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Top 25 Female Influencers on Instagram

We screened 3,465,675 female Instagram accounts with at least 10,000 followers for recent activity, audience credibility and engagement, kept the 35,345 that also average over 100,000 Reel views, then read the shortlist bio by bio.

Denis GolubevDenis Golubev9 min readLast updated: 9 Sept 2026

The ranking

25 top influencers from 35,345 female profiles

These 25 are working creators you can brief: four cooks and bakers, a sommelier, four beauty creators including two who founded the brand they post about, three streamers, three travel creators, plus fashion, fitness, comedy and a bestselling author. Every one names her craft in her own bio and takes collaboration requests directly. They are ordered by the CA Influence Index, so the card at the top is the strongest mix of engagement, video reach and audience quality, not the biggest following.

25
Influencers selected
6.3%
Avg engagement
79%
Avg real audience
Michelle Mikyath Rosalyn
#1

mikyathrossMichelle Mikyath Rosalyn

Michelle Mikyath RosalynMid
149.8K
Followers
10.75%
Engagement rate
834.9K
Avg views
15.0%
fake followers / suspicious accounts

Mom| Digital Creator ✈️| M.Ed.| Ed.D. 🎓 Wandered: 🇵🇭🇹🇭🇸🇬🇺🇸🇰🇿🇺🇿🇰🇬🇪🇸🇫🇷🇨🇭🇵🇹🇹🇼🇮🇩🇦🇺🇲🇾🇭🇰🇯🇵🇰🇷🇲🇦🇬🇪🇹🇷🇧🇪🇳🇱🇮🇹🇩🇰🇳🇴🇸🇪….🙏🏻 📍S🇪🇸

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Mikyath is a mother with a doctorate in education who has posted from more than thirty countries, which is an unusual pairing for a travel brief. A+ 95 on the CA Influence Index: engagement 10.75% against a 1.02% worldwide median for accounts her size, Reels at 5.6 times her following, and 85% of the audience reading as real.

Why A+ on the CA Influence Index™

Engagement10.5x median
View power5.6x followers
Audience quality85% real
Gaia Scopelliti
#2

guaia_Gaia Scopelliti

Gaia ScopellitiMid
150.0K
Followers
4.41%
Engagement rate
395.2K
Avg views
31.0%
fake followers / suspicious accounts

Content Creator di @alicicomeprima 🐟 🤣Ho una risata sGUAIAta🤣 Info & Collab: 💌

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Gaia creates for an Italian food account and built her own following on the back of it, so she comes with proven brand side experience. A+ 91 on the CA Influence Index: engagement 4.41% against a 1.02% worldwide median for accounts her size, Reels at 2.6 times her following, and 69% of the audience reading as real.

Why A+ on the CA Influence Index™

Engagement4.3x median
View power2.6x followers
Audience quality69% real
Keya Patni
#3

keyapatniKeya Patni

Keya PatniMid
149.5K
Followers
5.76%
Engagement rate
286.7K
Avg views
19.0%
fake followers / suspicious accounts

🪬 📍Mumbai, India I swear fairy tales exist. Building @kalmiraah 🪞 DM for shoots/collabs💌

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Keya posts from Mumbai and is building her own label alongside the account, and takes shoot and collaboration briefs directly. A+ 90 on the CA Influence Index: engagement 5.76% against a 1.02% worldwide median for accounts her size, Reels at 1.9 times her following, and 81% of the audience reading as real.

Why A+ on the CA Influence Index™

Engagement5.6x median
View power1.9x followers
Audience quality81% real
Butter with Wafa
#4

butterwithwafaButter with Wafa

Butter with WafaMid
149.7K
Followers
18.82%
Engagement rate
947.4K
Avg views
29.0%
fake followers / suspicious accounts

Butter makes it better 🧈 ᵕ̈ 📩

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Wafa bakes, and the account does nothing else. A 89 on the CA Influence Index: engagement 18.82% against a 1.02% worldwide median for accounts her size, Reels at 6.3 times her following, and 71% of the audience reading as real.

