Top 25 Swedish lifestyle influencers

Sweden’s lifestyle ranking is led by desireinglander (around 669K Instagram followers), mybabydolls (about 625K) and nattid (roughly 301K), with lanablakely and meiraomar following. The 25-creator list covers the wider Swedish lifestyle scene, fashion crossover, beauty, travel and daily content, so it spans a broad mix of Scandinavian voices rather than one narrow niche.

It varies, which is exactly what ClickAnalytic’s audience-geography breakdown is for. Larger Swedish lifestyle accounts like desireinglander and lanablakely often pick up followers across the Nordics and beyond, so a brand targeting Sweden specifically should confirm the share of Swedish followers before booking. The platform shows audience country, language and city splits per creator.

Every profile runs through ClickAnalytic’s AQS, which scores fake-follower and bot risk and flags unnatural growth spikes. Combined with engagement-rate benchmarks for the Swedish market, it helps a brand tell whether a creator such as yayanaomi or mathildahogbergs has an authentic, active community or padded numbers, before any kronor change hands.

Brands import the list into ClickAnalytic, use audience-overlap to avoid paying multiple creators for the same Swedish followers, pull outreach contacts and track the campaign end to end. Pricing starts at $79/month with a 14-day free trial and no credit card, and white-label reporting lets agencies present Swedish-market results cleanly to clients.