Scotland’s influencer landscape on Instagram is more commercially active than its size suggests. According to Click Analytic’s 2026 Creator Economy Report, mid-tier Instagram creators in the UK average a 3.1% engagement rate, while 31% of creators on the platform have previous brand partnership experience — making Scottish creators a strong fit for lifestyle, fashion, and tourism campaigns that need authentic local voices.
Quality varies sharply. Only 27,700 creators globally combine 90%+ real followers with 2%+ engagement simultaneously. Before reaching out to anyone on this list, check their Instagram engagement rate with our Instagram engagement calculator and verify audience quality with our Instagram fake follower checker.
36. gababoutglos
Followers:
11k
Eng. rate:
5.54%
Audience location: Scotland:
60.86%
35. ecowithrada
Followers:
12k
Eng. rate:
41.25%
Audience location: Scotland:
44.49%
34. _taraduffy
33. fashionable_later
Followers:
36k
Eng. rate:
1.36%
Audience location: Scotland:
50.65%
32. cicely.rae
31. twinscott
Meet the 30 biggest influencers in Scotland
30. elll.rose
29. carlakentx
Followers:
134k
Eng. rate:
3.55%
Audience location: Scotland:
44.70%
28. rememberingtheoldways
Followers:
140k
Eng. rate:
2.33%
Audience location: Scotland:
51.24%
27. hayleys_lottie_haven
Followers:
143k
Eng. rate:
6.93%
Audience location: Scotland:
43.52%
26. poppyadams
Followers:
144k
Eng. rate:
2.93%
Audience location: Scotland:
57.84%
25 Top influencers in Scotland
25. jillyisabella
Followers:
147k
Eng. rate:
4.33%
Audience location: Scotland:
69.57%
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24. joannawindrammua
Followers:
147k
Eng. rate:
2.15%
Audience location: Scotland:
43.64%
23. charmingwanders
Followers:
149k
Eng. rate:
18.57%
Audience location: Scotland:
49.13%
22. carolinemcquistin
Followers:
150k
Eng. rate:
17.71%
Audience location: Scotland:
46.12%
21. hollymcallisterrr
Followers:
154k
Eng. rate:
1.41%
Audience location: Scotland:
52.32%
20 Top Scottish influencers we love to watch
20. stormykeating
Followers:
157k
Eng. rate:
2.17%
Audience location: Scotland:
52.42
19. jackmcnn
18. iamrebeccad
Followers:
173k
Eng. rate:
9.70%
Audience location: Scotland:
59.75%
17. chloefraterr
Followers:
187k
Eng. rate:
7.40%
Audience location: Scotland:
58.76%
16. scotland_uncovered
Followers:
194k
Eng. rate:
15.03%
Audience location: Scotland:
49.08%
15 Most-followed Scottish influencers
15. vintagecuratorinteriors
Followers:
210k
Eng. rate:
4.73%
Audience location: Scotland:
57.24%
14. molly.mcfarlane
Followers:
213k
Eng. rate:
2.07%
Audience location: Scotland:
50.01%
13. makeupbysamanthaharvey
Followers:
216k
Eng. rate:
6.54%
Audience location: Scotland:
50.32%
12. goodhaircarrie
Followers:
235k
Eng. rate:
27.92%
Audience location: Scotland:
55.41%
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11. bryanmillarwalker
Followers:
236k
Eng. rate:
3.39%
Audience location: Scotland:
48.11%
10 Most popular Scottish influencers this year
10. scotlandhiddenadventures
Followers:
241k
Eng. rate:
4.25%
Audience location: Scotland:
47.86%
9. bartoszkowalczyk8
Followers:
261k
Eng. rate:
3.63%
Audience location: Scotland:
53.04%
8. roamaroo
7. jessicaseth_
Followers:
324k
Eng. rate:
4.21%
Audience location: Scotland:
50.17%
6. jasmineregmi
Followers:
326k
Eng. rate:
7.86%
Audience location: Scotland:
56.14%
The 5 best Scottish influencers
5. juliabelzaa
Followers:
365k
Eng. rate:
5.19%
Audience location: Scotland:
48.98%
4. georgeadun
Followers:
416k
Eng. rate:
27.15%
Audience location: Scotland:
49.00%
3. mylittleedinburgh
Followers:
450k
Eng. rate:
2.99%
Audience location: Scotland:
54.14%
2. tartanviking
Followers:
474k
Eng. rate:
2.50%
Audience location: Scotland:
59.58%
Meet the top influencer in Scotland
1. jamiegenevieve
Followers:
1.4M
Eng. rate:
2.19%
Audience location: Scotland:
44.11%
Want more UK influencers?
