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Top 25 Pittsburgh Influencers on Instagram

We screened 2,882 Pittsburgh based Instagram accounts between 10,000 and 500,000 followers, for a 15% Pittsburgh audience, 1.5% engagement, 60% real followers, 1,000 average Reel views and a post in the last thirty days, then ranked 25 selected creators by the CA Influence Index.

Jules CarmauxJules Carmaux8 min readLast updated: 19 Sept 2026

The ranking

25 top Pittsburgh influencers on Instagram

The 25 below are ranked by the CA Influence Index. They include photographers, college athletes, a head football coach, a licensed cosmetologist, a realtor, a fineline tattoo artist, a professional stunt driver and a standup comedian.

25
Influencers selected
7.7%
Avg engagement
84%
Avg real audience
Dustin McGrew
#1

dustinmcgrewDustin McGrew

Dustin McGrewNano
42.9K
Followers
2.86%
Engagement rate
146.8K
Avg views
18.0%
fake followers / suspicious accounts

📸 Pittsburgh photographer 🖼 Prints at dustinmcgrewphoto.com

Audience location
Pittsburgh52.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Dustin McGrew works as a Pittsburgh photographer and offers prints through his own website. A+ 99 is joint top here, and it carries a joint-widest 52% Pittsburgh audience on 146,812 average Reel views.

Why A+ on the CA Influence Index™

Audience fit52% Pittsburgh
Engagement3.6x median
View power3.4x followers
Audience quality82% real
Andrew Rush
#2

arushphotoAndrew Rush

Andrew RushNano
35.9K
Followers
2.61%
Engagement rate
86.1K
Avg views
11.0%
fake followers / suspicious accounts

Photographer| Aerial Cinematographer FAA Licensed Drone Pilot 2x Emmy winner

Audience location
Pittsburgh31.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Andrew Rush works as a photographer and aerial cinematographer, holds an FAA drone pilot license, and has won two Emmy awards. The joint-top score here, A+ 99, rests on 86,133 average Reel views against a following of 35,932, with an 89% real-follower reading.

Why A+ on the CA Influence Index™

Audience fit31% Pittsburgh
Engagement3.3x median
View power2.4x followers
Audience quality89% real
Dave DiCello
#3

davedicelloDave DiCello

Dave DiCelloMid
161.4K
Followers
1.92%
Engagement rate
310.0K
Avg views
13.0%
fake followers / suspicious accounts

Photographer from the great city of Pittsburgh taking and sharing pictures any way that I can...

Audience location
Pittsburgh44.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Dave DiCello describes himself as a photographer from the great city of Pittsburgh who takes and shares pictures any way he can. A+ 98 sits on the largest account here, 161,405 followers, and the widest reach, 309,959 average Reel views, against a 44% Pittsburgh audience.

Why A+ on the CA Influence Index™

Audience fit44% Pittsburgh
Engagement3.1x median
View power1.9x followers
Audience quality87% real
Amere Brown
#4

pgh_mere23Amere Brown

Amere BrownNano
10.6K
Followers
29.69%
Engagement rate
233.4K
Avg views
19.0%
fake followers / suspicious accounts

Road2TheWraith @razorbackmbb 412✈️479

Audience location
Pittsburgh29.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Amere Brown tags the Arkansas Razorbacks basketball program in a bio that also lists the 412 and 479 area codes. The highest engagement rate on this page, 29.69%, meets 233,405 average Reel views for A+ 98, on a following of just 10,583.

Why A+ on the CA Influence Index™

Audience fit29% Pittsburgh
Engagement37.6x median
View power22.1x followers
Audience quality81% real
Neal Shipley
#5

neal_shipley19Neal Shipley

Neal ShipleyMicro
90.0K
Followers
3.95%
Engagement rate
156.9K
Avg views
8.0%
fake followers / suspicious accounts

JMU ‘22 / OSU ‘24 John 14:6 @pingtour

Audience location
Pittsburgh37.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Neal Shipley's bio names two universities by class year, a Bible verse, and a golf tour sponsorship he carries. A+ 96 carries a joint-cleanest 92% real-follower reading, with 156,866 average Reel views on a following of 90,003.

Why A+ on the CA Influence Index™

Audience fit37% Pittsburgh
Engagement5.6x median
View power1.7x followers
Audience quality92% real
Gavin Kelly
#6

gavink2llyGavin Kelly

Gavin KellyNano
12.0K
Followers
21.77%
Engagement rate
45.7K
Avg views
12.0%
fake followers / suspicious accounts

Pittsburgh, PA @wvubaseball @nike @nikediamond I am second ✞

Audience location
Pittsburgh24.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Gavin Kelly posts from Pittsburgh, tags a college baseball program, and carries two sponsorships from athletic brands. A+ 95 reads 21.77% engagement and 45,735 average Reel views, against an 88% real-follower share and a following of 11,994.

