Santa Marta: 60 Influencers You Should Follow
Discover the voices and visionaries shaping Santa Marta’s creator scene—from local creatives and food enthusiasts to sustainability advocates and adventure seekers. Meet 25 influencers who bring this coastal Colombian city to life, sharing authentic stories, vibrant culture, and insider tips that captivate both residents and visitors.
Whether you’re planning a trip or simply want to stay inspired from afar, these content creators offer fresh perspectives and real connections within one of Colombia’s most dynamic destinations. Paul Boulet . 84 m.
Jules Carmaux8 min readLast updated: 26 May 2026The ranking
60 top Colombian influencers on Instagram
LAS MEJORES SALCHIPAPAS🍟 DE COLOMBIA 📍Bogotá 📍Barranquilla 📍Santa Marta 📍 Itagüí 📍Medellin 📍Montería 📍Soledad 📍Puerto Colombia
Algún día nos va ir bonito 🤞 📍Santa Marta🏝️🌊 💬 ✍️ un nuevo comienzo😮💨 Cuenta personal @evermejia1
📍𝚂𝚊𝚗𝚝𝚊 𝙼𝚊𝚛𝚝𝚊🇨🇴 𝙿𝚜𝚒𝚌𝚘𝚕𝚘𝚐í𝚊Ψ. + Cosmetologa y esteticista. 🫶🏻💘
MARÍA JOSÉ 🦋 Fundación – Santa Marta El tiempo de Dios es perfecto 👌🏻
🇨🇴Playa grande – Santa Marta – 🇨🇴 – 📩jabanibue.co/reservas
¡CREO EN DIOS! Alcaldesa de Santa Marta 2020 – 2023
Psicología ¥🖤 Santa Marta 🌴🌄 @store_jg16 🦁 @boutique_jeseniasalazar 🖤✨
Profesional en deporte ✨ CRIMINALISTA Santa Marta 🌴 (Colombia)
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A[Mar]🌊 Srta. Santa Marta 2024 Capitana Popular del Mar 2023 Enfermera 🩺 Esp. Gerencia de la calidad y Auditoría en salud Creadora: @bylacol
Especialista en Novias MakeUp Artist 🌟 #kmakeupc 📍Santa Marta, Colombia Brides @kmakeupbrides Information 🚫No call
Alojamientos en Santa Marta🌊🌅 📲 @trinihouse__ @trinity_bga @trinifries_bga @trinity_bga
Sin Dios NADA🙇🏽♀️🙏🏽 Cosmetologa- Esteticista- micropigmentadora Creadora de contenido- Modelo📸 𝑺𝒂𝒏𝒕𝒂 𝑴𝒂𝒓𝒕𝒂-𝑪𝒐𝒍𝒐𝒎𝒃𝒊𝒂📍 Cuenta alternativa @mcamila2029
🎥 Creador de contenido 🥗 Recetas saludables fáciles 📍 Barranquilla / Santa Marta
📍De la perla más linda de América – Santa Marta 🏝
Guitarrista 🎸 ψ Psicólogo Santa Marta 🇨🇴 ⚡ No hay ruta fija, solo el ritmo que elijo seguir.
