Who is Breckie Hill?
American creator with 7.19M followers across TikTok and Instagram, and an almost entirely male audience
Jules Carmaux·Profile updated: 30 Aug 2026
Breckie Hill posts as @breckiehill on TikTok and Instagram, with 4,900,000 and 2,292,167 followers measured Aug 26, 2026. Her TikTok account, opened Sep 22, 2019, has published 1,604 videos for 238 million lifetime likes. Her biggest measured videos date from 2023 and 2024, topped by a 28.8 million view collaboration with @Jynxzi. The audience is 87.5% male on TikTok and 95.4% male on Instagram, and 30.7% of the Instagram following does not pass the credibility screen.
| Click Analytic grade | 69.3 / 100 Instagram audience credibility measured Aug 26, 2026: 69.3% of the audience passes the screen. Counted separately, 54.7% of followers are classified as real accounts, 20.1% suspicious and 19.0% mass followers. TikTok returns no credibility figure. |
|---|---|
| Known as | Breckie Hill |
| Based in | Edina, Minnesota, United States |
| Category | Lifestyle / Entertainment / Comedy |
| Top platform | TikTok |
| Audience | Measured Aug 26, 2026: the Instagram audience is 52.5% United States and 95.4% male, with 44.2% aged 18 to 24; the TikTok audience is 44.9% United States and 87.5% male, with 57.7% aged 18 to 24. |
| Average engagement rate | Unlock free with a trial |
| Estimated value per post | Unlock free with a trial |
| Fake followers | Unlock free with a trial |
Who is Breckie Hill?
At a glance
Breckie Hill is an American creator who posts as @breckiehill on both TikTok and Instagram. TikTok is the larger account at 4,900,000 followers; Instagram holds 2,292,167, for about 7.19 million across the two. Both accounts are verified. Click Analytic measured Instagram and TikTok on Aug 26, 2026, minutes apart. The combined figure adds two followings together and is not a count of unique people; the same person following both is counted twice.
How the account was built
She is 23 and based in the United States. Her TikTok account was opened on Sep 22, 2019 and has published 1,604 videos for a lifetime total of 238 million likes.
What the measured posts show
Her most liked measured TikToks are from April 2023: "life ruined" took 1.8 million likes on 21.2 million views, and an Apr 11 video 28.6 million views. Her 2024 peaks are collaborations: a May 11 video with @Jynxzi reached 28.8 million views, a May 27 one with the same creator 18.6 million, and an October 19 video with @zachirific 9.7 million. Her ten most recent TikToks, published between Aug 11 and Aug 26, 2026, run from 27,100 to 907,100 views.
Her 2023 and 2024 peaks are not what a 2026 campaign buys
Her biggest catalogue video reached 28.8 million views against a measured average of 941,700, a thirty-to-one gap, so a brand pricing against the catalogue peaks is pricing against viral highs from 2023 and 2024, the biggest of them work she did with someone else. Her measured average is 941,700 views per TikTok, and her August 2026 posts sit around and below that. The average is the number to plan with.
Brands Breckie Hill has worked with
Breckie Hill has no disclosed brand partnership on either account. Click Analytic measured Instagram and TikTok on Aug 26, 2026 and found no sponsored post on either.
Either she does little paid work, or she does it without disclosing it. A brand should ask her directly rather than assume the first.
That makes her an untested account commercially. There is no paid post to look at, no measured drop between her organic and sponsored reach, and no brand that has already worked with her to compare against. A first campaign here is setting the benchmark rather than meeting one.
What a campaign here would reach is measurable even without a paid history. A TikTok post averages 941,700 views and an Instagram Reel 773,275, so a two-platform placement sits around 1.7 million views before any uplift. Those are view counts, not people, and the same audience overlaps across both accounts.
The Instagram half of that comes with a discount. 30.7% of her 2,292,167 followers fail the credibility screen, so the reach a brand plans against should be the 773,275 Reel average rather than the follower count. On TikTok, where she engages at 5.50%, the measured views are the more reliable number of the two.