Why A+ on the CA Influence Index™

Audience fit24% Pittsburgh
Engagement27.6x median
View power3.8x followers
Audience quality88% real
Matthew Shaw
#7

matthewevanshawMatthew Shaw

Matthew ShawNano
23.5K
Followers
13.47%
Engagement rate
68.4K
Avg views
10.0%
fake followers / suspicious accounts

ceo, founder @bebida.tailgate 🏀 @bebida.pop 🎸 @bebida.tv 🎥 @bebida.studio 🏈 💼

Audience location
Pittsburgh20.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Matthew Shaw calls himself CEO and founder of four tagged ventures under one shared brand name. A+ 92 weighs 68,417 average Reel views and 13.47% engagement against a following of 23,495.

Why A+ on the CA Influence Index™

Audience fit20% Pittsburgh
Engagement17.1x median
View power2.9x followers
Audience quality90% real
riley arrigo
#8

rileyarrigoriley arrigo

riley arrigoNano
13.0K
Followers
11.40%
Engagement rate
28.6K
Avg views
14.0%
fake followers / suspicious accounts

just a girl & her curls pittsburgh co-founder @arba_hour ── ⋆⋅𖤓⋅⋆ ──

Audience location
Pittsburgh21.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Riley Arrigo describes herself as a Pittsburgh co-founder of a business she tags in her bio. A+ 92 sets 11.4% engagement and 28,643 average Reel views against an 86% real-follower reading.

Why A+ on the CA Influence Index™

Audience fit21% Pittsburgh
Engagement14.4x median
View power2.2x followers
Audience quality86% real
Pat Narduzzi
#9

coachduzzpittfbPat Narduzzi

Pat NarduzziNano
16.6K
Followers
6.11%
Engagement rate
24.1K
Avg views
19.0%
fake followers / suspicious accounts

Head Football Coach @Pitt_FB #H2P

Audience location
Pittsburgh32.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Pat Narduzzi identifies himself as the head football coach at Pitt. A+ 90 comes from 24,121 average Reel views and 6.11% engagement, on a following of 16,601.

Why A+ on the CA Influence Index™

Audience fit32% Pittsburgh
Engagement7.7x median
View power1.5x followers
Audience quality81% real
Lexi Jackson
#10

_lexkitty_Lexi Jackson

Lexi JacksonNano
15.3K
Followers
3.82%
Engagement rate
23.4K
Avg views
25.0%
fake followers / suspicious accounts

CEO- @lexofalltrades_ 👑 & @_kittykustomz_ 🖤 PITTSBURGH 💛🖤

Audience location
Pittsburgh29.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Lexi Jackson calls herself CEO of two tagged Pittsburgh business accounts. A+ 90 pairs 23,418 average Reel views with a 75% real-follower reading, the softest number on this card.

Why A+ on the CA Influence Index™

Audience fit29% Pittsburgh
Engagement4.8x median
View power1.5x followers
Audience quality75% real

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PGH Date Spotters
#11

pghdatespottersPGH Date Spotters

PGH Date SpottersNano
16.7K
Followers
3.80%
Engagement rate
20.0K
Avg views
12.0%
fake followers / suspicious accounts

✨ Jill & Brandon| Pittsburgh, PA 🫶🏼 Exploring the city one date at a time 📸 Restaurants, activities, festivals & more 💌 DM to collab

Audience location
Pittsburgh40.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

The pghdatespotters account is run by Jill and Brandon from Pittsburgh and covers restaurants, activities and festivals while exploring the city one date at a time. A 88 sets a 40% Pittsburgh audience against 19,966 average Reel views and an 88% real-follower reading.

Why A on the CA Influence Index™

Audience fit40% Pittsburgh
Engagement4.8x median
View power1.2x followers
Audience quality88% real
Carla Cardello
#12

citylifeadventuresCarla Cardello

Carla CardelloNano
12.5K
Followers
1.50%
Engagement rate
47.1K
Avg views
24.0%
fake followers / suspicious accounts

Pittsburgh photographer capturing city + bridges 95% Pittsburgh 5% Travel• Puddle Queen 💦👑 Food: @homemadeinthekitchen Prints for sale 👇🏻

Audience location
Pittsburgh45.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Carla Cardello works as a Pittsburgh photographer capturing the city and its bridges, splitting her content ninety five percent Pittsburgh and five percent travel. The lowest engagement rate on this page, 1.5%, still carries A 87 on 47,086 average Reel views and a 45% Pittsburgh audience.

