Top 25 Estonian Influencers

Estonia is one of Europe's most digital societies, and its creator scene is bigger than the country's size suggests.

The 25 here run from chart musicians and a world-champion rally co-driver to standup comics, fitness coaches and lifestyle creators.

Most post in Estonian for a small, loyal home audience, which is exactly why their followers stay unusually engaged and genuine.

Denis Golubev4 min readLast updated: Jun 9, 2026

How this list was built

A public shortlist from the ClickAnalytic creator database

ClickAnalytic tracks 400M+ creator profiles. We found 13,695 profiles matching this ranking and selected 25 for the public shortlist; inside the platform you can search the full set, compare audience quality and unlock verified contacts.

Search all 13,695 matching creators

The ranking

Estonian creators here engage their audience 3.4x more than the platform average

Across the 13,695 Estonian creators we track, audiences engage about 3.4x more per post than a typical account of the same size, and their followers read as about 84% real on average.

igor.system

Igor System 🇪🇪 | MobilityMega

Get email View full profile

1.1M

Followers

1.28%

Engagement rate

1.6M

Avg views

$12.2K+

Typical $/post

Helping you fall in love with mobility. Personal trainer | 15+ years 🇪🇪 👇 Mobility Courses

Audience location

Estonia50.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

17.0%

Average: some noise

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Fitness & mobility reach. The largest account on the list, a mobility coach with over a million followers and 15+ years of training behind him; the go-to for fitness, wellness and training-gear brands that want national scale.

arimatticomedy

Ari Matti MustonenMacro

Get email View full profile

451.9K

Followers

0.98%

Engagement rate

309.5K

Avg views

$2.6K-5.7K

Typical $/post

🇪🇪 ALL TIX at ARIMATTI.COM Standup comedian and piece of shit. Kill Tony regular, Comedy Mothership familiá, proud Estonian.

Audience location

Estonia84.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

6.0%

Good: clean audience

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Comedy & entertainment. A standup comedian with an international touring profile; strong for entertainment, events and brands that want a sharp, bilingual comedic voice.

liinaariadne

Liina Ariadne PedanikMacro

Get email View full profile

164.1K

Followers

1.17%

Engagement rate

43.0K

Avg views

$2.6K-5.7K

Typical $/post

📍 Los Angeles 💌Collaborations: ✨⬇️KARMA OUT NOW⬇️✨

Audience location

Estonia85.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

16.0%

Average: some noise

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Music & pop culture. An LA-based Estonian recording artist promoting new music; fits labels, fashion and beauty brands chasing a polished, internationally-minded pop audience.

timescapevisuals

Τ Ι Μ Ξ S C Λ P Ξ V I S U Λ L SMacro

Get email View full profile

129.8K

Followers

0.51%

Engagement rate

6.1K

Avg views

$2.6K-5.7K

Typical $/post

⟟ United Arab Emirates ☼ Telling stories through visuals ☽ Travel • Hospitality • Lifestyle • Events • Food ✉︎

Audience location

Estonia80.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

10.0%

Good: clean audience

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Travel & visual content. A visual storyteller working in travel, hospitality and food; suits destinations, hotels and lifestyle brands that need high-quality imagery, with a partly Estonian audience.

kellysildaru

✨Kelly Sildaru✨Macro

Get email View full profile

124.1K

Followers

1.36%

Engagement rate

119.8K

Avg views

$2.6K-5.7K

Typical $/post

Audience location

Estonia41.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

11.0%

Good: clean audience

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Sport & energy brands. An Olympic-medalist and X Games freestyle skier already partnered with Red Bull and Oysho; a natural fit for sportswear, energy and youth brands that want real athletic credibility.

adoreeparn

adoréeMacro

Get email View full profile

120.1K

Followers

22.33%

Engagement rate

352.9K

Avg views

$2.6K-5.7K

Typical $/post

💌 tiktok @adoreeparn

Audience location

Estonia88.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

13.0%

Good: clean audience

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Very high engagement. A micro-creator with engagement far above the rest of the list; a small but extremely active audience, well suited to product launches that need real interaction over raw reach.