Edil 2016-2019 Servidora de Dios Formalización y empleo CEO Línea capilar EB Com Social/Periodista Especialista Gestión Humana ANIMALISTA 📍Santa Marta
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Search the creator databaseSecretaría de Cultura de @santamartadtch Nuestra secretaria: @linamariasanchez_maduro #NosUneLaCultura 🤍🩵
🪷Transformamos sentimientos en detalles que llegan al corazón.🪷 🇨🇴📍Santa Marta
Estudiante de Gatodumas Santa Marta Bquilla 📍 Colombia 1996
BARBER LIFE 💈💫 DIOS Y FAMILIA 🙌🏾🖤 • •SANTA MARTA •B/QUILLA
• Acordeonista de @nataliacurveelo • Productor • De Santa Marta🇨🇴🌍 23 De Mayo • Con Dios de la mano🙏🏻💪🏼 @delisreposteria_
🕴️ • @ssc.samariansocialclub 💼 • @festivalmardeacordeones 📍 •Santa Marta 🌴 Colombia 🇨🇴
Hair Director @yotambiensoymoda Ceo: @coccomaillot Staff: @luiguimakeup @mgmsmodelss •Celebrities •Novias •Sociales •Campañas Santa Marta,Colombia
📲 @almacenes.egosss2 📌VENTAS AL MAYOR Y DETAL 📌ENVÍOS NACIONALES 📍PUNTOS FÍSICOS EN SANTA MARTA
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Search the creator database#GestiónDePrimera Gestora Social de Santa Marta Mamá de dos princesas Tana y Thalí 🤍 Esposa de @carlospinedocuello
¡Vive la pasión del voley en Santa Marta!🏐 Minivoley-Infantil-Menores-Juvenil-Empresarial- Universitario Director: @luisibarguen1
📍Santa Marta -Colombia 🇨🇴 🏆ATLETA WELLNESS 🥇 4x Wellness (2018, 2019, 2022, 2023) Personal trainer @smartfitco
Una Casa Para Todos❤️ Santa Marta, Colombia Entradas a EXPERIENCIA RESURRECCIÓN 2026 👇🏼 Domingo – 9 AM, 11 AM & 6 PM
💚Formamos buenos ciudadanos con capacidad de liderazgo. 👦🏽Educamos desde las experiencias. 📍Santa Marta 💬Atendemos tus dudas aquí👇🏼
Abogado | Universidad C.C. ⚖️ Co-Founder: @asoviva.voluntarios 📍Santa Marta / Bogotá Columna de opinión ⬇️
Apoyando siempre a nuestro @sebastiancarva Carlos perez en @enfermerasrcn 📺 No cambies recuerda q eres perfecto siendo imperfecto💛💙❤💪🍃 Santa marta📍⭕⚪
•Santa Marta, Colombia🇨🇴 •10 años 2014-2024🥇 •Envíanos tus fotos al DM📬 •Sigue a @scuderia035 🔥🏁 •Síguenos en Facebook 👇🏻
𝘈𝘭𝘭 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘪𝘴 𝘯𝘰𝘸. ♡ • 𝒮𝒶𝓃𝓉𝒶 ℳ𝒶𝓇𝓉𝒶, 𝒞𝑜𝓁. • ℬ𝓊𝓈𝒾𝓃𝑒𝓈𝓈 𝒶𝒹𝓂𝒾𝓃𝒾𝓈𝓉𝓇𝒶𝓉𝑜𝓇.
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Search the creator databaseSomos una tienda multimarca 🌷la belleza de un accesorio está en la mujer qué lo usa 💫💫 @rochydg_7 Domicilios en Santa Marta Envíos a todo el país🇨🇴
👩🏻⚕️Esp. Fisioterapia deportiva. 🏃🏽♀️Terapia manual ortopédica. 👩🏻💻Asesoría online. 📍Santa Marta 🇨🇴 Agenda tu cita👇🏽
Presidente Ejecutivo de la Cámara de Comercio de Santa Marta para el Magdalena. @camcomerciosm Te invito a leer mi más reciente columna ⬇️
Operador náutico con base en 📍Santa Marta Alquiler de yates y lanchas de lujo ⚓️Flota propia: SEAHAWKS & KURT ALEX 🔹RNT #174597
📝 Comunicador y a veces deportista🏋🏽♂️ 🌅 Del mar, del río, de la montaña 🏞️ 📌 En Bogotá, pero de Santa Marta (🇨🇴)
❌NO LLAMADAS / NO DM ❌ Vie y Sab 5:30pm/10:30pm Dom y LunFes 5:00pm/10:00pm Santa Marta 🌴 Pide tu domi👇🏻
CEO @bootycampcol @kaotikas__ | Creadora de experiencias que conectan con tu cuerpo | 𝑪𝑳𝑨𝑺𝑬𝑺 𝑷𝑹𝑰𝑽𝑨𝑫𝑨𝑺 𝒀 𝑮𝑹𝑼𝑷𝑨𝑳𝑬𝑺 𝑫𝑬 𝑩𝑨𝑰𝑳𝑬💃🏻
Todos tenemos una historia con la Gran Muralla ⛩ Abiertos de 10:00am a 6:00 pm DOMICILIOS:
Colombiana 🇨🇴 costeña de fundación ☀️ 🍃 💫📍santa marta👩🏻⚕️MÉDICO PEDIATRA 👶🏻 👧🏻 🏥. 🩺Miembro de la S.C.P Me apasionada entrenar 🏋️♀️💪🏻
Santa Marta 🌴 Dream high 👩🏼⚕️🩺 Mamá de Mathias 🦁 @mathiasperea_29 TikTok vanesaalexandraa_ @vanestore_sm @erotico_santamarta69.69
Barranquilla-Santa Marta 📍 Fashion/Lifestyle🪞/Comunicación social CEO: @glossynails______
Grupo de baile, ubicada en la ciudad de santa Marta📍. ⚜️Since 2014⚜️ Shows, Eventos y Espectáculos Director @eldon_ac
📍🌴santa Marta/Plato Mag 🐊📍 CEO: @kikas_byag 🤍🖤 CEO: @kikasgold ✨💍👑
𝙿𝚛𝚘𝚏. 𝙸𝚗𝚐𝚎𝚗𝚒𝚎𝚛í𝚊 𝙸𝚗𝚍𝚞𝚜𝚝𝚛𝚒𝚊𝚕👷🏼♂️ 𝚃𝚠𝚒𝚝𝚝𝚎𝚛: @𝚓𝚎𝚜𝚞𝚜𝚊𝚕𝚟𝚊𝚛𝚎𝚣𝚍𝚖_ 📍𝚂𝚊𝚗𝚝𝚊 𝙼𝚊𝚛𝚝𝚊, 𝙲𝚘𝚕.