Did you like this list of the top Scottish influencers on Instagram?
Well, hold on to your hats, because I’ve got even more for you!
Not only did I find the top famous Scottish influencers, but I also identified some other top social media influencers in the UK.
With this influencer list you can quickly find the perfect influencers in the UK.
- 35 Top British YouTubers
- 55 Top UK influencers
- 32 Top UK YouTubers
- 25 Top British TikTokers
- 25 Top UK influencers on Instagram
- 45 Top UK fashion influencers
- 25 Top London influencers
- 25 Top male British YouTubers
- 25 Top UK micro-influencers
- 45 Top beauty influencers in the UK
- 36 Top Scottish influencers
- 16 Top sustainable influencers in the UK
- 25 Top UK bloggers
- 30 Top UK fitness influencers
- 45 Top Manchester influencers
- 25 Top food influencers in the UK
- 25 Top UK lifestyle influencers
- 25 Top mum influencers in the UK
- 15 Top British female YouTubers
- 30 Top skincare influencers in the United Kingdom
- 15 Top health influencers in London
- 15 Top plus-size influencers in the UK
- 25 Top wellness influencers in the UK
- 35 Top Glasgow influencers
- 25 Top UK family influencers
- 15 Top travel influencers in the UK
- 25 Top Birmingham influencers
- 29 Top Liverpool influencers
- 15 Top Northern Ireland influencers
- 25 Top Edinburgh influencers
- 15 Top UK content creators
- 25 Top Leeds influencers
How we found the best Scottish influencers on Instagram
What metrics did we use to find the trendiest Scottish influencers on Instagram?
We asked our influencer marketing platform to find Scottish influencers with these metrics:
👉 Followers: On the up
All of these top Instagram influencers in Scotland have growing audiences. Our AI-powered influencer database identified them based on audience growth over the last 6 months.
👉 Engagement rate: Above industry standard
Nobody wants to work with a dull influencer or one with fake followers.
Who’s got time to use a fake follower checker?
We used our platform to analyse the audience and ensure they engaged with the content.
The higher the engagement, the better.
👉 Audience location: High
That’s right. Our platform further analysed the audience of each Scottish social media influencer.
Why?
To ensure the audience resides in the United Kingdom and Scotland.
👉 Activity level: Active
We also used our platform to find active Scottish influencers. There are no duds here!
How to use this list of Scottish influencers
So what’s next?
Easy!
You identified the best Scottish influencer for your brand.
Next, grab some of these freebies:
👉 Learn how to find someone’s Instagram email.
👉 Use these 5 free influencer marketing email templates to simplify your outreach.
👉 Download this free influencer marketing brief.
👉 And this free influencer marketing contract.
👉 Then, learn to recognise the 7 essential influencer marketing metrics to monitor.
You are officially on your way to making money with influencers. 🤑
Frequently asked questions about Scottish influencers
Are you still here?
Got some burning questions about these top Scottish influencers? 🔥
Check out the answers here. 👇
Who are the top Scottish influencers on Instagram?
The top Scottish influencers on Instagram include mylittleedinburgh, tartanviking, jamiegenevieve and more. Influencers are constantly jocking for the top place. Use an influencer marketing platform to stay updated with the top Scottish creators.
How do you find the top Scottish influencers on Instagram?
The easiest method to find the top Scottish creators is by using an influencer marketing platform.
Is it a good idea to work with the best Scottish influencers on Instagram?
Only ever work with an influencer if they match your brand’s personality. Influencers with audiences not interested in your brand aren’t a good fit. Avoid them.
How do I contact Scottish influencers on Instagram?
There are several ways to contact Scottish influencers on Instagram. Use an influencer vetting platform, or check out this detailed guide on finding someone’s email on Instagram.