Who is Molly-Mae Hague?
British creator and Maebe founder, 15.1M followers across three platforms
Molly-Mae Hague came out of Love Island in 2019 and built one of the largest creator businesses in the United Kingdom. She runs the clothing label Maebe, which she tags in 45.9% of her measured Instagram mentions and is the only account she tags on TikTok. Her audience is unusually concentrated: 64.3% of her Instagram followers are British and 81.7% are women. Instagram figures were measured on Aug 19, 2026, TikTok on Aug 28, 2026 and YouTube on Aug 24, 2026.
| Click Analytic grade | 86 / 100 Instagram audience credibility measured Aug 19, 2026: 85.8% of the audience passes the authenticity screen, with 62.8% classified as real accounts and 11.1% as other creators. |
|---|---|
| Known as | Molly-Mae Hague |
| Born | 26 May 1999 |
| Birth sign | Gemini |
| Based in | United Kingdom |
| Category | Lifestyle / Fashion / Beauty / Motherhood |
| Top platform | |
| Audience | Measured Aug 19, 2026 on Instagram: 64.3% of the audience is in the United Kingdom, 81.7% is female, and the largest age band is 25-34 at 44.1%. |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
Who is Molly-Mae Hague?
Public identity
Molly-Mae Hague is a British creator and businesswoman, born on 26 May 1999 in Stevenage and raised in Hitchin, Hertfordshire. She posts as @mollymae to 8,725,881 Instagram followers, as @mollymaehague to 4,300,000 on TikTok, and to 2,089,999 subscribers on her MollyMae YouTube channel. Her Instagram bio carries no job title, only three businesses: @maebestore, @filterbymollymae and @mollymaison. The Instagram and TikTok accounts are both verified and both route enquiries to the same management address, which is how the three accounts on this page were confirmed to belong to one person.
How she became known
She entered the fifth series of Love Island in 2019 on day four and finished as runner-up alongside Tommy Fury. Her following went from roughly 160,000 to almost three million over the weeks the show aired, which is the base every number on this page is built on. She signed with PrettyLittleThing after the series and became its creative director in August 2021, a role she held until June 2023.
What she runs now
Since 2024 the centre of her output has been her own clothing label, Maebe. It is the most-tagged account on her Instagram at 45.9% of measured mentions, ahead of every outside brand, and on TikTok it is the only account she tags. Her Prime Video series Behind It All premiered in January 2025 and won the authored documentary award at the National Television Awards that year; @primevideouk is her second-most-tagged account at 10.8%.
She had her first child, a daughter, in January 2023 and her second, a son, in June 2026. Both arrivals show up directly in the measured numbers rather than only in the biography: her single biggest Instagram post is the birth announcement of June 2026, at 3,043,244 likes.
Why brands look at her
The commercial case is concentration rather than raw size. 64.3% of her Instagram audience is in the United Kingdom and 81.7% is female, so a British women's brand reaches close to its whole target inside one account. Her followers' declared interests line up with what she sells: Clothes, Shoes, Handbags and Accessories at 36.0% and Toys, Children and Baby at 35.1%, the second of which tracks her own move into motherhood content.
Brands Molly-Mae Hague has worked with
Her own label comes first. Maebe takes 45.9% of her measured Instagram mentions and 100% of her TikTok mentions. It is her company, not a client, and any brand negotiating with her is competing with it for space on her feed.
Outside brands she has tagged, by share of measured Instagram mentions: @primevideouk at 10.8%, @zara and @adidasuk at 7.2% each, then @miumiu, @adidasoriginals, @ysl, @beauty_worksonline and @acnestudios. The pattern is high-street volume plus selective luxury, not one exclusive house.
Recent, dated deals. The adidas collection teaser of Jan 11, 2026 on Instagram, and the KƩrastase vlog with LookFantastic of Aug 17, 2026 on YouTube, marked AD in the title. Her TikTok sponsored record holds only the two L'OrƩal Paris posts of May 2024.