Enfermera🏥💉💊 Esp. En Enfermería Nefrológica 🏥💉 Santa Marta- Colombia 🌊🌊 La mamá de Joaquín 💛🪶
𝐴𝑏𝑜𝑔𝑎𝑑𝑎⚖️ – 𝑀𝑎𝑘𝑒𝑢𝑝 𝐴𝑟𝑡𝑖𝑠𝑡 ✨| lifestyle | Moda | Belleza CEO: @danielaadarraga_makeup 📍𝑺𝒂𝒏𝒕𝒂 𝑴𝒂𝒓𝒕𝒂
By: @marketmediacol Creamos momentos que cuentan tu historia ✨ 📸 Productos | Marcas | Emprendedores 📍 Santa Marta 💌 Agenda aquí
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Santa Marta Influencer Market Insights
Santa Marta is rapidly becoming a hotspot for dynamic content creators who excel in diverse areas such as lifestyle, travel, fashion, fitness, and wellness. This ranking showcases 25 influential individuals who have built engaged and authentic audiences by sharing high-quality, inspiring, and relatable content.
These creators are known for their ability to blend personal storytelling with visually compelling posts that resonate both locally and internationally.
Whether you are seeking fresh travel inspiration, fitness motivation, or the latest lifestyle trends, this collection highlights top-tier influencers who are shaping Santa Marta’s social media scene.
They serve as valuable partners for brands looking to connect genuinely with their audiences, through creativity and meaningful engagement across platforms like Instagram and TikTok.
Following these influencers offers a gateway to discovering Santa Marta’s vibrant culture and lifestyle through captivating digital narratives backed by solid engagement metrics and consistent growth.
Methodology
How we selected these influencers
The figures above are a snapshot pulled on May 4, 2026, not a live feed.
For developers & data teams
Put the data behind this ranking in your own stack
The same live data we used to rank Colombian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the Click Analytic Influencer Marketing API.
FAQ
Frequently asked questions
Who are some popular content creators from Santa Marta?
Santa Marta is home to talented influencers like Lina Tejeiro, Aída Victoria Merlano, and Andrea Valdiri, along with many rising stars creating content about travel, lifestyle, and coastal culture. These creators capture the spirit of Colombia’s Caribbean coast beautifully.
What kind of content do Santa Marta creators make?
Most creators from Santa Marta produce travel, beach lifestyle, fashion, and entertainment content. Many of them share videos highlighting the city’s natural beauty, culture, and local food scene, making it a favorite for travel enthusiasts.
Why is Santa Marta becoming popular among digital creators?
With its stunning beaches, nearby mountains, and vibrant Caribbean culture, Santa Marta offers a perfect backdrop for visual storytelling. It’s a dream location for influencers, photographers, and vloggers seeking tropical aesthetics.
Do Santa Marta creators collaborate with brands?
Yes. Many work with travel agencies, swimwear brands, tourism companies, and lifestyle products. Local creators also collaborate with hotels and resorts to promote Santa Marta as a top tourist destination.
Photos and figures reflect the data snapshot date and may differ from the current profiles.
Written by
Jules Carmaux
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
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