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Top 25 Canadian Beauty Influencers on Instagram (Sep 2026)

We screened 3,039 Canadian beauty accounts on Instagram for a 30% Canadian audience, 2% engagement, 70% real followers, 1,000 Reel views and a post in the last thirty days, and ranked them by the CA Influence Index.

Denis GolubevDenis Golubev9 min readLast updated: 15 Sept 2026

The ranking

25 top influencers from 3,039 Canadian beauty profiles

The 25 below are the strongest of them on the CA Influence Index. They are working professionals: 12 beauty and lifestyle creators posting fashion, travel and daily routine, 6 founders running their own brands, 2 makeup and nail artists, 2 parents posting family alongside beauty, 1 chemist working on formulation, 1 registered nurse and 1 model working with agencies.

25
Influencers selected
65%
Avg Canadian audience
7.4%
Avg engagement
84%
Avg real audience
Virginie Bruneau
#1

_virginiebruneauVirginie Bruneau

Virginie BruneauNano
25.9K
Followers
3.08%
Engagement rate
142.6K
Avg views
15.0%
fake followers / suspicious accounts

Soft mix of beauty,lifestyle&travel,a woman glowing for herself. welcome to my digital diary 🌷 owner @agenceelve ma dernière vidéo youtube ↓

Audience location
Canada90.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Virginie Bruneau runs an agency alongside a personal feed that treats grooming, going out and getting away as one continuous story. A+ at 99 rests on 142,589 average Reel views against 25,880 followers, 3.08% engagement, 85% real followers and a 90% Canadian audience, the highest share on the page.

Why A+ on the CA Influence Index™

Audience fit90% Canada
Engagement3.9x median
View power5.5x followers
Audience quality85% real
Sarah Zap Silvacontent creator
#2

sarah.zap.silvaSarah Zap Silvacontent creator

Sarah Zap Silvacontent creatorNano
26.8K
Followers
5.23%
Engagement rate
185.6K
Avg views
21.0%
fake followers / suspicious accounts

✨ Beauty + Mom Life ✨ + the bob everyone’s here for 🇨🇦 Niagara 💌 𝒴𝑜𝓊 𝓌𝒶𝓃𝓉 𝒾𝓉, 𝓎𝑜𝓊 𝑔𝑜𝓉 𝒾𝓉 👇🏼

Audience location
Canada78.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Sarah Zap Silva pairs a recognisable haircut with parenting content and short beauty videos that travel well beyond the follower base. A+ at 98 comes from 185,579 average Reel views, the highest on this page, on 26,818 followers, with 5.23% engagement, a 78% Canadian audience and 79% real followers.

Why A+ on the CA Influence Index™

Audience fit78% Canada
Engagement6.6x median
View power6.9x followers
Audience quality79% real
آية
#3

ayah.zeiddآية

آيةMicro
57.5K
Followers
15.89%
Engagement rate
122.3K
Avg views
16.0%
fake followers / suspicious accounts

Beauty, modest fashion Palestinian 💋 💌 Link to donate to gaza ⬇️ 💗

Audience location
Canada52.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Ayah is the third-ranked account on the page, built on beauty and modest-fashion videos that draw far more reaction than size alone would predict. A+ at 90 rests on 15.89% engagement and 122,310 average Reel views against 57,535 followers, with 84% real followers and 52% of the audience in Canada.

Why A+ on the CA Influence Index™

Audience fit52% Canada
Engagement20.5x median
View power2.1x followers
Audience quality84% real
Sara Zuniga
#4

saralzunigaSara Zuniga

Sara ZunigaNano
17.8K
Followers
3.81%
Engagement rate
110.5K
Avg views
8.0%
fake followers / suspicious accounts

Founder @magneticaactive Beauty, wellness & entrepreneur life♡ TikTok 185k+| 💌 🇨🇴📍🇨🇦

Audience location
Canada36.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Sara Zuniga started a brand and posts the work behind it next to beauty, wellbeing and entrepreneur talk. A at 86 comes with the cleanest audience here, 92% real followers, alongside 110,548 average Reel views on 17,791 followers and 3.81% engagement, though only 36% of that audience sits in Canada.

