Filipino YouTube is a views market, not a subscriber market. Ivana Alawi's 21.1M subscribers deliver 6.7M average views, but Ranz Kyle's 15.2M subscribers deliver 241.3k and Junell Dominic's 14M deliver 592.7k, so the ranking by views reshuffles the famous names.
Twenty-three of the 25 channels sit above a million subscribers, the median channel has 4.22M, and the median video still pulls 272.4k views.
For a reach buy, the top eight channels all clear 500k average views and six of them keep more than 85 percent of their audience in the Philippines.
For a response buy, look past the subscriber counts: Pugong Byahero, The Hungry Syrian Wanderer, Keith Talens and Elgin all engage above 4 percent, well above the 2.38 percent median. The full 37,653-channel pool inside Click Analytic is where the next 25 come from.