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Top 25 Italian influencers

Italy holds very different passions together under one feed.

Footballers, singers, food creators, comedians and fitness faces all live here, with posts that switch between behind the scenes, recipes and live clips.

The biggest accounts are sport and music names, but the most reactive audiences often sit with food and entertainment creators, who post constantly for the same community.

Denis GolubevDenis Golubev4 min readLast updated: Jun 16, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 2,412,890 profiles matching this ranking and selected 25 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 2,412,890 matching creators

The ranking

Italian creators here engage their audience 2.7x more than the platform average

Across the 2,412,890 Italian creators we track, audiences engage about 2.7x more per post than a typical account of the same size, and their followers read as about 82% real on average.

Nicolò Zaniolo
#1
Nicolò ZanioloMega
2.0M
Followers
4.41%
Engagement rate
4.0M
Avg views
$12.2K+
Typical $/post

Football Player @udinesecalcio Agent @vgasportagency @adidasfootball

Audience location
Italy75.0%
19.0%
Average: some noise
fake followers / suspicious accounts

Best for: Sport and technical apparel. Professional footballer with a wide audience and good reactivity for his size. A fit for sports and technical apparel brands looking for an Italian football face.

BLANCO
#2
BLANCOMega
2.0M
Followers
2.24%
Engagement rate
693.3K
Avg views
$12.2K+
Typical $/post

MA’ il mio nuovo album fuori ora Tour 2026

Audience location
Italy94.0%
9.0%
Good: clean audience
fake followers / suspicious accounts

Best for: Music launches. Singer with an audience that reads among the most real on the list. Ideal for album, single and tour-date launches aimed at a young, music-led crowd.

Lorenzo Insigne
#3
Lorenzo InsigneMega
1.9M
Followers
1.76%
Engagement rate
941.0K
Avg views
$12.2K+
Typical $/post

Official Account #LorenzoInsigne For collaborations & ADV @li24adv @pescaracalcio1936

Audience location
Italy68.0%
20.0%
Average: some noise
fake followers / suspicious accounts

Best for: Football and sports sponsors. Footballer with an official account and an ADV contact in the bio. A solid choice for sports sponsors and Italian football collaborations.

Alex FaBB | ASMR Massages and Barbers
#4
Alex FaBB | ASMR Massages and BarbersMega
1.9M
Followers
1.17%
Engagement rate
1.2M
Avg views
$12.2K+
Typical $/post

🌏 ASMR Massages and Barbershop Experiences 📧 💆🏻‍♂️ Follow for more 🎥 Full videos on my YT! 👇🏻👇🏻 💤 For relaxation in elenco agcom

Audience location
Italy82.0%
15.0%
Average: some noise
fake followers / suspicious accounts

Best for: ASMR and relaxation content. Creates ASMR massage and barbershop experiences with broad international reach. A fit for wellness, personal care and grooming brands.

Mahmood
#5
MahmoodMega
1.9M
Followers
2.69%
Engagement rate
1.1M
Avg views
$12.2K+
Typical $/post

SOTTOMARINI FUORI ORA

Audience location
Italy69.0%
15.0%
Average: some noise
fake followers / suspicious accounts

Best for: Music and pop culture. Singer with a solid audience that stays loyal to his releases. Works for music launches and cultural campaigns aimed at a contemporary crowd.

Ivan Perišić
#6
Ivan PerišićMega
1.8M
Followers
1.66%
Engagement rate
643.9K
Avg views
$12.2K+
Typical $/post

4 HNK Hajduk Split 14 Croatian National Team

Audience location
Italy33.0%
25.0%
Poor: high risk
fake followers / suspicious accounts

Best for: International football. Footballer with a wide community tied to Italian and international football. A fit for sports brands that want to reach fans beyond national borders.

Gianluca Lapadula
#7
Gianluca LapadulaMega
1.7M
Followers
1.29%
Engagement rate
364.1K
Avg views
$12.2K+
Typical $/post

⚽️ @speziacalcio 🇵🇪 @labicolor 💥 @gl9_official 📩 marketing: 👟 @adidaspe 📩 agente:

Audience location
Italy69.0%
27.0%
Poor: high risk
fake followers / suspicious accounts

Best for: Football and national team. Striker with a following that unites Italian and Peruvian fans. He already lists marketing and agent contacts in his bio, handy for anyone after structured collaborations.