brigittesusanne

Brigitte Susanne Hunt 🐝🐺Macro

Get email View full profile

107.4K

Followers

1.25%

Engagement rate

92.0K

Avg views

$2.6K-5.7K

Typical $/post

Law👩‍⚖️& Fitmodel 🏋🏼‍♀️ 🔝Entertainer 2023 🏆🇪🇪 🔝Sexiest woman 2020🏆 🇪🇪

Audience location

Estonia78.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

21.0%

Average: some noise

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Lifestyle & entertainment. A law-and-fitness personality and TV entertainer; fits beauty, fitness and lifestyle brands looking for a bold, recognizable Estonian face.

greteklein

Grete KuldMacro

Get email View full profile

101.3K

Followers

1.43%

Engagement rate

76.2K

Avg views

$2.6K-5.7K

Typical $/post

Minu uus lugu “Tähetolm”👇🏻✨

Audience location

Estonia80.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

19.0%

Average: some noise

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Music & youth audience. A pop musician promoting new singles; a fit for music, fashion and youth-focused brands with an engaged, Estonian-language following.

hannapaluoja

Hanna PaluojaMid

Get email View full profile

96.8K

Followers

3.53%

Engagement rate

77.5K

Avg views

$899-1.5K

Typical $/post

MY BOOTY PROGRAM IS OUT🍑

Audience location

Estonia80.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

18.0%

Average: some noise

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: Fitness programs. A fitness creator selling her own workout program, with solid engagement; strong for activewear, supplements and wellness apps aimed at women.

#10

mallukaz

Mallu Mariann Treimann-LegrantMid

Get email View full profile

88.4K

Followers

5.98%

Engagement rate

223.6K

Avg views

$899-1.5K

Typical $/post

✉️

Audience location

Estonia84.0%

Start free trial to unlock

Audience gender

Start free trial to unlock

Female

Male

Start free trial to unlock

11.0%

Good: clean audience

fake followers / suspicious accounts

Explore the audience split between influencers, businesses, mass followers, and real potential buyers. See full breakdown

Best for: High-engagement lifestyle. A lifestyle creator with notably high engagement for her size; a good pick for beauty and everyday-product brands that value interaction over reach.

You're seeing 10 of 13,695

Search the full Estonian creator database

Filter all 13,695 Estonian creators by engagement, audience location, audience quality and commercial fit, then export verified contacts.

Search all 13,695 matching creators

#11

liisssarm

Liis Ysabel ÄrmMid

Get email View full profile

80.4K

Followers

10.51%

Engagement rate

113.8K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 88.0%fake followers / suspicious accounts: 14.0%Good: clean audience

LA & London & 🇪🇪

Best for: International-feeling micro.

An Estonian creator splitting time between LA, London and home, with very high engagement; suits fashion and beauty brands wanting a worldly micro voice.

#12

keilis

KEILI SÜKIJAINENMid

Get email View full profile

78.1K

Followers

3.44%

Engagement rate

92.7K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 83.0%fake followers / suspicious accounts: 16.0%Average: some noise

Probably taller than you ✨TV host @kanal2 💛 founder @fillydrink 👉 #kuldnepilet #kodudrahaks @sudamesoov

Best for: TV crossover & drinks.

A TV host and drinks-brand founder; fits media tie-ins and food-and-drink brands that want an on-camera Estonian presenter.

#13

martinjarveoja

Martin JärveojaMid

Get email View full profile

76.1K

Followers

0.61%

Engagement rate

38.2K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 38.0%fake followers / suspicious accounts: 16.0%Average: some noise

FIA WORLD RALLY CHAMPION 2019 🏆

Best for: Motorsport & automotive.

The 2019 World Rally co-driving champion; a clear fit for automotive, motorsport and performance brands that want genuine racing credibility.

#14

sidniihh

Sidni✨Mid

Get email View full profile

74.1K

Followers

0.87%

Engagement rate

18.2K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 87.0%fake followers / suspicious accounts: 15.0%Average: some noise

“Suunamudijate Tuleproov” GO3s ‼️ Kuula mu laulu 👇🏼

Best for: Music & youth.

A singer building a loyal home following off the back of TV exposure; suits music, fashion and youth brands.

