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Top 25 San Antonio Influencers on Instagram

We screened 3,617 San Antonio based Instagram accounts between 10,000 and 500,000 followers, for a 15% San Antonio audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux9 min readLast updated: 19 Sept 2026

The ranking

25 top San Antonio influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include a San Antonio realtor of ten years, a fencing company president, a Duke women's basketball player, a former Bexar County district attorney, a former WBA world boxing champion, a former NFL player mentoring youth, three tattoo artists, a licensed cosmetologist and lash educator, a personal trainer and a Latin Grammy winning bassist.

25
Influencers selected
4.8%
Avg engagement
82%
Avg real audience
Alex Cortez
#1

alexcortezrealtorAlex Cortez

Alex CortezNano
12.1K
Followers
5.55%
Engagement rate
39.3K
Avg views
16.0%
fake followers / suspicious accounts

🤘🏽The Rockin’ Realtor 🪨 🏡San Antonio realtor of 10 years ❤️Older homes with character❤️ 👇🏽Work with me!!👇🏽

Audience location
San Antonio44.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Alex Cortez calls himself the Rockin Realtor and says he has worked as a San Antonio realtor for 10 years, specializing in older homes with character. A joint top score of A+ 99 rests on 39,260 average Reel views and 44% of his audience inside San Antonio, against a following of 12,135.

Why A+ on the CA Influence Index™

Audience fit44% San Antonio
Engagement7.0x median
View power3.2x followers
Audience quality84% real
Gus Hernandez Jr
#2

gus_thefenceguyGus Hernandez Jr

Gus Hernandez JrNano
11.0K
Followers
4.26%
Engagement rate
26.5K
Avg views
18.0%
fake followers / suspicious accounts

President @fenceprosoftexas

Audience location
San Antonio50.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Gus Hernandez Jr’s bio names him president of the account tagged as @fenceprosoftexas. The other joint top score here, A+ 99, is built on a 50% San Antonio audience and 26,483 average Reel views, on a following of 10,994.

Why A+ on the CA Influence Index™

Audience fit50% San Antonio
Engagement5.4x median
View power2.4x followers
Audience quality82% real
bella flemings
#3

bella.flemingsbella flemings

bella flemingsNano
31.0K
Followers
8.44%
Engagement rate
294.3K
Avg views
12.0%
fake followers / suspicious accounts

#22 🇻🇮🇵🇷 @dukewbb gold medalist 🥇

Audience location
San Antonio24.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Bella Flemings wears number 22 for the Duke women’s basketball program tagged in her bio and calls herself a gold medalist. Much the widest reach on this page, 294,270 average Reel views, is what A+ 95 measures against an 8.44% engagement rate and a following of 30,960.

Why A+ on the CA Influence Index™

Audience fit24% San Antonio
Engagement10.7x median
View power9.5x followers
Audience quality88% real
Krishae Wallace
#4

shaee_voncielKrishae Wallace

Krishae WallaceNano
20.0K
Followers
3.73%
Engagement rate
26.8K
Avg views
17.0%
fake followers / suspicious accounts

You can call me L.J. short for La Jefa😚 Cool mom cooking bomb food and showing my everyday life ❤️‍🔥 Facebook: Sha’e Wallace

Audience location
San Antonio37.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Krishae Wallace calls herself a cool mom who cooks great food and shares her everyday life online. A 89 weighs 26,802 average Reel views and an 83% real-follower reading against a following of 19,955.

Why A on the CA Influence Index™

Audience fit37% San Antonio
Engagement4.7x median
View power1.3x followers
Audience quality83% real
frankharris
#5
12.4K
Followers
3.75%
Engagement rate
17.2K
Avg views
18.0%
fake followers / suspicious accounts

@utsaftbl Alum

Audience location
San Antonio32.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The frankharris account describes itself as a UTSA football alum. A 89 sets 17,179 average Reel views and a 32% San Antonio audience against a following of 12,398.

Why A on the CA Influence Index™

Audience fit32% San Antonio
Engagement4.7x median
View power1.4x followers
Audience quality82% real
Míra Matcha
#6

sipmiramatchaMíra Matcha

Míra MatchaNano
12.0K
Followers
3.86%
Engagement rate
15.0K
Avg views
11.0%
fake followers / suspicious accounts

📍 San Antonio, TX 👩🏻 Latina + Veteran Owned @marissasatx Government Hill| 1931 N. New Braunfels @pearlmarkets| Saturdays 9a-1p

Audience location
San Antonio54.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Mira Matcha calls itself a Latina and veteran owned shop in San Antonio’s Government Hill and sells at the Pearl Markets on Saturdays. Its 89% real-follower share is among the cleanest on this page, and A 89 adds a 54% San Antonio audience on a following of 12,032.