What her audience already buys. Ranked by the audience brand affinity in the Instagram report: Walt Disney, Apple, Nike, PrettyLittleThing, Zara, adidas, Starbucks, MAC Cosmetics, ASOS and Primark. The vendor supplies a ranking without a documented scale, so the order is usable and the numbers are not. PrettyLittleThing sitting fourth, three years after she left as creative director, is the measurable trace of that job on her following.
One caution on the numbers. Her measured Instagram sponsored sample spans 2020-03-23 to 2026-01-11, most of it from 2021 and 2022 when the account was smaller. Comparing its average against today's organic performance would say nothing true, so this page publishes no sponsored-versus-organic comparison.
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
@mollymae is her largest account and the one that carries her audience data. Measured on Aug 19, 2026: 8,725,881 followers, an engagement rate of 5.13%, and 1,399 posts on the account.
The averages are what stand out. Posts average 8,442,117 views, which is 97% of her following, and 448,001 likes. Comments run far behind at an average of 562, so the account is one people watch and like rather than talk in.
Her top measured post is the birth announcement of 3 June 2026, "ā¦. and then there were 4.", at 3,043,244 likes and 17,410 comments, roughly 6.8x her own average. The next three are also family posts. Life events, not fashion, are what her Instagram audience turns out for.
Recent organic posting is travel and family photo dumps: Athens and Greece in July 2026, a Maebe courtside post in July. The one recent tagged campaign in the measured sample is Jan 11, 2026, a teaser for an adidas collection, tagged @adidasuk.
Growth over the six months in the record is slow in relative terms and large in absolute ones: 8,570,714 in February 2026 to 8,725,881 in August, a gain of 155,167. Average likes moved far more than followers did, from 320,365 in March to 448,001 in August with a peak of 998,142 in July, the window around the birth.
Cadence in the measured window is 12 posts between Apr 26, 2026 and Aug 16, 2026, roughly 0.8 a week. Against 1,399 posts on the account since it started, that is a deliberately slow feed for an account this size, and it is part of why single posts land as hard as they do.
Two of the three businesses in her bio, @filterbymollymae and @mollymaison, appear in neither her measured mentions nor her sponsored history, so this page makes no claim about how either performs. Instagram is also the only one of her three accounts that returns audience quality data, which is why every credibility figure further down is labelled Instagram.
SponsoredThree stripes. One vision. Curated by Molly-Mae. Coming soonā¦. @adidasuk #createdwithadida521.6K likes Ā· 2,569 comments
Top postā¦. and then there were 4.š¤3.0M likes Ā· 17,410 comments
Top postSoon to be four.š¤2.5M likes Ā· 20,075 comments
Top postāThereās your little brotherā š©µ2.3M likes Ā· 14,194 comments
Top postI donāt think Iāll ever get over this dayā¦. the most incredible birth I could have ever as1.8M likes Ā· 3,519 comments@mollymaehague is the smaller account by followers and the strongest by rate. Measured on Aug 28, 2026: 4,300,000 followers, an engagement rate of 11.49%, and only 149 videos posted.
That rate is 2.2x her Instagram engagement on 9x fewer posts. Videos average 4,450,000 views and 353,150 likes, so an average TikTok reaches slightly more people than she has followers.
Her biggest measured video, from January 2024, took 30,900,000 views and 3,500,000 likes. The rest of the top ten are the same category as on Instagram: her partner coming home in February 2023, her engagement in July 2023, a gender reveal in October 2022.
Commercially TikTok is nearly untouched. The measured sponsored history holds two posts, both for L'OrƩal Paris and both from May 2024, averaging 78,400 likes. @maebestore is the single account she tags. For a brand this is the clearest opening she has: the audience is there, the engagement rate is the highest of her three platforms, and almost nothing on the account is paid.
Growth between February and August 2026 was 200,000 followers, from 4,100,000 to 4,300,000, with average views peaking at 5,542,500 in July. The follower line sat flat at 4,100,000 for four straight months before moving, so the recent gain is a step rather than a trend.
Recent posting runs at 10 videos between Feb 5, 2026 and Aug 23, 2026, about 0.4 a week, and the subjects are the same two threads: her newborn son in July and August 2026, and Maebe. The autumn-winter Maebe teaser of Aug 17, 2026 and a tagged @Maebe Store clip of Jul 29, 2026 are both her own label rather than paid placements.