Federico Betti - MikeShowSha
#8
Federico Betti - MikeShowShaMega
1.4M
Followers
1.58%
Engagement rate
390.6K
Avg views
$12.2K+
Typical $/post

Youtuber e Influencer ✉️ Info & Business: TikTok: mikeshowsha_ in elenco AGCOM

Audience location
Italy93.0%
23.0%
Average: some noise
fake followers / suspicious accounts

Best for: Young entertainment. YouTuber and entertainment creator with a community built on videos and native formats. Good for brands speaking to a young, digital audience.

Valentina Cutaia | Le mille ricette di Vale
#9
Valentina Cutaia | Le mille ricette di ValeMega
1.3M
Followers
1.08%
Engagement rate
979.2K
Avg views
$12.2K+
Typical $/post

👩‍🍳Ricette facili e veloci 🍕con la friggitrice ad aria e non solo 💌 In elenco AGCOM

Audience location
Italy91.0%
13.0%
Good: clean audience
fake followers / suspicious accounts

Best for: Food and practical cooking. Posts easy air-fryer recipes with one of the highest real-audience shares on the list. Natural ground for food brands, kitchen appliances and ingredients.

LAMONT MARCELL JACOBS
#10
LAMONT MARCELL JACOBSMega
1.1M
Followers
1.29%
Engagement rate
207.9K
Avg views
$12.2K+
Typical $/post

🇮🇹 SPRINTER 🥇 OLYMPIC CHAMPION 🐆 @puma ATHLETE. CEO 🏢 @jacobs_center 🎯 @jacobssportsacademy. ✨ IF YOU CAN DREAM IT, YOU CAN DO IT.

Audience location
Italy77.0%
17.0%
Average: some noise
fake followers / suspicious accounts

Best for: Sport and performance. Sprinter and Olympic champion, and a sports entrepreneur. A fit for performance, athletics and training-related product brands.

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Francesco Mattana
#11
Francesco MattanaMega
1.0M
Followers
1.44%
Engagement rate
481.0K
Avg views
$12.2K+
Typical $/post
Audience location: Italy 32.0%fake followers / suspicious accounts: 20.0%Average: some noise

Beautiful food that everyone can make 🙌 Italian recipes 🇮🇹 Eat Like a Sardinian, Live to 100 - an Instant Sunday Times bestseller👇 📧

Best for: Italian cooking.

Food creator who tells simple Italian recipes and authored a cookbook. A fit for food brands and campaigns built on Italian culinary tradition.

Luca Campolunghi
#12
Luca CampolunghiMega
939.6K
Followers
9.08%
Engagement rate
876.4K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 95.0%fake followers / suspicious accounts: 17.0%Average: some noise

🇮🇹Milano LC9 Presidente @zebrasfc.kl ⚽️🎾🏎️🏍️ 📧 In elenco AGCOM I miei canali social⬇️

Best for: Sport and reactive lifestyle.

Sport and lifestyle profile with the highest engagement among the large accounts on the list. Useful for campaigns chasing a very reactive community over reach alone.

Lorenzo Musetti
#13
Lorenzo MusettiMega
846.1K
Followers
2.73%
Engagement rate
197.7K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 48.0%fake followers / suspicious accounts: 16.0%Average: some noise

Professional tennis player 🎾🇮🇹

Best for: Tennis and sport.

Professional tennis player with a sports-led audience that grows with his results on court. A fit for sports and technical apparel brands.

Gideon kad| cucinagideon
#14
Gideon kad| cucinagideonMega
752.1K
Followers
2.19%
Engagement rate
152.9K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 86.0%fake followers / suspicious accounts: 13.0%Good: clean audience

CUCINAGIDEON Ricette semplici e cucina vera Food creator|storytelling Cucino semplice,racconto tutto In elenco AGCOM Come la cucina comanda Ordina⬇️

Best for: Food and storytelling.

Food creator who blends simple recipes with storytelling, with a high real-audience share. A good choice for food brands after an authentic, narrative tone.