Why A on the CA Influence Index™

Audience fit36% Canada
Engagement4.8x median
View power6.2x followers
Audience quality92% real
Pritti Sohl
#5

prittibeautyconsultantPritti Sohl

Pritti SohlNano
11.5K
Followers
29.75%
Engagement rate
113.4K
Avg views
22.0%
fake followers / suspicious accounts

“Enhance your natural beauty” Makeup Artist| Beauty Creator Luxe• Skincare• Confidence• Radiance Collabs: DM Or

Audience location
Canada41.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Pritti Sohl works as a makeup artist and films application on a verified account that turns a small following into outsized view counts. A at 86 rests on 9.9 Reel views for every follower, the highest ratio on the page, with 113,364 average views on 11,453 followers, 29.75% engagement and a 41% Canadian audience.

Why A on the CA Influence Index™

Audience fit41% Canada
Engagement37.7x median
View power9.9x followers
Audience quality78% real
Vivi S
#6

vvsantizoVivi S

Vivi SNano
11.7K
Followers
2.97%
Engagement rate
12.4K
Avg views
17.0%
fake followers / suspicious accounts

Content creator| Toronto your guide to what’s worth the hype✨ 💄 Beauty| Lifestyle Official host 🎤 @unified_mma @ilovethatparty

Audience location
Canada80.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Vivi S tests whether new products live up to their marketing, and works as an on-camera host outside the feed. A at 85 comes from an 80% Canadian audience on a verified account, with 12,432 average Reel views, 11,709 followers, 2.97% engagement and 83% real followers.

Why A on the CA Influence Index™

Audience fit80% Canada
Engagement3.8x median
View power1.1x followers
Audience quality83% real
Maica Sosa-Saney
#7

_maicasosasaneyMaica Sosa-Saney

Maica Sosa-SaneyNano
11.3K
Followers
7.67%
Engagement rate
32.4K
Avg views
12.0%
fake followers / suspicious accounts

🧷 Toronto 🇹🇹 a trini girl becoming out loud 🫧 culture• beauty• fitness + wellness 🕊️ navigating faith, growth & becoming 📩

Audience location
Canada34.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Maica Sosa-Saney runs a personal account that moves between grooming, training and self-improvement talk. A at 85 rests on 7.67% engagement and 32,417 average Reel views against 11,270 followers, with 88% real followers, though only 34% of the audience is in Canada.

Why A on the CA Influence Index™

Audience fit34% Canada
Engagement9.7x median
View power2.9x followers
Audience quality88% real
LAURIE
#8

_lauriedupontLAURIE

LAURIENano
24.6K
Followers
2.29%
Engagement rate
25.2K
Avg views
15.0%
fake followers / suspicious accounts

Realness, lifestyle, beauty & vlogs tiktok & YT: _lauriedupont 💌

Audience location
Canada85.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Laurie keeps a long-form video habit across three platforms, with unfiltered day-to-day posts sitting next to product talk. A at 84 is carried by an 85% Canadian audience and 85% real followers, with 25,248 average Reel views on 24,635 followers and 2.29% engagement.

Why A on the CA Influence Index™

Audience fit85% Canada
Engagement2.9x median
View power1.0x followers
Audience quality85% real
camryn
#9

cam_kangascamryn

camrynNano
25.6K
Followers
3.48%
Engagement rate
71.2K
Avg views
28.0%
fake followers / suspicious accounts

lover of everything beauty🐞 tiktok: cam_kangas (100K+) @elitetoronto @swishmodels 💌

Audience location
Canada30.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

camryn works with two modelling agencies and runs a verified beauty feed that pulls far heavier view counts than the follower number suggests. A at 81 comes from 71,180 average Reel views on 25,596 followers and 3.48% engagement, with 72% real followers and the lowest Canadian audience share on the page at 30%.