Why A on the CA Influence Index™

Audience fit45% Pittsburgh
Engagement1.9x median
View power3.8x followers
Audience quality76% real
Madison
#13

celiacsafepghMadison

MadisonNano
10.4K
Followers
2.87%
Engagement rate
11.6K
Avg views
10.0%
fake followers / suspicious accounts

Pittsburgh gluten free creator| making restaurants & events -safe ✨ Safe eats, honest reviews & nights out 📩Collabs

Audience location
Pittsburgh40.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Madison works as a Pittsburgh gluten free creator making restaurants and events celiac safe through reviews of safe eats and nights out. The smallest account on this page at 10,416 followers, A 87 rests on a 90% real-follower reading and a 40% Pittsburgh audience.

Why A on the CA Influence Index™

Audience fit40% Pittsburgh
Engagement3.6x median
View power1.1x followers
Audience quality90% real
Gabriella Schinosi
#14

gabby.schinosiGabriella Schinosi

Gabriella SchinosiNano
11.5K
Followers
8.70%
Engagement rate
12.7K
Avg views
8.0%
fake followers / suspicious accounts

Pittsburgh owner @gabriellaschinosimua represented by @dochertyagency 💌

Audience location
Pittsburgh29.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Gabriella Schinosi calls herself a Pittsburgh owner represented by a tagged talent agency. A 86 carries a joint-cleanest 92% real-follower reading, on 12,702 average Reel views and a following of 11,468.

Why A on the CA Influence Index™

Audience fit29% Pittsburgh
Engagement11.0x median
View power1.1x followers
Audience quality92% real
Christian Kuntz
#15

ckuntz24Christian Kuntz

Christian KuntzNano
32.8K
Followers
5.17%
Engagement rate
26.9K
Avg views
17.0%
fake followers / suspicious accounts

Duquesne University Alum Pittsburgh Steelers #46 @kuntz4ki6s @christiankuntzpod

Audience location
Pittsburgh33.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Christian Kuntz names himself a Duquesne University alum and Pittsburgh Steelers number 46 who tags his own podcast. A 81 weighs 26,878 average Reel views and 5.17% engagement against a following of 32,788.

Why A on the CA Influence Index™

Audience fit33% Pittsburgh
Engagement6.5x median
View power0.8x followers
Audience quality83% real
Brandi Daily
#16

withlovedailydesignsBrandi Daily

Brandi DailyNano
11.6K
Followers
2.49%
Engagement rate
9.2K
Avg views
13.0%
fake followers / suspicious accounts

📍Pittsburgh, PA + Beyond → Custom Wedding Stationery → Small Business Branding

Audience location
Pittsburgh46.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Brandi Daily works in custom wedding stationery and small business branding from Pittsburgh and beyond. A 81 sets an 87% real-follower reading and a 46% Pittsburgh audience against 9,220 average Reel views.

Why A on the CA Influence Index™

Audience fit46% Pittsburgh
Engagement3.2x median
View power0.8x followers
Audience quality87% real
PAIGE
#17

paigenovickinkPAIGE

PAIGENano
15.8K
Followers
3.96%
Engagement rate
10.9K
Avg views
15.0%
fake followers / suspicious accounts

Microrealism and Fineline artist Based in Pittsburgh,Pa|Established in 2016|

Audience location
Pittsburgh34.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

The paigenovickink account is a microrealism and fineline artist based in Pittsburgh, established in 2016. A 80 reads 3.96% engagement and 10,923 average Reel views, on a following of 15,760.

Why A on the CA Influence Index™

Audience fit34% Pittsburgh
Engagement5.0x median
View power0.7x followers
Audience quality85% real
Shariece Scott
#18

gorgeous_rieceShariece Scott

Shariece ScottNano
12.4K
Followers
6.86%
Engagement rate
10.1K
Avg views
27.0%
fake followers / suspicious accounts

✨ N.A.M ✨ Tax Proffesional 💰 𝙻𝚒𝚌𝚎𝚗𝚜𝚎𝚍 𝙽𝚊𝚒𝚕 𝚃𝚎𝚌𝚑| 𝙴𝚜𝚝𝚑𝚎𝚝𝚒𝚌𝚒𝚊𝚗 💕

Audience location
Pittsburgh33.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Shariece Scott calls herself a tax professional, licensed nail technician and esthetician. The lowest real-follower reading on this page, 73%, still carries B 79 on 6.86% engagement and 10,050 average Reel views.

