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20 Top UGC Creators in Pakistan

User-generated content (UGC) creators in Pakistan are shaping the digital marketing landscape with authentic and affordable storytelling. These top creators are bridging brands and audiences through relatable, engaging content tailored for local markets.

As UGC continues to grow in influence, Pakistani creators offer dynamic opportunities for businesses seeking genuine connection and effective promotion.

Jules Carmaux headshotJules Carmaux9 min readLast updated: May 26, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. This page gives you a useful public shortlist; inside the platform you can search the full database, compare audience quality and unlock verified contacts.

Search the creator database

The ranking

26 pakistan creators ranked on Instagram

The top 26 pakistan creators, ranked by reach and vetted for engagement, audience quality and commercial fit.

malaikawahab
#1
43.0K
Followers
22.64%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Food โ€ข Travel โ€ข Lifestyle Creator ๐Ÿ“ฉ Paid collabs | PR | UGC ๐Ÿ“ Lahore, Pakistan ุญูŽุณู’ุจูู†ูŽุง ุงู„ู„ูŽู‘ู‡ู ูˆูŽ ู†ูุนู’ู…ูŽ ุงู„ู’ูˆูŽ ูƒููŠู„

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

malaikawahab reaches 43.0K followers with 22.64% engagement, about 295% above the ~5.73% median. Their audience looks solid, a solid pick.

kanwal.mudassir148
#2
12.6K
Followers
2.18%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

#ugc #contentcreator Dm For Pr โค๏ธ Paid Collaboration ๐Ÿ“Œ Barter Collaborat ๐Ÿ“Œ Dm for followers ๐Ÿ“Œ Dm for Giveaway mangage ๐Ÿ“Œ karachi,Pakistan๐Ÿ‡ต๐Ÿ‡ฐ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

kanwal.mudassir148 reaches 12.6K followers with 2.18% engagement, about 62% below the ~5.73% median. Their audience looks solid, a solid pick.

povariba
#3
9.7K
Followers
2.44%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

โ€งโ‚Šหšโœฉ๐Ÿช โ‚Šหš๐ŸŽง ugc| lifestyle | beauty | aesthetics ๐Ÿ“khi | Pakistan Dm for paid collab and work ๐Ÿ’Œ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

povariba reaches 9.7K followers with 2.44% engagement, about 57% below the ~5.73% median. Their audience looks solid, a solid pick.

dayinmyluxelife
#4
6.8K
Followers
9.78%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

UGC | Beauty, skincare, travel & lifestyle Scroll-stopping visuals ๐ŸŽ€๐ŸŒท๐ŸŒŸ Ambassador @yesstyle DIMLL10 | @bubble @stylekorean_global 100+ brands | ๐Ÿ‡ต๐Ÿ‡ฐ๐Ÿ‡ฌ๐Ÿ‡ง

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

dayinmyluxelife reaches 6.8K followers with 9.78% engagement, about 71% above the ~5.73% median. Their audience looks solid, a solid pick.

hafsaas.pov
#5
6.6K
Followers
14.54%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

โ€ข Content creator ๐Ÿ“ธ โ€ข Karachi, Pakistan โ€ข DM for pr/collabs or UGC.

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

hafsaas.pov reaches 6.6K followers with 14.54% engagement, about 154% above the ~5.73% median. Their audience looks solid, a solid pick.

fatimaa._.saif
#6
5.2K
Followers
16.31%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

๐™ฑ๐š•๐š˜๐š˜๐š– ๐š๐šŽ๐š–๐š’๐š—๐š’๐š—๐šŽ๐š•๐šข๐Ÿฆฉ๐Ÿ’ฟ๐Ÿชฝ UGC | Makeup | Lifestyle | Aesthetics @temu Authorised Influencer ๐Ÿ’Œ Pr/collab:- Email or Dm ๐Ÿ“Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ Main || @fatimaa_saif

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

fatimaa._.saif reaches 5.2K followers with 16.31% engagement, about 185% above the ~5.73% median. Their audience looks solid, a solid pick.

planetofittebaa
#7
5.1K
Followers
2.27%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Lifestyle | Beauty/Skincare | Fashion Romantisizing Motherhoodโœจ ๐Ÿ’Œ planetofittebaa@gmail.com ๐Ÿ“ Karachi,Pakistan

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

planetofittebaa reaches 5.1K followers with 2.27% engagement, about 60% below the ~5.73% median. Their audience looks solid, a solid pick.

