What's a Lifestyle Influencer?
There are around 600K creators on Instagram who are classified as lifestyle influencers.
In Click Analytic's own creator database, the lifestyle influencer comes out on top as the most popular category of influencer.
In fact, the term has been growing exponentially on Google in the last few years:
The truth is… just about anyone can be a lifestyle influencer!
But what do lifestyle influencers do? Well - the great thing about this category of creator - think of Instagram lifestyle influencers as related to the YouTube vlogger.
They document their daily lives and product recommendations.
From #OOTD posts (Outfit of The Day,) to what they had for breakfast…
Instagram lifestyle influencers know how to create submersive content that drives engagement! They are usually a great fit for luxury brands.
Why are Lifestyle Influencers a good partnership option?
The main benefit of having a lifestyle blogger for your brand partnership is their versatility.
They are able to appeal to many different audience interests, such as:
👗 Fashion
💄 Beauty & Cosmetics
🌱 Healthy lifestyle
🧸 Toys, Children & Baby
🧘♀️ Fitness + yoga
… And many more!
✅ Good for new brands and SMEs because of their unique flair in producing content that can appeal to multiple demographics in a mass audience.
✅ Positive role models actively encourage better, more ecological or simple ways of living
✅ They help establish a positive brand image and build customer loyalty by showcasing products or services they believe in.
Lifestyle Influencers generate brand awareness and influence their followers’ decisions through their opinions.
The Top 25 Instagram Lifestyle influencers
With our worldwide ranking of the top lifestyle influencers, you can guarantee a selection of the most growing creators who each present a different, vibrant lifestyle and culture.
You’re sure to find an Instagram content creator who matches your brand, no matter where you are in the world!
So, without further ado…
This ranking was compiled in October 2023 and has not been refreshed since. Every follower count, engagement rate and six-month growth figure below is as it stood then, and some of these accounts will have changed name, size or activity in the meantime. Here are the 25 lifestyle Instagram influencers:
25. @karlancabrera
Karla is a lifestyle influencer based in Houston, US creating content which straddles many an influencer niche.
Appealing to audiences who are interested in: Nutrition, Toys, Beauty, Furniture, Electronics and more - this Instagram influencer truly encapsulates the versatile nature of a lifestyle content creator.
14K
Followers
13%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 249% Growth in the last 6 months
+ 90k Average Reels Plays
View this post on Instagram A post shared by Karla Cabrera (@karlancabrera)
24.@meg.ofitness
Meg is the most followed lifestyle influencer to be featured in our ranking.
She mainly posts fitness content, offering wellness advice and product recommendations via ‘get ready with me’ videos.
As well as this, she is one of the top lifestyle influencers with a great average reel viewership, receiving 572k average views.
561K
Followers
7%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 256% Growth in the last 6 months
+ 572k Average Reels Plays
View this post on Instagram A post shared by Meg (@meg.ofitness)
Deidra is among the most followed Los Angeles Instagram lifestyle influencers, posting fitness lifestyle content which is aesthetically enchanting.
Outside of being a talented content creator for UGC, she is a model and trainer!
95K
Followers
4%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 260% Growth in the last 6 months
+ 44k Average Reels Plays
22. @itsvonnajoi
Looking for lifestyle blogs? Don’t look too far.
Vonna is a Chicago creator posting motherhood-focused lifestyle content that has an easy, everyday approach.
Inspiring many to: ‘live your dream girl era,’ her content is motivational to the masses.
101K
Followers
18%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 283% Growth in the last 6 months
+ 95k Average Reels Plays
21. @_tanairiiii
Tanairi is another US-based creator to be featured in our ranking, showcasing fun how-to tutorial videos on Instagram Reels.
She is among the types of Instagram lifestyle influencers to focus her content on motherhood and family adventures and is bursting with creative flair.
65K
Followers
21%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 292% Growth in the last 6 months
+ 264k Average Reels Plays
20. @so_anupriya
Anupriya is one of the lifestyle influencers on Instagram who hails from India, posting product recommendations and holiday spot suggestions.
Her opinion is greatly trusted and valued, with an measured 85% engagement rate in October 2023, a level that on an account this size warrants a manual authenticity check and 312k average reel plays.
10K
Followers
85%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 312% Growth in the last 6 months
+ 312k Average Reels Plays
19. @pauladavilap
Another micro influencer! Paula is one of the lifestyle Instagram accounts who hails from Colombia, posting fashion forward content that plays into the clean girl aesthetic.
Paula can be ranked in both the lifestyle & fashion influencers categories.
She also publishes motivational content to encourage her audience to achieve their potential.
21K
Followers
33%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 313% Growth in the last 6 months
+ 66k Average Reels Plays
View this post on Instagram A post shared by Paula Davila (@pauladavilap)
18. @busrasllan
Büşra is a Turkish content creator making lifestyle content that takes a globetrotting angle.
Posting from lavish travel destinations, Büşra appeals to travel as a secondary niche and promotes a nomadic and adventurous lifestyle.
11K
Followers
7%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 317% Growth in the last 6 months
+ 5k Average Reels Plays
17. @aleximckinley
Lifestyle influencer Alexi posts real and raw skincare focused content around the reality of living with acne. Due to her follower size she can be considered a micro influencer.
Her relatable nature has garnered an authentic audience, scoring 89% for her audience authenticity score.
21K
Followers
4%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 325% Growth in the last 6 months
+ 114k Average Reels Plays
16. @sofia.fisicaro
Sofia is among the top micro Italian lifestyle influencers publishing classy fashion shots
She has an intensely strong female audience of 90%, and is also one of the eco friendly influencers encouraging a sustainable fashion lifestyle.
