The 9 Top Influencer Marketing Platforms in 2023
In today’s digital landscape, influencer marketing stands out as a powerful tool, with 93% of marketers leveraging it for brand growth. But it’s almost impossible to run campaigns without influencer marketing platforms…
First – why choose influencers over traditional advertising?
Influencers give authentic endorsements to niche audiences, enhancing engagement cost-effectively and avoiding ad-blocks by consumers.
However, despite its potential ROI, it is labour-intensive. Being a human-centric channel, it involves numerous manual tasks and can quickly become a full time job:
⚠️ Finding the right influencer among +200M profiles is time-consuming.
⚠️ Gathering stats from influencers is a hustle – but necessary.
⚠️ Outreach can be complex due to intermediaries like agents.
⚠️ Tracking results can take hours and impact your future campaigns.
But don’t worry! In this article, we will share with you the 9 best influencer marketing platforms to automate your tasks.
Ready? Let’s go!
Not all Influencer Marketing platforms will be good for you!
⚠️ Not all influencer marketing platforms will be useful for your business.
And what works for one business might not be the best fit for another.
First, let’s start with the basic question – what is influencer marketing platform mean?
-> At its core, it’s a tool designed to streamline and optimize influencer collaborations. They’re gateways to enhanced content strategies, deeper social media insights, and access to a vast influencer database.
But this is extremely important -> Your business’s unique challenges dictate the kind of platform you should opt for.
If campaign management is your main pain point, you’d benefit more from a platform with a robust CRM rather than just an analytical tool.
On the other hand, marketers struggling to find the right influencers should prioritize platforms with a vast influencer database and potent search capabilities.
To simplify your decision, we’ve rated each platform, taking into account their content capabilities, social listening features, and influencer database quality. This guide aims to steer you towards the marketing software that aligns best with your goals.
Let’s get into it!
The 9 Top Influencer Marketing Platforms for Brands on Social Media
1. Click Analytic
Influencer Database: +250M | Pricing Plans: $45 | Global Grade: ⭐⭐⭐⭐⭐
Influencer Analysis: 5/5 | Campaign Performance: 4/5 | Campaign Mgt: 2/5
About: ClickAnalytic is the best influencer marketing platform for small businesses. Used by many successful brands such as Prêt à Manger, Duolingo, Boden, Sculpted By Aimee etc. it is designed to help you automate your influencer campaigns. It stands out for its search & tracking capabilities, which allow you to vet ANY creator on Instagram, TikTok and YouTube.
The best part? It’s easy to use and all in one place.
-> Most powerful Influencer Search (+250M creators)
-> Unlock emails of each creator to allow influencer outreach
-> Generate advanced audience analytics on ANY nano micro influencers
-> Get real time analytics and content on your influencer campaigns
Good for me if: You’re seeking a platform that will help you discover influencers and get an in-depth analysis of your influencer campaigns for a reasonable price.
Influencer Database: +30M | $ Pricing Plans: $12,000 | Global Grade: ⭐⭐⭐⭐
Influencer Analysis: 1/5 | Campaign Performance: 4/5 | Campaign Mgt: 5/5
About: So… What is Grin? You can call it the Salesforce of Influence Marketing but not exactly all-in one…
Grin is a top-tier influencer marketing platform known for its robust CRM, making it a standout for campaign management. However, it’s on the pricier side, with limited analytics on creators and a primary focus on Instagram’s influencer database. Those seeking extensive analytics or a broader creator scope might need additional tools alongside Grin. If you are curious, you can see the direct differences between Click Analytic & Grin on this link.
Good for me if: You’re managing large-scale influencer campaigns with over 1,000 collaborations per month and require a robust CRM to efficiently store information and coordinate efforts.
Influencer Database: None | $ Pricing Plans: 3% fee | Global Grade: ⭐⭐⭐⭐
Influencer Analysis: 0/5 | Campaign Performance: 4/5 | Campaign Mgt: 5/5
About: Looking for a more user-friendly and affordable solution than Grin -> here’s Cloutdesk.
It’s among the most modern influencer marketing platforms designed to streamline collaborations. It emphasizes a powerful CRM for smooth creator partnerships from outreach to invoicing. They also offer customizable contracting and are built for agencies’ campaign management. Look at the recent partnership between Click Analytic and Cloutdesk.
Good for me if: I am a marketing agency aiming to manage multiple influencer campaigns with a primary focus on campaign management. It doesn’t offer discovery or analytics on creators, so all pre-campaign processes should be handled using another tool.
Influencer Database: None | $ Pricing Plans: $6,000 | Global Grade: ⭐⭐⭐
Influencer Analysis: 4/5 | Campaign Performance: 2/5 | Campaign Mgt: 2/5
About: Here’s a new type of platform that doesn’t focus on influencer campaign management but entirely on audience demographics. Audiense probably provides some of the most advanced audience analytics of all the top influencer marketing platforms – but with a strong focus on Twitter/X.
Diving deep into audience segments helps brands identify influencers that truly resonate. However I would consider it more as a social media marketing software rather than a strong influencer marketing platform.
Good for me if: You’re keen on understanding your audience’s nuances and leveraging that for influencer marketing. Great for analytics / not so much for the rest.
