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Top 25 Turkish Beauty Influencers on Instagram

Compare Turkish beauty creators across makeup demonstrations, skincare, bridal artistry and beauty-led lifestyle, with audience and performance data to help you choose a campaign partner.

Denis GolubevDenis Golubev5 min readLast updated: 24 Sept 2026

The ranking

25 top Turkish beauty influencers on Instagram

The 25 selected Instagram accounts are ordered by the CA Influence Index. Each card explains the creator’s content and score, alongside Turkish audience share, engagement, Reel views and estimated audience quality.

25
Influencers selected
87%
Avg Turkish audience
3.1%
Avg engagement
74%
Avg real audience
Tuğba A.
#1

tuasveraTuğba A.

Tuğba A.Nano
23.3K
Followers
1.69%
Engagement rate
53.7K
Avg views
19.0%
fake followers / suspicious accounts
Audience location
Turkey95.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Tuğba A.'s post demonstrates green-and-burgundy eye makeup and says the products were self-purchased. A+ at 99 reflects strong results across the index, with audience quality slightly below the other components.

Why A+ on the CA Influence Index™

Audience fit95% Turkey
Engagement3.8x median
View power2.3x followers
Audience quality81% real
Şule Öztürk
#2

suleaksuozturkŞule Öztürk

Şule ÖztürkMicro
93.9K
Followers
1.89%
Engagement rate
255.7K
Avg views
22.0%
fake followers / suspicious accounts
Audience location
Turkey92.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Şule Öztürk's post lists oral-care tools used in a personal routine, and its caption says it is not a collaboration. A+ at 98 reflects strong results across the index, with audience quality slightly below the other components.

Why A+ on the CA Influence Index™

Audience fit92% Turkey
Engagement3.9x median
View power2.7x followers
Audience quality78% real
Polen Sarıca Elve
#3

polen.saricaPolen Sarıca Elve

Polen Sarıca ElveMicro
68.1K
Followers
1.54%
Engagement rate
143.5K
Avg views
23.0%
fake followers / suspicious accounts
Audience location
Turkey88.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Polen Sarıca Elve's reviewed post is a personal portrait; skincare, makeup and fragrance appear in the profile, not this post's caption. A+ at 98 reflects strong results across the index, with audience quality slightly below the other components.

Why A+ on the CA Influence Index™

Audience fit88% Turkey
Engagement3.3x median
View power2.1x followers
Audience quality77% real
Neslişah
#4

nesllixNeslişah

NeslişahNano
23.7K
Followers
2.39%
Engagement rate
50.0K
Avg views
24.0%
fake followers / suspicious accounts
Audience location
Turkey90.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Neslişah's post discloses a skincare collaboration and points viewers to the product link in highlights. A+ at 98 reflects strong results across the index, with audience quality slightly below the other components.

Why A+ on the CA Influence Index™

Audience fit90% Turkey
Engagement5.4x median
View power2.1x followers
Audience quality76% real
Gülten
#5

iamgultennGülten

GültenMicro
58.9K
Followers
3.91%
Engagement rate
149.0K
Avg views
36.0%
fake followers / suspicious accounts
Audience location
Turkey91.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Gülten's post demonstrates a student-budget makeup bag and discloses a Watsons collaboration. A+ at 96 combines strong audience fit and performance; estimated audience quality makes a smaller contribution.

Why A+ on the CA Influence Index™

Audience fit91% Turkey
Engagement8.6x median
View power2.5x followers
Audience quality64% real
𝓑üş𝓻𝓪 Ç𝓮𝓿𝓲𝓴
#6

busraceviik._𝓑üş𝓻𝓪 Ç𝓮𝓿𝓲𝓴

𝓑üş𝓻𝓪 Ç𝓮𝓿𝓲𝓴Nano
25.5K
Followers
1.77%
Engagement rate
57.0K
Avg views
37.0%
fake followers / suspicious accounts
Audience location
Turkey86.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Büşra Çevik shares a beauty-product gift selection; the caption says these are gifts, not an advertisement. A+ at 96 combines strong audience fit and performance; estimated audience quality makes a smaller contribution.