Why A on the CA Influence Index™

Audience fit30% Canada
Engagement4.4x median
View power2.8x followers
Audience quality72% real
raquel
#10

raqpunzelraquel

raquelNano
18.9K
Followers
2.71%
Engagement rate
21.6K
Avg views
18.0%
fake followers / suspicious accounts

★ toronto beauty| lifestyle| business| fashion 🩰 founder @lashgodraq @modernaestheticcollege 💌

Audience location
Canada64.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

raquel founded two ventures, one of them a training operation, and posts the entrepreneur side of beauty alongside the looks. A at 81 rests on 21,637 average Reel views against 18,883 followers, with 2.71% engagement, 82% real followers and 64% of the audience in Canada.

Why A on the CA Influence Index™

Audience fit64% Canada
Engagement3.4x median
View power1.1x followers
Audience quality82% real

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Marie-Anne Labrie
#11

pinklablondeMarie-Anne Labrie

Marie-Anne LabrieMicro
60.0K
Followers
2.42%
Engagement rate
33.6K
Avg views
15.0%
fake followers / suspicious accounts

Hair, beauty, coffee and business! Founder @pinklablondeclub The collection @pinklablondeatelier The education @pinklablondepro 👛👸🏼☕️🛁

Audience location
Canada84.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Marie-Anne Labrie built a group of ventures under one name, covering a membership, a product line and professional training. B at 78 comes from 33,627 average Reel views on 59,993 followers, one of the larger accounts here, with an 84% Canadian audience, 85% real followers and 2.42% engagement.

Why B on the CA Influence Index™

Audience fit84% Canada
Engagement3.1x median
View power0.6x followers
Audience quality85% real
Pierre
#12

pierremarc_Pierre

PierreNano
19.3K
Followers
7.33%
Engagement rate
10.4K
Avg views
9.0%
fake followers / suspicious accounts

beauty creator & cosmetic chemist self-taught based in Montréal 🇨🇦 35K on TikTok ♡

Audience location
Canada87.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Pierre is a self-taught chemist working on the formulation side of beauty, the only such background among these 25. B at 78 rests on 91% real followers and an 87% Canadian audience, both near the top of the page, with 7.33% engagement and 10,412 average Reel views on 19,252 followers.

Why B on the CA Influence Index™

Audience fit87% Canada
Engagement9.3x median
View power0.5x followers
Audience quality91% real
BEAUTY BY AMELIE
#13

beautybyamelieBEAUTY BY AMELIE

BEAUTY BY AMELIENano
15.2K
Followers
4.18%
Engagement rate
12.6K
Avg views
23.0%
fake followers / suspicious accounts

Tik Tok Beautybyamelie 𝑵𝒂𝒊𝒍 𝒂𝒓𝒕𝒊𝒔𝒕 & MUA @Nails.beautybyamelie💅🏼

Audience location
Canada73.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Nail work and makeup application fill this account, which keeps a second handle purely for manicure content. B at 78 comes from 12,640 average Reel views on 15,237 followers, with 4.18% engagement, a 73% Canadian audience and 77% real followers.

Why B on the CA Influence Index™

Audience fit73% Canada
Engagement5.3x median
View power0.8x followers
Audience quality77% real
emily
#14

emilyyygaoemily

emilyNano
12.4K
Followers
3.80%
Engagement rate
8.6K
Avg views
9.0%
fake followers / suspicious accounts

Lifestyle + Beauty TikTok: emilygao (120K+) 💌

Audience location
Canada73.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

emily has built a far bigger audience on a second platform and runs a compact, clean account on Instagram. B at 78 rests on 91% real followers, one of the highest shares here, with 8,585 average Reel views on 12,383 followers, 3.8% engagement and a 73% Canadian audience.

