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Top 25 Influencers in Barcelona on Instagram (Sep 2026)

We screened 431 Barcelona-based Instagram accounts that hold a real share of their audience inside the city, checking audience quality, engagement and activity, then ranked the top 25 by the CA Influence Index, our 0-99 score of real influence.

Denis GolubevDenis Golubev6 min readLast updated: 4 Sept 2026

The ranking

25 top Barcelona creator influencers on Instagram

We found 431 Barcelona creators on Instagram by screening for a Barcelona location, a Barcelona audience, high audience quality and strong engagement.

From those, 50 cleared the bar and our CA Influence Index grading surfaces the top 25 below. Want the full list of all 431? Try Click Analytic free.

25
Influencers selected
4.3%
Avg engagement
87%
Avg real audience
Bruno Oro
#1

bru_oroBruno Oro

Bruno OroMid
152.9K
Followers
7.04%
Engagement rate
362.2K
Avg views
9.0%
fake followers / suspicious accounts

🌹VINAGRETA🌹 Plataforma 3Cat 🎥

Audience location
Barcelona City31.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Bruno Oro is an actor and comedian whose show Vinagreta runs on the 3Cat platform. A+ at 99, the top of this page: his Reels average more than twice his following, and 31 percent of that audience is inside Barcelona, the highest in the top five.

Why A+ on the CA Influence Index™

Audience fit31% Barcelona City
Engagement8.7x median
View power2.4x followers
Audience quality91% real
MUSHKAYAYA
#2

mushkaaa___MUSHKAYAYA

MUSHKAYAYAMid
101.5K
Followers
9.71%
Engagement rate
327.3K
Avg views
8.0%
fake followers / suspicious accounts

mgmt &

Audience location
Barcelona City18.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Mushkaa takes bookings through her own management address rather than an agency roster. A+ at 90 with Reels reaching more than three times her following.

Why A+ on the CA Influence Index™

Audience fit18% Barcelona City
Engagement11.2x median
View power3.2x followers
Audience quality92% real
saraamarkham
#3
164.5K
Followers
16.46%
Engagement rate
749.1K
Avg views
9.0%
fake followers / suspicious accounts

📍Barcelona Luchando contra el cáncer de mama💪 💌 Casada con mi americano 🇺🇸 Mama de✌️ Natural como la vida misma😂

Audience location
Barcelona City17.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Sara Martinez posts openly about her breast cancer treatment from Barcelona. A at 89 on the widest Reel reach here, more than four times her following, and the highest engagement rate on the page.

Why A on the CA Influence Index™

Audience fit17% Barcelona City
Engagement20.6x median
View power4.6x followers
Audience quality91% real
Salvador Pizzardo
#4

salvadorpizzardoSalvador Pizzardo

Salvador PizzardoMid
179.0K
Followers
12.64%
Engagement rate
558.2K
Avg views
18.0%
fake followers / suspicious accounts

🏅 Ganador Mistura Ginebra 2022 👨‍🍳 Asesor de mas de 100 restaurantes Master en Gestión Hotelera & Restaurantes Peruvian chef| Pronto mi libro📚

Audience location
Barcelona City16.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Salvador Pizzardo won Mistura Ginebra in 2022 and advises more than a hundred restaurants, both stated in his own bio. A at 87 with Reels reaching three times his following.

Why A on the CA Influence Index™

Audience fit16% Barcelona City
Engagement16.0x median
View power3.1x followers
Audience quality82% real
carlosklk
#5

calvatatuadacarlosklk

carlosklkMicro
89.4K
Followers
5.29%
Engagement rate
132.7K
Avg views
6.0%
fake followers / suspicious accounts

bcn

Audience location
Barcelona City21.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Carlos posts from Barcelona and takes enquiries directly by email. A at 85 on the cleanest audience on this page by credibility.

Why A on the CA Influence Index™

Audience fit21% Barcelona City
Engagement6.0x median
View power1.5x followers
Audience quality94% real
Cèlia
#6

celiaespanyaCèlia

CèliaMicro
92.1K
Followers
4.31%
Engagement rate
132.5K
Avg views
12.0%
fake followers / suspicious accounts

💬

Audience location
Barcelona City20.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Celia posts without a stated specialism and handles enquiries herself. A at 83 with Reels above her follower count.