Why A+ on the CA Influence Index™

Audience fit86% Turkey
Engagement4.0x median
View power2.2x followers
Audience quality63% real
Çağla kaya
#7

caglakayalÇağla kaya

Çağla kayaNano
24.9K
Followers
2.55%
Engagement rate
63.0K
Avg views
34.0%
fake followers / suspicious accounts
Audience location
Turkey88.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Çağla Kaya's post is a morning self-care vlog with an advertising disclosure, extending beyond her beauty topics. A+ at 96 combines strong audience fit and performance; estimated audience quality makes a smaller contribution.

Why A+ on the CA Influence Index™

Audience fit88% Turkey
Engagement5.8x median
View power2.5x followers
Audience quality66% real
Hatice Birsen ŞENEL
#8

hatce.birsenHatice Birsen ŞENEL

Hatice Birsen ŞENELNano
45.5K
Followers
3.23%
Engagement rate
77.3K
Avg views
25.0%
fake followers / suspicious accounts
Audience location
Turkey99.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Hatice Birsen Şenel shares makeup-collection favourites, tagging blush and concealer and disclosing the product feature. A+ at 93 reflects strong results across the index, with audience quality slightly below the other components.

Why A+ on the CA Influence Index™

Audience fit99% Turkey
Engagement7.3x median
View power1.7x followers
Audience quality75% real
Gülşah Tezel
#9

gulsahtezelllGülşah Tezel

Gülşah TezelMicro
94.1K
Followers
1.87%
Engagement rate
137.6K
Avg views
13.0%
fake followers / suspicious accounts
Audience location
Turkey94.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Gülşah Tezel's reviewed post is lifestyle commentary; her makeup and styling focus makes this a beauty crossover rather than a tutorial example. A+ at 91 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why A+ on the CA Influence Index™

Audience fit94% Turkey
Engagement3.8x median
View power1.5x followers
Audience quality87% real
Hatice Aygöz
#10

haticeaygozHatice Aygöz

Hatice AygözNano
41.9K
Followers
1.35%
Engagement rate
45.9K
Avg views
21.0%
fake followers / suspicious accounts
Audience location
Turkey91.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Hatice Aygöz's reviewed post promotes jewellery styling; her broader profile pairs modest fashion with makeup. A at 85 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why A on the CA Influence Index™

Audience fit91% Turkey
Engagement3.1x median
View power1.1x followers
Audience quality79% real

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Nurgül🎀
#11

nurgullnakasNurgül🎀

Nurgül🎀Nano
33.1K
Followers
16.52%
Engagement rate
44.8K
Avg views
31.0%
fake followers / suspicious accounts
Audience location
Turkey75.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

@nurgullnakas's post shares autumn outfit inspiration, giving her hair-and-makeup profile a fashion crossover example. A at 85 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why A on the CA Influence Index™

Audience fit75% Turkey
Engagement37.5x median
View power1.4x followers
Audience quality69% real
Çiğdem Çuhadar
#12

cigdemcuhadarÇiğdem Çuhadar

Çiğdem ÇuhadarMid
222.4K
Followers
1.05%
Engagement rate
351.3K
Avg views
23.0%
fake followers / suspicious accounts
Audience location
Turkey92.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Çiğdem Çuhadar's post shows a filmed hair-colouring session, alongside the profile's makeup and turban-styling work. A at 81 reflects strong domestic audience fit, with size-adjusted engagement contributing less than the other components.

Why A on the CA Influence Index™

Audience fit92% Turkey
Engagement1.9x median
View power1.6x followers
Audience quality77% real
Gülce Cantürk
#13

gulcecantuurkGülce Cantürk

Gülce CantürkNano
38.2K
Followers
1.63%
Engagement rate
33.2K
Avg views
21.0%
fake followers / suspicious accounts
Audience location
Turkey90.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Gülce Cantürk's recent Reel focuses on eye makeup, complementing her profile's makeup, curly-hair and skincare topics. A at 81 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why A on the CA Influence Index™