the_skincare_detective
#8
3.3K
Followers
2.85%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

๐Ÿ’– Skincare + makeup made simple & fun ๐Ÿงด Sharing honest reviews + routines ๐ŸŒฟ PR/collaborations ๐Ÿ‘‡for UGC/business dm ๐Ÿ’Œ Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ๐Ÿ“

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

the_skincare_detective reaches 3.3K followers with 2.85% engagement, about 50% below the ~5.73% median. Their audience looks solid, a solid pick.

ugcby_abeeha
#9
3.2K
Followers
6.00%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

๐ŸŒธUGC Content Creator ๐ŸŽ€๐Ÿ’• ๐ŸŒธMake-up๐Ÿ’… | Fashion | Skincare| ๐ŸŒธ Grocery๐Ÿ›’ ๐ŸŒธHome decore๐ŸŒท ๐ŸŒธFoods๐Ÿ’ ๐ŸŒธPakistan ๐Ÿ‡ต๐Ÿ‡ฐ ๐ŸŒธDm for PR Collab๐Ÿ’Œ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ugcby_abeeha reaches 3.2K followers with 6.00% engagement, about 5% above the ~5.73% median. Their audience looks solid, a solid pick.

vinaadrafts
#10
2.7K
Followers
6.01%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Dearest gentle viewers๐ŸŒป beauty | fashion | lifestyle | skincare ugc || dm for collaboration/prs ๐Ÿ’Œ worked with 70+ brands ๐Ÿ“sialkot, pakistan

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

vinaadrafts reaches 2.7K followers with 6.01% engagement, about 5% above the ~5.73% median. Their audience looks solid, a solid pick.

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blogs_by_mishuuu
#11
2.7K
Followers
5.04%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

UGC CREATOR โœจ Beautyโ€ขFashionโ€ขLifestyleโ€ขFood ๐Ÿ’ซ worked with 30+ brandsโค Hyderabad sindh ,Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ Dm for PR & Collab๐Ÿ’Œ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

blogs_by_mishuuu reaches 2.7K followers with 5.04% engagement, about 12% below the ~5.73% median. Their audience looks solid, a solid pick.

pastel_perfection231
#12
2.6K
Followers
4.44%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

@yesstyleinfluencers code : ZOHAALVI10 โ€ขProduct videography | skincare | โ€ขTaking PRs & Work Pakistan ๐ŸŒ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

pastel_perfection231 reaches 2.6K followers with 4.44% engagement, about 23% below the ~5.73% median. Their audience looks solid, a solid pick.

_khushi.abid_
#13
2.6K
Followers
15.02%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

๐Ÿชท๐Ÿฅ‚โ˜•๏ธ๐Ÿ•๐Ÿ” food | lifestyle | fashion | UGC Creator โ™ก~โ˜†โ—‡โ™ง~ Managed by @thedeftcrew ~DM FOR PR/COLLABORATION Karachi,Pakistan

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

_khushi.abid_ reaches 2.6K followers with 15.02% engagement, about 162% above the ~5.73% median. Their audience looks solid, a solid pick.

lifewithfatima__
#14
2.5K
Followers
6.59%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Unfiltered life of Fatima หšโ‹†๐™š๏ฝก ๐–ฆน.แกฃ๐ญฉหš Karachi๐Ÿ“Hyderabad Pakistan๐Ÿ‡ต๐Ÿ‡ฐ UGC| Reviews | lifestyle | food๐ŸŒป Dm for PR/Collaborations๐Ÿค

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

lifewithfatima__ reaches 2.5K followers with 6.59% engagement, about 15% above the ~5.73% median. Their audience looks solid, a solid pick.

herr._.aesthetics
#15
2.4K
Followers
5.38%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Love to create aesthetic content๐ŸŽ€ Skincare. Lifestyle. Makeup. Food Dm for PR and collaborations ๐Ÿ“ง Worked with 50+ brands ๐Ÿ“ธ ๐Ÿ“Pakistan

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

herr._.aesthetics reaches 2.4K followers with 5.38% engagement, about 6% below the ~5.73% median. Their audience looks solid, a solid pick.

itseman_04
#16
2.4K
Followers
5.46%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