Why A on the CA Influence Index™

Audience fit54% San Antonio
Engagement4.9x median
View power1.2x followers
Audience quality89% real
Yolie valadez
#7

lashedbyyolieYolie valadez

Yolie valadezNano
24.1K
Followers
4.99%
Engagement rate
29.7K
Avg views
18.0%
fake followers / suspicious accounts

- San Antonio, TX -Alamo ranch area -licensed cosmetologist - 3x certified lash artist -eyelash extensions educator ✨

Audience location
San Antonio31.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Yolie Valadez is a licensed cosmetologist and three times certified lash artist working as an eyelash extensions educator in San Antonio’s Alamo Ranch area. Her 82% real-follower reading sits exactly on the roster median, and A 87 pairs that with 29,711 average Reel views on a following of 24,088.

Why A on the CA Influence Index™

Audience fit31% San Antonio
Engagement6.3x median
View power1.2x followers
Audience quality82% real
jonathan espinosa.
#8

jexpinosajonathan espinosa.

jonathan espinosa.Nano
16.3K
Followers
15.58%
Engagement rate
58.5K
Avg views
24.0%
fake followers / suspicious accounts

1x LatinGrammy Award Bassist 🏆

Audience location
San Antonio17.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The jexpinosa account describes itself as a one time Latin Grammy Award winning bassist. The highest engagement rate on this page, 15.58%, meets the joint narrowest San Antonio audience here at 17%, and A 87 sets that against 58,457 average Reel views.

Why A on the CA Influence Index™

Audience fit17% San Antonio
Engagement19.7x median
View power3.6x followers
Audience quality76% real
Mel.
#9

melanievanessaaaMel.

Mel.Nano
12.5K
Followers
4.10%
Engagement rate
15.5K
Avg views
23.0%
fake followers / suspicious accounts

Personal Trainer Proverbs 4:23 Tx. 🇭🇳

Audience location
San Antonio50.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The melanievanessaaa account is a personal trainer based in Texas. Its 4.1% engagement rate sits exactly on the roster median, and A 86 adds a 50% San Antonio audience on 15,467 average Reel views.

Why A on the CA Influence Index™

Audience fit50% San Antonio
Engagement5.2x median
View power1.2x followers
Audience quality77% real
jonabelle timms
#10

jonabelletimmsjonabelle timms

jonabelle timmsNano
12.8K
Followers
5.81%
Engagement rate
22.1K
Avg views
28.0%
fake followers / suspicious accounts

𝘾𝙊𝙉𝙉𝙀𝘾𝙏𝙀𝘿 𝙏𝙊 𝙀𝙑𝙀𝙍𝙔𝙏𝙃𝙄𝙉𝙂 ★ 𝘼𝙏𝙏𝘼𝘾𝙃𝙀𝘿 𝙏𝙊 𝙉𝙊𝙏𝙃𝙄𝙉𝙂 𝘾𝙍𝙀𝘼𝙏𝙄𝙑𝙀 𝘾𝙐𝙍𝘼𝙏𝙊𝙍 + 𝙎𝙈𝘼𝙇𝙇 𝘽𝙐𝙎𝙄𝙉𝙀𝙎𝙎 𝙊𝙒𝙉𝙀𝙍 @beautyhaus.sa + @zenhaus.sa + @hausfm.sa 𝘵𝘦𝘹𝘢𝘴 𝘣𝘢𝘴𝘦𝘥

Audience location
San Antonio21.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Jonabelle Timms calls herself a creative curator and small business owner behind three Texas based accounts tagged in her bio. The lowest real-follower reading on this page, 72%, still carries A 85 on 22,109 average Reel views and a following of 12,820.

Why A on the CA Influence Index™

Audience fit21% San Antonio
Engagement7.4x median
View power1.7x followers
Audience quality72% real

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Benard Thomas
#11

silverbackuniversityBenard Thomas

Benard ThomasNano
13.8K
Followers
1.96%
Engagement rate
18.0K
Avg views
15.0%
fake followers / suspicious accounts

Single Dad Gang -Former collegiate and NFL player preparing youth through community service education and Athletics

Audience location
San Antonio33.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Benard Thomas calls himself a former collegiate and NFL player who now prepares youth through community service, education and athletics. Both his 18,045 average Reel views and his 33% San Antonio audience sit exactly on the roster median, for A 84 on a following of 13,800.

