17.0K
Followers
5.06%
Engagement rate
`•.,¸¸,.•´¯𝔖𝔢𝔦 𝔢𝔦𝔫𝔢 𝔓𝔯𝔦𝔬𝔯𝔦𝔱ä𝔱. 𝔎𝔢𝔦𝔫𝔢 𝔒𝔭𝔱𝔦𝔬𝔫.¯`•.,¸¸,.•´ ꧁•⊹ 𝟹2 𝙹𝚊𝚑𝚛𝚎 ▪︎ 𝙿𝚘𝚝𝚜𝚍𝚊m٭⊹•꧂
Potsdam Influencers
Discover the vibrant world of Potsdam influencers shaping culture, creativity, and community in this dynamic city.
Meet the voices behind the trends who use social media to inspire, connect, and innovate locally and beyond. Explore how their stories reflect Potsdam's unique spirit and growing digital presence.
Jules Carmaux8 min readLast updated: 26 May 2026The ranking
60 top German influencers on Instagram
60
Influencers selected
8.6%
Avg engagement
12.3K
Followers
2.21%
Engagement rate
2. Volleyball Bundesliga Nord 🥇Nordostdeutscher Meister U20 🥈Vize-Meister 3. Liga Saison 22/23 🥉3. Platz DM U20 Saison 22/23
12.0K
Followers
2.29%
Engagement rate
#1 Ranked American Football Team in Europe 🏆 Deutscher Meister ’23, ’24, ’25 🏆 Nordmeister ’22, ’23, ’24, ’25 🇪🇺 Euro Bowl Champs ’19
11.0K
Followers
16.97%
Engagement rate
⚽️ @denversummit_fc 🖇 @rogonwomen @nikefootball 📍Potsdam/ Berlin
10.7K
Followers
2.63%
Engagement rate
Offizieller Account des 1. VfL Potsdam 🦅 Handball aus Potsdam in der @2handballbundesliga Alle Spiele live bei @dynhandball
9.2K
Followers
4.30%
Engagement rate
👊 Live Teckno from Potsdam City 👊 ☠ Booking via STREZZKIDZ & Ξ•F•N.official ☠ ☠
9.2K
Followers
7.21%
Engagement rate
now streaming: LOVE SUCKS @zdfneo PUSH @zdfneo DER HEIMWEG @primevideode JENSEITS DER SPREE @zdf.de SOKO POTSDAM @zdf.de
8.6K
Followers
4.02%
Engagement rate
📍Potsdam 37🏋️♂️ Was immer du heute bist oder erreichst hast, ist ein Bruchteil von dem,was du erreichen könntest.💭✈
8.4K
Followers
12.58%
Engagement rate
• 🫶 Potsdam. Land. Fluss. • 📷 Ich mach das eigentlich nur so • 🎞️ Lifestyle, Portraits & Reportagen • ➡️ @stevenritzer @herzklopfreportagen
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7.7K
Followers
2.40%
Engagement rate
Kommt mit uns vom 17. bis 19. Juli ins Animeland – Komm zur Anime Messe Babelsberg im Filmpark in Potsdam bei Berlin!
7.7K
Followers
2.30%
Engagement rate
💛 29, berlin/potsdam B.Sc. & M.A. sport scientist @pearce_prehabperformance @rehathleticum
7.6K
Followers
21.95%
Engagement rate
Memes aus und für Potsdam 💃🏻 Vorschläge für Memes gerne per DM 📩
7.1K
Followers
8.95%
Engagement rate
Öffentliches Eisenbahnverkehrsunternehmen aus Potsdam.
6.3K
Followers
3.97%
Engagement rate
🔥 WELCOME TO THE BOUNCE FAMILY! 🔥 ⚡️ Wir sehen uns am 16.05.! 🌞 Checkt auch unser Festival ➡️ @havelbeats ♥️ Alle Infos & Tickets zu unseren Events:
6.1K
Followers
3.19%
Engagement rate
🏥 Krankenhaus der Maximalversorgung 🩺 Akademisches Lehrkrankenhaus 🚩 in Potsdam für Potsdam und die Region #klinikumevb
6.0K
Followers
3.03%
Engagement rate
⚠️ Close Instagram. 👉 Go outside or read a book! 📚🌿 🎥 Production @Filmuni Babelsberg 🎨 ARTivist 🌈 📍 Based in Potsdam
5.5K
Followers
16.09%
Engagement rate
2️⃣1️⃣| 🚛🦺🚒 📌Near Potsdam @tsv_fsv.frauen 1️⃣9️⃣‘⚽️💙 @feuerwehr_bad_belzig 🚒🔥
5.3K
Followers
3.37%
Engagement rate
📍Potsdam 🇩🇪 ~ Mama 💜✨🧡 ~ Beautician ~ MUA #dieosterlohs #tiniosterloh
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Followers
3.54%
Engagement rate
🐾Liebevolle Zwergdackelzucht 🌳 in Potsdam-Mittelmark 📍 Offizielle Zuchtstätte für charakterstarke Begleiter 🐻 Frühförderung
5.0K
Followers
4.34%
Engagement rate
#COACHING #BUSINESS #PORTRAIT #FAMILY #LOVERS Potsdam | Berlin www.yasmina-aust.com •
4.9K
Followers
2.33%
Engagement rate
🔴 Sozialdemokratin 🎓 Ministerin in Brandenburg 📌 Für Potsdam-West, die Innenstadt und Babelsberg im Landtag!