PAKISTAN ๐Ÿ‡ต๐Ÿ‡ฐ @yesstyle CODE:EMANASIF04 @stylekorean_global AMBASSADOR แดœษขแด„ แด„ส€แด‡แด€แด›แดส€ แด…แด ๊œฐแดส€ แด„แดสŸสŸแด€ส™แดส€แด€แด›แด‡/แด˜ส€ แด‡แดแด€ษดแด€๊œฑษช๊œฐ132@ษขแดแด€ษชสŸ.แด„แดแด

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

itseman_04 reaches 2.4K followers with 5.46% engagement, about 5% below the ~5.73% median. Their audience looks solid, a solid pick.

tazeen_hasan1
#17
2.3K
Followers
2.54%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

UGC Creator MUA ๐Ÿ’„ | Beauty & Lifestyle Creator Sharing makeup, reviews & real moments โœจ Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ PR | Collabs | Reviews โœ‰๏ธ DM

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

tazeen_hasan1 reaches 2.3K followers with 2.54% engagement, about 56% below the ~5.73% median. Their audience looks solid, a solid pick.

glow_with_bano8
#18
2.3K
Followers
8.81%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

UGC Creator ๐ŸŽฅ | Skincare โ€ข Makeup โ€ข Self-care . Foodie Honest reviews | Aesthetic reels real content โœจ ๐Ÿ“ฉ PR & Collabs โ€” Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

glow_with_bano8 reaches 2.3K followers with 8.81% engagement, about 54% above the ~5.73% median. Their audience looks solid, a solid pick.

aish_aashfaque
#19
2.1K
Followers
3.36%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

||fashion, beauty, skincare|| ๐Ÿ“HYDERABAD PAKISTAN ๐Ÿ‡ต๐Ÿ‡ฐ Open for invites and collaborations โœจ aishaali4574@gmail.com ๐Ÿ“ฅ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

aish_aashfaque reaches 2.1K followers with 3.36% engagement, about 41% below the ~5.73% median. Their audience looks solid, a solid pick.

gloweraaaa
#20
2.0K
Followers
6.36%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

๐ŸŒท Glowing skin โ€ข Selfcare ๐ŸŽฅ UGC | Product Reels | Aesthetic vibes|dm Collab PR| Lahore, Pakistan ๐Ÿ“ง usailaabbas@gmail.com

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

gloweraaaa reaches 2.0K followers with 6.36% engagement, about 11% above the ~5.73% median. Their audience looks solid, a solid pick.

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by_quratulainmalik
#21
2.0K
Followers
3.81%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Digital Creator โœจ Lifestyle โ€ข Fashion โ€ข Food UGC โ€ข Reels โ€ข Brand Promotions ๐Ÿ“ฉ Collabs: DM / Email Based in Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

by_quratulainmalik reaches 2.0K followers with 3.81% engagement, about 34% below the ~5.73% median. Their audience looks solid, a solid pick.

insightswithzarsha
#22
1.8K
Followers
3.80%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Rwp/Isb๐Ÿ“Pakistan๐Ÿ‡ต๐Ÿ‡ฐ UGC| Reviews | lifestyle | Food๐Ÿ’— Yesstyle influencer code: ZASH273 DM to work together ๐Ÿ’—๐ŸŽ€ Managed by: @curatedbyzarsha

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

insightswithzarsha reaches 1.8K followers with 3.80% engagement, about 34% below the ~5.73% median. Their audience looks solid, a solid pick.

zaravibez_
#23
1.7K
Followers
13.24%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Ugc creator๐Ÿ’• lifestyle . Beauty . Fashion๐ŸŒธ Real reactions~ Real results Dm for pr and collabs ๐Ÿ“ฉ ๐Ÿ“Pakistan | Karachi

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

zaravibez_ reaches 1.7K followers with 13.24% engagement, about 131% above the ~5.73% median. Their audience looks solid, a solid pick.

jav_createsofficial
#24
1.7K
Followers
9.10%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Sharing little things that make life prettier โœจ No Face โ€ข Honest Reviews โ€ข Lifestyleโ€ข UGC Creator DM for Collabs ๐Ÿ’Œ | Pakistan ๐Ÿ“

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

jav_createsofficial reaches 1.7K followers with 9.10% engagement, about 59% above the ~5.73% median. Their audience looks solid, a solid pick.

ugcby_i.i
#25
1.1K
Followers
2.22%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

Faceless UGC Reels ๐Ÿ“ป Skin care | Makeup | Lifestyle | Fashion Helping brands glow online โœจ๏ธ ๐Ÿ“ฉ Dm for PR/COLLABORATION ๐Ÿ“Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

ugcby_i.i reaches 1.1K followers with 2.22% engagement, about 61% below the ~5.73% median. Their audience looks solid, a solid pick.

