Top 25 US Travel Influencers on Instagram

The largest account on the list at 1.2M, Ryan is a Seattle-based adventure photographer who sells his own color-grading presets. His followers engage well above what is typical for an account his size, so he fits destination and camera-gear campaigns that live or die on the visual.

Garrett's whole account is built around helping people pick and plan their next trip, with an open collab inbox. That planning-first angle puts his audience close to a booking decision, which suits tourism boards and travel-planning tools.

Dalton frames himself as an adventure travel guide for bucket-list trips and is explicitly USA based. His followers are unusually active for a near-million account, making him a strong fit when you want both reach and a planning-minded audience.

This couple has visited every country but one plus all 50 states, with a Skip or Trip hook that sorts destinations for you. Great for big aspirational campaigns where the story is the quest itself.

George and Crissa help followers plan bucket-list trips with destinations and itineraries, and their audience responds strongly. A good match for booking tools and destinations that want plan-it-yourself content.

Luke is an outdoor writer and adventure photographer focused on road-trip routes, national parks, and hiking. His feed suits parks tourism, outdoor gear, and anything tied to driving-distance US travel.

Michelle posts as a self-described chaotic travel storyteller, leaning into raw, off-the-cuff adventure rather than polished guides. Her steady engagement fits brands that want authentic, younger-skewing storytelling over glossy reach.

Five years nomadic across solo travel, vanlife, and outdoor adventures, Kayli reaches an audience that wants to copy the lifestyle. A practical fit for van setups, camping gear, and long-haul travel products.

This family account travels on miles and points and teaches followers to do the same. The audience is tuned to deals and logistics, which suits loyalty programs, booking sites, and family-travel brands.

Now based in the Philippines, this creator built the account around travel vlogs that cross over to YouTube. Strong engagement for the size makes it useful for brands that want a video-first storytelling partner.

Melissa posts reflective mountain-life content and runs her own group adventures. A natural fit for outdoor escapes, mountain destinations, and gear that suits slow, scenic travel.

Em runs a personality-forward world-travel account with a playful voice and an open inbox. Her above-typical engagement makes her a fit for brands that want a recognizable host rather than a faceless feed.

Joe covers LGBTQ+ travel and lifestyle, works as a Lonely Planet correspondent, and runs his own group trips. A clear fit for inclusive destination campaigns and travel brands that value editorial credibility.

Isabella focuses on road trips, hidden gems, and fairytale towns, with travel guides and itineraries on her blog. Her planning content suits lesser-known destinations and tools that help people find them.

Bella documents bougie-dirtbag van living and unfiltered solo travel for a climbing-leaning audience, and reads as one of the most real audiences on the list. Strong for van gear, climbing brands, and authentic outdoor stories.

Shakeemah covers female solo travel across 94 countries and teaches 12,000 students through her masterclass. The education angle suits brands that want a trusted voice for first-time and solo travelers.

Ronnie is a climbing filmmaker and photographer documenting mountain life with his partner. A fit for climbing brands, expedition gear, and campaigns that need high-end adventure footage.

Lexi runs solo and bucket-list travel plus paid group trips, with a large TikTok audience feeding her Instagram. Her followers are used to buying travel, which suits booking tools and trip operators.

Liam pairs travel, film, and adventure with a faith-led voice and a business inbox. He reads as a genuine creator with a real audience; his engagement reading sits high enough that brands should confirm performance on recent posts before a large buy.

An Italian creator living in the US, Marco focuses on travel, hiking, and photography with planning tips. A solid fit for hiking gear, outdoor brands, and US road-trip destinations told through strong imagery.

Sarah and Michael share travel, lifestyle, and hotel and restaurant picks as a couple. Their hospitality focus makes them a natural fit for hotels, resorts, and dining-led destination campaigns.

Agwo is a Dubai-based travel content creator built around showing the beauty of every destination. A fit for visually-driven destination promotion where the image does the selling.

Ruby covers hiking, road trips, and van life from a Colorado base with strong outdoor photography, and her followers are notably engaged. A clean fit for camping gear, parks tourism, and van-travel brands.

Chelo is a solo traveler and group-trip host working through 50 of 197 countries, with a community-give-back angle in El Salvador. Good for trip operators and brands that value purpose alongside travel.

Mariya positions herself around luxury travel without the guesswork, iconic stays and elevated itineraries. The clearest fit on the list for premium hotels, high-end booking services, and luxury destinations.