Why B on the CA Influence Index™

Audience fit33% Pittsburgh
Engagement8.7x median
View power0.8x followers
Audience quality73% real
Siah 🏾
#19

n.melendezzSiah 🏾

Siah 🏾Nano
10.9K
Followers
13.77%
Engagement rate
6.9K
Avg views
21.0%
fake followers / suspicious accounts

🌸 Steel Petal 🏋🏾‍♀️ Fitness| Mom| Lifestyle 💜 Bucked Up Ambassador ⚡️ CODE: STEELPETAL21

Audience location
Pittsburgh30.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

The n.melendezz account goes by Steel Petal and covers fitness, motherhood and lifestyle as a brand ambassador. The narrowest reach on this page, 6,881 average Reel views, is what holds 13.77% engagement to B 78.

Why B on the CA Influence Index™

Audience fit30% Pittsburgh
Engagement17.4x median
View power0.6x followers
Audience quality79% real
Pittsburgh Realtor
#20

natalieinpittsburghPittsburgh Realtor

Pittsburgh RealtorNano
11.4K
Followers
2.62%
Engagement rate
12.7K
Avg views
11.0%
fake followers / suspicious accounts

Buying a home in Pittsburgh, PA? I’m your gal! 🤍 Pretty Listings & Local Lifestyle @kwsteelcity Work with me & grab my local guide ↴

Audience location
Pittsburgh18.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

The natalieinpittsburgh account works as a Pittsburgh realtor, tags a named brokerage account, and offers a free local guide to home buyers. The narrowest Pittsburgh audience on this page, 18%, still carries B 77 on an 89% real-follower reading.

Why B on the CA Influence Index™

Audience fit18% Pittsburgh
Engagement3.3x median
View power1.1x followers
Audience quality89% real

25 on this page, 400M+ in the app

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She Is Art
#21

therealaujShe Is Art

She Is ArtNano
18.4K
Followers
14.04%
Engagement rate
9.2K
Avg views
20.0%
fake followers / suspicious accounts

Dylan's Mother 👼🏽 Locs| Wellness| Fashion| Art Founder of @eternalnestingllc 🎍

Audience location
Pittsburgh36.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

The therealauj account calls itself Dylan's mother and covers locs, wellness, fashion and art as founder of a tagged brand. B 76 pairs 14.04% engagement with a following of 18,388, against 9,169 average Reel views.

Why B on the CA Influence Index™

Audience fit36% Pittsburgh
Engagement17.8x median
View power0.5x followers
Audience quality80% real
julia
#22

juliaxrose12julia

juliaNano
16.9K
Followers
22.67%
Engagement rate
8.8K
Avg views
15.0%
fake followers / suspicious accounts

LATINA 🇦🇷 📍PITTSBURGH PA Licensed Cosmetologist ✂️🤍💄

Audience location
Pittsburgh29.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Julia describes herself as Latina, posts from Pittsburgh, and works as a licensed cosmetologist. B 76 reads 22.67% engagement on a following of 16,940, against 8,814 average Reel views.

Why B on the CA Influence Index™

Audience fit29% Pittsburgh
Engagement28.7x median
View power0.5x followers
Audience quality85% real
Kevin braxton
#23

jaywheelie_412Kevin braxton

Kevin braxtonNano
14.4K
Followers
1.99%
Engagement rate
11.7K
Avg views
21.0%
fake followers / suspicious accounts

1ofnone magnum 300 widebody hellcat Jailbreak!!!!Professional stunt driver. 🚙 #stayhomeorliveratedr

Audience location
Pittsburgh33.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Kevin Braxton calls himself a professional stunt driver working on a widebody Hellcat build. B 76 sets 11,729 average Reel views and a 33% Pittsburgh audience against 1.99% engagement.

Why B on the CA Influence Index™

Audience fit33% Pittsburgh
Engagement2.5x median
View power0.8x followers
Audience quality79% real
Bill Crawford
#24

billcrawfordcomedyBill Crawford

Bill CrawfordNano
13.5K
Followers
1.82%
Engagement rate
11.5K
Avg views
13.0%
fake followers / suspicious accounts

Girl Dad. Standup. DVE Class of 2025. Our Pittsburgh Podcast with Bill Crawford.

Audience location
Pittsburgh52.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Bill Crawford calls himself a girl dad and standup comedian who hosts a Pittsburgh podcast under his own name. B 75 carries a joint-widest 52% Pittsburgh audience, on 11,458 average Reel views and a following of 13,545.