Per-platform analytics
Followers, engagement and audience quality on each platform, free tiles below, full breakdown with a trial.
Instagram is her smaller account and by far her weaker one on engagement. Across 215 visible posts she averages 24,845 likes and 510 comments against 2,292,167 followers, an engagement rate of 1.08%, measured Aug 26, 2026. That rate is average likes divided by followers: 24,845 divided by 2,292,167.
Reels carry the account. Click Analytic measures 773,275 average Reel views, which is 34% of her follower count and roughly 31 times her average like count. The measured standout is a Reel published May 2, 2025 that reached 9,836,436 views, about 13 times her Reel average. A March 15, 2026 post captioned "got milk?" took 513,493 likes, more than 20 times what a typical post on this account collects.
Her bio carries no brand link and no business address, only a Snapchat handle. The account tags very few people: the measured mentions are @clint at 44.4% of her tagged posts, @jynxzi at 22.2% and @sophieraiin at 7.4%. Those are other creators, not brands; the only brand names in her measured tags, @skims and @outcastclothing, sit at 3.7% of tagged posts each.
The picture is an account with large reach and thin interaction. 2,292,167 followers producing 510 comments on an average post is a ratio a brand should look at directly rather than through the follower count.
Audience quality is the number to settle before anything is agreed. Instagram audience credibility is measured at 69.3%, below the 90% level the index treats as full marks, so 30.7% of the following does not pass the screen. On 2,292,167 followers that is 703,695 accounts. Separately, 20.1% are classified as suspicious, which is 460,726 accounts. Reach quoted from the follower count will overstate what a campaign here actually reaches, and the 773,275 average Reel views is the more honest planning input.
Instagram is the still-image half of her output. Captions are two to five words, often a single line addressed straight to the viewer, and the picture carries the post. There is no product in any of the six previews.
Likes run from 226,808 to 513,493 against 2,292,167 followers, with comment counts between 865 and 6,838. The top post is a two-word caption. Click Analytic measures Instagram engagement at 1.08%, well below what the same person does on TikTok.
TikTok is where the account works. Measured Aug 26, 2026: 4,900,000 followers, 941,700 average views, 38,900 average likes and 1,517 average comments across 1,601 analysed videos, for an engagement rate of 5.50%. That is five times her Instagram rate on an account twice the size.
Average views run at 19% of her follower count, which is a normal-to-healthy ratio on TikTok, where reach is not bounded by the follower list. Her comment rate is the clearer signal: 1,517 comments per video against 510 per Instagram post, on content that costs less to make.
The catalogue peaks are spread across 2023 and 2024, and the biggest 2024 ones are collaborations. "life ruined", from April 2023, took 1.8 million likes on 21.2 million views, and an Apr 11, 2023 video 1.7 million likes on 28.6 million views. Among the collaborations, a May 11, 2024 video with @Jynxzi reached 28.8 million views, "how did he not catch on @Jynxzi" 18.6 million views and 1.5 million likes on May 27, and an October 19, 2024 video with @zachirific 9.7 million views and 1.1 million likes. No measured video from 2025 or 2026 comes close to those.
Recent output is ordinary by comparison and varies widely. Between Aug 11 and Aug 26, 2026 her posts ranged from 27,100 to 907,100 views, with most landing in the hundreds of thousands. One of them, published Aug 24, used the hashtags #arbys and #meatmountain, with no paid disclosure attached.
TikTok carries no audience credibility figure, so the platform holding most of her reach cannot be checked for quality the way Instagram can. What it does show is consistency: 1,601 videos at a 5.50% engagement rate is a long record, not a spike. On audience quality, the Instagram figure of 69.3% is the closest available read.
TikTok is where the account actually lives. Four of the six top previews are collaborations, two of them with @Jynxzi and one with @zachirific, built as a running bit rather than a one-off cameo. Captions stay under six words.