Why A on the CA Influence Index™

Audience fit33% San Antonio
Engagement2.5x median
View power1.3x followers
Audience quality85% real
DazedKitty
#12

dazed_kittyDazedKitty

DazedKittyMicro
62.4K
Followers
2.55%
Engagement rate
60.8K
Avg views
24.0%
fake followers / suspicious accounts

✨Cosplayer✨Anime Lover✨& Video Gamer✨•Next Con: @sanjapanofficial•🎮: @dazedkittyxp•Highlights below is all you need✨

Audience location
San Antonio39.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The dazed_kitty account describes itself as a cosplayer, anime lover and video gamer and tags a convention account for its next appearance. Much the largest account on this page at 62,445 followers, and A 82 measures 60,762 average Reel views and a 39% San Antonio audience against that size.

Why A on the CA Influence Index™

Audience fit39% San Antonio
Engagement3.4x median
View power1.0x followers
Audience quality76% real
Scott Malouff
#13

smalouffScott Malouff

Scott MalouffNano
11.9K
Followers
2.82%
Engagement rate
10.6K
Avg views
20.0%
fake followers / suspicious accounts

Real Estate @ KWH - MIG - 🏠 Over 1 Billion in Sales President - KW MODULAR @malouffinternationalgroup @modularfinder @frmemedia SATX 🇱🇧 🇺🇸

Audience location
San Antonio62.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Scott Malouff works in real estate and states more than a billion dollars in career sales as president of KW Modular. The widest San Antonio audience on this page, 62%, carries A 82 on a following of 11,936 and 10,608 average Reel views.

Why A on the CA Influence Index™

Audience fit62% San Antonio
Engagement3.6x median
View power0.9x followers
Audience quality80% real
San Antonio With Kids
#14

satxwithkidsSan Antonio With Kids

San Antonio With KidsNano
49.7K
Followers
1.94%
Engagement rate
57.7K
Avg views
15.0%
fake followers / suspicious accounts

Things to do in San Antonio with kids + Family Texas travel 🌵 ✨️ Collaborate: (formerly tricountymom)

Audience location
San Antonio41.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

San Antonio With Kids covers things to do in San Antonio with kids and family travel across Texas. A 81 rests on 57,716 average Reel views and an 85% real-follower reading, against a following of 49,724.

Why A on the CA Influence Index™

Audience fit41% San Antonio
Engagement2.5x median
View power1.2x followers
Audience quality85% real
San Antonio Hairstylist
#15

eyeofglamhairSan Antonio Hairstylist

San Antonio HairstylistNano
49.5K
Followers
5.87%
Engagement rate
37.8K
Avg views
10.0%
fake followers / suspicious accounts

By @eyeofglam| JESUS IS KING✝️ 💌

Audience location
San Antonio37.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

San Antonio Hairstylist is run by the account tagged as @eyeofglam and takes collaboration requests by email. The cleanest following on this page, 90% real, carries A 81 on 37,761 average Reel views and a following of 49,546.

Why A on the CA Influence Index™

Audience fit37% San Antonio
Engagement7.4x median
View power0.8x followers
Audience quality90% real
Peyote Ugly - San Antonio,Tejas
#16

doseofpeyotePeyote Ugly - San Antonio,Tejas

Peyote Ugly - San Antonio,TejasNano
14.5K
Followers
5.35%
Engagement rate
9.9K
Avg views
12.0%
fake followers / suspicious accounts

❤️‍🩹 Private Suite🐁 ⋆.˚☆2Spirit Alt Sculptor & Painter☆˚.⋆ POLITE DMS•READ POLICIES Serving the LGBTQIA+ & BIPOC🏳️‍⚧️🏳️‍🌈

Audience location
San Antonio34.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The doseofpeyote account describes itself as a 2Spirit sculptor and painter serving the LGBTQIA+ and BIPOC community from a private suite. A 80 pairs a 5.35% engagement rate with an 88% real-follower reading, on a following of 14,504.

Why A on the CA Influence Index™

Audience fit34% San Antonio
Engagement6.8x median
View power0.7x followers
Audience quality88% real
Alyssa
#17

its.goodwinAlyssa

AlyssaNano
11.4K
Followers
5.74%
Engagement rate
8.0K
Avg views
21.0%
fake followers / suspicious accounts

Hi gorgeous! TX| Fitness / Online Coaching, @lyss.liftss

Audience location
San Antonio30.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Alyssa offers fitness and online coaching in Texas under the account tagged as @lyss.liftss in her bio. B 79 sets 7,972 average Reel views against a following of 11,428, on a 5.74% engagement rate.