21K
Followers
15%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 363% Growth in the last 6 months
+ 58k Average Reels Plays
15. @naomivictorias
Naomi is a British lifestyle influencer based in London, posting content that surrounds a homely way of living.
She is doing both makeup tutorials and maintaining a lifestyle blog esthetic.
Her engagement rate is a highlight, scoring 44% and she has a significant number of average reel plays at 333k.
90K
Followers
44%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 383% Growth in the last 6 months
+ 333k Average Reels Plays
View this post on Instagram A post shared by Naomi Victoria 🐻 (@naomivictorias)
Kylie is one of the Instagram content creators who posts both real and humorous lifestyle content.
Her Instagram content predominantly surrounds Reel content, maximising her potential reach as a part of the lifestyle influencers “gang”.
36K
Followers
4%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 383% Growth in the last 6 months
+ 54k Average Reels Plays
13. @kyahbarrett
Kyah is among the most versatile lifestyle influencers whose content strikes the perfect balance of motivational and humorous.
She is a Los Angeles influencer, and aims for a relatable angle in her content creation.
156K
Followers
16%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 397% Growth in the last 6 months
+ 82k Average Reels Plays
12. @chamia.amari
Chamia hails from Charlotte, USA and her lifestyle revolves around recommendations on where to find the best eats!
She is a micro influencer and one of the most engaged lifestyle Instagram influencers with a significant surge in growth over the past 6 months, earning an increase of 535%.
14K
Followers
15%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 535% Growth in the last 6 months
+ 59k Average Reels Plays
11. @bonappektea
As a lifestyle influencer, Kristy knows that sometimes you have to switch things up to sustain spice in your life!
That’s why she creates location-focused content surrounding Atlanta recommendations while also being a New York Influencer at the same time.
30K
Followers
15%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 548% Growth in the last 6 months
+ 74k Average Reels Plays
10. @_juliamelo
Julia is a lifestyle influencer based in Brazil, posting aesthetically pleasing content in her spare time.
Offering product recommendations, her wealth of knowledge in the niche is an aspect that cannot be ignored through the quality of her content!
102K
Followers
6%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 554% Growth in the last 6 months
+ 77k Average Reels Plays
9. @arabella.stokes
Arabella is a lifestyle content creator who not only posts to her dedicated Instagram following, but also has a TikTok audience of +100K!
She creates content around cultivating a stylish yet cosy lifestyle…
At the October 2023 measurement she had the highest engagement rate in this ranking, an 117% engagement rate, high enough on an account of this size that it should prompt a fake-follower check rather than be read as a quality score, and the most average reel views at 847k!
72K
Followers
117%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 569% Growth in the last 6 months
+ 847k Average Reels Plays
8. @larissafiatkoski
Larissa is one of the most engaging Brazilian lifestyle influencers who publishes content encouraging a more nutritional and healthier way of living in her followers.
Her goal is to create ‘new habits’ for her audience, branding her as a perfect lifestyle influencer.
53K
Followers
16%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 614% Growth in the last 6 months
+ 43k Average Reels Plays
7. @olivialodenius
Olivia is part of the squad of Swedish fashion influencers who also dabbles in creating lifestyle content. She is definitely a luxury lifestyle influencer.
Showcasing her chic lifestyle has resulted in a measured 82% engagement rate in October 2023, a level that on an account this size warrants a manual authenticity check rather than being read as a pure quality signal.
17K
Followers
82%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 647% Growth in the last 6 months
+ 124k Average Reels Plays
6. @itssgyal
Jiara is one of a select few Instagram lifestyle influencers hailing from Santiago, Chile.
Her angle on lifestyle surrounds fashion, posting outfit inspiration and favourite pieces directly to her feed.
20K
Followers
4%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 815% Growth in the last 6 months
+ 64k Average Reels Plays
5. @techgirldiary
Techgirldiary is a New York influencer who appeals to a Millennial majority audience.
This is through her modern and humour-heavy approach. She is on the pulse of trends for luxury lifestyle content and this is reflected in her growth of 1061%.
24K
Followers
11%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 1061% Growth in the last 6 months
+ 110k Average Reels Plays
4. @dasha.far
Daria is part of the group of lifestyle content creators who posts location based lifestyle content.
Her posts focus on the everyday lifestyle of living in Qatar, and with her staggering growth of 1178% people clearly find her niche content fascinating.
97K
Followers
24%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 1178% Growth in the last 6 months
+ 141k Average Reels Plays
3. @trutolyss
Alyssa is part of our Top 3 Instagram lifestyle influencers whose content is centred around wellness and beauty - with a touch of luxury too!
Her growth over the past 6 months has been pretty huge, earning a growth increase of 1803%.
64K
Followers
29%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 1803% Growth in the last 6 months
+ 141k Average Reels Plays
2. @ronjanicola
Ronja is one of the top lifestyle influencers on Instagram - and it’s easy to see why!
Her cinematic content creation captures the imagination of her audience of 73K, posting the ultimate dreamy and nomadic lifestyle that looks fresh out of a movie.
73K
Followers
30%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 1836% Growth in the last 6 months
+ 373k Average Reels Plays
View this post on Instagram A post shared by Ronja (@ronjanicola)
1. @imogenedent_
And so the number one lifestyle influencers’ Instagram is Imogen - a content creator from Oklahoma City, USA.
With a whopping growth of 3072%, this is likely a result of her family focused approach, which is both unfiltered and full of hacks for her followers to learn from!
207K
Followers
10%
Eng. Rate
Good Audience
Overall Quality
Key Stats
Influencer Stats
+ 3072% Growth in the last 6 months
+ 467k Average Reels Plays
View this post on Instagram A post shared by IMOGENE DENT (@imogenedent_)
