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Top 25 Swiss Beauty Influencers (Aug 2026)

We reviewed 41,071 Swiss beauty Instagram creators and picked 25 worth putting in front of a brand, across different niches. The database holds many more.

Denis GolubevDenis Golubev7 min readLast updated: 27 Aug 2026

The ranking

25 top Swiss beauty influencers on Instagram

These 25 come from 41,071 Swiss based Instagram accounts whose audience is at least 20% Swiss and at least 10% interested in beauty and cosmetics, screened for activity, audience quality and engagement, then ranked by the CA Influence Index (CII): a 0-99 score blending Swiss audience fit, size-adjusted engagement, Reel views versus followers and real-audience share. Higher rank means more influence, not more followers; the bars on each card show why.

25
Influencers selected
43%
Avg Swiss audience
4.5%
Avg engagement
79%
Avg real audience
Linda
#1

officialxlindaLinda

LindaMid
60.8K
Followers
3.53%
Engagement rate
115.7K
Avg views
12.0%
fake followers / suspicious accounts

Interior โ€ข Lifestyle โ€ข Fashion โ€ข Cooking Owner @lindalashes.official Impressum @sestra.management

Audience location
Switzerland55.0%
CA Influence Indexโ„ข
Market-relative score

Linda owns the lash brand @lindalashes.official and fills the feed with interiors, cooking and family life around it. The top score on this page at 90: a 55% Swiss audience, Reels at 1.9 times her following and engagement 3.5 times the median.

Why A+ on the CA Influence Indexโ„ข

Audience fit55% Switzerland
Engagement3.5x median
View power1.9x followers
Audience quality88% real
โ€ข ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ซ๐ข๐œ๐ž & ๐๐š๐ข๐ฅ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐ž๐
#2

nailsbyysdโ€ข ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ซ๐ข๐œ๐ž & ๐๐š๐ข๐ฅ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐ž๐

โ€ข ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ซ๐ข๐œ๐ž & ๐๐š๐ข๐ฅ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ ๐œ๐ž๐ซ๐ญ๐ข๐Ÿ๐ข๐ž๐Micro
37.0K
Followers
19.31%
Engagement rate
60.6K
Avg views
9.0%
fake followers / suspicious accounts

โ€ข ๐…๐จ๐ฎ๐ง๐๐ž๐ซ @onaenailshop โ€ข ๐‚๐ก๐ž๐ฌ๐ž๐š๐ฎ๐ฑ ๐ฌ๐ฎ๐ซ ๐‹๐š๐ฎ๐ฌ๐š๐ง๐ง๐ž | ๐’๐ฐ๐ข๐ฌ๐ฌ โ€ข +๐Ÿ’๐Ÿ๐Ÿ•๐Ÿ—๐Ÿ‘๐Ÿ—๐Ÿ‘๐Ÿ๐ŸŽ๐Ÿ‘๐Ÿ‘ โ€ข DISPOS CLIENTES ET FORMATIONS EN STORY ร€ LA UNE ๐Ÿค

Audience location
Switzerland44.0%
CA Influence Indexโ„ข
Market-relative score

nailsbyysd is a certified nail artist and trainer near Lausanne, founder of the Onae nail shop. A at 83, the page's top grade: engagement 18.4 times the Swiss median, Reels at 1.6 times her following and a 91% real audience.

Why A on the CA Influence Indexโ„ข

Audience fit44% Switzerland
Engagement18.4x median
View power1.6x followers
Audience quality91% real
Stella
#3

bstelstellaStella

StellaMicro
11.6K
Followers
14.99%
Engagement rate
47.8K
Avg views
16.0%
fake followers / suspicious accounts

Mom | Model | Artist Owner: @browsbystellaa Collab & Info: DM |

Audience location
Switzerland27.0%
CA Influence Indexโ„ข
Market-relative score

Stella owns the brow studio @browsbystellaa and models alongside motherhood. A at 82: Reels reach 4.1 times her following on engagement 14.3 times the median, with 27% of the audience Swiss.

