Top 25 Naples Influencers

A television-born personality who now books club and event appearances directly through the address in his bio, which makes him a fit for launch nights rather than always-on content.

Splits her work between theatre, film and a published book, and holds the strongest engagement rate among the largest accounts in this list.

Invites followers into his daily life with short video, and cross-tags a fashion project he is involved with.

A comedy creator whose bio joke sets the tone: irreverent, high-frequency short video aimed squarely at a young Italian audience.

A screen actor with a book released in April, so his feed already carries promotional cycles a brand can slot into.

One of the two accounts here from the same Naples gaming collective, with its own merchandise line behind it.

Mixes beauty with study and everyday life, which gives products a routine context rather than a pure tutorial slot.

Runs an infotainment format with a second reaction account attached, and takes enquiries at a dedicated business address.

A rapper currently pushing a single in Neapolitan, so placements land best when timed to a release.

Films journeys out of Naples and Rome and turns each trip into a reel, the clearest travel-brand fit in this list.

An established name in the Naples rap scene with one of the highest engagement rates here despite a minimal bio.

Describes himself simply as the guy who ends up in the films, and the account tracks his screen work.

An actor known from a major Italian crime series, represented by agencies in both Italy and Turkey, which widens the campaign map.

Makes funny videos for a living and states a TikTok audience above 630k, so Instagram is the smaller half of his reach.

A talent-show rapper promoting a current single, with the feed built around release moments.

Signed to a Naples label named in his bio, with engagement well above the list average and the highest real-audience share among the rappers here.

Self-described as iconically ironic, agency-represented, and the cleanest real-audience figure in the whole shortlist.

A makeup creator who teaches rather than performs, agency-represented, with 567k more on TikTok.

Part of the same gaming collective as another account here, with a million-subscriber YouTube channel and a merch drop in the bio.

A working food journalist who has written for Il Mattino and Reporter Gourmet, which gives restaurant partnerships real editorial weight.

Known from a prestige Italian series, handled by both an agency and a press office, so campaigns run through professional channels.

One of the smaller accounts here but with double-digit engagement, and she handles collaborations directly by email.

An actor during the week and a rugby player on Sundays, a combination that suits both sportswear and entertainment briefs.

Positions himself across Italy and the United States, useful when a campaign needs both markets in one voice.

The highest engagement rate in this shortlist by a wide margin, with two managers and an events line listed in the bio.