Audience fit90% Turkey
Engagement3.7x median
View power0.9x followers
Audience quality79% real
Tuğba
#14

stilokyanusuTuğba

TuğbaNano
33.5K
Followers
2.00%
Engagement rate
31.0K
Avg views
38.0%
fake followers / suspicious accounts
Audience location
Turkey84.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Tuğba's post gives wardrobe colour advice, showing the styling side of a profile that also features hair and makeup. B at 79 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit84% Turkey
Engagement4.5x median
View power0.9x followers
Audience quality62% real
Kübra Demircan
#15

kubeautyyyKübra Demircan

Kübra DemircanNano
47.2K
Followers
1.77%
Engagement rate
32.0K
Avg views
34.0%
fake followers / suspicious accounts
Audience location
Turkey92.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Kübra Demircan's post credits a wedding film and bridal styling team; her profile also features hair and makeup. B at 76 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit92% Turkey
Engagement4.0x median
View power0.7x followers
Audience quality66% real
Nur AKKUŞ- Makyaj Teknikleri
#16

gulnurkocmakyajNur AKKUŞ- Makyaj Teknikleri

Nur AKKUŞ- Makyaj TeknikleriNano
46.5K
Followers
3.94%
Engagement rate
30.8K
Avg views
31.0%
fake followers / suspicious accounts
Audience location
Turkey80.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Nur Akkuş demonstrates one eye-makeup pencil for day or evening looks and marks the post as advertising. B at 76 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit80% Turkey
Engagement9.0x median
View power0.7x followers
Audience quality69% real
Hatice Akkurt
#17

makeupartisthaticeakkurtHatice Akkurt

Hatice AkkurtNano
30.3K
Followers
1.70%
Engagement rate
16.1K
Avg views
20.0%
fake followers / suspicious accounts
Audience location
Turkey96.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Hatice Akkurt's post presents engagement-event hair and makeup work, with Konya styling credits. B at 76 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit96% Turkey
Engagement3.9x median
View power0.5x followers
Audience quality80% real
Victoria | Makeup Artist | Türkiye & Europe
#18

victoria.tekinVictoria | Makeup Artist | Türkiye & Europe

Victoria | Makeup Artist | Türkiye & EuropeMicro
53.9K
Followers
1.65%
Engagement rate
41.7K
Avg views
23.0%
fake followers / suspicious accounts
Audience location
Turkey67.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Victoria Tekin's post previews a makeup lesson and promotes a tutorial planned for October. B at 75 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit67% Turkey
Engagement3.7x median
View power0.8x followers
Audience quality77% real
Hidayet KORKMAZ / Pro Makeup Artist
#19

hidayetkorkmaz_Hidayet KORKMAZ / Pro Makeup Artist

Hidayet KORKMAZ / Pro Makeup ArtistNano
35.5K
Followers
1.84%
Engagement rate
20.0K
Avg views
32.0%
fake followers / suspicious accounts
Audience location
Turkey84.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Hidayet Korkmaz shares a bridal makeup portfolio post for a named friend, consistent with his professional artist profile. B at 75 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit84% Turkey
Engagement4.2x median
View power0.6x followers
Audience quality68% real
SİMAY TUĞÇE DENİZ YÜCEL
#20

simayyblogSİMAY TUĞÇE DENİZ YÜCEL

SİMAY TUĞÇE DENİZ YÜCELNano
22.9K
Followers
2.75%
Engagement rate
8.4K
Avg views
11.0%
fake followers / suspicious accounts
Audience location
Turkey97.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Simay Tuğçe Deniz Yücel shares brown-toned makeup inspiration with makeup-tip tags. B at 75 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit97% Turkey
Engagement6.3x median
View power0.4x followers
Audience quality89% real

25 on this page, 400M+ in the app

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Simay
#21

simaaykiiSimay

SimayNano
24.2K
Followers
12.83%
Engagement rate
6.9K
Avg views
20.0%
fake followers / suspicious accounts
Audience location
Turkey92.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Simay describes a personal skincare-product experience and says the post is not an ad; it is not an efficacy claim. B at 73 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit92% Turkey
Engagement29.2x median
View power0.3x followers
Audience quality80% real
Ayça
#22

enyakineczaneAyça

AyçaNano
36.8K
Followers
3.07%
Engagement rate
11.9K
Avg views
30.0%
fake followers / suspicious accounts
Audience location
Turkey95.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Ayça discusses hair-care ingredients and products; this describes the post topic, not a medical claim or product effect. B at 72 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit95% Turkey
Engagement7.0x median
View power0.3x followers
Audience quality70% real
Numan Kuvvetli
#23

