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Top 25 Influencers in Madrid on Instagram (Sep 2026)

We screened 373 Madrid-based Instagram accounts that hold a real share of their audience inside the city, checking audience quality, engagement and activity, then ranked the top 25 by the CA Influence Index, our 0-99 score of real influence.

Denis GolubevDenis Golubev7 min readLast updated: 4 Sept 2026

The ranking

25 top Madrid creator influencers on Instagram

We found 373 Madrid creators on Instagram by screening for a Madrid location, a Madrid audience, high audience quality and strong engagement.

From those, 50 cleared the bar and our CA Influence Index grading surfaces the top 25 below. Want the full list of all 373? Try Click Analytic free.

25
Influencers selected
5.8%
Avg engagement
82%
Avg real audience
lucĆ­a
#1

lu.antimorbolucĆ­a

lucĆ­aMicro
95.9K
Followers
6.34%
Engagement rate
176.6K
Avg views
7.0%
fake followers / suspicious accounts

canto, actúo, procrastino y estoy en @aforo.limitado 🫔🫔🫔🫔🫔🫔 CONTRATACIONES:

Audience location
Madrid City26.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Lucia sings and acts, and is part of the Aforo Limitado company, with booking details in her own bio. A+ at 94, the top of this page, on the cleanest audience here by credibility.

Why A+ on the CA Influence Indexā„¢

Audience fit26% Madrid city
Engagement7.2x median
View power1.8x followers
Audience quality93% real
Blanca Portillo
#2

portimartiBlanca Portillo

Blanca PortilloMicro
86.8K
Followers
17.93%
Engagement rate
353.8K
Avg views
21.0%
fake followers / suspicious accounts

Blanca Portillo is one of Spain's best known stage and screen actors, and posts rarely enough that each post lands. A at 89 on the highest engagement rate of anyone above 80,000 followers here.

Audience location
Madrid City19.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Blanca Portillo is one of Spain's best known stage and screen actors, and posts rarely enough that each post lands. A at 89 on the highest engagement rate of anyone above 80,000 followers here.

Why A on the CA Influence Indexā„¢

Audience fit19% Madrid city
Engagement20.1x median
View power4.1x followers
Audience quality79% real
Darƭo SƔez
#3

dariosaezzzDarƭo SƔez

Darƭo SƔezMid
138.8K
Followers
12.42%
Engagement rate
266.2K
Avg views
12.0%
fake followers / suspicious accounts

šŸŽ­ Presentador + BailarĆ­n + Creador de contenido šŸ‡ŖšŸ‡ø Madrid šŸ“©

Audience location
Madrid City16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Dario Saez presents, dances and makes his own content, and is represented by Big Creators. A at 87 with Reels reaching close to twice his following.

Why A on the CA Influence Indexā„¢

Audience fit16% Madrid city
Engagement15.1x median
View power1.9x followers
Audience quality88% real
Claudia Laorden
#4

claudialaordenClaudia Laorden

Claudia LaordenMid
121.3K
Followers
4.57%
Engagement rate
890.4K
Avg views
20.0%
fake followers / suspicious accounts

šŸļø BMW S 1000 RR 2023, 5% of my life here, Make your mind the most beautiful thing about you.

Audience location
Madrid City17.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Laorden rides a BMW S 1000 RR and builds her feed around it rather than around lifestyle. A at 87 with by far the widest Reel reach on this page, more than seven times her own following.

Why A on the CA Influence Indexā„¢

Audience fit17% Madrid city
Engagement5.4x median
View power7.3x followers
Audience quality80% real
paula lapeƱa
#5

paula.lsmpaula lapeƱa

paula lapeƱaMid
141.4K
Followers
3.06%
Engagement rate
245.9K
Avg views
18.0%
fake followers / suspicious accounts

hoy es un buen dĆ­a para empezar šŸ’Œ

Audience location
Madrid City19.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Paula Lapena posts without a stated specialism and takes enquiries directly rather than through an agency. A at 86 on steady Reel reach above her follower count.

Why A on the CA Influence Indexā„¢

Audience fit19% Madrid city
Engagement3.7x median
View power1.7x followers
Audience quality82% real
Youssef Enriquez Lekhedim
#6

yuusiii3Youssef Enriquez Lekhedim

Youssef Enriquez LekhedimMid
136.8K
Followers
6.95%
Engagement rate
299.5K
Avg views
24.0%
fake followers / suspicious accounts

@deportivoalaves @nikefootball

Audience location
Madrid City16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Youssef Enriquez Lekhedim plays for Deportivo Alaves and carries a Nike Football partnership. A at 86 with Reels reaching more than twice his following.