The view counts are an order of magnitude above her Instagram: 9,700,000 at the low end and 28,800,000 at the high end, with likes between 1,100,000 and 1,800,000. Engagement measures 5.50%, five times her Instagram rate.
For planning, TikTok is the buy and Instagram is the follow-through. The collaboration format also means her biggest posts depend on a second creator being in them.
Who follows Breckie Hill?
Audience data measured on Instagram, 26 Aug 2026.
Where Breckie Hill's Instagram followers are, as a share of the audience we measured.
52.5% of them are in United States and 12.2% in United Kingdom. The 5 markets shown cover 76.4% of the measured audience.
How old Breckie Hill's Instagram followers are.
The largest group is 18-24 at 44.2%. With 25-34 that is 80.3% of the measured followers. 7.6% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Breckie Hill's Instagram followers.
95.4% male4.6% female
95.4% male, 4.6% female. That is a one-sided audience. A brief built for the smaller side speaks to 4.6% of the people who see the post.
What Breckie Hill's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
Unlock free with a trialWhat Breckie Hill's Instagram followers care about, beyond this account.
We track more of Breckie Hill's audience interests than the ones shown here. See full profile insights
Almost entirely men
This is the defining fact about the audience. On Instagram 4.6% of her followers are women, so 95.4% are men. On TikTok 12.5% are women and 87.5% are men. Both measured Aug 26, 2026. Women are 12.5% of her TikTok following and 4.6% of her Instagram, so a product aimed at women reaches only a small slice here.
Young, American, English-speaking
On TikTok 57.7% of the audience is 18 to 24 and a further 24.9% is 25 to 34. On Instagram the centre is slightly older: 44.2% aged 18 to 24 and 36.1% aged 25 to 34. The United States is 44.9% of the TikTok audience and 52.5% of the Instagram one, with the United Kingdom second on both at 9.9% and 12.2%. English is the main language for 75.9% of the TikTok audience and 84.8% of the Instagram one.
A measurable share of minors
9.6% of the TikTok audience and 7.6% of the Instagram audience is 13 to 17. That is a compliance fact, not a marketing one. Anything age-restricted, alcohol included, has to account for it.
Three in ten Instagram followers fail the screen
Instagram audience credibility is 69.3%, so 30.7% of that following does not pass the screen. By follower type the split is 54.7% real accounts, 20.1% suspicious, 19.0% mass followers and 6.2% other influencers. TikTok carries no credibility figure, so her larger account cannot be checked the same way.
What they are interested in
The measured interests of her Instagram audience are Sports at 34.9%, Cars & Motorbikes at 29.9%, Friends, Family & Relationships at 23.8% and Television & Film at 21.3%. Read alongside a 95.4% male audience, that is a young male sports-and-cars profile rather than a beauty or fashion one.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Age brackets, gender split, top countries and languages of the people who really see the posts. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
The share of followers that look like real people versus suspicious, inactive or mass-following accounts, scored 0 to 100 with fake-follower detection on every profile. It is the number that tells you how much of the reach is actually there.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Breckie Hill, frequently asked questions
How many followers does Breckie Hill have?
She has 4,900,000 TikTok followers and 2,292,167 on Instagram, both measured Aug 26, 2026. That is about 7.19 million combined, though the total counts anyone following both accounts twice.
Which platform performs better for her?
TikTok, clearly. It carries a 5.50% engagement rate against 1.08% on Instagram, and it is the larger account of the two.
Is Breckie Hill a good fit for a brand campaign?
It depends entirely on who the brand sells to. Her audience is 95.4% male on Instagram and 87.5% male on TikTok, so a product aimed at women reaches only a small minority here. A brand should also weigh the 30.7% of her Instagram following that fails the credibility screen.
What brands has she worked with?
Click Analytic records no sponsored posts on either account as of Aug 26, 2026, so no brand partnership can be confirmed from the data. The creators she tags most, @clint and @jynxzi, are collaborations rather than commercial work.
How old is Breckie Hill?
She is 23, per the bio on her own TikTok account. Neither of her measured accounts states an exact date of birth.
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