Why A on the CA Influence Index™

Engagement18.5x median
View power6.3x followers
Audience quality71% real
Anusha Chenna
#5

anushachennaaAnusha Chenna

Anusha ChennaMacro
861.4K
Followers
4.80%
Engagement rate
1.6M
Avg views
21.0%
fake followers / suspicious accounts

Cooking/Kitchen Savoring life one bite at a time 👩🏻‍🍳 ✉️ For Collaboration: or DM Managed by @teammirchilagi

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Anusha's kitchen account has the highest video reach on this page: Reels averaging 1,563,199 views against 861.4K followers, which is nearly twice her following per Reel. A 87 on the CA Influence Index: engagement 4.80% against a 1.10% worldwide median for accounts her size, Reels at 1.8 times her following, and 79% of the audience reading as real.

Why A on the CA Influence Index™

Engagement4.4x median
View power1.8x followers
Audience quality79% real
Francesca Piemontese Wine Sommelier
#6

francesca_sommwineFrancesca Piemontese Wine Sommelier

Francesca Piemontese Wine SommelierMid
498.7K
Followers
5.14%
Engagement rate
701.1K
Avg views
9.0%
fake followers / suspicious accounts

🏆BEST CONTENT CREATOR FOOD & BEVERAGE 2025 🇮🇹🥇IAW PROFILO 🇫🇷: @charlene_et_francesca 🍷SOMMELIÈRE & AMBASSADRICE IN GASTRONOMIA

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Francesca is a working sommelier and was named best food and beverage content creator in Italy in 2025. A 85 on the CA Influence Index: engagement 5.14% against a 1.02% worldwide median for accounts her size, Reels at 1.4 times her following, and 91% of the audience reading as real.

Why A on the CA Influence Index™

Engagement5.0x median
View power1.4x followers
Audience quality91% real
Cinna
#7

cinnabritCinna

CinnaMacro
798.3K
Followers
15.99%
Engagement rate
1.2M
Avg views
25.0%
fake followers / suspicious accounts

Streamer/Youtuber.

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Cinna streams and makes YouTube videos, and her Instagram carries the engagement of a live audience rather than a broadcast one: 15.99%, the second highest on this page, on 798.3K followers. A 82 on the CA Influence Index: engagement 15.99% against a 1.10% worldwide median for accounts her size, Reels at 1.6 times her following, and 75% of the audience reading as real.

Why A on the CA Influence Index™

Engagement14.5x median
View power1.6x followers
Audience quality75% real
Isabel Klee
#8

simonsitsIsabel Klee

Isabel KleeMacro
988.2K
Followers
10.86%
Engagement rate
1.2M
Avg views
10.0%
fake followers / suspicious accounts

#1 NYT bestselling author writer in brooklyn with lots of rescue dogs 💚 ✉️:

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Isabel is a number one New York Times bestselling author writing from Brooklyn, and her account runs on her rescue dogs as much as her books. B 79 on the CA Influence Index: engagement 10.86% against a 1.10% worldwide median for accounts her size, Reels at 1.2 times her following, and 90% of the audience reading as real.

Why B on the CA Influence Index™

Engagement9.9x median
View power1.2x followers
Audience quality90% real
Kaitlin P
#9

kaitlin_p123Kaitlin P

Kaitlin PMid
149.5K
Followers
6.18%
Engagement rate
202.8K
Avg views
25.0%
fake followers / suspicious accounts

I post fun POVs everyday Go check out my TikTok and YouTube 👇👇

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Kaitlin posts scripted point of view sketches daily and runs the same format on TikTok and YouTube, so a campaign can be placed across all three. B 78 on the CA Influence Index: engagement 6.18% against a 1.02% worldwide median for accounts her size, Reels at 1.4 times her following, and 75% of the audience reading as real.