Why A on the CA Influence Indexā„¢

Audience fit16% Madrid city
Engagement8.4x median
View power2.2x followers
Audience quality76% real
Ainhoa PƩrez De Lema
#7

ainhooaperezAinhoa PƩrez De Lema

Ainhoa PƩrez De LemaMid
144.2K
Followers
10.06%
Engagement rate
622.7K
Avg views
31.0%
fake followers / suspicious accounts

āš½ļøšŸŽ™ļøLaLiga en @dazn_es šŸ’Œ

Audience location
Madrid City16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Ainhoa Perez De Lema covers LaLiga for DAZN and is represented by Mugan Agency. A at 85 with the second widest Reel reach here.

Why A on the CA Influence Indexā„¢

Audience fit16% Madrid city
Engagement12.3x median
View power4.3x followers
Audience quality69% real
Pedro Ɓngel Roca
#8

rocapedroangelPedro Ɓngel Roca

Pedro Ɓngel RocaMid
144.6K
Followers
2.61%
Engagement rate
127.3K
Avg views
8.0%
fake followers / suspicious accounts

šŸŽ­| Actor y cómico šŸŽ¤| Monólogos, impro y sketches. šŸ“©| @ninona_comedy šŸŽŸļø| Entradas show ā¬‡ļø

Audience location
Madrid City39.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Pedro Angel Roca is an actor and comedian doing stand-up, improv and sketches, and sells tickets through his own comedy night. A at 83 with the most Madrid-weighted audience in the top ten.

Why A on the CA Influence Indexā„¢

Audience fit39% Madrid city
Engagement3.2x median
View power0.9x followers
Audience quality92% real
Marco Pernas. Actor y mago mentalista
#9

marcopernasMarco Pernas. Actor y mago mentalista

Marco Pernas. Actor y mago mentalistaMicro
99.8K
Followers
3.24%
Engagement rate
90.6K
Avg views
18.0%
fake followers / suspicious accounts

@netflixes @netflixlat Reservas de plazas para mi curso anual de teatro 2026/2027

Audience location
Madrid City36.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Marco Pernas is an actor and magician with Netflix credits who also runs an annual theatre course. A at 82 on an audience that is 36 percent Madrid, high for this page.

Why A on the CA Influence Indexā„¢

Audience fit36% Madrid city
Engagement3.7x median
View power0.9x followers
Audience quality82% real
Hilleiry Valverde y Marƭa PƩrez
#10

lacomisteria_Hilleiry Valverde y Marƭa PƩrez

Hilleiry Valverde y Marƭa PƩrezMid
140.3K
Followers
2.79%
Engagement rate
102.3K
Avg views
8.0%
fake followers / suspicious accounts

Contenido y recetas para gente normal. 🤪 Tik tok: 524k| YouTube: 36k šŸ“© šŸ“•ā¬‡ļøNUESTRO LIBROā¬‡ļøšŸ“•

Audience location
Madrid City35.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Hilleiry Valverde and Maria run the account together around everyday recipes, with 524,000 followers on TikTok alongside it. A at 81 on one of the cleanest audiences here.

Why A on the CA Influence Indexā„¢

Audience fit35% Madrid city
Engagement3.4x median
View power0.7x followers
Audience quality92% real

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Duvan Sandoval
#11

duvan_tattoosDuvan Sandoval

Duvan SandovalMid
137.8K
Followers
9.24%
Engagement rate
188.5K
Avg views
12.0%
fake followers / suspicious accounts

GRACIAS POR VER MI TRABAJO šŸ’‰TATUADOR COLOMBIANO šŸ‡ØšŸ‡“ šŸ“ Madrid šŸ‡ŖšŸ‡ø šŸŽ„ 400k. TIK TOK šŸ“© Contacto

Audience location
Madrid City18.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Duvan Sandoval is a Colombian tattoo artist working in Madrid, and the feed is his own work rather than commentary. A at 80 with strong engagement for his size.

Why A on the CA Influence Indexā„¢

Audience fit18% Madrid city
Engagement11.2x median
View power1.4x followers
Audience quality88% real
Patri
#12

patryojedaaPatri

PatriMid
129.9K
Followers
4.91%
Engagement rate
174.3K
Avg views
27.0%
fake followers / suspicious accounts

Enginereer CEO @flujent_sistemas TV presenter šŸ“© Te enseƱo los hoteles que nadie te cuenta šŸ© Ambassador @clubraheem

Audience location
Madrid City21.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Patri is an engineer and the chief executive of Flujent Sistemas as well as a television presenter, which is an unusual combination on a city list. A at 80.