One caution against Instagram. TikTok returns follower demographics but no credibility score, no follower-type split, no audience interests and no brand affinity, so nothing about the quality of these 4,300,000 followers can be stated. Her audience there is 66.3% British and 85.3% female, and that is the whole of what the data supports.
SponsoredGRWM for Cannes film festivalš„ #fyp #hair #cannes @LāOrĆ©al Paris AD7.0M views Ā· 114.6K likes Ā· 351 comments
SponsoredIāve fallen in love with @LāOrĆ©al Paris Revitalift Hyaluronic acid range, itās a game chan4.1M views Ā· 42.2K likes Ā· 277 comments
Top postShe wants something that she wants. #fyp30.9M views Ā· 3.5M likes Ā· 6,905 comments
Top postMy champ came home š¤ #fyp25.3M views Ā· 3.4M likes Ā· 12,300 comments
Top postForever. 23/07/23 š21.2M views Ā· 2.9M likes Ā· 13,400 comments
Top postMy heart. #fyp21.7M views Ā· 2.5M likes Ā· 3,989 commentsThe MollyMae channel is her long-form home and the oldest account of the three, running since February 2016. Measured on Aug 24, 2026: 2,089,999 subscribers, 257 videos, and an engagement rate of 1.97%.
Videos average 895,602 views, or 43% of subscribers, with 15,786 likes and 884 comments. Comments are the interesting line: 884 per video against 562 per Instagram post, on an account with a quarter of the audience. The people who watch a twenty-minute vlog write more than the people who scroll a photo.
The format is a weekly diary and the titles say so plainly: "LIFE POSTPARTUM", "SPEND THE WEEK WITH ME | 10 WEEKS POSTPARTUM", "I'M A BOY MUM". Sponsors are disclosed in the title rather than buried, as in the vlog of Aug 17, 2026 marked AD for KĆ©rastase through LookFantastic, which took 722,889 views.
Its audience is the oldest and the most female of her three: 69.1% are aged 25-34 and 91.4% are women, against 44.1% and 81.7% on Instagram. It is also the least British at 57.9%, with the United States at 12.7%.
Subscribers grew 22,000 between February and August 2026, from 2,067,999 to 2,089,999. Channel views over the same six months rose 16,656,990, from 262,893,254 to 279,550,244, which is the volume the subscriber line does not show. Put another way, the channel added about 1% more subscribers and served 16,656,990 more views in the same window.
Cadence is 10 videos between Apr 19, 2026 and Aug 17, 2026, near enough one a fortnight, with a gap across her due date in June 2026. The back catalogue is older and reads differently: the most-watched videos include a lockdown-era boyfriend prank from March 2020 and "MY BIRTH STORY" from February 2023, so the channel's history is a record of life stages rather than a content format.
Recent videoLIFE CURRENTLY & OUR QUICK TRIP TO DUBAI | VLOG | AD | MOLLYMAE722.9K views Ā· 14.9K likes Ā· 718 comments
Recent videoSPEND THE WEEK WITH ME | 10 WEEKS POSTPARTUMš¶š¼š¼ | VLOG | MOLLYMAE725.9K views Ā· 15.4K likes Ā· 993 comments
Recent videoLIFE POSTPARTUM | VLOG | MOLLYMAE884.5K views Ā· 17.8K likes Ā· 956 comments
Recent videoA REALISTIC WEEK WITH ME POST PARTUMš¶š¼š¤ | VLOG | MOLLYMAE1.1M views Ā· 20.0K likes Ā· 785 commentsWho follows Molly-Mae Hague?
Audience data measured on Instagram, 19 Aug 2026.
Where Molly-Mae Hague's Instagram followers are, as a share of the audience we measured.
64.3% of them are in United Kingdom and 6.7% in United States. The 5 markets shown cover 85.2% of the measured audience.
How old Molly-Mae Hague's Instagram followers are.
The largest group is 25-34 at 44.1%. With 18-24 that is 81.9% of the measured followers. 5.7% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Molly-Mae Hague's Instagram followers.