5. TikTok Creator Marketplace
Influencer Database: 800k | $ Pricing Plans: Free | Global Grade: ⭐⭐⭐
Influencer Analysis: 5/5 | Campaign Performance: 3/5 | Campaign Mgt: 1/5
About: TikTok have their own influencer marketing platform? YES! The TikTok Creator Marketplace offers brands a simple process to discover and collaborate with eligible TikTok creators, backed by data insights and the trust of an official platform. However, its limitations include excluding many talented creators, potential oversaturation of branded content, high costs for top collaborations, and occasional technical glitches that can hinder campaign execution.
⚠️ Note that TikTok Creator Marketplace is only available for selected brand partners.
Good for me if: You want to partner with top TikTok Creators and have the budget to invest in those collaborations. However, this influencer marketing platform will be limited if you are looking for nano micro influencers at scale due to their small database.
Influencer Database: 80k | $ Pricing Plans: 30% | Global Grade: ⭐⭐⭐
Influencer Analysis: 2/5 | Campaign Performance: 2/5 | Campaign Mgt: 5/5
About: Similar to the previous influencer marketing platform, TRIBE is not a data driven platform but a marketplace. They on-boarded over 80k content creators to help you produce quality user-generated content. They also influencers on Pinterest on their marketplace, but TRIBE might fall short for those seeking in-depth influencer discovery or extensive creator analytics.
Good for me if: You are looking for content creators to deliver quick UGC content – not made for data driven influencer marketing campaigns.
Influencer Database: 3M | $ Pricing Plans: $6,000 | Global Grade: ⭐⭐⭐
Influencer Analysis: 3/5 | Campaign Performance: 3/5 | Campaign Mgt: 4/5
About: What is Upfluence? It’s among the top influencer marketing platforms. Known for strong campaign management and seamless Shopify integration. However, its basic influencer search feature and a limited database of creators, combined with its high pricing, might raise considerations. Similar to the previous in If you are curious, you can see the direct differences between Upfluence & Click Analytic on this link.
⚠️ It’s only available on yearly commitments.
Good for me if: You prioritize campaign management and tracking. Yet, Upfluence may not suit those desiring a vast influencer search or detailed analytics.
Influencer Database: 500k | $ Pricing Plans: $15,000 | Global Grade: ⭐⭐⭐
Influencer Analysis: 2/5 | Campaign Performance: 5/5 | Campaign Mgt: 2/5
About: What is Skeepers? If Skeepers is among the top influencer marketing platforms, it is partly due to their tracking features. Similar to Upfluence, they help brands to streamline their influencer activations using data driven AI. If you are curious, you can see the direct differences between Skeepers & Click Analytic on this link.
Good for me if: You want a centralized tool for customer engagement, from live shopping to influencer collaborations. However, they have a very small influencer database and a high minimum price.
Influencer Database: 7M | $ Pricing Plans: $6,000 | Global Grade: ⭐⭐⭐
Influencer Analysis: 4/5 | Campaign Performance: 4/5 | Campaign Mgt: 3/5
About: What is Traackr? It is among the best performance-driven influencer marketing platforms that prioritizes data and analytics. Its robust campaign management features stand out, including a notable integration with various platforms. Pricing is good for their key features, however, its influencer search feature is basic, and with a database of 3M profiles, it might not be expansive enough for all needs. If you are curious, you can see the direct differences between Traackr & Click Analytic on this link.
Good for me if: You’re seeking a tool primarily for campaign management with integrated features & advanced tracking options. But, if you’re after a vast influencer database or in-depth creator analytics, Traackr might not be the top choice
Which social media platform is best for influencer marketing?
Navigating the world of influencer marketing platforms can be a bit overwhelming, right? But here’s the thing: it’s not just about the platform…
But also about where your audience is most active on social media.
In 2022, Instagram has been the go-to for most brands. But other platforms are making waves – such as TikTok, which has emerged as a significant player, with 56% of marketers using it for influencer marketing campaigns.
👉 TikTok is great for awareness towards a younger demographic
👉 YouTube is good for long-format content and is a better fit for a more complicated product – towards a more mature audience.
👉 Instagram is a mix of both. Think stories for sales and reels for awareness goals.
But you might think – why is this important when choosing the best influencer marketing platform?
Well… It’s critical as some platforms might not be set to handle your specific needs on those social media channels.
So, how do I know which influencer marketing platforms are suitable to support my influencer campaigns? I would suggest to check the summary below.
What is the best influencer marketing platform for you?
So! We discussed all the benefits of the top influencer marketing platforms, but now, how do you know which is best for your business?
Let me summarize it for you:
If you need to identify influencers and content creators
If you need to manage your campaigns using a robust CRM
If you need to create affordable UGC content quickly
If you need a robust tracking tool for your campaigns
If you need to understand your audience better
Why Influencer Marketing platforms and not an agency?
Now that you know which influencer marketing tools best fit you, there. is one last question to answer. Why not work with an influencer marketing agency rather than a software?
Here’s why platforms might edge out:
1. Cost Efficiency: Platforms are often more budget-friendly, eliminating middlemen costs.
2. Hands-On Control: Brands can directly steer their campaigns, making swift decisions.
3. Transparent Metrics: Real-time analytics from platforms ensure brands can monitor and adjust strategies instantly.
4. Flexibility & Range: Platforms cater to varied campaign sizes and offer a broader influencer pool than agencies.
In essence, while agencies offer expert guidance, platforms provide autonomy and adaptability, making them a compelling choice for many brands. I hope this article was useful!
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