#15

andreizevakin

andrei zevakinMid

Get email View full profile

73.8K

Followers

3.92%

Engagement rate

169.5K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 88.0%fake followers / suspicious accounts: 7.0%Good: clean audience

◾️ @zejestuudio 💇🏻‍♂️💇🏼‍♀️ ◾️ @betmaster.ee ambassador ◾️ 1/2 @mstpodcast

Best for: Grooming & podcast.

A hairstylist and podcast co-host with one of the cleanest audiences on the list; fits grooming, barber and male-skewing lifestyle brands.

#16

gettermusic

G E T T E R J A A N IMid

Get email View full profile

70.9K

Followers

1.64%

Engagement rate

24.1K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 79.0%fake followers / suspicious accounts: 21.0%Average: some noise

“The Game”🧚‍♂️

Best for: Pop music.

A well-known Estonian pop singer with broad national recognition; a fit for music, beauty and entertainment campaigns.

#17

psyhiskond

Karmely SõrmusMid

Get email View full profile

67.4K

Followers

1.35%

Engagement rate

11.1K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 68.0%fake followers / suspicious accounts: 14.0%Good: clean audience

Neo traditional tattoo Where: @solunatattoo 🇪🇪 & @sticksandstonesberlin 🇩🇪 •dm only• Sponsored by: @tattooarmourpro ProTeam @barberdts_de

Best for: Tattoo & art niche.

A neo-traditional tattoo artist working between Tallinn and Berlin; ideal for tattoo-supply, art and alt-culture brands with a devoted niche audience.

#18

kristelaaslaid

Kristel AaslaidMid

Get email View full profile

64.5K

Followers

0.59%

Engagement rate

35.0K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 84.0%fake followers / suspicious accounts: 18.0%Average: some noise

‘Tis but a scratch. 📀@gramoffun 📀@oedband

Best for: Alt & band music.

A musician tied to local bands; suits music, festival and lifestyle brands wanting an alternative-leaning Estonian audience.

#19

gretepaia

Grete PaiaMid

Get email View full profile

60.2K

Followers

2.14%

Engagement rate

45.9K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 79.0%fake followers / suspicious accounts: 21.0%Average: some noise

👀armastus on pime👀

Best for: Pop music.

An established Estonian pop singer with steady engagement and national name recognition; a fit for music, beauty and youth brands.

#20

tanelpadar

TANEL PADARMid

Get email View full profile

60.1K

Followers

1.23%

Engagement rate

99.5K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 83.0%fake followers / suspicious accounts: 12.0%Good: clean audience

Selle konto sisu jagamine ilma autori nõusolekuta on keelatud.

Best for: Rock & heritage music.

A veteran Estonian rock musician with cross-generational reach; suits music, events and heritage-leaning brands.

You're seeing 20 of 13,695

Search the full Estonian creator database

Filter all 13,695 Estonian creators by engagement, audience location, audience quality and commercial fit, then export verified contacts.

Search all 13,695 matching creators

#21

laurenvlm

LaurenMid

Get email View full profile

59.6K

Followers

4.07%

Engagement rate

132.8K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 68.0%fake followers / suspicious accounts: 14.0%Good: clean audience

Selle konto sisu jagamine ilma autori nõusolekuta on keelatud. MAGRADA x Lauren tooted👇🏼 ✨🤍

Best for: Lifestyle & products.

A lifestyle creator with her own product line and good engagement; a fit for beauty and direct-to-consumer brands wanting a relatable Estonian voice.

#22

tanjamihhailova

TANJA 🇪🇪 🎶Mid

Get email View full profile

58.8K

Followers

0.89%

Engagement rate

17.2K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 82.0%fake followers / suspicious accounts: 19.0%Average: some noise

"Elu on ilus" ✨️

Best for: Music & family audience.

A singer and TV personality with a broad, family-friendly following; suits music, lifestyle and mainstream consumer brands.

#23

liisaleetma

✭𝖇𝖊 𝖙𝖍𝖊 𝖈𝖍𝖆𝖓𝖌𝖊✭Mid

Get email View full profile

57.6K

Followers

1.23%

Engagement rate

39.8K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 67.0%fake followers / suspicious accounts: 18.0%Average: some noise

ૐ

Best for: Calm lifestyle micro.