Why B on the CA Influence Index™

Engagement6.1x median
View power1.4x followers
Audience quality75% real
Sri priya
#10

spicysamayalsSri priya

Sri priyaMacro
932.4K
Followers
4.28%
Engagement rate
1.1M
Avg views
20.0%
fake followers / suspicious accounts

Home Chef ❤️😋| 1.5+M YouTube Family❤️ YouTuber| Influencer| Mom| DM & 📧 for collab / promotion @spicysamayals

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

A home cook who built a YouTube following past 1.5 million and brings it to Instagram, posting as a mother cooking for a family rather than a studio chef. B 77 on the CA Influence Index: engagement 4.28% against a 1.10% worldwide median for accounts her size, Reels at 1.2 times her following, and 80% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.9x median
View power1.2x followers
Audience quality80% real

You're seeing 10 of 35,345

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Camila Armas
#11

camilarmasgCamila Armas

Camila ArmasMid
149.6K
Followers
5.60%
Engagement rate
140.7K
Avg views
14.0%
fake followers / suspicious accounts

Intento enamorarme de Milán Beauty| Vlogs| Editing 📩

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Camila makes beauty and vlog content from Milan and edits her own video, which shows in the finish. B 73 on the CA Influence Index: engagement 5.60% against a 1.02% worldwide median for accounts her size, Reels at 0.9 times her following, and 86% of the audience reading as real.

Why B on the CA Influence Index™

Engagement5.5x median
View power0.9x followers
Audience quality86% real
Malena Ojeda
#12

malenagabriela17Malena Ojeda

Malena OjedaMid
150.0K
Followers
3.69%
Engagement rate
139.7K
Avg views
26.0%
fake followers / suspicious accounts

@stoicentrenamientos 💎Profesora de Ed. Física 💎Coach Fitness 💎Asesoría online 👇🏼 💎Consultas al MD 🏋🏻‍♀️💘

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Malena is a qualified physical education teacher who coaches online, so the fitness advice on the account is her profession rather than a hobby. B 71 on the CA Influence Index: engagement 3.69% against a 1.02% worldwide median for accounts her size, Reels at 0.9 times her following, and 74% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.6x median
View power0.9x followers
Audience quality74% real
lexi bird
#13

ileexilexi bird

lexi birdMid
149.9K
Followers
3.94%
Engagement rate
139.3K
Avg views
24.0%
fake followers / suspicious accounts

🍒🧚‍♀️🫧🎀 beauty| fashion| fitness| mindset 📍dtw| atx 💌 🐣@shopbirdiesclub

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Lexi covers beauty, fashion, fitness and mindset between Detroit and Austin, and is signed to a talent agency, so contracting is quick. B 71 on the CA Influence Index: engagement 3.94% against a 1.02% worldwide median for accounts her size, Reels at 0.9 times her following, and 76% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.9x median
View power0.9x followers
Audience quality76% real
Bet Maqueda
#14

betmaquedaBet Maqueda

Bet MaquedaMid
150.0K
Followers
8.96%
Engagement rate
100.8K
Avg views
15.0%
fake followers / suspicious accounts

Te platico de moda mexicana y un poco más. Querétaro, mx 🥝 ¡ÚNETE A RAÍCES! 👇🏽⭐️

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Bet talks Mexican fashion from Queretaro and runs her own community project alongside the account. B 68 on the CA Influence Index: engagement 8.96% against a 1.02% worldwide median for accounts her size, Reels at 0.7 times her following, and 85% of the audience reading as real.

Why B on the CA Influence Index™

Engagement8.8x median
View power0.7x followers
Audience quality85% real
Luiza Xaparral
#15

luizaxaparralLuiza Xaparral

Luiza XaparralMid
149.8K
Followers
3.92%
Engagement rate
104.9K
Avg views
19.0%
fake followers / suspicious accounts

fazendo memórias na @bolovo inventando reformas, artes y unas coisitas más 🎨👩🏽‍🎨 e buscando as coisas do céu †♡

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Luiza documents making things: home renovations, art and small projects, in Brazilian Portuguese. B 68 on the CA Influence Index: engagement 3.92% against a 1.02% worldwide median for accounts her size, Reels at 0.7 times her following, and 81% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.8x median
View power0.7x followers
Audience quality81% real
erin
#16

erinscozykitchenerin

erinMacro
968.1K
Followers
3.83%
Engagement rate
655.6K
Avg views
22.0%
fake followers / suspicious accounts

baking + cooking 🧑‍🍳 📍atx 💌 recipes are here! ⬇️

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Erin cooks and bakes from Austin and publishes the recipes rather than just the finished plate. B 67 on the CA Influence Index: engagement 3.83% against a 1.10% worldwide median for accounts her size, Reels at 0.7 times her following, and 78% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.5x median
View power0.7x followers
Audience quality78% real
Jahara
#17

jaharajaydeJahara

JaharaMid
499.6K
Followers
3.39%
Engagement rate
334.7K
Avg views
21.0%
fake followers / suspicious accounts

