Read the bios and the same three lines keep coming back. Twelve of the 25 put an advertising contact, booking phone or email straight into the bio, which tells you this is a market used to handling brand requests directly rather than through gatekeepers. Four lead with a Bible verse or a line of faith, which is worth knowing before a brief lands somewhere it should not.
Several of these creators are not only selling attention, they are selling their own products: a clothing store and a jewellery line, a skincare label and a coffee brand, a makeup studio, a haircare ambassadorship. That cuts both ways in a brief. A creator with their own shop already knows how to make a product post convert, and will also weigh whether your category competes with theirs.
Cross-platform reach is the norm here and it is invisible in these numbers. Two bios claim far bigger followings elsewhere than on Instagram, one at 728K on TikTok and one at 2.4M on TikTok and 2.3M on Facebook. Those are self-reported, so ask for platform-level screenshots if your campaign is not Instagram-first.