseaamaya Málaga - Madrid Profesional Make up Artist ✉️ Citas - 722160811

Audience location
Spain96.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

JosĂŠ Amaya is a professional makeup artist working between MĂĄlaga and Madrid and taking bookings directly. A+ at 99, and the page's outlier: highest engagement, most Spanish audience, and Reels almost eight times the following.

Why A+ on the CA Influence Index™

Audience fit96% Spain
Engagement27.4x median
View power7.8x followers
Audience quality83% real
Olatz San Emeterio
#5

culatzzOlatz San Emeterio

Olatz San EmeterioMicro
57.7K
Followers
5.05%
Engagement rate
202.7K
Avg views
20.0%
fake followers / suspicious accounts

@islatentaciones 🍎🐍 💌 🌸LIVING SOFTLY, TRAINING HARD ✨BEAUTY| MOVEMENT| CALM

Audience location
Spain80.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Olatz San Emeterio builds her account around beauty, movement and calm, living softly and training hard. A+ at 98, second only to the four scores of 99, with Reels reaching three and a half times her following.

Why A+ on the CA Influence Index™

Audience fit80% Spain
Engagement5.3x median
View power3.5x followers
Audience quality80% real
paulaibanez
#6
125.5K
Followers
5.27%
Engagement rate
225.3K
Avg views
12.0%
fake followers / suspicious accounts

Paula Ibañez Lifestyle| Beauty| Moda 📩 Madrid

Audience location
Spain89.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Paula Ibanez files her account under lifestyle, beauty and moda, working out of Madrid. A+ at 97, one of six accounts here scoring 97 or better, with Reels running close to twice her following.

Why A+ on the CA Influence Index™

Audience fit89% Spain
Engagement6.3x median
View power1.8x followers
Audience quality88% real
Zaira LĂłpez
#7

zaairalopezzZaira LĂłpez

Zaira LĂłpezNano
45.8K
Followers
17.49%
Engagement rate
84.4K
Avg views
23.0%
fake followers / suspicious accounts

✨Fashion| Beauty| Lifestyle 📍Lalín - A Coruña 💌 o

Audience location
Spain75.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Zaira LĂłpez covers fashion, beauty and lifestyle from LalĂ­n in Galicia. A+ at 94, carried by the second highest engagement on the page, eighteen times the median for accounts her size.

Why A+ on the CA Influence Index™

Audience fit75% Spain
Engagement18.0x median
View power1.8x followers
Audience quality77% real
DAMADERUIZ
#8

damaderuizDAMADERUIZ

DAMADERUIZMid
221.2K
Followers
8.30%
Engagement rate
354.0K
Avg views
17.0%
fake followers / suspicious accounts

Humor, beauty, vida real y mucha pluma Catalana en Tenerife 🇮🇨 ⚡️+363k TikTok

Audience location
Spain87.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

DAMADERUIZ mixes humour, beauty and real life as a Catalan living in Tenerife, with a bigger following again on TikTok. A+ at 93, on engagement close to eleven times the median for her size band.

Why A+ on the CA Influence Index™

Audience fit87% Spain
Engagement11.0x median
View power1.6x followers
Audience quality83% real
MELISSA PÉREZ
#9

1melissaperez_MELISSA PÉREZ

MELISSA PÉREZNano
27.7K
Followers
3.60%
Engagement rate
109.6K
Avg views
36.0%
fake followers / suspicious accounts

UGC Creator 💌☕️ Beauty, Travel, Fitness ✨ Founder @melissap.beautyspa GALICIA 📍

Audience location
Spain70.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Melissa PĂŠrez is a UGC creator and the founder of her own beauty spa in Galicia. A+ at 93, helped by Reels running close to four times her following, though her audience reads second least real here.

Why A+ on the CA Influence Index™

Audience fit70% Spain
Engagement3.7x median
View power3.9x followers
Audience quality64% real
El egipcio
#10

davizpelaezEl egipcio

El egipcioNano
14.2K
Followers
3.96%
Engagement rate
50.9K
Avg views
27.0%
fake followers / suspicious accounts

📍MADRID Makeup & Hair Artist @cool_producciones

Audience location
Spain67.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Makeup & Hair Artist is the entire job description in this Madrid bio, filed under the name El egipcio. A+ at 93, the smallest following in the A+ band, with Reels running past three times that following.

