25 Most-Followed Pakistanis on Instagram

Best for: Fashion and youth-skewing reach.

A 1.31% engagement rate, twice the list's 0.66% median, and the second-best response among the top twelve accounts. Three separate management handles appear in her bio, so any approach is agency-first.

Best for: Large reach, low response.

Her 9,018,698 followers come with a 0.41% engagement rate, the lowest in the list's top twelve against a 0.66% median. Represented by @maidaazmat and @mintcommpk, like Hania Aamir and Iqra Aziz.

Best for: Fragrance and male-skewing reach.

The only bio here that leads with a business rather than a persona, describing him as CEO and brand owner of dtperfumes. A 0.37% engagement rate is well under the list's 0.66% median.

Best for: Male-skewing drama reach.

A 0.72% engagement rate just above the list's 0.66% median, and a 73% audience-quality reading, among the better ones on this page. Shares the @manipakistani manager handle with Hira Mani.

Best for: Own-label fashion crossover.

Runs two of her own brands from the bio, @mayapretofficial and @maya.essential, with no manager listed, so approaches go direct. Her 0.66% engagement rate is exactly the list's median.

Best for: Reach only, minimal response.

His bio lists a stack of roles, from TV and film artist to real-estate developer and company CEO. The 0.14% engagement rate is one of the two lowest above 8M followers, so read the 8,450,520 figure as awareness, not response.

Best for: High-response campaign work.

The second-highest engagement rate on the page at 2.31%, more than three times the list's 0.66% median, on 8,430,025 followers. Work goes through @team_durefishans.

Best for: Mass reach, quiet audience.

Her 8,372,048 followers come with a 0.14% engagement rate, the joint lowest above 8M followers here. Managed by @manipakistani, the same handle behind Feroze Khan.

Best for: PR-ready, direct approach.

Her bio flies both the UAE and Pakistan flags and names @mohammad_amuym for PR queries, which makes her one of the easier accounts here to approach. A 0.68% engagement rate is just above the list's 0.66% median.

Best for: Short-form reach with real pull.

A 1.83% engagement rate, nearly three times the list's 0.66% median, ranks third on the page while she sits 20th by follower count. Her bio is a single Pashto greeting and lists no representation.

Best for: Reach with an audience-quality flag.

The weakest signals on the page: a 0.09% engagement rate, and a 52% audience-quality reading well under the list's 70.9% average. Verify the audience before committing budget here.

Best for: Live music and concert tie-ins.

The only singer on the list, with separate bio handles for management and for agency and concert bookings, which makes event-led work straightforward. Her 0.24% engagement rate is well below the list's 0.66% median.

Best for: Production-side entertainment tie-ins.

Describes herself as actor and producer, so she sits on both sides of a project. A 0.28% engagement rate is below the list's 0.66% median, and a 69% audience-quality reading is below its 70.9% average.

Best for: Storytelling-led brand content.

A three-word bio, 'Stories before noise', and two management handles. Her 0.59% engagement rate sits just under the list's 0.66% median, on a 70% audience-quality reading.

Best for: Sport, and the best data here.

The one cricketer on the list and the smallest account at 6,539,873 followers, yet comfortably the strongest performer: a 6.50% engagement rate against the list's 0.66% median, and the highest audience-quality reading on the page at 78%.