Why A on the CA Influence Indexโ„ข

Audience fit27% Switzerland
Engagement14.3x median
View power4.1x followers
Audience quality84% real
Mara Saro Sanchez Hernandez
#4

marasaroMara Saro Sanchez Hernandez

Mara Saro Sanchez HernandezMicro
23.3K
Followers
9.66%
Engagement rate
29.0K
Avg views
20.0%
fake followers / suspicious accounts

Mindset | Fashion | Beauty Founder @saroswimwear TV @matchinparadise | MGMT: @aimiagency BUILD YOUR DREAM BODY & MINDSET โœจ๐Ÿ‘‰๐Ÿฝ

Audience location
Switzerland62.0%
Audience age
18-2437%
25-3449%
35-449%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Mara Saro Sanchez Hernandez is a fashion and beauty creator and founder of the Saro swimwear label. A at 81: a 62% Swiss audience with engagement 9.2 times the median and Reels past her following.

Why A on the CA Influence Indexโ„ข

Audience fit62% Switzerland
Engagement9.2x median
View power1.2x followers
Audience quality80% real
Henokbarber๐Ÿ’ˆ HB
#5

henokbarberHenokbarber๐Ÿ’ˆ HB

Henokbarber๐Ÿ’ˆ HBMicro
12.0K
Followers
5.99%
Engagement rate
17.8K
Avg views
20.0%
fake followers / suspicious accounts

@barber_concept Collaboration DM ๐Ÿ“ฉ

Audience location
Switzerland50.0%
CA Influence Indexโ„ข
Market-relative score

Henok's page is chair work and transformations under @barber_concept. A at 81: engagement 5.7 times the median, Reels at 1.5 times his following and half the audience in Switzerland.

Why A on the CA Influence Indexโ„ข

Audience fit50% Switzerland
Engagement5.7x median
View power1.5x followers
Audience quality80% real
Cheyne Lewin
#6

wizdomblendzCheyne Lewin

Cheyne LewinMacro
348.4K
Followers
3.79%
Engagement rate
360.3K
Avg views
17.0%
fake followers / suspicious accounts

PROFESSIONAL BARBER FROM ๐Ÿ‡จ๐Ÿ‡ญ @wizdomblendzacademy | @zeduced.shop ๐Ÿ‘‡๐Ÿผ ONLINE BOOKING ONLY!!๐Ÿ‘‡๐Ÿผ

Audience location
Switzerland65.0%
CA Influence Indexโ„ข
Market-relative score

Cheyne Lewin is a professional barber behind @wizdomblendzacademy and the largest account on this page at 348.4K. A at 80: a 65% Swiss audience with Reels just past his following.

Why A on the CA Influence Indexโ„ข

Audience fit65% Switzerland
Engagement4.6x median
View power1.0x followers
Audience quality83% real
Blerandรซ Kamberi
#7

blerandablairBlerandรซ Kamberi

Blerandรซ KamberiMicro
12.7K
Followers
3.06%
Engagement rate
23.2K
Avg views
24.0%
fake followers / suspicious accounts

MOM | BEAUTY | FASHION | LIFESTYLE ๐Ÿ‡จ๐Ÿ‡ญ Impressum | @sestra.management โœ‰๏ธ Zรผrich

Audience location
Switzerland35.0%
Audience age
18-2429%
25-3455%
35-4411%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Blerandรซ Kamberi runs a Zurich beauty, fashion and mom account under Sestra management. A at 80: Reels reach 1.8 times her following with engagement 2.9 times the median.

Why A on the CA Influence Indexโ„ข

Audience fit35% Switzerland
Engagement2.9x median
View power1.8x followers
Audience quality76% real
Ziha Makeup - Artistry
#8

zihabeauteZiha Makeup - Artistry

Ziha Makeup - ArtistryMicro
14.1K
Followers
7.92%
Engagement rate
18.2K
Avg views
20.0%
fake followers / suspicious accounts

ZIHA MAKEUP ARTISTRY ๐Ÿ‘ฉ๐Ÿฝโ€๐ŸŽจ๐ŸŽจ AROUND THE WORLD 8953 Dietikon ZH

Audience location
Switzerland46.0%
Audience age
18-2427%
25-3461%
35-448%
45-641%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Ziha runs a makeup artistry studio in Dietikon near Zurich. B at 77: a 46% Swiss audience with engagement 7.5 times the median and Reels at 1.3 times the following.