Why A+ on the CA Influence Index™

Audience fit67% Spain
Engagement4.1x median
View power3.6x followers
Audience quality73% real

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Ángela 🏻
#11

anyeldebroglieÁngela 🏻

Ángela 🏻Micro
80.0K
Followers
6.29%
Engagement rate
129.7K
Avg views
19.0%
fake followers / suspicious accounts

Moda· belleza· Lifestyle Más es más. 💚Cantabria 📩

Audience location
Spain77.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

anyeldebroglie files under moda, belleza and lifestyle from Cantabria, behind a bio motto that more is more. A+ at 92, built on engagement seven times her band and Reels running past her following.

Why A+ on the CA Influence Index™

Audience fit77% Spain
Engagement7.0x median
View power1.6x followers
Audience quality81% real
Melissa Granado Mely
#12

melissaellyyMelissa Granado Mely

Melissa Granado MelyMid
482.8K
Followers
12.84%
Engagement rate
1.7M
Avg views
38.0%
fake followers / suspicious accounts

Lifestyle| Beauty| Humor| Makeup Artist| Una española polifacética en Miami 🇺🇸 Collabs: 📩

Audience location
Spain65.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Melissa Granado is a makeup artist posting lifestyle and humour, a Spanish polymath filing from Miami rather than Spain. A+ at 91, earned on engagement seventeen times her size band, though her audience reads least real here.

Why A+ on the CA Influence Index™

Audience fit65% Spain
Engagement17.4x median
View power3.5x followers
Audience quality62% real
alba
#13

albetaa._alba

albaMicro
71.6K
Followers
5.83%
Engagement rate
111.0K
Avg views
30.0%
fake followers / suspicious accounts

lifestyle & beautyyy🌟 tt: albetaa._ 💌

Audience location
Spain57.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

albetaa._ keeps the bio to two words, lifestyle and beauty, with a TikTok account under the same handle. A at 83, the top of the A band, though the Spanish share is one of the thinner readings here.

Why A on the CA Influence Index™

Audience fit57% Spain
Engagement6.3x median
View power1.5x followers
Audience quality70% real
Anabel DomĂ­nguez
#14

anabel.muaAnabel DomĂ­nguez

Anabel DomĂ­nguezMid
260.8K
Followers
4.36%
Engagement rate
271.2K
Avg views
15.0%
fake followers / suspicious accounts

✉️ ▪️influencer trampantojo 📍Trebujena (Cádiz) - Madrid - Sevilla

Audience location
Spain72.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Anabel DomĂ­nguez bills herself as an influencer trampantojo, a trompe l'oeil makeup specialist working between Trebujena, Madrid and Sevilla. A at 82, with Reels almost exactly matching her following and engagement six times her band.

Why A on the CA Influence Index™

Audience fit72% Spain
Engagement5.9x median
View power1.0x followers
Audience quality85% real
One Beauty By Laury
#15

onebeautybylauryOne Beauty By Laury

One Beauty By LauryNano
39.4K
Followers
3.15%
Engagement rate
139.1K
Avg views
22.0%
fake followers / suspicious accounts

Experta en coloración Con 25 años de experiencia Aquí encontrarás información sobre coloración,maquillaje uñas …belleza en general 😉

Audience location
Spain28.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

One Beauty By Laury is a colour specialist with twenty five years in the trade, posting on coloraciĂłn and makeup. A at 82, despite the least Spanish audience here, with Reels running past three times the following.

Why A on the CA Influence Index™

Audience fit28% Spain
Engagement3.2x median
View power3.5x followers
Audience quality78% real
Laura Herrero
#16

lauramherrero_Laura Herrero

Laura HerreroNano
13.2K
Followers
4.29%
Engagement rate
12.0K
Avg views
18.0%
fake followers / suspicious accounts

Model· Beauty· Lifestyle ✨🫧 Looks, beauty & daily moments 🪞💄🤍 Representante de cosmética 🌸 @esmonbaleares 🤎

Audience location
Spain86.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Laura Herrero models and represents the cosmetics brand tagged in her bio, posting looks and daily moments. A at 82, with a strongly Spanish audience but Reels that stop just short of her following.

Why A on the CA Influence Index™

Audience fit86% Spain
Engagement4.4x median
View power0.9x followers
Audience quality82% real
Laura Aniorte
#17

lauramoflesLaura Aniorte

Laura AniorteNano
16.5K
Followers
7.51%
Engagement rate
15.1K
Avg views
24.0%
fake followers / suspicious accounts

Laura Aniorte UGC Creator & Model Moda• Belleza• Lifestyle 📍 Alicante

Audience location
Spain83.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Laura Aniorte is a UGC creator, so her work is made for a brand to run as its own rather than posted as an endorsement. A at 81, on engagement close to eight times her band, held back by Reels landing under her following.