COSPLAY & GAMING! 🔴LIVE MON-SAT 11a-7p AZ 📫 🏜AZ BASED🌵 🎮 YT: jaharajaydegames ⬇️My Links⬇️

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Jahara cosplays and games live six days a week from Arizona, and keeps a separate gaming YouTube channel. B 67 on the CA Influence Index: engagement 3.39% against a 1.02% worldwide median for accounts her size, Reels at 0.7 times her following, and 79% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.3x median
View power0.7x followers
Audience quality79% real
Salleemah saeid
#18

salleemahSalleemah saeid

Salleemah saeidMacro
994.9K
Followers
4.06%
Engagement rate
520.8K
Avg views
27.0%
fake followers / suspicious accounts

Fashion & Lifestyle ✨ 📍Istanbul, Turkey 🎥 Content Creator Founder @deer.cosmetic 🦌 📩 For collaborations:

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Salleemah works in fashion and lifestyle out of Istanbul and founded her own cosmetics label, so she has run the buyer side as well as the creator side. B 66 on the CA Influence Index: engagement 4.06% against a 1.10% worldwide median for accounts her size, Reels at 0.5 times her following, and 73% of the audience reading as real.

Why B on the CA Influence Index™

Engagement3.7x median
View power0.5x followers
Audience quality73% real
Michelle Liu
#19

michelle.otpMichelle Liu

Michelle LiuMid
498.9K
Followers
8.15%
Engagement rate
331.8K
Avg views
27.0%
fake followers / suspicious accounts

Business inquiries📥: 🧸 Founder of @teddybeautyco 🎀 MY EVERYDAY LASHES ⬇️

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Michelle founded her own beauty company and posts as an operator rather than an ambassador. B 66 on the CA Influence Index: engagement 8.15% against a 1.02% worldwide median for accounts her size, Reels at 0.7 times her following, and 73% of the audience reading as real.

Why B on the CA Influence Index™

Engagement8.0x median
View power0.7x followers
Audience quality73% real
Sweet Anita
#20

sweetanitatwitchSweet Anita

Sweet AnitaMacro
687.6K
Followers
5.61%
Engagement rate
378.8K
Avg views
18.0%
fake followers / suspicious accounts

Twitch Streamer Business Enquiries:

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

A Twitch streamer whose Instagram audience is one of the cleanest in the large tier at 82% credible. B 65 on the CA Influence Index: engagement 5.61% against a 1.10% worldwide median for accounts her size, Reels at 0.6 times her following, and 82% of the audience reading as real.

Why B on the CA Influence Index™

Engagement5.1x median
View power0.6x followers
Audience quality82% real

You're seeing 20 of 35,345

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tefi pessoa
#21

hellotefitefi pessoa

tefi pessoaMid
499.4K
Followers
3.43%
Engagement rate
213.9K
Avg views
13.0%
fake followers / suspicious accounts

🇨🇴🇧🇷 pop culture & oversharing + advice column for @thecut & pod @tefitalks

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Tefi writes an advice column for The Cut and hosts her own podcast, and her Instagram is pop culture commentary rather than product posting. C 64 on the CA Influence Index: engagement 3.43% against a 1.02% worldwide median for accounts her size, Reels at 0.4 times her following, and 87% of the audience reading as real.

Why C on the CA Influence Index™

Engagement3.4x median
View power0.4x followers
Audience quality87% real
Kiana Davis
#22

_kianad_Kiana Davis

Kiana DavisMid
498.8K
Followers
5.43%
Engagement rate
261.0K
Avg views
24.0%
fake followers / suspicious accounts

NC🤍 💌 Beauty page - @kianadbeauty

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Kiana posts from North Carolina and runs a dedicated second account for beauty, which means a brand can place a campaign where the beauty audience already is. C 64 on the CA Influence Index: engagement 5.43% against a 1.02% worldwide median for accounts her size, Reels at 0.5 times her following, and 76% of the audience reading as real.

