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Pasto Rising Stars: Top 25 Influencers to Know

Discover the vibrant voices shaping Pasto’s digital landscape in 2025. From lifestyle to tech, these 25 rising influencers are redefining local trends and inspiring communities.

Get to know the faces behind the movement and see how they’re making waves across social media.

Jules Carmaux headshotJules Carmaux9 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

Search the creator database

The ranking

27 colombia creators ranked on Instagram

The top 27 colombia creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

carolinamunozdiaz
#1
4.7K
Followers
10.01%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📌Pasto, Colombia CEO:@bonitamiradapasto PMU Artist 💋 Servicios/citas/ capacitaciones ⬇️

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Massive reach with strong response. carolinamunozdiaz reaches 4.7K followers with 10.01% engagement, about 142% above the ~4.13% median. Their audience looks solid, a solid pick.

lasguaguasdepank
#2
5.4K
Followers
3.48%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍 Pasto – Nariño, Colombia 🎤: @la_mara_pankkk 🎸: @_lissabastidas_ 🥁: @melipercutiva 🎸: @_astuta_ lasguaguasdepank@gmail.com DESCARGANUESTROFANZINE👇🏻

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. lasguaguasdepank reaches 5.4K followers with 3.48% engagement, about 16% below the ~4.13% median. Their audience looks solid, a solid pick.

martinejimenezmichell
#3
6.4K
Followers
10.39%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Pasto-Nariño 🇨🇴

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Massive reach with strong response. martinejimenezmichell reaches 6.4K followers with 10.39% engagement, about 152% above the ~4.13% median. Their audience looks solid, a solid pick.

julieortizdelgadoo
#4
6.6K
Followers
3.07%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Pasto 🌋

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. julieortizdelgadoo reaches 6.6K followers with 3.07% engagement, about 26% below the ~4.13% median. Their audience looks solid, a solid pick.

psylosabin
#5
7.3K
Followers
2.66%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

☀️Arte urbano/ Ilustración/ Muralismo/ Magia ✨ 👩‍🌾 @nirvana_sabina 🎨 @colorama_colectivo 🎭@alephteatro 🌎 Pasto,Colombia

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. psylosabin reaches 7.3K followers with 2.66% engagement, about 36% below the ~4.13% median. Their audience looks solid, a solid pick.

vaneriascos77
#6
7.4K
Followers
8.04%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

🇨🇴 🌋Pasto❤️ Cali 📍 #LQT🦁

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Premium reach at scale. vaneriascos77 reaches 7.4K followers with 8.04% engagement, about 95% above the ~4.13% median. Their audience looks solid, a solid pick.

ginnamarcelamb_
#7
7.4K
Followers
4.34%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Srta Nariño / RNM. Medicina⚕️ Pasto, Nariño 🇨🇴.

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. ginnamarcelamb_ reaches 7.4K followers with 4.34% engagement, about 5% above the ~4.13% median. Their audience looks solid, a solid pick.

ivonne_onofre_
#8
7.6K
Followers
5.61%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Pasto / 📍 Medellín Comunicadora gráfica en proceso ✨

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Premium reach at scale. ivonne_onofre_ reaches 7.6K followers with 5.61% engagement, about 36% above the ~4.13% median. Their audience looks solid, a solid pick.

alejitaye_94
#9
7.8K
Followers
2.24%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

💛Abogada 👑👩🏼‍💼 ❤️Mamá primeriza🤱🏼 🧡Mamá de Pasita Maria y Azul 🐈‍⬛🐶 💛Amante del té 🫖🍃🧘‍♀️ ⚡️Alimentación balanceada 🥦🥑🥕🍄‍🟫 📍Pasto-Bogotá 🏡

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. alejitaye_94 reaches 7.8K followers with 2.24% engagement, about 46% below the ~4.13% median. Their audience looks solid, a solid pick.

quepa.hoy
#10
8.4K
Followers
3.71%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

🌋 | Planes, recomendaciones y lo mas destacado de nuestra región. 📍 | Pso – Nariño. 📥 | Contáctanos.

Audience location
Top country-
-
fake followers / suspicious accounts

Best for: Reach with mixed audience signals. quepa.hoy reaches 8.4K followers with 3.71% engagement, about 10% below the ~4.13% median. Their audience looks solid, a solid pick.