saloonumanNuman Kuvvetli

Numan KuvvetliNano
21.8K
Followers
1.00%
Engagement rate
11.8K
Avg views
24.0%
fake followers / suspicious accounts
Audience location
Turkey82.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Numan Kuvvetli presents a hairstyle and makeup portfolio and credits the work to himself. B at 69 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit82% Turkey
Engagement2.3x median
View power0.5x followers
Audience quality76% real
duygu köseoğlu
#24

duygubieduygu köseoğlu

duygu köseoğluMacro
576.7K
Followers
2.47%
Engagement rate
68.4K
Avg views
31.0%
fake followers / suspicious accounts
Audience location
Turkey85.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Duygu Köseoğlu's reviewed post is a personal portrait; her profile also mentions makeup and gaming, so the example is personal rather than a tutorial. B at 68 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why B on the CA Influence Index™

Audience fit85% Turkey
Engagement4.4x median
View power0.1x followers
Audience quality69% real
Zeynep Ercan
#25

zeynepberdibekkZeynep Ercan

Zeynep ErcanMid
450.2K
Followers
1.27%
Engagement rate
351.7K
Avg views
28.0%
fake followers / suspicious accounts
Audience location
Turkey52.0%
CA Influence Index™

CA Influence Index: real influence in Turkey, 0 to 99

Market-relative score

Zeynep Ercan's post shows a disclosed Bepanthol Baby collaboration about a mother-and-child care routine. C at 63 is supported by audience fit and engagement, while Reel views relative to followers limit the result.

Why C on the CA Influence Index™

Audience fit52% Turkey
Engagement2.3x median
View power0.8x followers
Audience quality72% real

Ranking method

CA Influence Index™ (CII): how we grade Turkish beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Turkish market. Full marks once 80% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Turkish median for a creator’s own size: around 0.4% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The Turkish Instagram market behind this ranking

The 25 influencers above against the Turkish Instagram market: each row puts their median next to the market's.

Read the Turkey Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with Turkey

  • Pink = the 25 beauty influencers above
  • Grey = a typical Turkish Instagram account with 10K+ followers
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median Turkish audience share

the selected 25: 90%
Turkish influencers: 82%

Median engagement rate

the selected 25: 1.9%
Turkish influencers: 0.4%

Median Reel views per post

the selected 25: 45,854
Turkish influencers: 4,400

Source: the Click Analytic Turkish market study, measured 15 September 2026. Grey bars show median estimates for Instagram creators in Turkey with at least 10,000 followers and at least 1% local-audience share. The study includes accounts with an inferred creator gender; market medians are rounded estimates. Pink bars are computed from the 25 cards above.

The CA Influence Index scores against the Click Analytic Turkish market study, which counts 193,677 Instagram accounts with at least 10,000 followers and an inferred creator gender. This is the country study population; the selection criteria and the creators shown on this page have their own scope.

Why Tuğba A. is the #1 beauty creator

Tuğba A. tops this ranking with a CA Influence Index of 99 (A+), the highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Turkey95.0%100/100
  • Engagement against the market median for this size1.69%, 3.8x100/100
  • Average Reels reach against follower count2.3x100/100
  • Share of the audience that is real81%90/100

That combination is why an account of 23,335 outranks profiles more than 24x its size on this page.

The full database

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FAQ

Frequently asked questions

01How were these creators selected?

The list is based on Turkey-based Instagram profiles whose bios identify makeup, skincare or beauty work, and each profile was confirmed as an individual creator rather than a salon, retailer or organization.

02Does the audience share refer to Turkey?

Yes. The audience-location figure measures the share in Turkey and should not be read as city-level reach.

03How should I compare these accounts?

Use the CA Influence Index alongside each card’s follower count, engagement, Reel views and audience-quality data. A larger following alone does not determine the ranking.

04How current are the post examples?

Each example is a public post checked on the creator profile during September 2026. It illustrates one post and does not establish a recurring format.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 24 Sept 20265 min read

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