9 Influencer marketing examples to follow

Guess what? 🤔 I found 9 excellent influencer marketing examples to follow.

From Topicals to Dove and Hellofresh, these successful marketing campaigns will inspire you to rethink your influencer marketing strategy.

Ready? Let’s roll. 👇

9 Successful influencer marketing examples we can learn from

I’ve got 9 exciting influencer marketing examples lined up. Let’s start with my favourite marketing campaign and see what we can learn from them.

Influencer marketing example 1: Topicals

My first and favourite influencer marketing example comes from Topicals.

They’re a skincare brand making waves with their unique marketing campaigns.

Why are they my favourite influencer marketing example?

👉 Topicals decided to throw an epic birthday bash in Bermuda to celebrate turning three.

View this post on Instagram A post shared by TOPICALS (@topicals)

Sounds dreamy, right?

But here’s the kicker, it wasn’t just about those stunning beach pics. The real magic was in the details.

Topicals became the first beauty brand to host an entirely BIPOC-sponsored trip, inviting a diverse mix of 18 influencers. Imagine the buzz! 😎

They included big names like reality TV star Dami Hope, esthetician Sean Garrette, and lifestyle guru Ishini Weerasinghe.

For many, it was their first brand trip.

The result?

A whopping 3M impressions and 5K new followers across TikTok and Instagram.

Impressive, huh?

And they didn’t just keep the fun to themselves.

Topicals featured these influencers on their brand account, while the guests posted daily updates on their Instagram Stories and TikTok.

The tags #TopicalsTakesBermuda and #TopicalsTurns3 were everywhere.

My pro tip: Want to boost your brand’s engagement? Embrace diversity and authenticity in your influencer partnerships.

Let’s jump into my next influencer marketing campaign example. 👇

Influencer marketing example 2: Gymshark

Gymshark has this killer influencer marketing strategy.

Their goal?

They scout talent to showcase their products on social media.

Ever scroll through TikTok or Instagram and see those cool Gymshark Athletes flaunting their latest gear? Yep, that’s them!

These brand ambassadors show off their haul and share sweet discount codes.

Take @SopheAllen, for example.

@sopheallen GYMSHARK HAUL! For Black Friday 🖤 showing you a few of my recent fav pieces, the fit & sizing. You can get up to 60% off selected styles @ Gymshark Black Friday sale! My affiliate link is in my bio. If you shop using it, it really supports me! Tysm, lmk if you have any questions xx #gymshark #gymsharkhaul #gymsharktryon @Gymshark ♬ original sound, Soph 🍒

She recently did a Black Friday haul, trying on all her new Gymshark items. She didn’t just show off the clothes; she gave her followers an affiliate link for up to 60% off.

Talk about a win-win!

My pro tip: Want to drive direct sales and engagement? Brand ambassadorships are the way to go! Try-on hauls are super effective because they help viewers imagine themselves in the clothing and ask questions about fit, sizing, and material.

Plus, it encourages more user-generated content, expanding your brand’s reach. What do you think? Could this strategy work for your brand? Let’s look at another campaign example.

Influencer marketing example 3: Dunkin’

Let’s talk about a super cool and unexpected influencer marketing campaign example by Dunkin’.

This campaign is all about thinking outside the box and teaming up with the unexpected.

Remember Dunkin’s legendary “America Runs on Dunkin” tagline?

Well, they’ve taken it up a notch with their “America Runs on Munchkins®” campaign. The stars of this show? None other than Ben Affleck, Dunkin’s official spokesperson, and the viral rapper Ice Spice.

Here’s the fun twist: Ice Spice, known for her hit song “Munch,” which is also what her fans are called, makes this collaboration a wordplay dream.

They premiered a bespoke video at the 2023 MTV Video Music Awards, and boy, did it create a buzz! Leading up to the big reveal, social media was buzzing with teasers. 👇

america runs on MUNCHKINS pic.twitter.com/FQRpmRuz0sice spice ☆ (@icespicee_) September 10, 2023

My pro tip: Want to create buzz-worthy campaigns? Try collaborating with unexpected influencers and build on your brand’s legacy. It’s a fantastic way to reach wider audiences and keep things fresh.

Influencer marketing example 4: La Roche-Posay

Here’s another fantastic influencer marketing example for you. This one’s from La Roche-Posay, and it’s all about sun protection at a major sporting event.

As the official sunscreen partner of the US Open, La Roche-Posay hosted an exciting brand activation.

They invited influencers like @JaeGurley to try out their sunscreen products and even used a cool skin-scanning machine to evaluate sun damage.

@jaegurley #larocheposaypartner No better way to spend the day than with La Roche-Posay at the #USOpen 🎾 Had a fabulous time getting to know my skin and how best to protect it with their Anthelios sunscreen 🤩🧴@LaRochePosayUS #larocheposayusa ♬ original sound, Jae Gurley

How awesome is that?

My pro tip: Want to effectively promote and educate consumers about your products? Partner with influencers through interactive activations. Aligning your brand with prestigious events can maximise exposure and engagement.

Influencer marketing example 5: Joybird

Let’s dive into one of the most iconic influencer marketing campaigns of 2023, the marketing magic behind the Barbie movie. This one’s a colourful collaboration you’ll love! I know I did.

Joybird teamed up with content creator @ChrissaSparkles to promote their Barbie™ Dreamhouse™ furniture collection.

Not only did she create sponsored videos, but she also showcased content from Joybird’s showroom.

View this post on Instagram A post shared by CHRISSA SPARKLES 💖 (@chrissasparkles)

Talk about a dreamy partnership! @ChrissaSparkles was the perfect fit for this collab.

She’s all about those Barbie vibes: think pinks, pastels, humour, vibrant home decor, and stylish looks.

Plus, she’s a performer, designer, and pilates instructor, juggling multiple roles with flair.

Her popular satirical series, in which she plays different Barbies, like “Only Child Barbie,” added an extra layer of fun and authenticity to the campaign.

My pro tip: Want to drive awareness and sales creatively? Work with content creators who truly align with your brand. Authenticity is key!

Influencer marketing example 6: Flock Freight

Let’s talk about another brilliant influencer marketing campaign, this time from Flock Freight. This one’s all about perfect timing and nostalgia.

Flock Freight teamed up with Steve Burns for their “Define Your Load” campaign.

You remember Steve, right? The beloved host of Blue’s Clues who made a viral comeback with his heartfelt “Message From Steve” video celebrating the show’s 25th anniversary.

This nostalgic star was the perfect fit for Flock Freight’s campaign, thanks to his renewed popularity.

The campaign was a hit and even won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Talk about a comeback!

My pro tip: Timing is everything! Capitalise on influencers’ recent viral moments or relevancy to amplify your campaign’s impact. Leveraging Steve Burns’ return to the spotlight added a huge wow factor.