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lady_2211
#11
9.2K
Followers
15.99%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

🦷Odontóloga integral Ⓜ️MASTER MEMBER CIOE Estética Dental 🔥𝕴𝖓𝖉𝖊𝖑𝖊𝖇𝖑𝖊 🔥 📍Pasto- 🇨🇴 👇🏻Citas odontológicas

Best for: Massive reach with strong response.

lady_2211 reaches 9.2K followers with 15.99% engagement, about 287% above the ~4.13% median. Their audience looks solid, a solid pick.

pertuz02
#12
9.3K
Followers
8.43%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Jugador de fútbol profesional.⚽️ |Independiente Medellín. | FCDallas. | Deportivo Pasto. | Deportivo la Guaira. | Actualmente Cúcuta Deportivo FC.

Best for: Massive reach with strong response.

pertuz02 reaches 9.3K followers with 8.43% engagement, about 104% above the ~4.13% median. Their audience looks solid, a solid pick.

vvelasquez15
#13
9.3K
Followers
66.39%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍Medellín Jugadora de Deportivo Pasto 🇷🇴🌋 Selección Antioquia 🇳🇬 Atl. Nacional 🇳🇬 Mi perfumería @1of1perfumery 💭🖤 Cuenta priv @privv_raa16

Best for: Massive reach with strong response.

vvelasquez15 reaches 9.3K followers with 66.39% engagement, about 1508% above the ~4.13% median. Their audience looks solid, a solid pick.

gabri0930
#14
9.5K
Followers
2.63%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Mi Pasión La Radio! Soy La Nena De Los Besitos Gordos 😍…👸💖🤴 ((Esta Cuenta es Personal….Mis opiniones…posiciones…no compromete a RCN))

Best for: Reach with mixed audience signals.

gabri0930 reaches 9.5K followers with 2.63% engagement, about 36% below the ~4.13% median. Their audience looks solid, a solid pick.

vastian.ph
#15
9.9K
Followers
2.43%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍Pasto, Nariño 📸 Fotografía de Embarazo, 15 años, Cumpleaños, Casuales, gastronómico 📸 CEO @groucreativo / Creamos contenido 📸 Agenda por WhatsApp 👇🏼

Best for: Reach with mixed audience signals.

vastian.ph reaches 9.9K followers with 2.43% engagement, about 41% below the ~4.13% median. Their audience looks solid, a solid pick.

janaobregon_g
#16
10.3K
Followers
6.53%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

📍Pasto

Best for: Premium reach at scale.

janaobregon_g reaches 10.3K followers with 6.53% engagement, about 58% above the ~4.13% median. Their audience looks solid, a solid pick.

elchicodelatienda11
#17
10.3K
Followers
4.13%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Pasto, Col Creador de contenido TikTok:elchicodelatienda +70k Youtube:elchicodelatienda Facebook:elchicodelatienda

Best for: Reach with mixed audience signals.

elchicodelatienda11 reaches 10.3K followers with 4.13% engagement, in line with the ~4.13% median. Their audience looks solid, a solid pick.

jhesidgoyes
#18
14.9K
Followers
3.37%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Volcánico, Andino y de Pasto pues, como dice la chaviza 🌋 SM @carnavalnegrosyblancos Mis alteregos👇🏼

Best for: Reach with mixed audience signals.

jhesidgoyes reaches 14.9K followers with 3.37% engagement, about 18% below the ~4.13% median. Their audience looks solid, a solid pick.

alejandra.ortiz21
#19
16.4K
Followers
2.06%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

𝗦𝗶 𝗽𝘂𝗲𝗱𝗲𝘀 𝘀𝗼ñ𝗮𝗿𝗹𝗼, 𝗽𝘂𝗲𝗱𝗲𝘀 𝗵𝗮𝗰𝗲𝗿𝗹𝗼♥️ R.comercial @alternativas.ortopedicas Embajadora • @dr.carlos.marroquin •. @celredco Pasto-Colombia 🇨🇴

Best for: Reach with mixed audience signals.

alejandra.ortiz21 reaches 16.4K followers with 2.06% engagement, about 50% below the ~4.13% median. Their audience looks solid, a solid pick.

laurayepes_a
#20
19.6K
Followers
14.84%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Reina del Carnaval de Negros y Blancos de Pasto 2026 🌋 @reinacarnavalpasto

Best for: Massive reach with strong response.

laurayepes_a reaches 19.6K followers with 14.84% engagement, about 259% above the ~4.13% median. Their audience looks solid, a solid pick.