A lifestyle creator with a personal, understated feed; a fit for wellness, beauty and slow-living brands aimed at a younger Estonian audience.

#24

laurtshik

Laura V.Mid

Get email View full profile

56.9K

Followers

0.50%

Engagement rate

24.9K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 66.0%fake followers / suspicious accounts: 32.0%Poor: high risk

I wear many hats💕 AI, Lead Gen, Growth & Marketing 💌

Best for: B2B, AI & marketing.

A marketing-and-AI creator posting about growth and lead generation; an unusual but useful fit for B2B, SaaS and tech brands rather than consumer campaigns.

#25

elinaborn

ELINA BORNMid

Get email View full profile

56.5K

Followers

0.50%

Engagement rate

16.6K

Avg views

$899-1.5K

Typical $/post

Audience location: Estonia 71.0%fake followers / suspicious accounts: 20.0%Average: some noise

eetrivaikus — 🪩 1/3 @kl2mmar gigs:

Best for: Music & international profile.

An Estonian pop singer with an international profile; fits music, fashion and event brands wanting a recognizable name with reach beyond Estonia.

Niche analytics

Who's on this list

Estonia is small, but it is one of the most connected countries in Europe, and its top creators reflect that: a compact scene where the same names recur across entertainment, sport and music, and where most built a following at home before looking abroad.

What stands out is how loyal those home audiences are. Across the 13,695 Estonian creators we track, the names on this list pair national recognition with the kind of engaged, real following that carries over into campaigns. The breakdown below shows who they are and what they post.

75%

avg Estonian audience

2.9%

avg engagement rate

84%

avg real audience

$899-1.5K

estimated price per post

ClickAnalytic pricing model, how we worked this out

What they post

Music releasesStandup & comedyWorkout programsPodcasts & TVLifestyle & beautySport highlightsBehind the scenes

Who they are

Musicians & singers

Recording artists and pop names with loyal, Estonian-language fanbases.

Athletes

Olympic and world-champion sportspeople, from freestyle skiing to rally.

Comedy & TV

Standup comics and TV hosts who carry their audiences online.

Fitness & coaching

Mobility and training creators, including the list's single largest account.

Lifestyle & beauty

Everyday lifestyle and beauty creators, several with standout engagement.

Craft niches

Specialists like tattoo artists and hairstylists with devoted followings.

Creator sizes

Nano

Emerging creators · 1K-10K

0 in this list

Micro

High-efficiency creators · 10K-50K

0 in this list

Mid + Macro

Scale creators · 50K-500K

24 in this list

Mega

Celebrity-level creators · 500K+

1 in this list

Not sure which size fits your campaign? Match creators to your exact goal and budget.

Find your creators

Brand fit

Best brand fits for Estonian influencers

Brand fit here is read from what creators actually post and the partners named in their bios, not from invented deals.

Sportswear & energy

Best fit

Olympic and rally names, some already linked to Red Bull, fit sportswear, energy and youth brands wanting genuine credibility.

Music & events

Strong

A deep bench of recording artists suits labels, festivals, ticketing and entertainment campaigns.

Beauty & fashion

Good

Lifestyle and beauty creators fit cosmetics, apparel and direct-to-consumer brands.

Fitness & wellness

Good

Mobility and training creators fit supplements, gear and wellness apps.

Regulated betting

Niche

A couple of creators already name local operators like Betmaster in their bios, relevant only where gambling promotion is legal.

Recommendations are inferred from creator bios and content themes, not invented sponsorship history.

Proprietary data

The Estonian creator economy in numbers

Estonia is a small market, so raw reach looks modest next to larger countries, but engagement and audience quality run high. Here is what the numbers say for this shortlist.

3.4x

Engagement vs platform average

84%

Average real audience

3.5M

Combined reach of the shortlist

Engagement-rate distribution

% of creators above each threshold

68.0%

Above 1%

28.0%

Above 3%

8.0%

Above 6%

Reach - average reel views

% of creators above each views threshold

52.0%Over 50k

32.0%Over 100k

12.0%Over 250k

Audience quality

share of real, credible followers

84.0%mostly real audience

Good

Audience credibility and engagement are read live from the ClickAnalytic database; demographic splits are gated at this access tier.

