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MrBeast strikes Amazon deal

by | Mar 19, 2024 | Influencer News

I know I simply can’t get enough of MrBeast. 😁

Shortly after announcing his 2024 YouTube strategy, MrBeast, AKA Jimmy Donaldson, is set to launch a brand new show.

His partners?

👉 None other than Amazon!

And they’re giving him a cool $100M with creative freedom! 🤯

Yes, MrBeast, the YouTube sensation known for his grandiose stunts and philanthropy, has joined forces with Amazon MGM Studios to launch ‘Beast Games‘.

The cherry on top? 

It’s poised to be the most gargantuan reality competition series ever, with a staggering 1,000 contestants vying for an unprecedented $5 million cash prize!

Join me as I look into what’s been happening behind the scenes.

Let’s roll. 👇

The beast behind the game

Jimmy Donaldson, better known as MrBeast, has always pushed the boundaries of content creation. 

The proof?

MrBeast's latest YouTube stats

📊 His YouTube channel boasts over 245 million subscribers. 

📊 He gets around 14M new followers monthly!

With ‘Beast Games‘, MrBeast aims to transfer his unique brand of entertainment from YouTube to Prime Video.

And let me tell you, it’s promising to be an experience that viewers have never seen.

My goal is to make the greatest show possible and prove YouTubers and creators can succeed on other platforms,” MrBeast shared.

What to expect from ‘Beast Games’

Though details on the show’s format remain under wraps, it’s clear ‘Beast Games‘ will draw inspiration from MrBeast’s already successful YouTube series. 

The competition promises to be a spectacle of challenges.

And the reward?

The largest single prize in television and streaming history. 🤯

Yes, there’s a $5 million cash prize up for grabs.

Slated to premiere exclusively on Prime Video, ‘Beast Games‘ will be accessible in over 240 countries and territories. 

Jennifer Salke, head of Amazon MGM Studios, expressed her excitement about working with MrBeast, highlighting his ability to engage a diverse global audience. 

Vernon Sanders, head of television at Amazon MGM, also praised MrBeast’s ambitious vision for the show, indicating a solid partnership in bringing this colossal project to life.

A response to a viral phenomenon

But what inspired the Beast Games? 🤔

I learned that Beast Games is a creative response to the global phenomenon of the Squid Game.

What was the Squid Game?

MrBeast recreated the fictional game in a real-life setting on his YouTube channel, attracting over half a billion views.

It’s clear: content creators are increasingly influencing mainstream media.

And when you give them creative freedom, like Amazon is doing, they’ll work their magic.

Like MrBeast said, “Amazon will give us the most creative control, and–by most–I mean all creative control, and they’ll let me do whatever we want. Other platforms, you know, didn’t.”

My final thoughts

As the world eagerly awaits the release of ‘Beast Games‘, questions abound about how it will redefine reality TV competition. 

With MrBeast at the helm, one thing is for sure: viewers can expect a show filled with unprecedented challenges, excitement, and, of course, a jaw-dropping prize.

The collaboration between MrBeast and Amazon MGM Studios signifies a new era in entertainment, bridging the gap between traditional media and content creators.

Stay tuned for ‘Beast Games’—it promises to be a game-changer in reality TV.

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