Why B on the CA Influence Indexโ„ข

Audience fit46% Switzerland
Engagement7.5x median
View power1.3x followers
Audience quality80% real
By Belkis Hair Extensions
#9

bybelkisBy Belkis Hair Extensions

By Belkis Hair ExtensionsMicro
10.5K
Followers
3.13%
Engagement rate
15.9K
Avg views
19.0%
fake followers / suspicious accounts

โœจ รœber 30 Jahre Erfahrung in der Haarbranche ๐ŸŽ“ Ausbildung ๐Ÿ’‡โ€โ™€๏ธ Spezialistin fรผr Herstellung & Einarbeitung ๐Ÿ“ Basel, Schweiz ๐Ÿ“ฉ Kursinfos per

Audience location
Switzerland29.0%
Audience age
18-2413%
25-3449%
35-4425%
45-6412%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

bybelkis belongs to a Basel hair extension specialist with over 30 years in the hair trade who also trains newcomers. B at 75: Reels travel 1.5 times past the following and 81% of the audience reads as real.

Why B on the CA Influence Indexโ„ข

Audience fit29% Switzerland
Engagement3.0x median
View power1.5x followers
Audience quality81% real
LEONORA
#10

leonora.hamitiiLEONORA

LEONORAMicro
11.2K
Followers
3.61%
Engagement rate
14.9K
Avg views
6.0%
fake followers / suspicious accounts

lifestyle | fashion | beauty โ€ขswitzerland | married โ€ข

Audience location
Switzerland23.0%
Audience age
18-2435%
25-3452%
35-4410%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Leonora is a Swiss lifestyle, fashion and beauty creator with the cleanest audience on the page, 94% real. B at 72 with engagement 3.4 times the median.

Why B on the CA Influence Indexโ„ข

Audience fit23% Switzerland
Engagement3.4x median
View power1.3x followers
Audience quality94% real

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Oriella Page
#11

oriellapageOriella Page

Oriella PageMicro
18.7K
Followers
4.84%
Engagement rate
26.0K
Avg views
20.0%
fake followers / suspicious accounts

โœจBE A LIFE EMBELLISHERโœจ Founder @lapagecosmetics @oriellapagelifeembellisher

Audience location
Switzerland22.0%
CA Influence Indexโ„ข
Market-relative score

Oriella Page founded @lapagecosmetics and fronts the brand herself. B at 71: Reels 1.4 times her following on engagement 4.6 times the median; 22% of the audience is Swiss.

Why B on the CA Influence Indexโ„ข

Audience fit22% Switzerland
Engagement4.6x median
View power1.4x followers
Audience quality80% real
Stephanie Seraina Steiner
#12

stephanie__steinerStephanie Seraina Steiner

Stephanie Seraina SteinerMicro
13.9K
Followers
1.76%
Engagement rate
22.2K
Avg views
25.0%
fake followers / suspicious accounts

Beauty โ€ข Fashion โ€ข Lifestyle ๐Ÿ“ Bern, Switzerland โœจ Elegance & everyday moments ๐Ÿ’Œ Collabs โ†“

Audience location
Switzerland49.0%
Audience age
18-2422%
25-3454%
35-4420%
45-644%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Stephanie Seraina Steiner posts beauty, fashion and everyday elegance from Bern. B at 69: a 49% Swiss audience and Reels at 1.6 times her following, on engagement 1.7 times the median.

Why B on the CA Influence Indexโ„ข

Audience fit49% Switzerland
Engagement1.7x median
View power1.6x followers
Audience quality75% real
Kaltrina
#13

kaltrinakonxheliKaltrina

KaltrinaMacro
126.7K
Followers
3.90%
Engagement rate
124.5K
Avg views
24.0%
fake followers / suspicious accounts

Founder | @naileditstudiio @yfcloset Impressum |

Audience location
Switzerland26.0%
CA Influence Indexโ„ข
Market-relative score

Kaltrina founded the nail studio @naileditstudiio and the label @yfcloset. B at 66 at 126.7K followers: engagement 4.3 times the median and Reels level with her following, 26% of it Swiss.