Why A on the CA Influence Index™

Audience fit20% Barcelona City
Engagement4.9x median
View power1.4x followers
Audience quality88% real
El Catalanet
#7

el_catalanetEl Catalanet

El CatalanetMid
131.8K
Followers
3.76%
Engagement rate
140.2K
Avg views
14.0%
fake followers / suspicious accounts

🔥 Catalunya com mai te l'havien explicada 🧠 Històries, llengua i curiositats 🎙️ Explicat fàcil. Recordat per sempre! 👇 Connecta amb El Catalanet

Audience location
Barcelona City21.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

The account retells Catalan history, language and curiosities, and publishes in Catalan. B at 78, the highest score among the Catalan-language accounts here.

Why B on the CA Influence Index™

Audience fit21% Barcelona City
Engagement4.5x median
View power1.1x followers
Audience quality86% real
Jair Dominguez
#8

jairdominguez_Jair Dominguez

Jair DominguezMid
103.6K
Followers
2.57%
Engagement rate
72.6K
Avg views
10.0%
fake followers / suspicious accounts

Writer, collector, dealer.

Audience location
Barcelona City26.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Jair Dominguez describes himself in four words: writer, collector, dealer. B at 77 on an audience that is 26 percent Barcelona, above the median for this page.

Why B on the CA Influence Index™

Audience fit26% Barcelona City
Engagement3.0x median
View power0.7x followers
Audience quality90% real
juliana canet
#9

julianacanetjuliana canet

juliana canetMid
148.6K
Followers
2.13%
Engagement rate
119.7K
Avg views
9.0%
fake followers / suspicious accounts

🦢 @quenosurti i 'club tàndem' a @3catcultura

Audience location
Barcelona City23.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Juliana Canet works on Que No Surti and Club Tandem for 3Cat Cultura. B at 72 on one of the cleanest audiences here.

Why B on the CA Influence Index™

Audience fit23% Barcelona City
Engagement2.6x median
View power0.8x followers
Audience quality91% real
Carla Alvaro
#10

eatinbcnCarla Alvaro

Carla AlvaroMid
141.3K
Followers
2.40%
Engagement rate
45.5K
Avg views
21.0%
fake followers / suspicious accounts

✍🏻 Travel, getaways, food & lifestyle 🚀 @lonelyplanet correspondent 📩

Audience location
Barcelona City41.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Carla Alvaro is a Lonely Planet correspondent covering travel, getaways and food. B at 72 on the most Barcelona-weighted audience on this page at 41 percent, though her Reel reach is the weakest here.

Why B on the CA Influence Index™

Audience fit41% Barcelona City
Engagement2.9x median
View power0.3x followers
Audience quality79% real

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Marc Félez
#11

marcfelez21Marc Félez

Marc FélezMid
127.9K
Followers
3.25%
Engagement rate
106.1K
Avg views
12.0%
fake followers / suspicious accounts

Quiero vivir en el bosque rodeado de gallinas y hortalizas 🥦 📍Barcelona - El Bierzo 📩

Audience location
Barcelona City17.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Marc Felez writes about wanting to live in the woods with chickens and vegetables, and the feed follows it. B at 71.

Why B on the CA Influence Index™

Audience fit17% Barcelona City
Engagement3.9x median
View power0.8x followers
Audience quality88% real
Safia El Aaddam
#12

hijadeinmigrantesSafia El Aaddam

Safia El AaddamMicro
95.9K
Followers
4.28%
Engagement rate
82.5K
Avg views
14.0%
fake followers / suspicious accounts

✍🏽’Hija de inmigrantes’ y ‘España ¿racista?’ Escribo para sanar(nos). ⵣ Amazigh @votaresunprivilegio y más campañas. 📩

Audience location
Barcelona City17.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Safia El Aaddam is the author of two books, Hija de inmigrantes and Espana racista?, both named in her bio. B at 71.