Why A on the CA Influence Indexā„¢

Audience fit21% Madrid city
Engagement5.9x median
View power1.3x followers
Audience quality73% real
David ā€œThe Boogeymanā€ Hervias
#13

deivid.mmaDavid ā€œThe Boogeymanā€ Hervias

David ā€œThe Boogeymanā€ HerviasMicro
81.2K
Followers
3.98%
Engagement rate
58.8K
Avg views
14.0%
fake followers / suspicious accounts

MMA pro šŸ‡ŖšŸ‡ø @venum Athlete @amixnutrition.official šŸ’Š

Audience location
Madrid City41.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

David Hervas fights professionally in MMA and carries Venum and Amix partnerships. A at 80 on an audience that is 41 percent Madrid, the highest share on this page.

Why A on the CA Influence Indexā„¢

Audience fit41% Madrid city
Engagement4.4x median
View power0.7x followers
Audience quality86% real
Santiago Moyano Sol
#14

santimoyanosolSantiago Moyano Sol

Santiago Moyano SolMid
149.5K
Followers
3.02%
Engagement rate
141.5K
Avg views
14.0%
fake followers / suspicious accounts

Founder @lepicurienmadrid Colaboraciones:

Audience location
Madrid City23.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Santiago Moyano Sol founded Le Picurien Madrid and lists collaborations through GB Talent. B at 78 on a clean, credible audience.

Why B on the CA Influence Indexā„¢

Audience fit23% Madrid city
Engagement3.7x median
View power0.9x followers
Audience quality86% real
David Marchante
#15

davidmarchanteDavid Marchante

David MarchanteMid
168.3K
Followers
1.65%
Engagement rate
293.6K
Avg views
4.0%
fake followers / suspicious accounts

Empresario. Inversor. Venture builder. Hotmart Galaxy x3 - Elegimos, invertimos y desarrollamos proyectos para escalarlos a millones de euros al aƱo.

Audience location
Madrid City16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

David Marchante is an investor and venture builder who names three Hotmart Galaxy awards in his bio. B at 75: the audience is 96 percent real, the highest here, but engagement is the weakest on the page.

Why B on the CA Influence Indexā„¢

Audience fit16% Madrid city
Engagement2.1x median
View power1.7x followers
Audience quality96% real
Eva Rojas
#16

evamrojasEva Rojas

Eva RojasMid
122.5K
Followers
3.71%
Engagement rate
148.9K
Avg views
22.0%
fake followers / suspicious accounts

• Periodista de viajes, presentadora, escritora y lo que surja šŸ—ŗļøā€¢ EspxMundo, Viajeros4, ElPaĆ­s, La6, MxM, RTVE šŸŽ’ā€¢ Mi libro -šŸ‘‡šŸ»

Audience location
Madrid City17.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Eva Rojas is a travel journalist, presenter and writer. B at 75 with Reel reach slightly above her follower count.

Why B on the CA Influence Indexā„¢

Audience fit17% Madrid city
Engagement4.4x median
View power1.2x followers
Audience quality78% real
o - ken - ve
#17

lorenaokenvemotoo - ken - ve

o - ken - veMid
126.4K
Followers
2.86%
Engagement rate
88.2K
Avg views
31.0%
fake followers / suspicious accounts

The world is yourssss šŸ’„šŸ«€ En vdd soy actriz šŸŽ¬ šŸ“© Lorena con E de EspaƱola šŸ“”ā¬‡ļø

Audience location
Madrid City26.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Lorena is an actress represented by Miranda Talents who posts beauty alongside her screen work. B at 74.

Why B on the CA Influence Indexā„¢

Audience fit26% Madrid city
Engagement3.4x median
View power0.7x followers
Audience quality69% real
Arturo Paniagua
#18

ajpaniaguaArturo Paniagua

Arturo PaniaguaMid
102.9K
Followers
2.06%
Engagement rate
125.5K
Avg views
16.0%
fake followers / suspicious accounts

Periodista musical y presentador Recomendaciones de canciones y discos Descubre mĆŗsica nueva con contexto y criterio

Audience location
Madrid City21.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Arturo Paniagua is a music journalist and presenter whose feed is recommendations rather than personality. B at 74.