Why B on the CA Influence Indexโ„ข

Audience fit26% Switzerland
Engagement4.3x median
View power1.0x followers
Audience quality76% real
K Y M W I N D I E S
#14

kym_windiesK Y M W I N D I E S

K Y M W I N D I E SMicro
10.9K
Followers
4.76%
Engagement rate
9.8K
Avg views
14.0%
fake followers / suspicious accounts

Jโ€™ai quittรฉ la Suisse pour la Malaisie ๐Ÿ‡ฒ๐Ÿ‡พ lifestyle โ€ข motivation โ€ข beautyโœจ ๐Ÿ’Œ chaรฎne ytb: kym&nate ๐ŸŽฅ โ†“ tiktok +24K ๐Ÿซถ๐Ÿพ

Audience location
Switzerland27.0%
Audience age
18-2424%
25-3452%
35-4414%
45-648%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

kym_windies is a French speaking beauty and lifestyle creator who moved from Switzerland to Malaysia and kept a Swiss audience, 27% of the total. B at 66 with engagement 4.5 times the median.

Why B on the CA Influence Indexโ„ข

Audience fit27% Switzerland
Engagement4.5x median
View power0.9x followers
Audience quality86% real
mona.shkele
#15
20.6K
Followers
1.70%
Engagement rate
20.8K
Avg views
21.0%
fake followers / suspicious accounts

LIFESTYLEโ€ขBEAUTYโ€ขFOOD Mom of 3 kids from Switzerland๐Ÿ‡จ๐Ÿ‡ญ ๐Ÿ’Œ:

Audience location
Switzerland58.0%
Audience age
18-2440%
25-3447%
35-446%
45-641%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

mona.shkele is a Swiss mom of three mixing lifestyle, beauty and food content. C at 63 on a 58% Swiss audience, held back by engagement at 1.6 times the median.

Why C on the CA Influence Indexโ„ข

Audience fit58% Switzerland
Engagement1.6x median
View power1.0x followers
Audience quality79% real
SARI BEAUTY
#16

saribeauty.chSARI BEAUTY

SARI BEAUTYMicro
11.8K
Followers
1.17%
Engagement rate
12.0K
Avg views
19.0%
fake followers / suspicious accounts

Brow Artist | Trainer | Shop Brows, Lashes & professionelle Pflege Regensdorf bei Zรผrich โฌ‡๏ธ Termin buchen & entdecken

Audience location
Switzerland69.0%
Audience age
18-2415%
25-3462%
35-4417%
45-643%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

saribeauty.ch is the page of a brow artist and trainer in Regensdorf near Zurich who also runs a brow and lash shop. C at 61 tied for the highest Swiss audience share here at 69%.

Why C on the CA Influence Indexโ„ข

Audience fit69% Switzerland
Engagement1.1x median
View power1.0x followers
Audience quality81% real
Zรถpfe, geflochtene Haare, Haarverlรคngerung, DE Set, Braids
#17

meinzopfZรถpfe, geflochtene Haare, Haarverlรคngerung, DE Set, Braids

Zรถpfe, geflochtene Haare, Haarverlรคngerung, DE Set, BraidsMicro
46.4K
Followers
1.05%
Engagement rate
51.9K
Avg views
39.0%
fake followers / suspicious accounts

Die hochwertigste Qualitรคt der Kunsthaare. Spezialisiert auf europรคische Haare. Professionelle Braiderin. ๐Ÿ–Š๏ธTermin hier per DM. Andrea ist meine Name

Audience location
Switzerland69.0%
Audience age
18-2423%
25-3453%
35-4417%
45-644%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

meinzopf is Andrea's braiding and hair extension studio account, specialised in European hair. C at 58: a 69% Swiss audience, with 61% of it reading as real, which the index prices in.

Why C on the CA Influence Indexโ„ข

Audience fit69% Switzerland
Engagement1.0x median
View power1.1x followers
Audience quality61% real
MELINA RAMADANI Permanent Makeup
#18

melinaramadani.chMELINA RAMADANI Permanent Makeup

MELINA RAMADANI Permanent MakeupMicro
11.5K
Followers
2.01%
Engagement rate
5.7K
Avg views
17.0%
fake followers / suspicious accounts

PMU Master & Trainer Basiskurse, Masterclasses, Online Kurse & Behandlungen 1000+ Artisten erfolgreich ausgebildet Alle Informationenโฌ‡๏ธ

Audience location
Switzerland56.0%
Audience age
18-2418%
25-3466%
35-4412%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Melina Ramadani is a permanent makeup master and trainer whose bio counts over 1,000 artists trained. C at 58: a 56% Swiss audience with Reels reaching half her following.