Why B on the CA Influence Index™

Audience fit17% Barcelona City
Engagement4.9x median
View power0.9x followers
Audience quality86% real
Daniel Rojo
#13

elgansterdebarcelonaDaniel Rojo

Daniel RojoMicro
94.8K
Followers
3.71%
Engagement rate
52.3K
Avg views
7.0%
fake followers / suspicious accounts

Estás son mis novelas: #MividaenJuego #Confesionesdeungansterdebarcelona #Elgrangolpedelgansterdebarcelona #Sobrevivirala Contratacion: @thebigtaiga

Audience location
Barcelona City20.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Daniel Rojo writes novels and names two of them in his bio. B at 70 on a 93 percent real audience.

Why B on the CA Influence Index™

Audience fit20% Barcelona City
Engagement4.2x median
View power0.6x followers
Audience quality93% real
Històries de Barcelona
#14

historiesdebcnHistòries de Barcelona

Històries de BarcelonaMicro
89.2K
Followers
2.22%
Engagement rate
30.6K
Avg views
12.0%
fake followers / suspicious accounts

David Martínez Herrada. Curiositats, llegendes, patrimoni i altres històries de Barcelona. 📖 'Històries de Barcelona' amb @vienaedicions.

Audience location
Barcelona City40.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

David Martinez Herrada posts Barcelona curiosities, legends and heritage in Catalan. B at 70 with 40 percent of the audience inside the city, the second highest here.

Why B on the CA Influence Index™

Audience fit40% Barcelona City
Engagement2.5x median
View power0.3x followers
Audience quality88% real
Juan Serrano
#15

juanserrano.xJuan Serrano

Juan SerranoMicro
88.5K
Followers
7.55%
Engagement rate
49.8K
Avg views
38.0%
fake followers / suspicious accounts

🧬 Hybrid Athlete| here to inspire 🦈 @gymshark ‘JUAN10’ 📥

Audience location
Barcelona City24.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Juan Serrano trains as a hybrid athlete and carries a Gymshark code. B at 69: strong engagement, but the least credible audience on this page at 62 percent real.

Why B on the CA Influence Index™

Audience fit24% Barcelona City
Engagement8.5x median
View power0.6x followers
Audience quality62% real
Alexia Hartmann
#16

alexiahartmannAlexia Hartmann

Alexia HartmannMid
165.1K
Followers
2.35%
Engagement rate
75.4K
Avg views
13.0%
fake followers / suspicious accounts

Médica aérea y de expedición Alemana crecida en Ibiza 🐚 🤍 Corazón dividido entre el mar y la montaña ✉️

Audience location
Barcelona City20.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Alexia Hartmann is an aeromedical and expedition doctor, German and raised in Ibiza. B at 67.

Why B on the CA Influence Index™

Audience fit20% Barcelona City
Engagement2.9x median
View power0.5x followers
Audience quality87% real
Ruben Torres Martin
#17

rubentorres___Ruben Torres Martin

Ruben Torres MartinMid
197.3K
Followers
1.52%
Engagement rate
156.7K
Avg views
21.0%
fake followers / suspicious accounts

🔥Bombero de Barcelona 🖤Founder @chestertattooink @camperchota 🧑🏼‍🚒Aprende cómo actuar en situaciones de emergencia 📩

Audience location
Barcelona City25.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Ruben Torres Martin is a Barcelona firefighter who founded a tattoo studio and a camper business. B at 66 despite the largest following here: his engagement is the lowest on the page.

Why B on the CA Influence Index™

Audience fit25% Barcelona City
Engagement2.0x median
View power0.8x followers
Audience quality79% real
Joan Turu
#18

joanturuJoan Turu

Joan TuruMid
116.6K
Followers
2.86%
Engagement rate
36.0K
Avg views
8.0%
fake followers / suspicious accounts

📚✏️Il·lustrador i autor 🔌Crec en el poder de la comunicació 🧠❤️Penso i sento en imatges 📬

Audience location
Barcelona City20.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Joan Turu is an illustrator and author who publishes in Catalan. B at 66 on a 92 percent real audience.