Go beyond this Estonia shortlist

This page shows a hand-vetted preview. Inside ClickAnalytic you can search and filter all 13,695 influencers in Estonia, with contact emails and full audience data.

Create a free account

Across the 13,695 creators in Estonia, audiences engage about 3.4 times more per post than a typical account of the same size, and about 93% have a mostly real audience.

ClickAnalytic creator database (live) · June 2026

A striking share of the list are working musicians, from pop singers to rock veterans, which gives Estonia's top creator tier a strong music backbone rather than the influencer-and-lifestyle mix you see in many countries.

Sport is the other anchor: an Olympic freestyle-skiing medalist and a World Rally co-driving champion sit alongside the entertainers, a reminder that in a small country the biggest online names often come from the podium as much as the feed.

Our verdict

For a small country, Estonia offers an unusually broad creator pool: music and sport names with national reach, alongside mid-size lifestyle creators whose audiences interact heavily.

Start with the musicians and athletes when you need awareness, or the smaller lifestyle creators when you need engagement and a more personal voice. To go wider than this shortlist, the full set of Estonian creators is searchable in ClickAnalytic.

Methodology

How we selected these creators

How we picked this shortlist.

We started from the Estonian creators in the ClickAnalytic database and ranked them on a blend of reach, engagement and audience quality.

Audience location: we required a meaningfully Estonian audience, so the list reflects creators who actually reach people in Estonia, not only Estonian-born names with a purely global following.

Engagement and authenticity: we checked that audiences genuinely interact and screened out accounts with weak or suspicious followings.

We kept individual creators and left out brand, venue and official institutional accounts.

The figures above are a snapshot pulled on June 9, 2026, not a live feed.

For developers & data teams

Put the data behind this ranking in your own stack

The same live data we used to rank Estonian creators, followers, engagement, audience quality and more across 400M+ creators, is available programmatically through the ClickAnalytic Influencer Marketing API.

Explore the API Browse the influencer database Read the Creator Economy Report →

More Nordic & Baltic rankings

Browse more

All influencer rankings

FAQ

Frequently asked questions

Everything brands ask before shortlisting Estonian creators.

How were these Estonian influencers ranked?

On a blend of reach, engagement and audience quality from the ClickAnalytic database, with a requirement that the audience is meaningfully Estonian.

Is this only Instagram?

These profiles are ranked on their Instagram presence, though several of the creators are also active on TikTok and YouTube.

Why are some famous Estonian names missing?

We left out official, institutional and brand accounts, for example government or company pages, to keep the list focused on individual creators.

Which creators suit brand campaigns?

It depends on the goal: musicians and athletes give national awareness, while the mid-size lifestyle creators tend to drive stronger engagement. Check recent posts and audience quality before reaching out.

How real are these audiences?

Audience quality is scored live, and the creators here generally show high shares of real, active followers, which is one reason they were selected.

How often is the ranking updated?

The data is refreshed regularly from the ClickAnalytic database, so the list reflects recent follower and engagement figures.

How we know this

Where the numbers on this page come from.

ClickAnalytic indexes 400M+ creator accounts across Instagram, TikTok and YouTube. The figures in this ranking come from querying that database, cross-referenced with the Creator Economy Report 2026; card figures reflect the snapshot date shown on this page.

400M+ creator databaseThe source every stat is pulled from Creator Economy Report 2026Our benchmarks for engagement, pricing and real audience Audience quality scoringHow we measure real versus fake followers Creator pricing modelHow the estimated price per post is calculated

Photos and figures reflect the data snapshot date and may differ from the current profiles.

Written by

Denis Golubev

Marketer at ClickAnalytic, turning live data on 400M+ creators into rankings brands can actually act on.

Last updated Jun 9, 20264 min read

LinkedIn More articles

Looking for specific creators?

Build your own vetted shortlist in minutes. Search 400M+ creators, filter by audience, and export verified contacts. Free for 14 days.

Start your search free