Why B on the CA Influence Index™

Audience fit30% San Antonio
Engagement7.3x median
View power0.7x followers
Audience quality79% real
San Antonio, Texas Realtor
#18

ryder_realtorSan Antonio, Texas Realtor

San Antonio, Texas RealtorNano
19.9K
Followers
2.77%
Engagement rate
11.5K
Avg views
19.0%
fake followers / suspicious accounts

ʀʏᴅᴇʀ ʀᴇᴀʟᴛᴏʀ Ranked Top 10 Agents on Social Media in San Antonio📍 Top 100 in Texas *No facebook ⬇️Schedule Now Below ⬇️

Audience location
San Antonio51.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The ryder_realtor account calls itself a top 10 ranked agent on social media in San Antonio and a top 100 agent in Texas. A 51% San Antonio audience holds B 77, against 11,484 average Reel views and a following of 19,948.

Why B on the CA Influence Index™

Audience fit51% San Antonio
Engagement3.5x median
View power0.6x followers
Audience quality81% real
Hair Extensions San Antonio
#19

thehairextensionspecialistHair Extensions San Antonio

Hair Extensions San AntonioNano
12.5K
Followers
6.07%
Engagement rate
8.0K
Avg views
23.0%
fake followers / suspicious accounts

Hair Extension Specialist✨ Hair Extensions San Antonio ✨

Audience location
San Antonio31.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Hair Extensions San Antonio calls itself a hair extension specialist. B 77 reads 7,983 average Reel views and a 6.07% engagement rate, on a following of 12,535.

Why B on the CA Influence Index™

Audience fit31% San Antonio
Engagement7.7x median
View power0.6x followers
Audience quality77% real
Nico LaHood
#20

nico.lahoodNico LaHood

Nico LaHoodNano
12.2K
Followers
3.97%
Engagement rate
6.7K
Avg views
18.0%
fake followers / suspicious accounts

Passionate Follower of Jesus Christ Husband Daddy Daddy Former DA of Bexar County Criminal Defense Lawyer Pursuer of Truth Critical thinker

Audience location
San Antonio46.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Nico LaHood is a former Bexar County district attorney now working as a criminal defense lawyer. The narrowest reach on this page, 6,660 average Reel views, holds B 77, on a following of 12,247 and an 82% real-follower reading, exactly the roster median.

Why B on the CA Influence Index™

Audience fit46% San Antonio
Engagement5.0x median
View power0.5x followers
Audience quality82% real

25 on this page, 400M+ in the app

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Giselle Lynelle
#21

giselleelynelleeGiselle Lynelle

Giselle LynelleNano
10.5K
Followers
1.66%
Engagement rate
18.5K
Avg views
16.0%
fake followers / suspicious accounts

Kingdom Daughter| @2819church Wife to my Sweet Soldier @latrell_32 💍🇺🇸 🏡 Texas REALTOR®| @realbrokerage

Audience location
San Antonio17.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Giselle Lynelle works as a Texas Realtor with the brokerage tagged in her bio. The smallest account here at 10,510 followers also carries the lowest engagement rate on this page, 1.66%, and B 76 measures that against 18,541 average Reel views.

Why B on the CA Influence Index™

Audience fit17% San Antonio
Engagement2.1x median
View power1.8x followers
Audience quality84% real
Joshua “The Professor” Franco
#22

professorfrancoJoshua “The Professor” Franco

Joshua “The Professor” FrancoNano
20.1K
Followers
6.23%
Engagement rate
23.9K
Avg views
26.0%
fake followers / suspicious accounts

Former WBA World Champion San Antonio, TX @topdogboxing210

Audience location
San Antonio18.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Joshua The Professor Franco is a former WBA world boxing champion based in San Antonio. B 75 sets a 6.23% engagement rate and 23,902 average Reel views against a following of 20,078.

Why B on the CA Influence Index™

Audience fit18% San Antonio
Engagement7.9x median
View power1.2x followers
Audience quality74% real
Victoria Tattoos
#23

victoriaatattoosVictoria Tattoos

Victoria TattoosNano
19.9K
Followers
5.45%
Engagement rate
6.9K
Avg views
12.0%
fake followers / suspicious accounts

Anime & Floral Tattoos ✨Books closed✨ 📍 @theinkgardenstudio San Antonio, TX

Audience location
San Antonio31.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Victoria Tattoos specializes in anime and floral tattoo designs at the San Antonio studio tagged in its bio. An 88% real-follower reading is among the cleanest here, and B 75 adds 6,877 average Reel views on a following of 19,913.