Why B on the CA Influence Index™

Audience fit20% Barcelona City
Engagement3.4x median
View power0.3x followers
Audience quality92% real
Blanca
#19

blanca__guileraBlanca

BlancaMid
166.8K
Followers
2.45%
Engagement rate
64.5K
Avg views
10.0%
fake followers / suspicious accounts

En pot petit hi ha bona confitura ✨ 💌 (Es Guilera, no Aguilera 🥺) 👇🏻 Para cotillear y xafardejar

Audience location
Barcelona City15.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Blanca Guilera works through the b3hind agency and posts in Catalan. C at 63: a large, clean following, but only 15 percent of it is inside Barcelona, the lowest share on this page.

Why C on the CA Influence Index™

Audience fit15% Barcelona City
Engagement3.1x median
View power0.4x followers
Audience quality90% real
David Jara
#20

jara.naturaDavid Jara

David JaraMid
114.8K
Followers
1.77%
Engagement rate
94.7K
Avg views
8.0%
fake followers / suspicious accounts

🐳 Fotógrafo y divulgador ⛵️ Expediciones de fauna marina desde Badalona📍 🦈 Fundador de @pelagik.expeditions 💉Médico, ⚓️ Patrón, 🤿 Buzo

Audience location
Barcelona City18.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

David Jara is a photographer and science communicator who runs marine wildlife expeditions from Badalona. C at 63.

Why C on the CA Influence Index™

Audience fit18% Barcelona City
Engagement2.1x median
View power0.8x followers
Audience quality92% real

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Joan Dausà
#21

joandausaJoan Dausà

Joan DausàMid
107.8K
Followers
1.58%
Engagement rate
52.9K
Avg views
11.0%
fake followers / suspicious accounts

PAPI POSA-LA AL DISC 🌴☀️👚🌊

Audience location
Barcelona City25.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Joan Dausa is a singer promoting a record. C at 61: a clean, sizeable audience with modest engagement.

Why C on the CA Influence Index™

Audience fit25% Barcelona City
Engagement1.8x median
View power0.5x followers
Audience quality89% real
Jordi Borràs
#22

jordiborrasfotoJordi Borràs

Jordi BorràsMid
101.7K
Followers
1.64%
Engagement rate
36.0K
Avg views
11.0%
fake followers / suspicious accounts

Fotoperiodista català| Catalan photojournalist

Audience location
Barcelona City26.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Jordi Borras is a Catalan photojournalist and the feed is his reporting. C at 61 with 26 percent of the audience inside Barcelona.

Why C on the CA Influence Index™

Audience fit26% Barcelona City
Engagement1.9x median
View power0.4x followers
Audience quality89% real
Clara Simó
#23

clarafogonsClara Simó

Clara SimóMicro
80.6K
Followers
1.82%
Engagement rate
62.6K
Avg views
13.0%
fake followers / suspicious accounts

Influmerdi Cuina cuquigamberra. 📖 Autora de llibre Amb dos fogons! Clarafogones: Creadora de les receptes en catanyol

Audience location
Barcelona City18.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Clara Simo cooks in Catalan and wrote the book Amb dos fogons. C at 61.

Why C on the CA Influence Index™

Audience fit18% Barcelona City
Engagement2.0x median
View power0.8x followers
Audience quality87% real
Toni Cruanyes
#24

toni_cruanyesToni Cruanyes

Toni CruanyesMid
150.0K
Followers
1.59%
Engagement rate
59.6K
Avg views
10.0%
fake followers / suspicious accounts

El periodisme... i la vida @som3cat #llibres #viatges #històries #moments #televisió #reportatges #teatre #fotografies #menjar #beure

Audience location
Barcelona City22.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Toni Cruanyes presents on 3Cat and writes about journalism, travel and books. C at 59: a large, very clean audience, but the weakest engagement and Reel reach here.

Why C on the CA Influence Index™

Audience fit22% Barcelona City
Engagement2.0x median
View power0.4x followers
Audience quality90% real
Fonsi Loaiza
#25

fonsiloaizaFonsi Loaiza

Fonsi LoaizaMid
135.7K
Followers
1.99%
Engagement rate
47.5K
Avg views
16.0%
fake followers / suspicious accounts

Picapedrero de la información. Doctor en Medios de Comunicación y Cultura. Escritor y autor de 7 libros.