Why C on the CA Influence Indexโ„ข

Audience fit56% Switzerland
Engagement1.9x median
View power0.5x followers
Audience quality83% real
Silvia Maria
#19

silviaamariaSilvia Maria

Silvia MariaMicro
32.0K
Followers
6.32%
Engagement rate
16.2K
Avg views
38.0%
fake followers / suspicious accounts

momlife | fashion | beauty | interior | CH๐Ÿ“ Mom of two ๐Ÿช๐Ÿ’› between chaos and aesthetics ๐Ÿ’Œ

Audience location
Switzerland28.0%
Audience age
18-2422%
25-3449%
35-4419%
45-647%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Silvia Maria is a Swiss mom of two balancing fashion, beauty and interior content. C at 57: engagement 6 times the median against a 62% real audience read, the trade the index prices.

Why C on the CA Influence Indexโ„ข

Audience fit28% Switzerland
Engagement6.0x median
View power0.5x followers
Audience quality62% real
Tiffany Reimer
#20

tiffreimerTiffany Reimer

Tiffany ReimerMicro
11.9K
Followers
1.70%
Engagement rate
6.9K
Avg views
20.0%
fake followers / suspicious accounts

๐Ÿ’ƒ๐Ÿผแด›ส€แด€แด แด‡สŸ โ€ข ส™แด‡แด€แดœแด›ส แด„แดษดแด›แด‡ษดแด› แด„ส€แด‡แด€แด›แดส€ ๐Ÿ“ สŸแดœษขแด€ษดแด, sแดกษชแด›แดขแด‡ส€สŸแด€ษดแด… ๐Ÿฉธa tiny bit๐Ÿ‡น๐Ÿ‡ญ and๐Ÿ‡จ๐Ÿ‡ญ

Audience location
Switzerland59.0%
Audience age
18-2428%
25-3464%
35-447%
45-641%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Tiffany Reimer creates travel and beauty content from Lugano. C at 57 on a 59% Swiss audience, with Reels reaching about half her following.

Why C on the CA Influence Indexโ„ข

Audience fit59% Switzerland
Engagement1.6x median
View power0.6x followers
Audience quality80% real

You're seeing 20

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Suganthini Navaruban
#21

sajeeka_beauty_parlourSuganthini Navaruban

Suganthini NavarubanMicro
11.7K
Followers
2.03%
Engagement rate
10.8K
Avg views
22.0%
fake followers / suspicious accounts

Dipl. Kosmetikerin ๐Ÿ’…๐Ÿฝ Make-up Artist & Hairstylist ๐Ÿ’„๐Ÿ’‡๐Ÿฝโ€โ™€๏ธ Buchungsanfragen per oder Email ๐Ÿ“ง

Audience location
Switzerland29.0%
Audience age
18-2420%
25-3458%
35-4416%
45-643%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

sajeeka_beauty_parlour is run by Suganthini Navaruban, a certified cosmetician, makeup artist and hairstylist taking bookings directly. C at 55 with 78% of the audience reading as real.

Why C on the CA Influence Indexโ„ข

Audience fit29% Switzerland
Engagement1.9x median
View power0.9x followers
Audience quality78% real
ALINA
#22

alinaa.micheleALINA

ALINAMicro
14.2K
Followers
1.92%
Engagement rate
8.5K
Avg views
29.0%
fake followers / suspicious accounts

fashion | beauty | lifestyle ๐Ÿค ballet dancer zurich, switzerland โœ‰๏ธ

Audience location
Switzerland47.0%
Audience age
18-2452%
25-3431%
35-446%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Alina is a Zurich ballet dancer running a fashion and beauty account on the side. C at 54: a 47% Swiss audience with engagement 1.8 times the median.

Why C on the CA Influence Indexโ„ข

Audience fit47% Switzerland
Engagement1.8x median
View power0.6x followers
Audience quality71% real
Kaan Kandemir
#23

barberkaanKaan Kandemir

Kaan KandemirMicro
23.1K
Followers
1.88%
Engagement rate
18.5K
Avg views
24.0%
fake followers / suspicious accounts

๐Ÿ“ Solothurn ๐Ÿ‡จ๐Ÿ‡ญ โœ‰๏ธ ๐Ÿ“… Termine & Seminare buchen โฌ‡๏ธ

Audience location
Switzerland26.0%
Audience age
18-2438%
25-3446%
35-448%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Kaan Kandemir is a Solothurn barber who books seminars as well as chairs. C at 51: engagement 1.8 times the median and views at 0.8 times his following.

