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Top 25 Oklahoma Influencers on Instagram

We screened 2,082 Oklahoma based Instagram accounts between 15,000 and 500,000 followers, for a 15% Oklahoma audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux8 min readLast updated: 19 Sept 2026

The ranking

25 top Oklahoma influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a college basketball coach, a UFC professional athlete, a surgical oncology nurse, a Tulsa hairstylist and educator, a personal trainer, a photographer, an event stylist, a dog breeder and Oklahoma City realtor, and a makeup artist.

25
Influencers selected
4.6%
Avg engagement
80%
Avg real audience
Jacie Hoyt
#1

coachjacieJacie Hoyt

Jacie HoytNano
19.2K
Followers
4.76%
Engagement rate
39.7K
Avg views
14.0%
fake followers / suspicious accounts

HC for @osuwbb| @coachjaciehoyt 🙏 Jesus ☝️Family ❤️‍🔥Hoops 🌸 Mom to Harlow & @buzz_er.beater

Audience location
Oklahoma40.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Jacie Hoyt is the head coach for Oklahoma State women's basketball and calls herself a mom to Harlow. A+ 99 rests on a 40% Oklahoma audience and 86% real followers, against 19,246 followers and 4.76% engagement.

Why A+ on the CA Influence Index™

Audience fit40% Oklahoma
Engagement6.0x median
View power2.1x followers
Audience quality86% real
gabby gregory
#2

gabbygregory12gabby gregory

gabby gregoryNano
16.7K
Followers
14.82%
Engagement rate
33.3K
Avg views
31.0%
fake followers / suspicious accounts

kansas state basketball alum💜 🏠tulsa, ok agent: @a.lockett22 all socials: gabbygregory12

Audience location
Oklahoma29.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Gabby Gregory calls herself a Kansas State basketball alum based in Tulsa, Oklahoma, and names her agent. The highest engagement rate on this page, 14.82%, still carries only a 69% real-follower reading, and A+ 96 weighs that against 33,327 average Reel views.

Why A+ on the CA Influence Index™

Audience fit29% Oklahoma
Engagement18.8x median
View power2.0x followers
Audience quality69% real
Peyton_Bowen22
#3

peyton_bowen22Peyton_Bowen22

Peyton_Bowen22Nano
23.9K
Followers
13.75%
Engagement rate
83.5K
Avg views
18.0%
fake followers / suspicious accounts

Isaiah 40:29-31🙏🏾. Business

Audience location
Oklahoma22.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

The peyton_bowen22 account quotes Isaiah 40 and routes football business inquiries through the Vaynersports agency. A+ 92 pairs 83,491 average Reel views with 13.75% engagement, on a following of 23,906 and a 22% Oklahoma audience.

Why A+ on the CA Influence Index™

Audience fit22% Oklahoma
Engagement17.4x median
View power3.5x followers
Audience quality82% real
Ollie Gordon II
#4

woah_ollieOllie Gordon II

Ollie Gordon IIMicro
61.3K
Followers
6.60%
Engagement rate
117.6K
Avg views
31.0%
fake followers / suspicious accounts

@miamidolphins Business

Audience location
Oklahoma25.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Ollie Gordon II tags the Miami Dolphins and routes business inquiries through The Familie agency. Much the largest account here at 61,286 followers, and A+ 91 measures 117,627 average Reel views, the widest reach on this page, against a 69% real-follower reading.

Why A+ on the CA Influence Index™

Audience fit25% Oklahoma
Engagement8.7x median
View power1.9x followers
Audience quality69% real
Becky
#5

hair.by.beckyBecky

BeckyNano
20.8K
Followers
2.01%
Engagement rate
35.8K
Avg views
15.0%
fake followers / suspicious accounts

Tulsa Hairstylist• Founder• Educator Founder @carminesalon @brdyblu 📍Tulsa, OK Products linked below ⬇️

Audience location
Oklahoma60.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Becky works as a Tulsa hairstylist, founder and educator, and tags two businesses of her own. A 60% Oklahoma audience, the widest on any A+ card here, holds A+ 90 alongside 35,821 average Reel views and 85% real followers.