Gabriele Gaiba
#15
Gabriele GaibaMega
587.1K
Followers
2.50%
Engagement rate
227.4K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 93.0%fake followers / suspicious accounts: 21.0%Average: some noise

Fitness & Gaming ⚡️ @prozis ► codice GABBO 10% di sconto 🍎Youtube ► GaBBoDSQ (1.7m) 📍Modena, Italy in elenco AGCOM

Best for: Fitness and gaming.

Blends fitness and gaming, with a supplement discount code already in the bio. A fit for sports nutrition, gaming and products for a young male audience.

Gabriele Nicchi
#16
Gabriele NicchiMega
582.6K
Followers
3.51%
Engagement rate
429.0K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 94.0%fake followers / suspicious accounts: 12.0%Good: clean audience

Collaborazioni➡️

Best for: Lifestyle and collaborations.

Lifestyle profile with good reactivity and a high real-audience share. Versatile for lifestyle and consumer collaborations aimed at a young audience.

Delia Buglisi
#17
Delia BuglisiMega
552.4K
Followers
7.43%
Engagement rate
1.3M
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 91.0%fake followers / suspicious accounts: 18.0%Average: some noise

MGMT: @isoladegliartisti INFO: Sicilia Bedda Tour - Biglietti ⬇️

Best for: Entertainment and live.

Entertainment face with a live tour in Sicily and very high engagement. A fit for event, ticketing and brand campaigns targeting a Southern Italian audience.

Francesco De Carlo
#18
Francesco De CarloMega
541.6K
Followers
1.86%
Engagement rate
365.7K
Avg views
$5.9K-12.2K
Typical $/post
Audience location: Italy 88.0%fake followers / suspicious accounts: 12.0%Good: clean audience

I Malviventi (Rizzoli) è in libreria. Booking: Management: Per l’Italia: Cristiana Baldassari

Best for: Comedy and culture.

Comedian and author with a book in stores and an audience among the most real on the list. A fit for editorial, cultural and entertainment campaigns.

Daniele Condotta
#19
Daniele CondottaMacro
498.3K
Followers
7.20%
Engagement rate
1.2M
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 94.0%fake followers / suspicious accounts: 14.0%Good: clean audience

Comico/Sceneggiatore/Regista In elenco AGCOM

Best for: Comedy and video.

Comedian, screenwriter and director, with one of the highest engagement rates in the group. Strong for creative video content and entertainment campaigns built on reactivity.

Jingherly
#20
JingherlyMacro
478.6K
Followers
1.62%
Engagement rate
188.7K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 92.0%fake followers / suspicious accounts: 18.0%Average: some noise

self-care 🫧🥛🎀🪽🧘🏻‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💌: in elenco AGCOM

Best for: Self-care and wellness.

Profile dedicated to self-care and everyday wellness. A fit for personal care, beauty and lifestyle brands after a calm, polished tone.

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Frankie Hulmes
#21
Frankie HulmesMacro
439.8K
Followers
1.45%
Engagement rate
136.3K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 75.0%fake followers / suspicious accounts: 22.0%Average: some noise

📩: in elenco AGCOM

Best for: General lifestyle.

Content creator with a wide community and a versatile lifestyle profile. A good base for consumer collaborations aimed at a young audience.

Sara Meschieri | Travel • Lifestyle
#22
Sara Meschieri | Travel • LifestyleMacro
338.3K
Followers
1.08%
Engagement rate
324.6K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 83.0%fake followers / suspicious accounts: 17.0%Average: some noise

Esploro il mondo tra avventure, comfort ed esperienze culinarie Idee di viaggio, ristoranti e hotel In elenco AGCOM 👇🏼Scopri le mie GUIDE DIGITALI

Best for: Travel and dining.

Travel creator who shares trip ideas, restaurants and hotels, with dedicated digital guides. A fit for accommodation, destinations and dining.

Crystal
#23
CrystalMacro
312.5K
Followers
13.04%
Engagement rate
246.8K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 89.0%fake followers / suspicious accounts: 20.0%Average: some noise

Exploring the dark side of Fashion🌌🖤 ⛓️Tech-inspired Threads⛓️ 2nd account: @crystxl.void Info e Collab:

Best for: Dark fashion and niche.

Dark, tech-inspired fashion profile with the highest engagement on the list. Ideal for alternative fashion brands and products aimed at a very defined community.

