The roster splits into three real clusters: restaurant-trained chefs posting under their own name or a kitchen's handle, home cooks teaching everyday technique, and reviewers who taste and recommend without cooking themselves, from Vesta Restobar & Pizzería's award-winning chef to a national newspaper's food director.
Ruben Martinez's comiendobienn account has the biggest following on this list, but ten other creators share the very top CII score, including restaurant chef Nacho Lozano, so reach and index rank are not the same thing to shop for here.
Three of the twenty run under a business name rather than a person's, from an Asturian pizzeria to a Venezuelan restaurant in Málaga and a plant-based catering studio, so a brand wanting one recognizable face should read the bio before booking.