20 Spanish Influencers You Must Follow in 2026

Best for: film and fashion campaigns with international reach. As a young actress, she leads this list with 11.0M followers, and her 6.0% engagement rate sits well above this list's 3.8% median. Her audience share from Spain is 48%, clearly below the list median of 65.5%, pointing to an internationally oriented campaign rather than a purely Spanish one.

As an actor focused on fashion, he reaches 7.6M followers. His engagement sits at 3.4%, just below this list's 3.8% median, suggesting that his large reach does not automatically translate into above average interaction. With 15% fake followers and 56% of his audience from Spain, he suits campaigns with international ambitions.

Best for: entertainment and youth campaigns with a regional angle. The Galician comedy creator brings 5.9M followers, but his 1.1% engagement rate sits well below this list's 3.8% median, a clear sign of lower active interaction despite his large reach. With 15% fake followers, his fan base is largely genuine.

Best for: sportswear campaigns targeting young audiences. As a young Barcelona and Spain defender, he reaches 5.8M followers with a 5.5% engagement rate, well above this list's 3.8% median. With 76% of his audience from Spain and 19% fake followers, the list median, his base is strongly anchored nationally.

Best for: campaigns built around sportswear and football. As a winger for Athletic Club and the Spanish national team, he reaches 5.3M followers, but his 0.6% engagement rate sits far below this list's 3.8% median. That points to a fairly passive audience, so activating formats matter more here than reach alone.

Best for: fashion and beauty campaigns with a young audience. The lifestyle creator reaches 4.8M followers with a 5.3% engagement rate, clearly above this list's 3.8% median. With only 46% of her audience from Spain, her reach skews more international than most other spots on this list.

She is known as an author and speaker on emotional wellbeing, with 4.6M followers. Her 0.4% engagement rate sits far below this list's 3.8% median, typical of a calmer, less product driven audience. For book, event and wellbeing brands, credibility matters more here than the interaction rate.

Best for: music campaigns with high interaction. She is one of the biggest names in Spanish pop music, and at 4.5M followers her engagement rate stands at 8.0%, more than double this list's 3.8% median. With only 15% fake followers, the combination of reach and interaction points to a very active fan base.

A former professional footballer turned TV personality, he reaches 4.1M followers with 83% of his audience from Spain, well above the list median of 65.5%. His 0.6% engagement rate, however, sits far below this list's 3.8% median, pointing to broad recognition rather than an active community. With 14% fake followers, his base is mostly genuine.

Best for: sportswear and football led campaigns. As a defender for the Spanish national team, he reaches 4.1M followers, with his 3.6% engagement rate sitting just below this list's 3.8% median. His 28% fake follower share is well above the list median of 19% and falls into the critical range, so take a closer look at his fan base before running a campaign.