Why B on the CA Influence Index™

Audience fit73% Canada
Engagement4.8x median
View power0.7x followers
Audience quality91% real
Abishaa
#15

abishaa_12Abishaa

AbishaaNano
11.2K
Followers
4.83%
Engagement rate
5.2K
Avg views
14.0%
fake followers / suspicious accounts

📍 Toronto 🤎 fashion inspo, beauty & travel 🩺 RN 📧:

Audience location
Canada79.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Abishaa is a registered nurse posting outfit ideas, grooming and trip content. B at 76 comes from 4.83% engagement and 86% real followers, with a 79% Canadian audience and 5,194 average Reel views on 11,234 followers.

Why B on the CA Influence Index™

Audience fit79% Canada
Engagement6.1x median
View power0.5x followers
Audience quality86% real
Maya G.
#16

maya.granttMaya G.

Maya G.Micro
66.0K
Followers
20.04%
Engagement rate
47.1K
Avg views
22.0%
fake followers / suspicious accounts

🇯🇲 📍MTL| QC Beauty & Lifestyle creator ✉️

Audience location
Canada68.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Maya posts beauty and lifestyle to one of the biggest followings on this page, pulling a reaction rate most feeds this size never reach. B at 75 rests on 20.04% engagement, among the three highest here, and 47,124 average Reel views on 66,047 followers, with a 68% Canadian audience and 78% real followers.

Why B on the CA Influence Index™

Audience fit68% Canada
Engagement26.3x median
View power0.7x followers
Audience quality78% real
tanya.reyes
#17
29.8K
Followers
5.55%
Engagement rate
26.1K
Avg views
27.0%
fake followers / suspicious accounts

Toronto| Latina 🇨🇱 Lifestyle| health| beauty TikTok: Tanya.reyess 📧 @lavidadetanya YT: Weekend in my life vlog ↓

Audience location
Canada64.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

A verified account covering wellbeing and beauty, with a vlog series running on a second channel. B at 75 comes from 5.55% engagement and 26,062 average Reel views on 29,848 followers, with 64% of the audience in Canada and 73% real followers.

Why B on the CA Influence Index™

Audience fit64% Canada
Engagement7.0x median
View power0.9x followers
Audience quality73% real
ZOÉ FRENETTE
#18

zoefrenetteZOÉ FRENETTE

ZOÉ FRENETTENano
12.4K
Followers
3.10%
Engagement rate
4.0K
Avg views
9.0%
fake followers / suspicious accounts

Toronto| Ottawa fashion, beauty, travel & life lately ✨ founder @dreamlinelivestream 💌

Audience location
Canada80.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Zoe Frenette founded a livestream venture and keeps a verified personal account covering wardrobe, grooming and trips. B at 75 rests on 91% real followers and an 80% Canadian audience, with 3.1% engagement and 4,046 average Reel views on 12,376 followers, the lightest view average here.

Why B on the CA Influence Index™

Audience fit80% Canada
Engagement3.9x median
View power0.3x followers
Audience quality91% real
Ines Lalouad
#19

ineslalouadInes Lalouad

Ines LalouadMid
101.5K
Followers
34.23%
Engagement rate
27.5K
Avg views
13.0%
fake followers / suspicious accounts

Sephora Squad Canada ‘26 lifestyle• wellness• beauty 📧 @micro.chalets 🏠

Audience location
Canada88.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Ines Lalouad holds a place on a major retailer's official creator programme and runs the second largest following on this page. B at 74 is built on the highest engagement on the page, 34.23%, running 43.33 times the Canadian median for accounts this size, with 27,531 average Reel views, an 88% Canadian audience and 87% real followers.

Why B on the CA Influence Index™

Audience fit88% Canada
Engagement47.9x median
View power0.3x followers
Audience quality87% real
Anndra Jayashankar
#20

anndramjAnndra Jayashankar

Anndra JayashankarNano
15.1K
Followers
8.54%
Engagement rate
10.9K
Avg views
18.0%
fake followers / suspicious accounts

📍toronto beauty| fashion| lifestyle PR/collabs: check out my reels below:) @the.anndra.edit @noahthefurball @tasteofandy

Audience location
Canada58.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Anndra Jayashankar posts grooming, wardrobe and daily life, and keeps three further accounts running beside the main one. B at 73 comes from 8.54% engagement, well above the page median, with 10,851 average Reel views on 15,051 followers and 82% real followers.