uqba_creates
#26
1.0K
Followers
19.50%
Engagement rate
-
Avg reel plays
$114-679
Est. $/post

UGC | Skincare, Makeup , Lifestyle @yesstyle code: UQBA1234 ๐ŸŽ€Dm for PR / Collaboration ๐Ÿ’Œ workwith.uqba@gmail.com ๐Ÿ“Lahore,Pakistan ๐Ÿ‡ต๐Ÿ‡ฐ

Audience location
Top country-
Audience gender
-
fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

uqba_creates reaches 1.0K followers with 19.50% engagement, about 240% above the ~5.73% median. Their audience looks solid, a solid pick.

Creator sizes

Which size of creator should you pick?

Bigger is not always better. The right size depends on whether you mainly want awareness or action. Smaller creators bring a tighter audience and stronger engagement; larger ones bring reach and recognition.

Nano

Emerging creators ยท 1K-10K

Highest trust and engagement. Best for hyper-local or niche campaigns where authenticity matters most.

Strong trustNiche reach
24 in this list

Micro

Recommended

High-efficiency creators ยท 10K-50K

Best balance of reach, engagement and cost. Ideal for product launches, DTC brands and performance campaigns.

Best efficiencyProduct fit
2 in this list

Macro

Scale creators ยท 50K-500K

Broad visibility and recognition. Good for awareness and brand positioning at scale.

Wide reachAwareness
0 in this list

Mega

Celebrity-level creators ยท 500K+

Mass awareness and cultural reach. Premium pricing; use where broad visibility matters most.

Mass reachPremium
0 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Pakistan UGC Creators Market Insights

User-generated content (UGC) creators in Pakistan are rapidly shaping the future of digital marketing by delivering authentic, relatable, and engaging content that resonates with audiences.

These creators specialize in producing short, creative videos and posts that showcase products, lifestyles, and brand stories in a way that builds trust and drives higher engagement compared to traditional advertising.

With a diverse range of talent across major cities like Karachi, Lahore, Islamabad, and Rawalpindi, UGC creators provide affordable yet effective marketing solutions suitable for small to medium businesses seeking genuine connections with their target market.

Their ability to create real experiences and narratives enhances brand credibility, encourages audience participation, and boosts sales without the need for expensive celebrity endorsements.

In 2025, leveraging local UGC talent is proving to be an essential strategy for brands looking to amplify their presence authentically and sustainably across social media platforms.

These creators bring fresh perspectives and creativity, contributing significantly to Pakistanโ€™s thriving digital ecosystem and offering brands access to highly engaged communities.

With agencies and freelance platforms supporting the discovery and collaboration process, businesses can effortlessly connect with top UGC creators to craft compelling, user-centric campaigns that capture the essence of their brand and appeal directly to diverse consumer segments.

A UGC creator makes authentic videos, photos, or reviews of products and services for brands โ€” without needing to post on their own social media. Influencers share content on their own accounts to promote brands.
Learn basic content creation (lighting, editing, storytelling).

Make a few sample videos with local products.
Create a portfolio (Instagram highlights, Google Drive, or website).
Rates vary. Local brands may pay PKR 5,000โ€“30,000 per video, while international clients can pay more (USD 50โ€“300).

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank pakistan creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

FAQ

Frequently asked questions

Everything brands ask before shortlisting pakistan creators.

What is a UGC creator?

A UGC creator makes authentic videos, photos, or reviews of products and services for brands, without needing to post on their own social media. Brands use this content in their ads or pages.

How is UGC different from influencer marketing?

Influencers share content on their own accounts to promote brands. UGC creators make content for brands to use, itโ€™s more about creative production than audience size.

How can I become a UGC creator in Pakistan?

Learn basic content creation (lighting, editing, storytelling). Make a few sample videos with local products. Create a portfolio (Instagram highlights, Google Drive, or website). Pitch to Pakistani brands or UGC agencies via email or DM.

Do I need followers to be a UGC creator?

No, brands care more about your content quality and authenticity than your follower count.

How much can I earn?

Rates vary. Local brands may pay PKR 5,000, 30,000 per video, while international clients can pay more (USD 50, 300).

Jules Carmaux

Written by

Jules Carmaux

Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.

Last updated May 26, 20269 min readRefreshed monthly

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