Why A on the CA Influence Index™

Audience fit83% Spain
Engagement7.7x median
View power0.9x followers
Audience quality76% real
Alba de la Cruz
#18

albadlcruzAlba de la Cruz

Alba de la CruzMid
131.0K
Followers
3.03%
Engagement rate
103.9K
Avg views
24.0%
fake followers / suspicious accounts

MUA & Content Creator| Alicante - Madrid TT: albadlcruz +399K Servicios de maquillaje - Colaboraciones -

Audience location
Spain90.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Alba de la Cruz works as a MUA between Alicante and Madrid and takes makeup bookings directly. A at 80: her audience is among the most Spanish here, but she carries the page's lowest engagement rate.

Why A on the CA Influence Index™

Audience fit90% Spain
Engagement3.6x median
View power0.8x followers
Audience quality76% real
Alba Orta
#19

albaorta_Alba Orta

Alba OrtaMicro
88.1K
Followers
3.41%
Engagement rate
73.7K
Avg views
29.0%
fake followers / suspicious accounts

model lifestyle, beauty & fashion 🩰 📍spain ✉️ ma @emporio.models uk @the.diversityagency @sevenrunclub_ founder

Audience location
Spain85.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Alba Orta models across beauty and fashion, signed in Spain and the UK, and founded the running club her bio names. B at 79, top of the B band, on engagement near four times her size band.

Why B on the CA Influence Index™

Audience fit85% Spain
Engagement3.8x median
View power0.8x followers
Audience quality71% real
YASITA
#20

yaasiitaaYASITA

YASITANano
11.9K
Followers
14.72%
Engagement rate
6.8K
Avg views
14.0%
fake followers / suspicious accounts

dj/muah/model @muayasita

Audience location
Spain84.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

YASITA splits her bio three ways, DJ, makeup and hair, and model, with bookings handled by an agency. B at 78, on the fourth highest engagement multiple here, but with Reels reaching only a little over half the following.

Why B on the CA Influence Index™

Audience fit84% Spain
Engagement15.2x median
View power0.6x followers
Audience quality86% real

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Macarena GĂłmez
#21

macarenagomzMacarena GĂłmez

Macarena GĂłmezNano
22.9K
Followers
5.95%
Engagement rate
11.2K
Avg views
29.0%
fake followers / suspicious accounts

Beauty, planes y rizos Aquí ves una mijita de mi 👩🏽‍🦱🌺☀️🎭🌊 💌 📍Sevilla

Audience location
Spain85.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Macarena GĂłmez posts beauty, plans and curls from Sevilla. B at 74: engagement runs six times her band, but her Reels reach under half the following, the weakest view power on the page.

Why B on the CA Influence Index™

Audience fit85% Spain
Engagement6.1x median
View power0.5x followers
Audience quality71% real
Nuria Adraos
#22

nuria.adraos.makeupNuria Adraos

Nuria AdraosMacro
890.4K
Followers
3.41%
Engagement rate
447.3K
Avg views
11.0%
fake followers / suspicious accounts

Soy maquilladora profesional y creo contenido cero profesional 😏 a veces también te cuento mi vida y nos echamos unos jajas 🙊🩷

Audience location
Spain66.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Nuria Adraos calls herself a professional makeup artist making thoroughly unprofessional content, and she carries the biggest following on this page. B at 73: her Reels reach only half that following, the second weakest view power here.

Why B on the CA Influence Index™

Audience fit66% Spain
Engagement4.6x median
View power0.5x followers
Audience quality89% real
J O Y C E S A N C H E Z
#23

joycesanchezmakeupJ O Y C E S A N C H E Z

J O Y C E S A N C H E ZMid
123.3K
Followers
4.60%
Engagement rate
123.6K
Avg views
16.0%
fake followers / suspicious accounts

🤎 Maquilladora Profesional 🎓12 años enseñando belleza 🇪🇸 Cursos y citas conmigo aquí

Audience location
Spain46.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Maquilladora Profesional is how this bio opens, followed by twelve years teaching beauty and open booking for courses. B at 73, with the second thinnest Spanish audience on the page and Reels level with her following.

Why B on the CA Influence Index™

Audience fit46% Spain
Engagement5.5x median
View power1.0x followers
Audience quality84% real
dafne vicente ruiz
#24

dafnevicente06dafne vicente ruiz

dafne vicente ruizMid
312.8K
Followers
3.51%
Engagement rate
210.5K
Avg views
18.0%
fake followers / suspicious accounts

Moda/beauty 📩 un sueño por cumplir 🎭

Audience location
Spain54.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

Dafne Vicente pairs moda with beauty and lists a dream still to be fulfilled in her bio. B at 71, the joint lowest score here, with Reels travelling about two thirds of her following.