Why B on the CA Influence Index™

Audience fit58% Canada
Engagement10.8x median
View power0.7x followers
Audience quality82% real

You're seeing 20 of 3,039

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Barb Stegemann
#21

barbstegemannBarb Stegemann

Barb StegemannNano
11.0K
Followers
2.34%
Engagement rate
5.5K
Avg views
14.0%
fake followers / suspicious accounts

Beauty Boss @The7Virtues Available exclusively @sephora in 19 countries ❤️ Design your own perfume @7vperfumeatelier Guest Dragon @cbcdragon 🇨🇦

Audience location
Canada70.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Barb Stegemann built a fragrance brand carried by a major retailer abroad, and lets customers design their own blend. B at 73 rests on the smallest following on the page, 11,019, with 5,497 average Reel views, 2.34% engagement, 86% real followers and 70% of the audience in Canada, exactly the page median.

Why B on the CA Influence Index™

Audience fit70% Canada
Engagement3.0x median
View power0.5x followers
Audience quality86% real
Madeline Ferrara
#22

madelineferraraaMadeline Ferrara

Madeline FerraraNano
13.8K
Followers
2.06%
Engagement rate
5.8K
Avg views
10.0%
fake followers / suspicious accounts

hair, fashion & beauty toronto

Audience location
Canada77.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Madeline Ferrara puts hair first on a verified feed that also carries wardrobe and grooming posts. B at 71 comes with the lowest engagement rate on the page, 2.06%, which still runs 2.61 times the Canadian median for this size, on 13,766 followers, 5,814 average Reel views and 90% real followers.

Why B on the CA Influence Index™

Audience fit77% Canada
Engagement2.6x median
View power0.4x followers
Audience quality90% real
Taran Bhela
#23

beautybybhelaTaran Bhela

Taran BhelaNano
19.3K
Followers
2.68%
Engagement rate
18.2K
Avg views
28.0%
fake followers / suspicious accounts

📍Toronto Beauty| Fashion| Lifestyle 💌

Audience location
Canada45.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Taran Bhela keeps a short, verified profile and lets the posting do the work, with view counts close to the follower total. B at 70 rests on 18,213 average Reel views against 19,278 followers, with 2.68% engagement, 72% real followers and 45% of the audience in Canada.

Why B on the CA Influence Index™

Audience fit45% Canada
Engagement3.4x median
View power0.9x followers
Audience quality72% real
Brooklyn Hanna
#24

brooklyngracehannaBrooklyn Hanna

Brooklyn HannaNano
11.8K
Followers
2.93%
Engagement rate
6.9K
Avg views
16.0%
fake followers / suspicious accounts

“She is clothed with strength & dignity”🤍 Intentional fashion/ beauty at home/ positive motherhood Collab 💌

Audience location
Canada52.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Brooklyn Hanna posts parenting alongside wardrobe choices and grooming routines filmed at home. B at 69 comes from 6,893 average Reel views on 11,818 followers and 2.93% engagement, with 84% real followers and 52% of the audience in Canada.

Why B on the CA Influence Index™

Audience fit52% Canada
Engagement3.7x median
View power0.6x followers
Audience quality84% real
Melory Leblanc
#25

meloryleblancMelory Leblanc

Melory LeblancMid
119.3K
Followers
3.99%
Engagement rate
107.2K
Avg views
12.0%
fake followers / suspicious accounts

Vintage / Beauty / lifestyle ☆ Québec,Canada

Audience location
Canada30.0%
CA Influence Index™

CA Influence Index: real influence in Canada, 0 to 99

Market-relative score

Melory Leblanc trades on secondhand finds and pairs them with grooming and daily-life posts for the largest following on this page. B at 68 places the biggest account here twenty-fifth: 119,269 followers, 107,225 average Reel views, 3.99% engagement and 88% real followers, but only 30% of the audience in Canada.