Why A+ on the CA Influence Index™

Audience fit60% Oklahoma
Engagement2.5x median
View power1.7x followers
Audience quality85% real
Hosanna Grace
#6

hosannagrace_Hosanna Grace

Hosanna GraceNano
43.4K
Followers
1.56%
Engagement rate
77.6K
Avg views
14.0%
fake followers / suspicious accounts

We like to have fun here so keep it real! 😃 It’s always a happy day on stories I like to share about the things I love🎙️ 💌

Audience location
Oklahoma52.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Hosanna Grace posts about motherhood and real moments and says she likes to keep things real. The lowest engagement rate on this page, 1.56%, still carries A 86 on 77,577 average Reel views and 86% real followers.

Why A on the CA Influence Index™

Audience fit52% Oklahoma
Engagement2.0x median
View power1.8x followers
Audience quality86% real
karson maple
#7

klovveeeekarson maple

karson mapleNano
17.4K
Followers
5.06%
Engagement rate
17.3K
Avg views
27.0%
fake followers / suspicious accounts

surgical oncology nurse

Audience location
Oklahoma42.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Karson Maple works in oncology, in a surgical nursing role. A 82 sets 5.06% engagement and a 42% Oklahoma audience against a following of 17,365.

Why A on the CA Influence Index™

Audience fit42% Oklahoma
Engagement6.4x median
View power1.0x followers
Audience quality73% real
Grace Lauren Gasso
#8

showthem_graceGrace Lauren Gasso

Grace Lauren GassoNano
23.0K
Followers
7.95%
Engagement rate
15.6K
Avg views
17.0%
fake followers / suspicious accounts

As long as you see Jesus in me, I’m living the way I’m supposed to be! Wife to @djgasso 🤵🏽 Momma to Parker & Glory 👶🏼 Owner of @glory_prom_👗

Audience location
Oklahoma39.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Grace Lauren Gasso calls herself a wife and a momma to Parker and Glory, and owns a prom business. B 79 reads 15,559 average Reel views, exactly the roster median, on 7.95% engagement and 83% real followers.

Why B on the CA Influence Index™

Audience fit39% Oklahoma
Engagement10.1x median
View power0.7x followers
Audience quality83% real
Jalen Ross
#9

jalenmrossJalen Ross

Jalen RossNano
24.8K
Followers
7.27%
Engagement rate
20.8K
Avg views
32.0%
fake followers / suspicious accounts

Sometimes known as “SoonerSportsDaily” President @sba_ou Wide Receivers Coach at Mount St. Mary HS. OU Class of ‘28| PLC 64 ☝🏾

Audience location
Oklahoma29.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Jalen Ross goes by SoonerSportsDaily, serves as president of a University of Oklahoma organization, and coaches wide receivers at Mount Saint Mary High School. B 78 sets 7.27% engagement and a 29% Oklahoma audience against 20,838 average Reel views and 24,781 followers.

Why B on the CA Influence Index™

Audience fit29% Oklahoma
Engagement9.2x median
View power0.8x followers
Audience quality68% real
Gabriella Garcia
#10

gabriella.garcia42Gabriella Garcia

Gabriella GarciaNano
16.7K
Followers
6.09%
Engagement rate
19.3K
Avg views
14.0%
fake followers / suspicious accounts

NIL collaboration please email Romans 8-18🌻 @loganpjack

Audience location
Oklahoma20.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Gabriella Garcia offers NIL collaborations through the Paragon Sports agency and cites Romans chapter eight in her bio. The lowest Oklahoma audience share on this page, 20%, still carries B 78 on 86% real followers and 6.09% engagement.

Why B on the CA Influence Index™

Audience fit20% Oklahoma
Engagement7.7x median
View power1.2x followers
Audience quality86% real

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Jacobe Smith
#11

cobe1423Jacobe Smith

Jacobe SmithNano
31.3K
Followers
2.59%
Engagement rate
17.8K
Avg views
19.0%
fake followers / suspicious accounts

@ufc Pro Athlete BlaccSmith Gear: @blaccsmithllc Click the link below

Audience location
Oklahoma48.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Jacobe Smith is a UFC professional athlete and runs his own BlaccSmith Gear apparel line. B 77 weighs 17,789 average Reel views and a 48% Oklahoma audience against 2.59% engagement on 31,331 followers.