Why C on the CA Influence Index™

Engagement5.3x median
View power0.5x followers
Audience quality76% real
Bianca Kartika
#23

biancakartikaBianca Kartika

Bianca KartikaMacro
997.5K
Followers
3.04%
Engagement rate
408.6K
Avg views
21.0%
fake followers / suspicious accounts

🇮🇩 Indonesian in Seoul 🇰🇷 ✨ Documenting womanhood through travel, family & everyday femininity🌷 💌 (Yusi)

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Bianca is Indonesian, lives in Seoul, and documents womanhood through travel and family life, which gives a brand a clear editorial line to sit inside. C 59 on the CA Influence Index: engagement 3.04% against a 1.10% worldwide median for accounts her size, Reels at 0.4 times her following, and 79% of the audience reading as real.

Why C on the CA Influence Index™

Engagement2.8x median
View power0.4x followers
Audience quality79% real
Angie Villa
#24

missangievillaAngie Villa

Angie VillaMacro
591.0K
Followers
3.27%
Engagement rate
129.9K
Avg views
31.0%
fake followers / suspicious accounts

Colombiana based in the USA Luxury Travel + Wife + New mom My next retreat → @thecreatorretreat Shop presets → @jeremyandangiepresets​​​​​​​​​​​​​​​​

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Angie is a Colombian creator based in the United States who covers luxury travel and now motherhood, and she runs her own creator retreat. C 59 on the CA Influence Index: engagement 3.27% against a 1.10% worldwide median for accounts her size, Reels at 0.2 times her following, and 69% of the audience reading as real.

Why C on the CA Influence Index™

Engagement3.0x median
View power0.2x followers
Audience quality69% real
Kayla Nicole
#25

iamkaylanicoleKayla Nicole

Kayla NicoleMacro
997.4K
Followers
3.22%
Engagement rate
249.0K
Avg views
24.0%
fake followers / suspicious accounts

• Media Personality• Founder of @tribetherepe Host of @welcometothepregame

CA Influence Index™

CA Influence Index: real influence, 0 to 99

Market-relative score

Kayla is a media personality who hosts her own show and founded a platform of her own, which puts her closer to a broadcaster than a lifestyle poster. C 58 on the CA Influence Index: engagement 3.22% against a 1.10% worldwide median for accounts her size, Reels at 0.2 times her following, and 76% of the audience reading as real.

Why C on the CA Influence Index™

Engagement2.9x median
View power0.2x followers
Audience quality76% real

Ranking method

CA Influence Index™ (CII): how we grade female influencers

CII is a market-relative score from 0 to 99. On a worldwide female ranking there is no target country, so the fit component reads authority from the creator's own bio instead of an audience-location share, and carries less weight because a bio is a claim rather than a measurement. The rest of the score is engagement against creators of the same size, average Reel views, and estimated real-audience share. The creators above are ordered by this score, not by follower count.

10%of the score

Niche authority

What the creator's own bio claims about female. Stating professional status scores full marks.

36%of the score

Engagement

Likes and comments against creators of the same size here. Full marks at 3x that median.

36%of the score

View power

Average Reel views against follower count. Full marks at twice the following.

18%of the score

Audience quality

Share of followers reading as real people. Full marks at 90%.

Engagement is scored against the median for Instagram accounts of the same size worldwide, from our Creator Economy Report 2026 (full year 2025): 10-50K: 0.80% · 50-100K: 0.73% · 100-500K: 1.02% · 500K-1M: 1.10% · 1M+: 1.20%.

  • A+90-99
  • A80-89
  • B65-79
  • C50-64
  • Dunder 50

The score is capped at 99 so it never implies certainty. Read the full CA Influence Index methodology. The benchmark is global, because this page ranks accounts from every country.

Market benchmark

The global Instagram market behind this ranking

The 25 influencers above against the global Instagram market: each row puts their median next to the market's.