Why B on the CA Influence Index™

Audience fit30% Canada
Engagement5.7x median
View power0.9x followers
Audience quality88% real

Ranking method

CA Influence Index™ (CII): how we grade Canadian beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Canada market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Canada median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The Canadian Instagram market behind this ranking

The 25 influencers above against the Canadian Instagram market: each row puts their median next to the market's.

Read the Canada Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with Canada

  • Pink = the 25 beauty influencers above
  • Grey = a typical Canadian Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median Canadian audience share

selected 25 list: 70%
Canadian influencers: 14%

Median engagement rate

selected 25 list: 3.8%
Canadian influencers: 0.7%

Median Reel views per post

selected 25 list: 25,248
Canadian influencers: 4,500

Source: the Click Analytic Canadian market study, measured 2026-09-15. Grey bars show median estimates for Instagram creators in Canada with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

Why Virginie Bruneau is the #1 beauty creator

Virginie Bruneau tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Canada90.0%100/100
  • Engagement against the market median for this size3.08%, 3.9x100/100
  • Average Reels reach against follower count5.5x100/100
  • Share of the audience that is real85%94/100

The top of this list is tight: 3 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

Need more than the top 25?

Search all 3,039 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 3,039 matching influencers

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

The questions that come up before a brief goes out.

01What did an account need to appear here?

The word beauty in the bio, a base in Canada, a following between 10,000 and a million, and then five numbers above the line: 30% of the audience in Canada, 2% engagement, 70% of followers scored real, 1,000 average Reel views and something posted in the last thirty days. 3,039 accounts went into that screen, and the 25 with the best CA Influence Index scores are on the page.

02Does the biggest following win?

No. Melory Leblanc (@meloryleblanc) carries 119,269 followers and 107,225 average Reel views and still finishes twenty-fifth on a B at 68, because only 30% of that audience is Canadian. Virginie Bruneau (@_virginiebruneau) tops the page from 25,880 followers on an A+ at 99 with a 90% Canadian audience. Seven of the 25 are bigger than she is.

03What goes into the CA Influence Index?

Five readings of the same account: where the audience lives, how much of it scores real, engagement measured against accounts of the same size, Reel views against follower count, and how recently the account posted. Size never scores. The page ends up with three A+ grades, seven A grades and fifteen B grades across 16 distinct scores, so neighbouring cards often sit a point or two apart.

04How Canadian is each audience?

Half the page sits at 70% or better. Virginie Bruneau (@_virginiebruneau) reaches 90%, camryn (@cam_kangas) sits at 30%, and nothing below 30% stayed in. Size can mislead here: Melory Leblanc (@meloryleblanc) has 119,269 followers at 30% Canadian, while Ines Lalouad (@ineslalouad) has 101,457 at 88% and therefore puts the post in front of far more people in Canada.

05What do these 25 people actually do?

Their bios say it: 12 post beauty alongside lifestyle, fashion and travel, 6 run brands they founded, 2 work as makeup and nail artists, 2 post family life next to beauty, 1 is a chemist working on formulation, 1 is a registered nurse and 1 models with agencies. That is 25 people. The trade decides who can carry a product claim; a follower count never does.

06Is 3.81% engagement good for Canada?

It is 4.82 times what Canadian accounts of the same size average. The national reference points are 0.79% between 10,000 and 50,000 followers and 0.62% from 250,000 up. Ines Lalouad (@ineslalouad) posts 34.23%, which is 43.33 times her band; Madeline Ferrara (@madelineferraraa) posts the lowest rate on the page at 2.06% and is still 2.61 times hers. Every figure was measured in September 2026.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 15 Sept 20269 min read

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