You're seeing 27

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javier.gomezgar
#21
20.4K
Followers
4.56%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Pasto- Nariño 🇨🇴

Best for: Reach with mixed audience signals.

javier.gomezgar reaches 20.4K followers with 4.56% engagement, about 10% above the ~4.13% median. Their audience looks solid, a solid pick.

tatii__martiinez
#22
20.8K
Followers
5.67%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

🏛️Consejera de Juventud 📚Trabajadora social 👑Reina del Carnaval de Negros y Blancos de Pasto 2024 👑Srta. Nariño INC 2022 – 2023

Best for: Premium reach at scale.

tatii__martiinez reaches 20.8K followers with 5.67% engagement, about 37% above the ~4.13% median. Their audience looks solid, a solid pick.

rousecortesb
#23
27.0K
Followers
2.00%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

•Admin. Negocios Internacionales👩🏽‍💻 • Mi marca: @rossebyrouse 👗 • Miss Universe Nariño2023👑 •Reina del Carnaval de Negros y Blancos de Pasto 2019 🎭

Best for: Reach with mixed audience signals.

rousecortesb reaches 27.0K followers with 2.00% engagement, about 52% below the ~4.13% median. Their audience looks solid, a solid pick.

gaby_yandar
#24
30.0K
Followers
4.44%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

CEO: @spaceagency_latam @digitalparadise_agency @ziba131_gastrobar Si vibras bonito, cosas bonitas pasan🦋✨ Pasto📍

Best for: Reach with mixed audience signals.

gaby_yandar reaches 30.0K followers with 4.44% engagement, about 8% above the ~4.13% median. Their audience looks solid, a solid pick.

pastusovlogs
#25
34.4K
Followers
2.54%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Hola! Soy @alexanderburgosc 🙋🏻‍♂️ ¡Aquí encontrarás los mejores sitios de Pasto! 🌋 Publicidad al DM 📂

Best for: Reach with mixed audience signals.

pastusovlogs reaches 34.4K followers with 2.54% engagement, about 38% below the ~4.13% median. Their audience looks solid, a solid pick.

gabyangelllll
#26
42.3K
Followers
2.61%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Atrévete a ser tú mismo. ✨ Pasto – Colombia 🌋🇨🇴 Tiktok +150k 🔥 Publicidad al DM 💬

Best for: Reach with mixed audience signals.

gabyangelllll reaches 42.3K followers with 2.61% engagement, about 37% below the ~4.13% median. Their audience looks solid, a solid pick.

karenmalte
#27
174.0K
Followers
2.11%
Engagement rate
-
Avg reel plays
$2.6K-5.7K
Est. $/post

KAREN MALTE 🤍GYM • LIFESTYLE • CEO: @lenceriamaltte 📍Pasto Colombia 🎓Negocios internacionales

Best for: Reach with mixed audience signals.

karenmalte reaches 174.0K followers with 2.11% engagement, about 49% below the ~4.13% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators · 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
15 in this list

Micro

Recommended

High-efficiency creators · 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
11 in this list

Macro

Scale creators · 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
1 in this list

Mega

Celebrity-level creators · 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
0 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Pasto Influencer Market Insights

The Pasto Rising Stars influencer rankings highlight the top 25 emerging content creators who are making significant impacts across social media platforms.

These influencers stand out for their ability to connect authentically with audiences, consistently deliver high-quality content, and drive meaningful engagement within their niches.

Their rising influence is reflected not just by follower counts but by genuine interaction rates, demonstrating strong community trust and relevance.

This curated list serves as a guide to watch as these creators shape trends, inspire conversations, and expand their digital footprints through unique storytelling, innovative content formats, and strategic collaborations.

The rankings emphasize the importance of understanding one’s audience, maintaining content consistency, and crafting compelling narratives that resonate widely, ensuring that these rising stars are well-positioned for continued growth and long-term success in the evolving social media landscape.

Each of these creators brings a unique voice, creative vision, and positive influence to their audience. Yes! We encourage nominations for future editions. Brands interested in partnerships or collaborations can reach out directly to the influencers through their social media platforms or official contact channels.

Some may also have representation agencies managing brand deals.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank colombia creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting colombia creators.

What makes these influencers stand out?

Each of these creators brings a unique voice, creative vision, and positive influence to their audience. Whether they’re trendsetters, educators, or social changemakers, their work represents the evolving spirit of Pasto’s digital landscape.

Can someone nominate an influencer for next year’s list?

Yes! We encourage nominations for future editions. Readers can submit recommendations by contacting our editorial team or filling out the nomination form (if available) on our website.

What categories of influencers are included?

The list covers influencers across a wide range of categories, including fashion, lifestyle, fitness, travel, food, entrepreneurship, entertainment, and digital art, among others.

How can brands collaborate with the featured influencers?

Brands interested in partnerships or collaborations can reach out directly to the influencers through their social media platforms or official contact channels. Some may also have representation agencies managing brand deals.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at ClickAnalytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 20269 min readRefreshed monthly

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