Did you know that according to Forbes, 70-80% of women drive all purchasing decisions?

Well, then it doesn’t come as a surprise that mom influencers are the MOST popular option of creators for brands.

And we have a special gift – We listed for you the top Mom Influencers on Instagram. They are great options for partnerships because of their versatility as content creators.

Whether you’re a SME looking for an approachable role model to push your niche product, or a bigger business looking for experts…

Our ranking of the top Mom influencers on Instagram will show you the endless possibilities for increasing awareness and sales.

But first, let’s start at the base level.

Mom influencers or “mommy bloggers” / “mompreneurs” are mothers who have harnessed the power of social media to build a close-knit female powered community.

Common influencer niche examples for the top Mom Influencers on Instagram include:

• 😎 lifestyle
• 🍔 food and nutrition
• 💄 beauty and cosmetics
• 👗 fashion
• 🧸 toys

And more… Now that you know the different types of the best mom influencers on instagram -> check our ranking below :

So let’s get into it! Click presents a carefully crafted ranking of 15 of the Top Mom Influencers on Instagram to follow in 2024:

15. @amy.suzanne_

14. @threetimestheplay

13. @britt_perrine

12. @chinabford

11. @jenglufling

10. @ashleytel

9.  @jasmnekim

8.  @mykelbdavis

7.  @leave_it_to_brittni

6. @brickeller

5. @karlancabrera

4. @arsenenoe

3. @mama__savage

2. @heybrittinirae

1. @diy.mama.kayleen

Amy is one of the best Mom Influencers on Instagram who is also an entrepreneur, being the founder and CEO of Pink Stork!

She is a Mom of 6, and has an audience whose main audience interest is Toys (scoring 58% for this category).

Performance Metrics

– 192% Growth in the last 6 months

– 176k Average Reels Plays

Tara has is one of the Top Mom Influencers on Instagram who has a great engagement rate in comparison to her following number.

Sharing craft, play ideas and toy content with her kids, she demonstrates the endless fun that comes with creativity!

Performance Metrics

– 218% Growth in the last 6 months

– 6k Average Reels Plays

Brittany is one of th eMom Influencers on Instagram who publishes humorous content – showcasing the funny to be found in motherhood!

She has a reaaly great score for average reel views, achieving around 242K on content.

Performance Metrics

– 219% Growth in the last 6 months

– 242k Average Reels Plays

China is a mom influencerwho focuses on food and nutritional meals, as well as homemaking!

She also has a following of 65K on TikTok!

Performance Metrics

– 220% Growth in the last 6 months

– 15k Average Reels Plays

Jennifer is a mom influencer who takes a relatable approach to creating content that parents can find themselves in.

She has a pretty good engagment rate of 26%, and her average views on reels is amazing – scoring an impressive 390K.

Performance Metrics

– 234% Growth in the last 6 months

– 390k Average Reels Plays

Ashley is an Instagram content creator and Mom creating posts that showcase the ‘real’ daily routines of a mother.

She is an Amazon affiliate with her own storefront, and has a strong female audience presence of 85%. If she is among the top mom influencers on Instagram it’s also because of her amazing growth in the last 6 months…

Performance Metrics

– 250% Growth in the last 6 months

– 58k Average Reels Plays

Jasmine is the most followed mom to be featured in our ranking, classifying her as one of the premium best mom influencers on Instagram.

She is founder of SAMMEE Boba Kits, and predominatly posts food and lifestyle content.

Performance Metrics

– 264% Growth in the last 6 months

– 268k Average Reels Plays

Mykel is a Mom Influencer, journalist, and founder of Muscle Up Mommy.

Her Instagram content mainly surrounds the lifestyle niche, creating POV videos to give her feed an personable and relatable feel.

Performance Metrics

– 291% Growth in the last 6 months

– 51k Average Reels Plays

Brittni is an Instagram content creator and Mom crafting real ‘day in the life’ content, to show the imperfections and struggles of motherhood.

Her content surrounds advice and tips, providing a sound voice of knowledge on raising a family.

Performance Metrics

– 294% Growth in the last 6 months

– 33k Average Reels Plays

Brickelle is one of the Top Mom Influencers on Instagram due to her owning the highest average reel plays in our ranking (508k!)

This is a great feat for a Mom influencer with just an 11K following, making her a micro influencer!

Performance Metrics

– 296% Growth in the last 6 months

– 508k Average Reels Plays

Karla is a mom influencer who is truly versatile, appealing to niches such as: lifestyle, food and nutrition, beauty and home appliances.

Her female audience is strong, achieving a following which is 77% comprised of women.

Performance Metrics

– 478% Growth in the last 6 months

– 78k Average Reels Plays

Arsène is a mom influencer dabbling in niches such as: fashion, lifestyle and cosmetics.

With a dash of humour, no wonder her audience respond well to her content!

Fashion is definitely a main focus for this Instagram content creator, partnering with brands like Vesper 247 and FashionPass.

Performance Metrics

– 688% Growth in the last 6 months

– 6k Average Reels Plays

Aly cracks the Top 3 on our ranking with the highest engagement rate on her content (an impressive 221%!).

Not only that but if she is on top 3 of the top mom influencers on Instagram it’s also due to her incredible growth in the last 6 months…

Her Mom Influencer approach is taking a humorous and ‘savage comedy’ direction – building her own playful personal brand.

Performance Metrics

– 845% Growth in the last 6 months

– 13k Average Reels Plays

Brittini takes the silver medal when it comes to the top mom influencers on Instagram who have seen the most growth over the past 6 months.

She has a strong female audience of 78%, and her top audience interest of friends, family and relationships (scoring 58%).

Performance Metrics

– 853% Growth in the last 6 months

– 61k Average Reels Plays

You’ve made it to the top! Kayleen is the crème de la crème of the top mom influencers on Instagram with a huge increase of growth (2421%).

She posts hacks for Moms and ‘How To’ content mainly surrounding activities for your child.

Performance Metrics

– 2421% Growth in the last 6 months

– 38k Average Reels Plays

Learn how to use the Click Analytic influencer search tool, where you can access ANY influencers with more than 1k followers on Instagram, YouTube and TikTok.