Why B on the CA Influence Index™

Audience fit48% Oklahoma
Engagement3.3x median
View power0.6x followers
Audience quality81% real
Pretty V
#12

vonavona_Pretty V

Pretty VNano
31.6K
Followers
8.26%
Engagement rate
16.0K
Avg views
21.0%
fake followers / suspicious accounts

Nurse🫀👩🏾‍⚕️🩺| DAUGHTERS Same Mom and Same Daddy‼️🗣️| NO TWINS❌ @neecia.layah 💓💓💓💓

Audience location
Oklahoma30.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Pretty V works as a nurse and says her daughters share the same mom and dad, not twins. The highest engagement rate of any B card here, 8.26%, sets B 76 against a 79% real-follower reading.

Why B on the CA Influence Index™

Audience fit30% Oklahoma
Engagement10.5x median
View power0.5x followers
Audience quality79% real
itzel.blanco_
#13
43.5K
Followers
1.62%
Engagement rate
43.2K
Avg views
22.0%
fake followers / suspicious accounts

OKC✨ Makeup| lifestyle| coffee ☕️ MUA PAGE @mbiartistry_

Audience location
Oklahoma44.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

The itzel.blanco_ account posts makeup, lifestyle and coffee content from Oklahoma City and tags a linked MUA page. B 73 rests on 43,151 average Reel views against a following of 43,482, on 1.62% engagement and a 44% Oklahoma audience.

Why B on the CA Influence Index™

Audience fit44% Oklahoma
Engagement2.1x median
View power1.0x followers
Audience quality78% real
Bridgette Dieterlen
#14

bridgettedieterlenBridgette Dieterlen

Bridgette DieterlenMicro
50.5K
Followers
7.54%
Engagement rate
5.6K
Avg views
12.0%
fake followers / suspicious accounts

TUL| OU Alum Founder of @thedashboardbyntk & @yourforeverfriends!! 💌 @fashionnova ambassador

Audience location
Oklahoma54.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Bridgette Dieterlen is a Tulsa based OU alum who founded two businesses and serves as a Fashion Nova ambassador. The second largest account on this page at 50,531 followers, B 71 measures that against just 5,563 average Reel views and 88% real followers.

Why B on the CA Influence Index™

Audience fit54% Oklahoma
Engagement9.6x median
View power0.1x followers
Audience quality88% real
Brooklynn McGolden
#15

brooklynnmcgoldenBrooklynn McGolden

Brooklynn McGoldenNano
27.1K
Followers
1.96%
Engagement rate
10.4K
Avg views
7.0%
fake followers / suspicious accounts

24 year old mom of 3 Oklahoma City 📍 TIKTOK & YOUTUBE: @brooklynnmcgolden 💌

Audience location
Oklahoma82.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Brooklynn McGolden is a 24 year old mom of three based in Oklahoma City who posts on TikTok and YouTube. The widest Oklahoma audience on this page, 82%, and the cleanest following, 93% real, together set B 71.

Why B on the CA Influence Index™

Audience fit82% Oklahoma
Engagement2.5x median
View power0.4x followers
Audience quality93% real
Alanna Marie
#16

alannamari.eAlanna Marie

Alanna MarieNano
21.1K
Followers
2.07%
Engagement rate
6.5K
Avg views
16.0%
fake followers / suspicious accounts

@_veltza_ Model 🪽✧₊ ° all things beauty + lifestyle Co-owner @littlesaharanutrition 💌

Audience location
Oklahoma66.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Alanna Marie works as a model covering beauty and lifestyle and co-owns a nutrition business. B 70 pairs a 66% Oklahoma audience with 84% real followers, on a following of 21,088 and 2.07% engagement.

Why B on the CA Influence Index™

Audience fit66% Oklahoma
Engagement2.6x median
View power0.3x followers
Audience quality84% real
Campbell Blount
#17

campbellfrancesphotoCampbell Blount

Campbell BlountNano
20.5K
Followers
1.74%
Engagement rate
11.9K
Avg views
12.0%
fake followers / suspicious accounts

📸OKC photographer of seniors & love stories ✨ lover of Jesus // your biggest hype girl 💌 let’s be besties @itscamblount

Audience location
Oklahoma56.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Campbell Blount works as an Oklahoma City photographer of seniors and love stories and calls herself a lover of Jesus. An 88% real-follower reading, among the cleanest here, holds B 70 against 1.74% engagement and 11,851 average Reel views.