How the selected 25 compare with the global market pool

  • Pink = the 25 female influencers above
  • Grey = the market pool
  • Each bar is a median, not an average, so one very large account cannot pull a row up

Median engagement rate

selected 25 list: 4.8%
pool: 3.92%

Median Reel views per post

selected 25 list: 334,694
pool: 268,038

Source: the Click Analytic global creator database, measured 2026-09-09. The grey bars are every one of the 35,345 accounts that cleared the screen, held row by row; the pink bars are computed from the 25 cards above.

Why Michelle Mikyath Rosalyn is the #1 female creator

Michelle Mikyath Rosalyn tops this ranking with a CA Influence Index of 95 (A+), the highest among the selected accounts on this page. The source pool contains 45,149,691 Female Instagram accounts in the database.

The score breaks down like this

  • Engagement against the market median for this size10.75%, 10.5x100/100
  • Average Reels reach against follower count5.6x100/100
  • Share of the audience that is real85%94/100

The top of this list is tight: 3 creators grade A+, so the component bars on each card are what separate the first calls.

Brand fit

Best brand fits for female influencers

Brand fit follows what each of these 25 women already does, read from her own bio, not from a generic influencer template.

Food and drink
Best fit

The deepest bench on the page: four cooking and baking accounts plus a working sommelier, and they hold the three highest Reel averages here.

Beauty and skincare
Strong

Four creators work in beauty, and two of them founded the cosmetics brand they post about, so they have run the buyer side as well.

Gaming and streaming
Strong

A Twitch streamer, a cosplay and gaming streamer, and a streamer-YouTuber, all with live audiences rather than broadcast ones.

Travel and family
Good

Three creators cover travel: luxury trips, life abroad, and family travel across more than thirty countries.

Fashion and home
Niche

Mexican fashion, Italian everyday consumer content and a Brazilian maker account covering renovation and craft.

The full database

Need more than the top 25?

Search all 35,345 matching influencers by niche, audience, engagement, views, growth and more. Verified contact emails included.

Search all 35,345 matching influencers

Keep exploring

Explore more influencer rankings

More live rankings from the same database, by industry and by country.

FAQ

Frequently asked questions

What buyers ask about this list.

01How were these 25 female influencers chosen?

By screen first, then by hand. The screen kept female Instagram accounts with 10,000 to 1,000,000 followers, engagement at or above 3%, audience credibility at or above 60%, a post inside 30 days and Reels averaging over 100,000 views. That leaves 35,345 accounts. We shortlisted 122 and read every bio, keeping the 25 with a stated craft and removing everyone whose following comes from acting, music or sport.

02Why are there no famous celebrities on this list?

Because a celebrity following measures fame, not creator marketing. Actresses, singers, touring musicians and internationally known athletes were removed deliberately, along with accounts branded around politics, religion or a health condition. The page is built to be briefed from, so every account left is a working creator a brand can approach.

03What is the CA Influence Index and how does it order this list?

The CII is a 0 to 99 score with four parts: engagement measured against accounts of the same size, average Reel views against following, the share of the audience that reads as real, and how clearly the bio identifies a working creator. That last part stands in for the audience-country share a national ranking uses, because a worldwide page has no target country, and it carries a lower weight. Cards are sorted by the score, with the larger following breaking ties.

04What engagement rate do these creators actually get?

The median is 4.80% and the audience weighted average is 5.85%. Measured against the 0.57% median engagement of the unscreened worldwide female Instagram population at this size, that is roughly ten times the norm. The range on the page runs from 3.04% to 18.82%.

05How real are their audiences?

The median audience credibility score across the 25 is 79%, and the lowest on the page is 69%. Credibility estimates the share of followers that read as genuine accounts rather than bots or bought followers. The highest here is 91%, on Francesca's wine account, with an author account at 90% just behind it.

06Do these creators get Reel views in proportion to their followers?

Mostly they exceed them. Anusha averages 1,563,199 Reel views against 861.4K followers, and Wafa averages 947,430 against 149.7K. Every account on this page averages at least 100,000 views, which was a condition of entry, not an outcome.

Denis Golubev

Written by

Denis Golubev

Marketer at Click Analytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated 9 Sept 20269 min read

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