4.8K
Followers
2.47%
Engagement rate
Zeitgenössische Galerie in #potsdam Aktuelle Show SONNENFLECKEN UND SCHATTENGEWÄCHSE HANNAH BECHER UND SUSANNE ROEWER 16. April bis 30. Mai 2026
4.8K
Followers
2.16%
Engagement rate
Offizieller Account des FBs Design der FH Potsdam ⁕ Kommunikationsdesign (B.A.) ⁕ Produktdesign (B.A.) ⁕ Interfacedesign (B.A.) ⁕ Design (M.A.)
4.5K
Followers
49.52%
Engagement rate
Das Radio für Potsdam, die Mittelmark, Teltow-Fläming und das Havelland. 📻 ▶️ 89.2 in Potsdam & 87.6 in BRB/H ▶️ DAB+ (Kanal 12D) oder Livestream ⤵️
4.4K
Followers
13.61%
Engagement rate
🏊🏻🚴🏻🏃🏼 📍Potsdam/ Itzehoe🇩🇪 Olympian 🇫🇷 @spitzensport_bundeswehr @suzukideutschland @die_itzehoer @rose_bikes
4.2K
Followers
4.68%
Engagement rate
𝐌𝐨𝐝𝐞𝐥 📸🎥 𝐀𝐮𝐭𝐨𝐫𝐢𝐧 ✏️ Potsdam | Berlin Kein TFP • Preise auf Anfrage ✉️ 𝘠𝘦𝘴, 𝘐 𝘩𝘢𝘷𝘦 🌶️ ↓
4.1K
Followers
3.10%
Engagement rate
📷 Schauspielerportraits 🟰 Berlin & Potsdam 📸 über 20 Jahre Fotograf 🚫fck afd #niewiederistjetzt hier zeige ich überwiegend meine Schauspielerfotos
4.0K
Followers
5.71%
Engagement rate
Sports therapist B.A. @rehathleticum Former 🏈 athlete. 🏋🏽♀️ Personal Trainer 📍Potsdam Germany
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Followers
9.13%
Engagement rate
bis 17.5. Kunstmuseum Erlangen ab 30.5. salondergegenwart im Kunstraum Potsdam
3.6K
Followers
2.39%
Engagement rate
Internationale Gegenwartskunst in Potsdam Mi – So | 12 bis 17 Uhr
3.5K
Followers
2.20%
Engagement rate
🪧 Wir sind Schüler*innen, Azubis & Studis, die gemeinsam für eine klimagerechte Zukunft kämpfen 🔥 🤗 Komm zu uns ins Plenum! -> schreib uns 💬
3.5K
Followers
5.92%
Engagement rate
ISABELL LOJEK | HAIRFACTS Color · Care · Correction · Extensions Private Room Potsdam NRW Pop-Up 2026 Klare Arbeit. Saubere Ergebnisse.
3.2K
Followers
5.49%
Engagement rate
Unterwasser- & Fine-Art-Portraits in Potsdam Storygetrieben, moody, cineastisch Shooting? Check “Shoots bei mir” #keinenmillimeternachrechts
3.2K
Followers
2.84%
Engagement rate
Führung in Krisenmanagement, Katastrophenschutz, Gesundheit & zivil-militärischer Zusammenarbeit | ehem. Oberbürgermeister Potsdam
3.2K
Followers
4.82%
Engagement rate
💛 RokkaZ-Family 👟 Hip Hop | Kids, Teens & Adults 🌍 Road to the Worlds 🫶 DIE wahrscheinlich coolste Hip Hop-Crew aus Potsdam
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Followers
4.30%
Engagement rate
Food & Drink Fotografie Kampagnen, Werbung & PR • Berlin / Potsdam 📩 Anfragen per
3.0K
Followers
19.35%
Engagement rate
Since 1998 🌻 | naturelover 🦝🍀 | Oskar 🐱 | Potsdam 🌇🌃
3.0K
Followers
4.49%
Engagement rate
▪️ What is your #storyofpotsdam moment? ▪️ Share it to the ❤️ community: @storyofpotsdam ▪️ Curated by @monsieurfranck.photography
3.0K
Followers
3.75%
Engagement rate
german para swimmer 🇩🇪 📍Potsdam Paralympics 21’🇯🇵 24‘🇫🇷🥈 World Championships 🌍 🥈🥈🥉🥉🥉 European Championships🇪🇺 🥇🥇🥇🥈🥈🥉🥉🥉🥉 @paraswimmingacademypotsdam
2.9K
Followers
4.44%
Engagement rate
🥁 @busydreams.band 📸 @freigangkreativ ⚡️ 🌻 @colorossa.festival 📍 Potsdam / Berlin / MV
2.9K
Followers
25.65%
Engagement rate
🏛 Potsdam | GER 🎓 Marketing Student 👩🏼💻 @quiz_academy
2.9K
Followers
5.67%
Engagement rate
🌐 Potsdam 🎙️ Radiomoderator @bbradioofficial 🎭 Schauspieler 🎬 Event-Mod ✖✖✖✖✖✖✖✖✖✖
2.9K
Followers
14.46%
Engagement rate
•Radfahren, schwimmen, Kanu,Laufen •crazycatmom •🏳️🌈/Potsdam/nurse/👦🏼
2.9K
Followers
39.06%
Engagement rate
🐾 Potsdam Germany 🐰 Nero, BKH 🐻 Remus, BKH (😼 Caesar, Scottish Straight)
2.8K
Followers
2.78%
Engagement rate
Bio-Kaffee, Sandwiches, frische Bowls und homemade Kuchen ☕️🥙🥪🥧🍰.