Why B on the CA Influence Index™

Audience fit56% Oklahoma
Engagement2.2x median
View power0.6x followers
Audience quality88% real
Popular Loner
#18

iamnehiiPopular Loner

Popular LonerNano
19.6K
Followers
4.75%
Engagement rate
3.5K
Avg views
32.0%
fake followers / suspicious accounts

🎥media @shotbyn3hi Lifestyle•Reviews•🏀Motivation @okcthunder coach/content 🏀🙏🏽 📧 collabs/nil Sub to my YOUTUBE 👇🏽

Audience location
Oklahoma42.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Popular Loner posts lifestyle, reviews and motivation content, tags OKC Thunder coach and content work, and runs a YouTube channel. B 69 sets 4.75% engagement and a 42% Oklahoma audience against 3,534 average Reel views and 19,555 followers.

Why B on the CA Influence Index™

Audience fit42% Oklahoma
Engagement6.0x median
View power0.2x followers
Audience quality68% real
Lex
#19

ferrara_alexisLex

LexNano
15.7K
Followers
2.85%
Engagement rate
5.9K
Avg views
29.0%
fake followers / suspicious accounts

- mommy - coastal cowgirl living in okc - #twinmom #okcinfluencer @_risingmedia @_risingmoments @_muovere @_afcosmetics

Audience location
Oklahoma26.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Lex calls herself a coastal cowgirl and twin mom based in Oklahoma City and covers lifestyle, wellness, fashion and travel. The smallest account on this page at 15,677 followers still carries B 69, on 2.85% engagement and a 71% real-follower reading.

Why B on the CA Influence Index™

Audience fit26% Oklahoma
Engagement3.6x median
View power0.4x followers
Audience quality71% real
KV
#20

kylie.vaughtKV

KVNano
20.2K
Followers
2.63%
Engagement rate
2.0K
Avg views
30.0%
fake followers / suspicious accounts

email for business inquires: OWNER OF @kvbeautyllc

Audience location
Oklahoma53.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

The kylie.vaught account owns KV Beauty LLC and takes business inquiries by email. Her 2.63% engagement rate is exactly the roster median, and B 68 sets that beside a 53% Oklahoma audience and just 1,979 average Reel views.

Why B on the CA Influence Index™

Audience fit53% Oklahoma
Engagement3.3x median
View power0.1x followers
Audience quality70% real

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Leland Finn
#21

reddirtexoticzLeland Finn

Leland FinnNano
19.9K
Followers
1.86%
Engagement rate
8.5K
Avg views
19.0%
fake followers / suspicious accounts

| Professional Dog Breeder🐶🐕🐾| OKC REALTOR 🏠 @thereddirtrealtor| Cubano 🇨🇺| K9-5!!!!! 🗣🐶| ΩΨΦ 👅| SC👻:thesteelo| ↩️⬆️ @lelowiththesteelo|

Audience location
Oklahoma29.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Leland Finn works as a professional dog breeder and an Oklahoma City realtor and calls himself Cubano. B 68 reads 8,482 average Reel views and 81% real followers against a following of 19,872 and 1.86% engagement.

Why B on the CA Influence Index™

Audience fit29% Oklahoma
Engagement2.4x median
View power0.4x followers
Audience quality81% real
Madz
#22

madzmoore23Madz

MadzNano
21.8K
Followers
1.77%
Engagement rate
8.4K
Avg views
18.0%
fake followers / suspicious accounts

Mom life 🎀, fitness 💪🏼, food 🥘, coaching 🏀 6’ Oklahoma ISSA certified Personal Trainer 🤎 Find the beauty in the little things 💝 Wishlist in my bio

Audience location
Oklahoma61.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Madz is an ISSA certified personal trainer in Oklahoma who covers mom life, fitness, food and coaching. A 61% Oklahoma audience holds B 67 against 8,409 average Reel views and 1.77% engagement.

Why B on the CA Influence Index™

Audience fit61% Oklahoma
Engagement2.2x median
View power0.4x followers
Audience quality82% real
Peaches
#23

peaches_and_inkPeaches

PeachesNano
18.4K
Followers
1.74%
Engagement rate
6.0K
Avg views
15.0%
fake followers / suspicious accounts

Shiny, Squishy, Heavy 🪩 Gym Leader @inkwelltattoo.lawton| (• ◡•)| (❍ᴥ❍ʋ) 💧@crybabytattooproducts 💧 To book go to my website 🍑 No DMS thanks

Audience location
Oklahoma44.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Peaches works at Inkwell Tattoo in Lawton and sells her own tattoo aftercare products. B 66 combines 85% real followers with a 44% Oklahoma audience, on 1.74% engagement and 6,004 average Reel views.