Audience location
Barcelona City19.0%
CA Influence Index™

CA Influence Index: real influence in Barcelona City, 0 to 99

Market-relative score

Fonsi Loaiza holds a doctorate in media and cultural studies and works as an investigative writer. C at 59.

Why C on the CA Influence Index™

Audience fit19% Barcelona City
Engagement2.4x median
View power0.4x followers
Audience quality84% real

Ranking method

CA Influence Index™ (CII): how we grade Barcelona creator influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Barcelona creator market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Barcelona creator median for a creator’s own size: around 1.0% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Spanish Instagram market behind this ranking

We measured the whole Spanish Instagram market first: 108,392 accounts with at least 10K followers. 431 of them passed this page's discovery screen, and the 25 below were selected from that group.

Read the Spain Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the Spanish Instagram market

Pink = the 25 Barcelona creator influencers above.

Grey = every Spanish Instagram account we measure with at least 10,000 followers, all 108,392 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Audience at least 40% based in Spain

selected: 8%
market: 51%

Engagement rate of 5% or better

selected: 24%
market: 14%

Averages 100K+ Reel views per post

selected: 40%
market: 5.6%

Source: the Click Analytic Spanish creator market study of 108,392 Instagram accounts, measured 2026-08-26. The market side is read from that study; the shortlist side is computed from the cards above.

Why Bruno Oro is the #1 Barcelona creator

Bruno Oro tops this ranking with a CA Influence Index of 99 (A+), the top score in a pool of 431 Barcelona-based accounts with at least 15 percent of their audience in the city.

The score breaks down like this

  • Audience in Spain31.0%100/100
  • Engagement against the market median for this size7.04%, 8.7x100/100
  • Average Reels reach against follower count2.4x100/100
  • Share of the audience that is real91%100/100

No other account in this pool combines all four at this level.

The full database

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FAQ

Frequently asked questions

Answers on the index, the follower ceiling, how much of each audience is actually in Barcelona, and the Catalan-language question.

01How were these 25 Barcelona influencers chosen?

We started with 431 Instagram accounts located in Barcelona that hold at least 15 percent of their audience inside the city. Those were screened for 20,000 to 200,000 followers, engagement of at least 1.5 percent, an audience at least 60 percent real, average Reel views above 1,000 and a post inside the last 30 days. The 25 here are the highest scoring on the CA Influence Index, then checked by hand.

02Why is the biggest account not first?

Because the ranking is not ordered by followers. Ruben Torres Martin has the largest following on this page at 197,254 and finishes 17th: his engagement is the lowest here, twice the Spanish median for his size against more than eight times for the leader. Bruno Oro leads on a smaller following because his Reels reach more than twice his follower count on a strongly local audience.

03Why is there a follower ceiling?

Because a city query cannot be sorted by city share at source. Without a ceiling the 25 largest accounts come back, and they are national figures who happen to live in Barcelona rather than creators with a Barcelona audience. Capping the band at 200,000 followers keeps the list to accounts where the city actually matters.

04How many of these publish in Catalan?

Nine of the twenty-five, and it matters for briefing. The Catalan-language accounts here include Histories de Barcelona, which holds the second largest share of its audience inside the city at 40 percent. The card does not label language, so read the bio: it is written in whichever language the account publishes in.

05How much of each audience is really in Barcelona?

Less than you might expect, and that is the point of showing it. Carla Alvaro is highest at 41 percent and David Martinez Herrada at 40 percent. Most sit between 15 and 26 percent, because a Barcelona creator's audience is usually national or Catalan-wide rather than city-bound. The figure is on every card.

06How current is this?

Every account posted within 30 days of the Sep 4, 2026 snapshot, so nothing here is dormant. Follower counts, engagement and Reel views are read at that date. Engagement moves week to week, so treat the grades as a ranking of the current field rather than a permanent score, and re-check before a campaign.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 4 Sept 20266 min read

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