2.7K
Followers
7.84%
Engagement rate
❤️🔥 🍿@maysoonfilm ab 19. März im Kino! 📺 Das gläserne Kind @zdf.de 🎞️ Einfach nur Liebe @ardmediathek 📺 SOKO Potsdam @zdf.de 🎬@rote_rosen
2.7K
Followers
13.50%
Engagement rate
• 800m-1:47,41min • student ⚕️ • potsdam/berlin • athletic lifestyle
2.6K
Followers
3.09%
Engagement rate
💝 Traurednerin (IHK) und Sängerin 🎶🎤💖 💜 Kinder-Willkommensfeste 🖤 Trauerrednerin 🎓 Ausbilderin IHK Potsdam 💍 @agentur_hochzeitsmacher
2.6K
Followers
6.81%
Engagement rate
@labrauer___ 📍 Nähe Potsdam 🌴 Reisen, Lebensfreude, Leichtigkeit 📸 Erzähle niemanden deine Pläne, zeige ihnen nur deine Ergebnisse
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Potsdam Influencer Market Insights
The influencer scene in Potsdam is vibrant and diverse, offering a wealth of opportunities for brands seeking authentic engagement in this city.
Influencers based in Potsdam cover a wide range of niches including lifestyle, veganism, fashion, travel, beauty, and fitness, making it easier for businesses to find creators who align with their brand values and target audiences.
These influencers often create original and dynamic content that resonates strongly with their followers, driving meaningful interactions and conversions.
With many focusing on storytelling and community building, partnering with Potsdam creators can enhance brand visibility through genuine connections and dedicated fanbases.
The varied expertise - from local lifestyle insights to specialized niches like sustainable fashion or wellness - means campaigns can be precisely tailored for maximum impact.
Whether targeting YouTube, Instagram, or TikTok audiences, Potsdam influencers represent a strategic avenue for engaging consumers across Germany’s social platforms.
Potsdam’s influencer community blends history and modernity - creators here thrive on storytelling, architecture, and nature-inspired visuals that give content a polished, artistic feel.
Instagram reigns supreme for its visual storytelling potential, while TikTok and YouTube are growing for cinematic vlogs and travel diaries. They often showcase Sanssouci Palace, the lakeside views, and cozy cafés - capturing the calm sophistication of life just outside Berlin.
Mostly culture lovers, travel enthusiasts, and young professionals who enjoy artistic, aesthetic, and informative content.
Methodology
How we selected these influencers
The figures above are a snapshot pulled on May 1, 2026, not a live feed.
For developers & data teams
Put the data behind this ranking in your own stack
The same live data we used to rank German creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the Click Analytic Influencer Marketing API.
FAQ
Frequently asked questions
What makes the influencer scene in Potsdam unique?
Potsdam’s influencer community blends history and modernity, creators here thrive on storytelling, architecture, and nature-inspired visuals that give content a polished, artistic feel.
Which platforms are most popular among Potsdam creators?
Instagram reigns supreme for its visual storytelling potential, while TikTok and YouTube are growing for cinematic vlogs and travel diaries.
How do influencers represent Potsdam’s identity in their content?
They often showcase Sanssouci Palace, the lakeside views, and cozy cafés, capturing the calm sophistication of life just outside Berlin.
What kind of audience do Potsdam influencers attract?
Mostly culture lovers, travel enthusiasts, and young professionals who enjoy artistic, aesthetic, and informative content.
Photos and figures reflect the data snapshot date and may differ from the current profiles.
Written by
Jules Carmaux
Co-Founder and Content Lead at Click Analytic, covering influencer marketing, audience analytics, and creator economy trends.
Last updated 26 May 20268 min read
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