Scotland’s influencer landscape on Instagram is more commercially active than its size suggests. According to ClickAnalytic’s 2026 Creator Economy Report, mid-tier Instagram creators in the UK average a 3.1% engagement rate, while 31% of creators on the platform have previous brand partnership experience, making Scottish creators a strong fit for lifestyle, fashion, and tourism campaigns that need authentic local voices.
The follower, engagement and views figures above were captured when this list was compiled, on April 22, 2026, and are not refreshed continuously.
Quality varies sharply. Only 27,700 creators globally combine 90%+ real followers with 2%+ engagement simultaneously. Before reaching out to anyone on this list, check their Instagram engagement rate with our Instagram engagement calculator and verify audience quality with our Instagram fake follower checker.
36. gababoutglos
gababoutglosFind contact details
Followers: 11k
Eng. rate: 5.54%
Audience location: Scotland: 60.86%
35. ecowithrada
ecowithradaFind contact details
Followers: 12k
Eng. rate: 41.25%
Audience location: Scotland: 44.49%
34. _taraduffy
_taraduffyFind contact details
Followers: 32k
Eng. rate: 2.68%
Audience location: Scotland: 67.77%
33. fashionable_later
fashionable_laterFind contact details
Followers: 36k
Eng. rate: 1.36%
Audience location: Scotland: 50.65%
32. cicely.rae
cicely.raeFind contact details
Followers: 42k
Eng. rate: 6.03%
Audience location: Scotland: 41.73%
31. twinscott
Followers: 61k
Eng. rate: 1.31%
Audience location: Scotland: 51.54%
30. elll.rose
Followers: 90k
Eng. rate: 1.60%
Audience location: Scotland: 42.59%
29. carlakentx
carlakentxFind contact details
Followers: 134k
Eng. rate: 3.55%
Audience location: Scotland: 44.70%
28. rememberingtheoldways
rememberingtheoldwaysFind contact details
Followers: 140k
Eng. rate: 2.33%
Audience location: Scotland: 51.24%
27. hayleys_lottie_haven
hayleys_lottie_havenFind contact details
Followers: 143k
Eng. rate: 6.93%
Audience location: Scotland: 43.52%
26. poppyadams
poppyadamsFind contact details
Followers: 144k
Eng. rate: 2.93%
Audience location: Scotland: 57.84%
25. jillyisabella
jillyisabellaFind contact details
Followers: 147k
Eng. rate: 4.33%
Audience location: Scotland: 69.57%
24. joannawindrammua
joannawindrammuaFind contact details
Followers: 147k
Eng. rate: 2.15%
Audience location: Scotland: 43.64%
23. charmingwanders
charmingwandersFind contact details
Followers: 149k
Eng. rate: 18.57%
Audience location: Scotland: 49.13%
22. carolinemcquistin
carolinemcquistinFind contact details
Followers: 150k
Eng. rate: 17.71%
Audience location: Scotland: 46.12%
21. hollymcallisterrr
hollymcallisterrrFind contact details
Followers: 154k
Eng. rate: 1.41%
Audience location: Scotland: 52.32%
20. stormykeating
stormykeatingFind contact details
Followers: 157k
Eng. rate: 2.17%
Audience location: Scotland: 52.42
19. jackmcnn
Followers: 158k
Eng. rate: 2.82%
Audience location: Scotland: 53.31%
18. iamrebeccad
iamrebeccadFind contact details
Followers: 173k
Eng. rate: 9.70%
Audience location: Scotland: 59.75%
17. chloefraterr
chloefraterrFind contact details
Followers: 187k
Eng. rate: 7.40%
Audience location: Scotland: 58.76%
16. scotland_uncovered
scotland_uncoveredFind contact details
Followers: 194k
Eng. rate: 15.03%
Audience location: Scotland: 49.08%
15. vintagecuratorinteriors
vintagecuratorinteriorsFind contact details
Followers: 210k
Eng. rate: 4.73%
Audience location: Scotland: 57.24%
14. molly.mcfarlane
molly.mcfarlaneFind contact details
Followers: 213k
Eng. rate: 2.07%
Audience location: Scotland: 50.01%
13. makeupbysamanthaharvey
makeupbysamanthaharveyFind contact details
Followers: 216k
Eng. rate: 6.54%
Audience location: Scotland: 50.32%
12. goodhaircarrie
goodhaircarrieFind contact details
Followers: 235k
Eng. rate: 27.92%
Audience location: Scotland: 55.41%
11. bryanmillarwalker
bryanmillarwalkerFind contact details
Followers: 236k
Eng. rate: 3.39%
Audience location: Scotland: 48.11%
10. scotlandhiddenadventures
scotlandhiddenadventuresFind contact details
Followers: 241k
Eng. rate: 4.25%
Audience location: Scotland: 47.86%
9. bartoszkowalczyk8
bartoszkowalczyk8Find contact details
Followers: 261k
Eng. rate: 3.63%
Audience location: Scotland: 53.04%
8. roamaroo
Followers: 274k
Eng. rate: 4.42%
Audience location: Scotland: 48.65%
7. jessicaseth_
jessicaseth_Find contact details
Followers: 324k
Eng. rate: 4.21%
Audience location: Scotland: 50.17%
6. jasmineregmi
jasmineregmiFind contact details
Followers: 326k
Eng. rate: 7.86%
Audience location: Scotland: 56.14%
5. juliabelzaa
juliabelzaaFind contact details
Followers: 365k
Eng. rate: 5.19%
Audience location: Scotland: 48.98%
4. georgeadun
georgeadunFind contact details
Followers: 416k
Eng. rate: 27.15%
Audience location: Scotland: 49.00%
3. mylittleedinburgh
mylittleedinburghFind contact details
Followers: 450k
Eng. rate: 2.99%
Audience location: Scotland: 54.14%
2. tartanviking
tartanvikingFind contact details
Followers: 474k
Eng. rate: 2.50%
Audience location: Scotland: 59.58%
1. jamiegenevieve
jamiegenevieveFind contact details
Followers: 1.4M
Eng. rate: 2.19%
Audience location: Scotland: 44.11%
Frequently asked questions about Scottish influencers
This list is based on verified follower counts, engagement rates, audience quality, content consistency, and recent growth trends. It highlights Scottish Instagram creators with active communities and strong potential for brand partnerships. Scottish influencers on Instagram help brands reach audiences already engaged with UK lifestyle, fashion, and travel content. Instagram is well-suited to visual storytelling, making these creators effective for campaigns focused on brand awareness, product launches, and audience engagement. Partnering with local Scottish creators also improves cultural relevance and audience trust. Brands should review audience location, engagement quality, brand deal history, posting consistency, and content alignment with campaign goals. It is also useful to check audience authenticity and past sponsored content performance before outreach. Micro influencers often provide stronger engagement and tighter niche relevance, while macro creators offer broader reach. In Scottish, many brands use a mix: micro creators for trust and conversion, larger creators for awareness. The right balance depends on campaign goals, budget, and targeting needs. ClickAnalytic helps brands search for Scottish Instagram creators using filters like niche, audience geography, engagement quality, follower size, and growth patterns. This makes it easier to build targeted shortlists, compare profiles, and contact creators that match your campaign.