Why B on the CA Influence Index™

Audience fit52% Pittsburgh
Engagement2.3x median
View power0.8x followers
Audience quality87% real
Morgan Mulligan
#25

morgan_mulliganMorgan Mulligan

Morgan MulliganNano
31.9K
Followers
2.41%
Engagement rate
25.6K
Avg views
21.0%
fake followers / suspicious accounts

Bikini bodybuilder ✨ Extreme hobbyist Owner @apeactivewear @photosby.morganm alter ego 📸/💪Collabs/Ads 💌 DM to work together

Audience location
Pittsburgh23.0%
CA Influence Index™

CA Influence Index: real influence in Pittsburgh, 0 to 99

Market-relative score

Morgan Mulligan calls herself a bikini bodybuilder and extreme hobbyist who owns a tagged activewear brand and keeps a photography alter ego. B 74 pairs 2.41% engagement with 25,643 average Reel views, on a following of 31,894.

Why B on the CA Influence Index™

Audience fit23% Pittsburgh
Engagement3.1x median
View power0.8x followers
Audience quality79% real

Ranking method

CA Influence Index™ (CII): how we grade Pittsburgh influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the American market. Full marks once 30% of it is there.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the American median for a creator’s own size: around 0.8% under 50K followers, around 0.6% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is national, not global. Here is the market behind it.

Market benchmark

The American Instagram market behind this ranking

The American Instagram study covers 929,228 accounts with at least 10K followers. The 25 selected profiles are compared with that study below.

Read the United States Creator Economy Report, the measurement this chart is scored against.

How the selected 25 compare with the American Instagram market

Pink = the 25 Pittsburgh influencers above.

Grey = every American Instagram account we measure with at least 10,000 followers, all 929,228 of them.

Each bar is the share above the threshold, so a longer pink bar means the influencers above reach it more often than the market does.

Engagement rate of 5% or better

selected: 44%
market: 13%

Averages 100K+ Reel views per post

selected: 16%
market: 4.8%

Source: the Click Analytic American creator market study of 929,228 Instagram accounts, measured 15 September 2026. The market side is read from that study; the pink side is computed from the cards above.

Why Dustin McGrew is the #1 Pittsburgh creator

Dustin McGrew tops this ranking with a CA Influence Index of 99 (A+), the joint highest among the selected accounts on this page.

The score breaks down like this

  • Audience in Pittsburgh52.0%100/100
  • Engagement against the market median for this size2.86%, 3.6x100/100
  • Average Reels reach against follower count3.4x100/100
  • Share of the audience that is real82%91/100

The top of this list is tight: 10 creators grade A+, so the component bars on each card are what separate them.

The full database

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More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

These cover why the audience figure is a Pittsburgh share, how large these accounts are, and what the score cannot tell you.

01Why is the audience number specific to Pittsburgh?

Because that is what this screen asked for. Creator location was set to Pittsburgh and audience location was checked against Pittsburgh, so each percentage on a card is the share of that account's followers who live in the city. That is a subnational figure, graded against the 30% threshold this programme applies to a city or state screen, rather than the 80% threshold a country-wide screen would use.

02How large are these accounts?

From 10,416 to 161,405 followers. The smallest ranks thirteenth and the largest third, which illustrates what the index does: it weighs Reel reach and audience share against the following behind them, so a smaller account with a cleaner audience can outrank a bigger one.

03What can the score not tell me?

It cannot say what anyone charges, whether they are free this quarter, or whether their last ten posts suit a particular brief. Four measurements taken on one day, compared only against the other accounts here, is the whole of it. Treat the order as a reading list and settle the rest by asking.

04Why did so many Pittsburgh accounts get removed for having no stated trade?

A bare city query has no niche to filter on, so it returns everyone posting from Pittsburgh regardless of whether their bio says what they do. Thirty eight bios here, the largest single removal class, carried no trade at all: an emoji, a religious quote, a location pin and nothing else. If a bio could not support one true sentence about what the account does, it came out.

05Why are institutions and official accounts excluded from a creator ranking?

Because the platform's own CREATOR label does not make an organisation a person. Thirteen accounts here screened in as creators while actually being a pizza shop, a university team page, a church, a media brand or a sitting member of Congress's official account, and all thirteen came out on the same rule: this page ranks people, not institutions.

06Does a spot on this list mean a creator is available for a paid partnership?

No. Nothing on this page is a booking confirmation or a rate card. It is a reading of four measurements taken on one day. Availability, rates and fit for a specific brief are a separate conversation with each creator.

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated 19 Sept 20268 min read

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