Why B on the CA Influence Index™

Audience fit54% Spain
Engagement4.7x median
View power0.7x followers
Audience quality82% real
AMANDA LOPEZ
#25

amaanndiAMANDA LOPEZ

AMANDA LOPEZMid
162.9K
Followers
4.70%
Engagement rate
128.9K
Avg views
23.0%
fake followers / suspicious accounts

✨ Beauty• Lifestyle• Fitness 📍 Almería 📩

Audience location
Spain52.0%
CA Influence Index™

CA Influence Index: real influence in Spain, 0 to 99

Market-relative score

AlmerĂ­a anchors this account, which stacks beauty, lifestyle and fitness into one line of bio. B at 71, joint lowest here, with a Spanish share among the thinnest and Reels landing under the following.

Why B on the CA Influence Index™

Audience fit52% Spain
Engagement5.9x median
View power0.8x followers
Audience quality77% real

Ranking method

CA Influence Index™ (CII): how we grade Spanish beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Spanish beauty market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Spanish beauty median for a creator’s own size: around 1.0% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Spanish Instagram market behind this ranking

We measured the whole Spanish Instagram market first: 108,392 accounts with at least 10K followers. 122,772 of them passed this page's discovery screen, and the 25 below were selected from that group.

Read the Spain Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the Spanish Instagram market

Pink = the 25 beauty influencers above.

Grey = every Spanish Instagram account we measure with at least 10,000 followers, all 108,392 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Audience at least 60% based in Spain

selected: 80%
market: 35%

Engagement rate of 5% or better

selected: 52%
market: 14%

Averages 1M+ Reel views per post

selected: 8%
market: 0.4%

Source: the Click Analytic Spanish creator market study of 108,392 Instagram accounts, measured 2026-08-26. The market side is read from that study; the shortlist side is computed from the cards above.

Why Ana BelĂŠn is the #1 beauty creator

Ana BelĂŠn tops this ranking with a CA Influence Index of 99 (A+), the top score in a pool of 1,852,356 Spanish accounts with a 20%+ Spanish audience.

The score breaks down like this

  • Audience in Spain83.0%100/100
  • Engagement against the market median for this size7.10%, 9.6x100/100
  • Average Reels reach against follower count2.7x100/100
  • Share of the audience that is real91%100/100

The top of this list is tight: 12 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

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FAQ

Frequently asked questions

Answers on how the 25 were picked, what the hand review threw out, and how Spanish these audiences really are.

01How were these 25 Spanish beauty influencers picked?

We screened Instagram accounts in Spain for at least 10,000 followers, an audience at least 20% based in Spain, engagement above 3%, an audience reading at least 60% real, and a post in the last 30 days. Forty accounts carried beauty evidence in the bio, and a hand review removed 15 of them.

02What did the hand review throw out?

Fifteen of the 40 candidates, because a beauty word in a bio is not a beauty professional. Out went a salon whose bio is a booking prompt, a medical aesthetics clinic quoting its sanitary registry number, a newspaper's beauty section, a model agency, a political author, and a football account where the Spanish word for beauty was a pun.

03How many of these influencers do beauty for a living?

Twelve of the 25 name a beauty trade in their own bio: eight makeup or makeup and hair artists, a hair colourist with twenty five years in the trade, a stylist who owns a barbershop, a beauty studio owner, and a spa founder. The other thirteen are beauty and lifestyle influencers.

04How Spanish are these audiences?

The Spanish audience share printed on these cards runs from 28% to 96%, with a middle reading of 80%. Thirteen of the 25 sit at 80% or higher and two sit under half, so check the country tile on each card before you brief a Spain only campaign.

05What do the A+, A and B grades on the cards mean?

Each card carries a CA Influence Index score from 0 to 99, scored against the Spanish market rather than a global average. These 25 split 12 A+, 6 A and 7 B, and audience size barely tracks the grade: the largest following on the page grades B, while the four accounts tied at 99 include a makeup artist with under 25,000 followers.

06How do I find Spanish beauty influencers who are not on this page?

This page is a hand checked sample of 25. Click Analytic holds 1,250,239 Instagram accounts in Spain, and every filter used here, follower floor, audience location, engagement, real audience share and last post date, runs across all of them.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 2 Sept 20267 min read

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