18.3% male81.7% female
81.7% female, 18.3% male. That is a one-sided audience. A brief built for the smaller side speaks to 18.3% of the people who see the post.
What Molly-Mae Hague's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
Unlock free with a trialWhat Molly-Mae Hague's Instagram followers care about, beyond this account.
We track more of Molly-Mae Hague's audience interests than the ones shown here. See full profile insights
Every audience-quality figure below is an Instagram figure measured on Aug 19, 2026. TikTok and YouTube return follower demographics but no credibility or follower-type data, so nothing about the quality of those two audiences can be claimed here.
Gender and age
The Instagram audience is 81.7% female and 18.3% male. Its largest band is 25-34 at 44.1%, then 18-24 at 37.7%. Her three accounts sit at different life stages: TikTok is the youngest, 60.3% aged 18-24, and YouTube the oldest, 69.1% aged 25-34. A campaign that needs one age bracket should choose the platform, not just the person.
Geography and language
64.3% of the Instagram audience is in the United Kingdom, then the United States at 6.7% and Ireland at 6.7%. TikTok is tighter still at 66.3% British, while YouTube is the most international at 57.9%. 95.6% of the Instagram audience speaks English and no other language reaches one percent, which is why this page is published in English only.
Follower quality
Her credibility score is 85.8%, the share of the audience that passes the authenticity screen. The follower-type split beneath it is a separate measure and reads 62.8% real accounts, 18.9% mass followers, 11.1% other creators and 7.1% suspicious. The mass-follower share is the one to price against: real people who follow thousands of accounts and therefore see proportionally less of any single one.
Campaign caution
5.7% of the Instagram audience and 7.8% of the TikTok audience are aged 13-17. Alcohol, gambling and any other age-restricted category has to be planned around that share rather than assume it away.
What the audience is interested in
Ranked by declared interest on Instagram: Friends, Family & Relationships at 44.2%, Clothes, Shoes, Handbags & Accessories at 36.0%, Toys, Children & Baby at 35.1% and Restaurants, Food & Grocery at 32.2%. The baby and children share is the one that has moved with her own content, and it is the strongest signal here for a brand outside fashion.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
Find creators like Molly-Mae Hague in seconds
Try it for freeAI-powered search across 400M+ creators
Molly-Mae Hague, frequently asked questions
Who is Molly-Mae Hague?
A British creator and businesswoman who finished runner-up on the 2019 series of Love Island. She was creative director of PrettyLittleThing from August 2021 to June 2023, launched her own clothing label Maebe in 2024, and fronted the Prime Video series Behind It All from January 2025.
How many followers does Molly-Mae Hague have?
8,725,881 on Instagram measured Aug 19, 2026, 4,300,000 on TikTok measured Aug 28, 2026, and 2,089,999 YouTube subscribers measured Aug 24, 2026. That is 15,115,880 in total, though the same person is likely counted more than once across the three.
Which platform performs best for her?
TikTok by engagement rate, at 11.49% against 5.13% on Instagram and 1.97% on YouTube. Instagram by absolute reach, averaging 8,442,117 views per post. YouTube by depth of response, averaging 884 comments per video against 562 per Instagram post.
What brands has Molly-Mae Hague worked with?
Her measured Instagram mentions include Prime Video UK, Zara, adidas UK, Miu Miu, adidas Originals, YSL, Beauty Works and Acne Studios. Her most recent dated examples are an adidas post in January 2026 and a KĆ©rastase vlog with LookFantastic in August 2026. Her most-tagged account is her own label, Maebe.
Is Molly-Mae Hague good for a UK campaign?
Her audience is more British and more female than almost any account of her size: 64.3% of her Instagram followers are in the United Kingdom and 81.7% are women. The counterweights are the 18.9% mass-follower share and the 5.7% of that audience aged 13-17, which rules out age-restricted categories without extra targeting.
Check any creator yourself
Run the same checks we use, free, no login.
Similar creators
Want the full Molly-Mae Hague report?
Audience quality, location, brand history and benchmarks across every platform, free with a trial.
Start free trial