Why B on the CA Influence Indexā„¢

Audience fit21% Madrid city
Engagement2.4x median
View power1.2x followers
Audience quality84% real
Raul Tejon
#19

raultejonRaul Tejon

Raul TejonMid
197.4K
Followers
4.77%
Engagement rate
216.9K
Avg views
28.0%
fake followers / suspicious accounts

Actor, guionista y productor. šŸ“ŗ Raul Camacho en Machos Alfa @netflixes Sin lĆ­mites @primevideoes Uno Equis Dos šŸŽ¬ ya en cines ES/EN/IT šŸ‡ŖšŸ‡øšŸ‡¬šŸ‡§šŸ‡®šŸ‡¹

Audience location
Madrid City16.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Raul Tejon is an actor, screenwriter and producer, currently in Machos Alfa on Netflix. B at 72 despite the largest following on this page: only 16 percent of that audience is in Madrid.

Why B on the CA Influence Indexā„¢

Audience fit16% Madrid city
Engagement6.2x median
View power1.1x followers
Audience quality72% real
MarĆ­a Trisac
#20

mariatrisacMarĆ­a Trisac

MarĆ­a TrisacMid
157.3K
Followers
7.74%
Engagement rate
108.7K
Avg views
18.0%
fake followers / suspicious accounts

🚫 PERFIL PERSONAL šŸŽ™@esradiooficial - @elprimerpalo šŸ“ŗ Feliz en @elchiringuitotv āš½ļø Esto no está acabado hasta que el árbitro pite el final šŸ“Madrid

Audience location
Madrid City20.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Maria Trisac works across esRadio and El Chiringuito and marks the account as personal rather than professional. B at 71 with high engagement but modest Reel reach.

Why B on the CA Influence Indexā„¢

Audience fit20% Madrid city
Engagement9.6x median
View power0.7x followers
Audience quality82% real

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Manu Partida
#21

manu_partidaManu Partida

Manu PartidaMid
101.7K
Followers
5.67%
Engagement rate
64.4K
Avg views
13.0%
fake followers / suspicious accounts

šŸŽ¤| Stand-up comedy šŸ•¹ļø| Nuevo show: CARGANDO PARTIDA šŸŽ® šŸŽŸļø| šŸ‘‡Fechas aquĆ­šŸ‘‡

Audience location
Madrid City19.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Manu Partida tours a stand-up show, Cargando Partida, and sells dates from the bio. B at 70 on a clean audience.

Why B on the CA Influence Indexā„¢

Audience fit19% Madrid city
Engagement6.5x median
View power0.6x followers
Audience quality87% real
Javier Fesser
#22

javier_fesserJavier Fesser

Javier FesserMicro
99.5K
Followers
6.92%
Engagement rate
35.5K
Avg views
19.0%
fake followers / suspicious accounts

MƁS SUERTE QUE ZELENSKI cortometraje ā¬‡ļø

Audience location
Madrid City20.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Javier Fesser is a film director promoting a short, and posts only when he has something to show. B at 66.

Why B on the CA Influence Indexā„¢

Audience fit20% Madrid city
Engagement7.9x median
View power0.4x followers
Audience quality81% real
Silvia Intxaurrondo
#23

sintxaurrondoSilvia Intxaurrondo

Silvia IntxaurrondoMid
178.6K
Followers
12.63%
Engagement rate
43.2K
Avg views
35.0%
fake followers / suspicious accounts

Periodista. Curiosa. Madre de dragones šŸ‰ šŸ‰ Por las maƱanas, en @lahoratve en @la1_tve_ Autora de ā€œSolas en el silencioā€

Audience location
Madrid City25.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Silvia Intxaurrondo presents La Hora on TVE in the mornings. B at 65: the highest engagement rate on this page, but the weakest Reel reach and the least credible audience here.

Why B on the CA Influence Indexā„¢

Audience fit25% Madrid city
Engagement16.0x median
View power0.2x followers
Audience quality65% real
Alejandro PƩrez Moro
#24

alejandroperezmoroAlejandro PƩrez Moro

Alejandro PƩrez MoroMid
149.0K
Followers
5.39%
Engagement rate
31.5K
Avg views
12.0%
fake followers / suspicious accounts

šŸ“Madrid šŸ“©RP| 🐷🪽Co-Founder @patanegrarunclub

Audience location
Madrid City20.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Alejandro Perez Moro is a co-founder of Pata Negra Run and is represented by Lua Talents. B at 65: strong engagement, but the second weakest Reel reach on this page.