Carlo Fiorentini
#24
Carlo FiorentiniMacro
284.3K
Followers
5.22%
Engagement rate
472.2K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 65.0%fake followers / suspicious accounts: 26.0%Poor: high risk

probabilmente sto mangiando 📮 🥇 Se vuoi rimetterti in forma dai un occhio alle storie in evidenza👇🏽 in elenco AGCOM

Best for: Food and entertainment.

Creator who blends food and entertainment with a light tone and good reactivity. A fit for food brands and campaigns after humor alongside reach.

Daniel Marinelli🌱
#25
Daniel Marinelli🌱Macro
267.7K
Followers
3.48%
Engagement rate
298.5K
Avg views
$2.6K-5.7K
Typical $/post
Audience location: Italy 95.0%fake followers / suspicious accounts: 20.0%Average: some noise

🌱 Vegano e grosso. 🧠 Smonto i falsi miti del fitness 🛒 @prozis: CODICE NACCI-10% 🔴 YouTube 120k · ⚫ TikTok 530k 👇 Video completi su YouTube

Best for: Fitness and nutrition.

Fitness face with a vegan approach who breaks down training myths, with a supplement discount code in the bio. A fit for sports nutrition and plant-based product brands.

Niche analytics

Who's on this list

Several very different worlds share a single country here. At the top you find the best-known names in sport, from football (Zaniolo, Insigne, Perišić, Lapadula) to athletics and tennis, and in music, with singers launching albums and tours. These are profiles with millions of followers, built on fame that started off Instagram.

Alongside them sits a second group that explains why the list stays useful for anyone working with brands: food creators who walk through recipes step by step, comedians and writers who bring their shows online, fitness faces who break down common myths, and fashion, travel and self-care profiles. These are the creators who post for a community rather than only a general audience, and they often record the highest engagement in the group.

79%
avg Italian audience
3.3%
avg engagement rate
82%
avg real audience
$5.9K-12.2K
estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post
Behind the scenesStep-by-step recipesLive and tour clipsEntertainment ReelsFitness contentFashion and lifestyleTravel and experiences
Who they are

Professional athletes

Footballers, a tennis player and an Olympic athletics champion: fame earned on the pitch or track and carried onto Instagram through matches, training and private life.

Musicians and singers

Artists who use their profile to announce albums, singles and tours, with an audience that follows them from one release to the next.

Food creators

Food profiles that explain simple Italian recipes, from the air fryer to everyday cooking, with strong save and reshare intent.

Comedians and writers

Comedians, screenwriters and authors who turn shows and books into feed clips, often with the highest engagement on the list.

Fitness faces

Creators who show training, nutrition and education, some with an openly vegan or myth-busting approach.

Fashion, travel and self-care

Fashion, lifestyle, travel and wellness profiles that speak to more defined communities, useful for targeted campaigns rather than reach alone.

Creator sizes

Nano

Emerging creators · 1K-10K

0 in this list

Micro

High-efficiency creators · 10K-50K

0 in this list

Mid + Macro

Scale creators · 50K-500K

7 in this list

Mega

Celebrity-level creators · 500K+

18 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Brand fit

Best brand fits for Italian influencers

How to read these matches: they are hypotheses drawn from bios and content themes, meant to guide a first shortlist, not to certify past collaborations.

Sport, gear and technical apparel
Best fit

Footballer, tennis and athlete profiles suit sports brands, technical apparel and performance-led nutrition.

Food and kitchen products
Best fit

Food creators show recipes and tools in everyday use, natural ground for food brands, appliances and ingredients.

Supplements and fitness
Strong

Fitness faces already talk about training and nutrition, with discount codes visible in their bios: a fit for supplements and gyms.

Music, events and ticketing
Strong

Singers and artists announce releases and tours: useful for music launches, live events and streaming platforms.

Fashion, beauty and lifestyle
Good

Fashion and lifestyle profiles carry visual and seasonal campaigns, from fashion to beauty to self-care.

Travel, hotels and dining
Niche

Travel creators produce guides and experiences: a fit for accommodation, destinations and dining.

Matches are inferred from bios and content themes, not from an invented sponsorship history.