Why C on the CA Influence Indexโ„ข

Audience fit26% Switzerland
Engagement1.8x median
View power0.8x followers
Audience quality76% real
FATO
#24

coiffeur.fatoFATO

FATOMicro
20.9K
Followers
1.07%
Engagement rate
15.1K
Avg views
23.0%
fake followers / suspicious accounts

Luxury Hair Artist High-End Extensions & Editorial Styling Zurich Based | Available Worldwide

Audience location
Switzerland56.0%
Audience age
18-2420%
25-3458%
35-4417%
45-643%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

Fato is a Zurich luxury hair artist doing high end extensions and editorial styling. C at 51 on a 56% Swiss audience with views at 0.7 times the following.

Why C on the CA Influence Indexโ„ข

Audience fit56% Switzerland
Engagement1.0x median
View power0.7x followers
Audience quality77% real
S E A D E T
#25

se1diS E A D E T

S E A D E TMicro
10.2K
Followers
2.07%
Engagement rate
8.2K
Avg views
34.0%
fake followers / suspicious accounts

๐ŸŒป Authentisch, mit viel Herz und Humor ๐ŸŒ™ โœจ Lifestyle | Beauty | Momlife ๐Ÿ“ฉ Fรผr Anfragen: DM!

Audience location
Switzerland25.0%
Audience age
18-2435%
25-3452%
35-448%
45-642%

Share of this creator's audience

CA Influence Indexโ„ข
Market-relative score

se1di is a German speaking lifestyle, beauty and mom account written, as the bio puts it, with heart and humour. C at 51: engagement 2 times the median on a 25% Swiss share.

Why C on the CA Influence Indexโ„ข

Audience fit25% Switzerland
Engagement2.0x median
View power0.8x followers
Audience quality66% real

Ranking method

CA Influence Indexโ„ข (CII): how we grade Swiss beauty influencers

CII is a market-relative score from 0 to 99. It combines local audience fit, engagement against creators of the same size, average Reel views and estimated real-audience share. The creators above are ordered by this score, not by follower count.

25%of the score

Audience fit

How much of the audience sits in the Swiss beauty market. Full marks at 80%.

30%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

30%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

15%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the Swiss beauty median for a creatorโ€™s own size: around 1% under 50K followers, around 0.8% above 250K. Both are rounded, because the study measures them by search rather than by census.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is local, not global. Here is the market behind it.

Market evidence

The Swiss Instagram market, analyzed

The 25 above sit inside a Swiss Instagram market of 9,182 accounts over 10K followers. Here are that marketโ€™s key metrics, compared with the global Creator Economy Report: how Switzerland performs, and what the CA Influence Indexโ„ข measures against.

Where Swiss influencers sit by size

Share of the 9,182 accounts per follower band ยท grey tick = the global share for that band, where the report has one

Micro 10-50K
7,521 (81.9%)
Mid 50-100K
854 (9.3%)
Macro 100-500K
731 (8%)
Mega 500K-1M
49 (0.5%)
Insight: Most of this market is micro. Only 49 accounts sit above 500K followers, which is why every list of big Swiss creators names the same people.

Market key metrics

Three tests on the 9,182 accounts ยท grey tick = the global rate, where the report has one

40%+ Swiss audience15%

Only 15% hold two fifths or more of their audience at home, which is the share a domestic brief actually needs.

100K+ average Reel views4.5%

Real video reach is scarce here, about one account in 22, and it is priced like it.

Posted in the last 30 days62.6%

The market is active. Dormancy is not the problem, distribution is.

Source: Click Analytic Swiss market study. Every row uses the same 9,182-account denominator.

Engagement vs the global median

Median engagement, 10K-50K accounts, identical band on both sides.

Swiss median

1.05%

Global median

0.80%

Insight: Swiss accounts in this band engage 31% harder than the global median. Reaction is not the scarce resource here, local reach and video views are, which is why the index weighs all of them.

Higher-follower bands are not compared because the study boundaries differ. Swiss market study bf_v1 and Creator Economy Report 2026, matched on Instagram accounts with 10K-50K followers.

The proof

How the selected 25 compare with the 9,182-account Swiss market benchmark

Grey bars use the 9,182-account market study. Pink bars use the 25 profiles published in this ranking. The count under each label shows exactly how many accounts met the condition.

