by Paul Boulet | Oct 18, 2022 | Marketing Tips
The benefits of including authentic influencers in brand campaigns are truly seismic … There are so many influencers, celebrities and loyal customers that can hide within your own audience who are truly passionate about your products. Unfortunately these...
by Paul Boulet | Sep 21, 2022 | Marketing Tips
“Influencer whitelisting” is the latest in influencer marketing strategies. 49% of consumers trust influencer recommendations over branded content, showing that this content can play a significant role in purchase consideration. Whitelisting is a way to harness...
by Paul Boulet | Sep 19, 2022 | Marketing Tips
Events like New York Fashion Week highlight the importance and relevance of brand activations. New York Fashion Week (NYFW,) wrapped up successfully on Wednesday 14 September 2022, and the event certainly proved its existence to be necessary and beneficial in its...
by Paul Boulet | Sep 13, 2022 | Influencer Rankings, Marketing Tips
Top 10 Italian Mom Influencers To Follow on Instagram In 2022 Looking for a stylish and family-oriented Italian Mom influencer to work with on a beauty, nutrition or fashion campaign? Look no further than our handy list of the Top 10 Italian Mom Influencers to follow...
by Paul Boulet | Sep 7, 2022 | Marketing Tips
TikTok is a platform for interactive advertising that involves audiences, and is perceived as the “most innovative” channel. Studies show that 72% of users find ads on TikTok inspiring…more than any other social platform. Advertising on digital channels can...
by Paul Boulet | Apr 19, 2022 | Marketing Tips
89% of marketers agree that influencer marketing is the most effective channel for customer acquisition. 🔥 Influencer campaigns have a number of desired outcomes, ranging from increasing sales and leads to brand growth. One of the most sought-after benefits is...
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