Why B on the CA Influence Index™

Audience fit44% Oklahoma
Engagement2.2x median
View power0.3x followers
Audience quality85% real
Chelsey Flint
#24

chelseyflinteventsChelsey Flint

Chelsey FlintNano
24.1K
Followers
1.65%
Engagement rate
10.8K
Avg views
23.0%
fake followers / suspicious accounts

Event Stylist & Party Designer 💕 ✨Best Event Planner Of The 405 X5 ✨Top 50 Powerful Young Professionals X4 📧

Audience location
Oklahoma54.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Chelsey Flint works as an event stylist and party designer and says she has won the area's top event planner award five times. A following of 24,135 and 10,841 average Reel views set B 65 against 1.65% engagement and a 54% Oklahoma audience.

Why B on the CA Influence Index™

Audience fit54% Oklahoma
Engagement2.1x median
View power0.4x followers
Audience quality77% real
Caleb Knight
#25

calebknight13Caleb Knight

Caleb KnightNano
16.3K
Followers
1.63%
Engagement rate
5.2K
Avg views
11.0%
fake followers / suspicious accounts

Retired Athlete ⚾️ Regional Representative OK & Southern KS @pheasants_forever @quail_forever 🤝 @bullpenoutdoors @migraammunitions @turtleboxaudio

Audience location
Oklahoma45.0%
CA Influence Index™

CA Influence Index: real influence in Oklahoma, 0 to 99

Market-relative score

Caleb Knight is a retired athlete and regional representative for Oklahoma and Southern Kansas who tags four outdoor brands. B 65 sets 1.63% engagement and 5,199 average Reel views against 89% real followers and 16,307 followers.

Why B on the CA Influence Index™

Audience fit45% Oklahoma
Engagement2.1x median
View power0.3x followers
Audience quality89% real

Ranking method

CA Influence Index™ (CII): how we grade Oklahoma influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Oklahoma market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the United States median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report - the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Oklahoma influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share that clears the threshold, so a longer pink bar means more of the shortlist clears it than of the market.

Engagement rate of 5% or better

selected: 36%
market: 13%

Averages 100K+ Reel views per post

selected: 4%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 2026-09-15. The market side is read from that study; the shortlist side is computed from the cards above.

Why Jacie Hoyt is the #1 Oklahoma creator

Jacie Hoyt tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Oklahoma40.0%100/100
  • Engagement against the market median for this size4.76%, 6.0x100/100
  • Average Reels reach against follower count2.1x100/100
  • Share of the audience that is real86%96/100

The top of this list is tight: 5 creators grade A+, so the component bars on each card are what separate the first calls.

The full database

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FAQ

Frequently asked questions

These cover why the audience figure is an Oklahoma figure, how large the accounts run and what the score does and does not measure.

01Why is the audience percentage on each card an Oklahoma percentage?

Because creator location and audience location were both set to Oklahoma rather than to the country. Oklahoma is a state rather than a nation, so this programme grades that share against a 30% subnational threshold rather than the wider national bar it uses on pages with no geography at all. The median share on this selection is 44%, above that line.

02How large are the accounts on this list?

From 15,677 to 61,286 followers. The smallest ranks nineteenth and the largest fourth, which is the clearest illustration of what the index does: it weighs Reel reach and audience fit against the following behind an account, so a small account with a real, concentrated audience can outrank a much larger one.

03What can the score not tell me?

It cannot say what anyone charges, whether they are free this quarter, or whether their last ten posts suit a particular brief. Four measurements taken on one day, compared only against the other accounts here, is the whole of it. Treat the order as a reading list and settle the rest by asking.

04Does this ranking cover every Oklahoma influencer?

No. This is an editorial selection of 25 Oklahoma influencers, not an exhaustive state directory. It covers accounts between 15,000 and 500,000 followers under the stated screen. The separate United States study of 929,228 Instagram creator accounts supplies the market benchmark.

05Why are university and team accounts missing from this list?

Because they are not people. Two sorority chapters, three official team accounts, three fan or affiliate collectives and several other organisation accounts passed every numeric floor in this screen, and every one of them was removed by hand during the bio review, along with an active political campaign account.

06Which market benchmark does the index use?

The United States Instagram study dated 15 September 2026, whose engagement medians are 0.79% for the 10,000 to 50,000 follower band and 0.56% for accounts above 250,000. Candidate measurements come from 19 September 2026, so the two sources keep their separate dates.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20268 min read

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