100K+ average Reel views

High video reach is rare in the wider market. Every published profile clears the same 100K average Reel-view threshold.

Market study

417 of 9,182 market-study accounts

4.5%

Selected 25

3 of 25 selected profiles

12%

Engagement at or above the median for the creator's size

The 50% market bar is the median reference line. Each selected creator is tested against the interpolated Swiss median for their own follower count.

Market study

The median splits every follower band in half

50%

Selected 25

25 of 25 selected profiles

100%

40% or more of the audience in Switzerland

A country tag does not prove local reach. This threshold means at least 40% of the account's measured audience is in the country.

Market study

1,380 of 9,182 market-study accounts

15.0%

Selected 25

14 of 25 selected profiles

56.0%

What the data says about the selected 25

Sixteen of the 25 are working beauty professionals or owners of their own beauty businesses: a nail artist, a brow artist, a permanent makeup master, a makeup artist, a cosmetician, three barbers, a braider, two hair extension specialists and a luxury coiffeur, plus the owners of a lash brand, a brow studio, a cosmetics line and a nail studio.

For product education and salon partnerships, that bench is the page's real asset.

The index and the follower count still disagree at the top: the largest following, a 348.4K professional barber, grades A at 80, while the top score, A+ at 90, belongs to a 60.8K lash brand owner whose Reels run 1.9 times her following on engagement 3.5 times the Swiss median. The first two places both go to women who sell their own beauty products and training.

Coverage spans the language regions: German speaking Switzerland from Zurich, Basel, Bern and Solothurn, French speaking creators from the Lausanne area, and Lugano for Ticino. Swiss audience shares run 22% to 69%, printed per card, so regional briefs can be matched to real reach.

Our verdict

Match the card to the job. For services, training or product education, the craft bench leads: the nail, brow, lash and permanent makeup specialists, the barbers, the extension specialists, and the founders selling their own lines. For campaign reach, the beauty creators from Zurich to Lugano carry it, with Swiss shares printed on every card.

Every share and multiplier is a per snapshot measurement, and the index compares against the Swiss market median, not a global one. Shortlist from the grades, then confirm the audience in a full report before booking.

The full database

Need more than the top 25?

Search the full Click Analytic database of 400M+ creators by niche, audience, engagement, views, growth and more.

Search the creator database

Keep exploring

Explore more influencer rankings

More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

Answers on the index, the 1% floor, how Swiss the audiences are, and what this page can and cannot do.

01Why is a nail artist ranked above bigger accounts here?

Because the order is the CA Influence Index, not follower count. The index blends four measured components: how Swiss the audience is, engagement against the Swiss median for that account size, how far Reels travel beyond the following, and the real share of the audience. A 37K craftswoman at 83 sitting above a 348.4K account at 80 is the index doing its job.

02Who leads Swiss beauty on Instagram right now?

Linda of officialxlinda, owner of the lash brand Linda Lashes: A+ at 90, with 55% of her audience Swiss, Reels at 1.9 times her following and engagement 3.5 times the Swiss median for her size. The certified nail artist nailsbyysd follows at A 83 on engagement 18.4 times the median, and among content creators, Mara Saro Sanchez Hernandez at A 81 and Blerandรซ Kamberi at A 80 follow.

03How Swiss are these audiences really?

The pull demanded at least 20% Swiss audience before anyone entered, and the measured shares on the page run 22% to 69%. The brow artist saribeauty.ch and the braider meinzopf share the top of the table at 69%. Each card prints its own number, so match the bar to your target region before shortlisting.

04Is a 1% engagement floor not too low for beauty?

The 1% floor is the founder's discovery recipe for niches, not the story of the page: the Swiss median for 10K to 50K accounts is 1.05%, the median account here runs 3 times that, and the strongest 18.4 times. The index then scores each account against the median for its own size band.

05Can I book these creators through this page?

No, and it claims nothing of the sort: no rates, no availability, no sponsorship history. It gives you measured performance. Many entries are working salons and trainers, so the practical booking route is usually their own calendar, reached from their profile.

06What if I need nano beauty creators or other niches?

The page stops at 10K followers by design. Below that, and for adjacent niches, search the 400M+ creator database on Click Analytic. The Swiss national ranking and the Geneva city ranking, both graded by the same index, are linked above.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 27 Aug 20267 min read

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