Why B on the CA Influence Indexā„¢

Audience fit20% Madrid city
Engagement6.6x median
View power0.2x followers
Audience quality88% real
InƩs Chamil
#25

ines_chamilInƩs Chamil

InƩs ChamilMid
129.0K
Followers
1.73%
Engagement rate
82.7K
Avg views
20.0%
fake followers / suspicious accounts

Hago vĆ­deos sobre mĆŗsica šŸŽø Festivals & InterviewsšŸŽ¤ TikTok ineschamil (+215K) Rock, Metal & Indie MadridšŸ“

Audience location
Madrid City20.0%
CA Influence Indexā„¢

CA Influence Index: real influence in Madrid city, 0 to 99

Market-relative score

Ines Chamil makes videos about music, festivals and interviews, with 215,000 followers on TikTok. C at 60, the lowest score here on the weakest engagement.

Why C on the CA Influence Indexā„¢

Audience fit20% Madrid city
Engagement2.1x median
View power0.6x followers
Audience quality80% real

Ranking method

CA Influence Indexā„¢ (CII): how we grade Madrid creator influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Madrid creator market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Madrid creator median for a creator’s own size: around 1.0% under 50K followers, around 0.7% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Spanish Instagram market behind this ranking

We measured the whole Spanish Instagram market first: 108,392 accounts with at least 10K followers. 373 of them passed this page's discovery screen, and the 25 below were selected from that group.

Read the Spain Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the Spanish Instagram market

Pink = the 25 Madrid creator influencers above.

Grey = every Spanish Instagram account we measure with at least 10,000 followers, all 108,392 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Audience at least 40% based in Spain

selected: 4%
market: 51%

Engagement rate of 5% or better

selected: 44%
market: 14%

Averages 100K+ Reel views per post

selected: 68%
market: 5.6%

Source: the Click Analytic Spanish creator market study of 108,392 Instagram accounts, measured 2026-08-26. The market side is read from that study; the shortlist side is computed from the cards above.

Why lucĆ­a is the #1 Madrid creator

lucĆ­a tops this ranking with a CA Influence Index of 94 (A+), the top score in a pool of 373 Madrid-based accounts with at least 15 percent of their audience in the city.

The score breaks down like this

  • Audience in Spain26.0%87/100
  • Engagement against the market median for this size6.34%, 7.2x100/100
  • Average Reels reach against follower count1.8x92/100
  • Share of the audience that is real93%100/100

No other account in this pool combines all four at this level.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Answers on the index, the follower ceiling, how much of each audience is actually in Madrid, and who was removed by hand.

01How were these 25 Madrid influencers chosen?

We started with 373 Instagram accounts located in Madrid that hold at least 15 percent of their audience inside the city. Those were screened for 20,000 to 200,000 followers, engagement of at least 1.5 percent, an audience at least 60 percent real, average Reel views above 1,000 and a post inside the last 30 days. The 25 here are the highest scoring on the CA Influence Index, then checked by hand.

02Why is the biggest account not first?

Because the ranking is not ordered by followers. Raul Tejon has the largest following on this page at 197,404 and finishes 19th: only 16 percent of that audience is in Madrid. Lucia leads on roughly half the following because her Reels reach close to twice her follower count on a far cleaner audience.

03Why is there a follower ceiling?

Because a city query cannot be sorted by city share at source. Without a ceiling the 25 largest accounts come back, and they are national figures who happen to live in Madrid rather than creators with a Madrid audience. Capping the band at 200,000 followers keeps the list to accounts where the city actually matters.

04How much of each audience is really in Madrid?

Less than you might expect, and that is the point of showing it. David Hervas is highest at 41 percent, Pedro Angel Roca at 39 percent and Marco Pernas at 36 percent. Most sit between 16 and 26 percent, because a Madrid creator's audience is usually national. The figure is on every card.

05Who was removed by hand, and why?

Accounts that are in Madrid with a Madrid audience but are not creators a brand can hire: a political party, the health minister, three party spokespeople, a record label's Spanish account, a restaurant, a car dealership, a laser clinic and a martial arts gym. A city has no subject of its own, so a city query returns the city's public figures and local businesses unless they are taken out by reading every bio.

06How current is this?

Every account posted within 30 days of the Sep 4, 2026 snapshot, so nothing here is dormant. Follower counts, engagement and Reel views are read at that date. Engagement moves week to week, so treat the grades as a ranking of the current field rather than a permanent score, and re-check before a campaign.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 4 Sept 20267 min read

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