Proprietary data

The Italian creator economy in numbers

The engagement figures below describe the 25 profiles in the ranking, not the entire Italian market. The useful comparison is between the 25 shown and the more than 2.4 million Italian creators we track: it shows where engagement and audience quality concentrate, not a national average.

2.7x
Engagement vs platform average
82%
Average real audience
25.4M
Combined reach of the shortlist
Engagement-rate distribution
% of creators above each threshold
100.0%
Above 1%
32.0%
Above 3%
16.0%
Above 6%
Reach - average reel views
% of creators above each views threshold
100.0%Over 50k
100.0%Over 100k
72.0%Over 250k
Audience quality
share of real, credible followers
82.0%mostly real audience
Good

Detailed audience demographics, by age and gender, are available in the database but not shown at this level.

Go beyond this Italian shortlist

This page shows a hand-picked preview. Inside ClickAnalytic you can search and filter all 2,412,890 Italian creators, with contact emails and full audience data.

Create a free account

Across the 2,412,890 creators in Italy, audiences engage about 2.7 times more per post than a typical account of the same size, and about 91% have a mostly real audience.

ClickAnalytic creator database (live) ·

Many profiles already list a management contact or a dedicated collaboration email in their bio, a sign of creators used to working with brands. Several are also registered on the AGCOM list, a recurring detail among the more structured Italian creators.

Sport and music carry the most-followed names, but the most reactive audiences often sit with food creators, comedians and fitness faces, who post consistently and speak to more defined communities. Some fitness profiles already show supplement discount codes in their bios, confirming a common practice of ongoing collaborations.

Our verdict

This ranking works well as a quick map of the most-followed Italian profiles on Instagram across several fields. For reach alone, the sport and music accounts are the natural starting point; for campaigns that need reactive communities, look at the food creators, comedians and fitness faces, who often record the highest engagement in the group.

The 25 shown are only a public selection. To filter by niche, audience size, follower quality and verified contact, you can explore the more than 2.4 million Italian creators we track inside ClickAnalytic.

Methodology

How we selected these creators

How we picked this list. We start from creators associated with Italy who have an active audience on Instagram, then rank by a combination of followers, engagement rate and audience quality.

Profiles must be recognizable people or creator accounts, recently active, with metrics that belong to the same Instagram account shown.

The 25 shown are the public selection; the full slice of Italian creators we track is much larger and is accessible inside the platform.

The figures above are a snapshot pulled on June 16, 2026, not a live feed.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Italian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting Italian creators.

How is this ranking of Italian influencers ordered?

The 25 profiles are ordered by combining followers, engagement rate and audience quality on Instagram. It is not a simple follower count: how much the community reacts and how real the audience looks both count too.

Is the list only about Instagram?

Yes. All the metrics shown, followers, engagement and audience quality, refer to the Instagram profiles. Several of these creators are also active on YouTube or TikTok, but the numbers in the ranking describe Instagram only.

How do you assess audience quality and fake followers?

For each profile we calculate a real-audience share, meaning the portion of followers that reads as genuine and not inflated by suspicious accounts. Across the 25 shown, that share averages around 82 percent. On the full database you can see the same score creator by creator.

How do I find all the other Italian creators beyond these 25?

The 25 shown are only a selection. Inside ClickAnalytic you can search across the more than 2.4 million Italian creators we track, filtering by niche, city, audience size and follower quality.

Can I contact these influencers for a collaboration?

Many profiles already list a management contact or a collaboration email in their bio. On the database you also find verified contacts, so you can reach the right creators without manual research.

Why do some profiles with fewer followers have higher engagement?

Food creators, comedians and fitness faces often speak to a more defined community and get more reactions in proportion, while the big sport and music names have a much larger, more general audience. That is why we look at engagement and not just size.

How we know this

Where the numbers on this page come from.

ClickAnalytic indexes 400M+ creator accounts across Instagram, TikTok and YouTube. The figures in this ranking come from querying that database, cross-referenced with the Creator Economy Report 2026; card figures reflect the snapshot date shown on this page.

Photos and figures reflect the data snapshot date and may differ from the current profiles.

Denis Golubev

Written by

Denis Golubev

Marketer at ClickAnalytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 16, 20264 min read

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