Why B on the CA Influence Index™

Audience fit31% San Antonio
Engagement6.9x median
View power0.3x followers
Audience quality88% real
Tattoo Artist Daisy
#24

daiisytattoosTattoo Artist Daisy

Tattoo Artist DaisyNano
15.9K
Followers
3.10%
Engagement rate
8.7K
Avg views
23.0%
fake followers / suspicious accounts

🌱Owner of @wizardry.ink Tattoo Studio 🩷 Queer.. Your favorite Artist ✨ Books OPEN

Audience location
San Antonio27.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

Tattoo Artist Daisy owns the Wizardry Ink Tattoo Studio tagged in her bio and is currently taking bookings. B 74 reads 8,697 average Reel views and a 27% San Antonio audience, on a following of 15,950.

Why B on the CA Influence Index™

Audience fit27% San Antonio
Engagement3.9x median
View power0.5x followers
Audience quality77% real
Alex Kass San Antonio TX
#25

alexkass_epAlex Kass San Antonio TX

Alex Kass San Antonio TXNano
14.3K
Followers
3.46%
Engagement rate
7.7K
Avg views
15.0%
fake followers / suspicious accounts

EXIST IMMEDIATELY! 🧿San Antonio, Texas🧿 @electricpanthertattoo For a good time call

Audience location
San Antonio26.0%
CA Influence Index™

CA Influence Index: real influence in San Antonio, 0 to 99

Market-relative score

The alexkass_ep account works as a tattoo artist through Electric Panther Tattoo, tagged in its bio, in San Antonio. B 74 rests on an 85% real-follower reading and a following of 14,294, on 7,734 average Reel views.

Why B on the CA Influence Index™

Audience fit26% San Antonio
Engagement4.4x median
View power0.5x followers
Audience quality85% real

Ranking method

CA Influence Index™ (CII): how we grade San Antonio influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 San Antonio influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 40%
market: 13%

Averages 100K+ Reel views per post

selected: 4%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Alex Cortez is the #1 San Antonio creator

Alex Cortez tops this ranking with a CA Influence Index of 99 (A+), the joint highest among the selected accounts on this page.

The score breaks down like this

  • Audience in San Antonio44.0%100/100
  • Engagement against the market median for this size5.55%, 7.0x100/100
  • Average Reels reach against follower count3.2x100/100
  • Share of the audience that is real84%93/100

The top of this list is tight: 3 creators grade A+, so the component bars on each card are what separate them.

The full database

Need more than the top 25?

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FAQ

Frequently asked questions

These cover why the audience figure is a San Antonio figure, how large the accounts run, and what the score does and does not measure.

01Why is the audience percentage on each card a San Antonio percentage?

Both sides of the query were set to San Antonio: where the creator is based and where their audience lives. Because a metro carries a smaller ceiling than a country, this programme scores that number against a 30% subnational bar instead of the wider national one it reserves for country-wide screens. This selection's own median sits at 33%, just past that mark.

02How large are the accounts on this list?

Followers run from 10,510 up to 62,445. The smallest card lands 21st in the published order and the largest 12th, proof that the index weighs reach and audience quality well ahead of raw follower count once an account clears the floor.

03What can the score not tell me?

Nothing beyond four measurements taken on a single day: how much of an account's audience sits in San Antonio, how its engagement compares, how far its Reels travel relative to its own following, and how much of that following reads as real. Pricing, current availability and whether a creator's latest posts suit a brief all need a direct conversation.

04Why would a San Antonio influencer screen return a fire department and a Ferrari dealer, and where did they go?

A pure location query catches everything the platform has tagged as based in San Antonio, organisations included, so a fire department's own account and a car dealership's own account both surface exactly like a person's would. A mascot, a fire department, a political organizing chapter, several restaurants and cafes and a Ferrari dealership were all removed, because none of them is a creator a brand can actually book.

05Is this page mostly real estate agents and tattoo artists?

Not quite. Those are the two most repeated trades at three cards apiece, but the other nineteen span a fencing company president, a former Bexar County district attorney, a former WBA world boxing champion, a former NFL player, a matcha shop owner and a Latin Grammy winning bassist. A bare location query simply returns whoever the platform tags as based in the city, trade unfiltered.

06What else came off the list, and why?

Having nothing to say was the single biggest reason, 45 accounts wide. Past that: bios that name a different city as their own home, on the standing rule that a person's own words beat a location tag; working journalists, excluded because reporting for pay does not belong beside a paid placement; musicians whose bio amounted to a release announcement rather than a craft; and bios built around a medical diagnosis.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20269 min read

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