How to become a UGC creator

by | Jul 10, 2024 | Marketing Tips

Wondering how to become a UGC creator? 🤔

You’re in the right place! 

UGC creators offer brands genuine, relatable content. Many start by allowing brands to repost their original videos. Some even create content for free to build a portfolio. 

I will walk you through the essential steps—from finding your niche to engaging with brands—so you can turn your passion into a rewarding career. 🤑

Whether you’re excited about a product, want to share your experience, or want to get paid for your creativity, I’ve got you covered. 


Let’s dive into the journey of becoming a successful UGC creator! 👇

A comparison chart titled "Creators vs. Influencers" listing traits: Creators focus on high-quality content, are skilled experts, work on client-dependent projects, and behind the scenes. Influencers are marketing-focused, trusted social authorities, audience-dependent for monetization, and public brand ambassadors.

What is UGC?

UGC stands for ‘User Generated Content.’ Think of it as content that looks like it was made by a regular person—because it often is!

Imagine those candid, unpolished videos and photos you see online that just feel real and relatable. That’s UGC.

Most of it’s shot on mobile phones, giving it that raw, authentic vibe we all love.

And here’s the kicker: it works like a charm. 

A whopping 86% of people say UGC is the most genuine form of content out there. 🤯

No wonder brands are all over it for their marketing campaigns!

But there’s more. 😱

Did you know that 90% of consumers would rather see content from real customers than from the brands themselves? It’s true! 

But instead of waiting around for fans to post stuff on their own, brands are now paying creators (like you!) to make UGC-style content that feels just as authentic.

Here’s the best part: you don’t need a huge following.

Forget about fancy equipment. What you really need is creativity, the right know-how, and the drive to get things done.

So, if you’re ready to unleash your creativity and help brands tell their stories in a way that resonates, this is your moment. Let me show you how to become a UGC creator. 📸

How to become a UGC creator: My 8 easy steps for success

Let’s get down to business. I’m about to lay out a step-by-step process on how to become a UGC content creator. 

But here’s the deal—it only works if you’re ready to invest your time and effort.

This isn’t some overnight miracle, but trust me, it’s way faster than becoming a big-shot influencer or climbing that never-ending corporate ladder. 

What you put in is what you’ll get out, so gear up and get ready to give it your all.

Here’s your 8-step roadmap to become a UGC creator:

✅ Find Your Niche: Identify what you love and what you’re good at. It could be anything from beauty and fashion to tech gadgets or cooking. Your passion will shine through your content.

✅ Research and Learn: Dive into the world of UGC. Look at what successful creators are doing, learn the trends, and understand what works.

✅ Set Up Your Tools: You don’t need a fancy setup—your smartphone is your best friend here. Make sure you have good lighting (natural light works wonders) and a stable place to shoot.

✅ Create a Portfolio: Start creating sample content to showcase your skills. This could be mock-up ads, product reviews, or tutorial videos. The goal is to demonstrate your ability to create engaging content.

✅ Engage on Social Media: Start posting your content on social media platforms. Engage with your audience, respond to comments, and build a community around your content.

✅ Reach Out to Brands: Once you have a solid UGC portfolio, start reaching out to brands that align with your niche. Introduce yourself, share your portfolio, and explain how your content can benefit them.

✅ Stay Consistent: Keep creating and posting content regularly. Consistency is key to building your presence and attracting opportunities.

✅ Keep Improving: Always look for ways to improve your content. Learn from feedback, stay updated with trends, and never stop experimenting.

Ready to take the plunge?

Let me explain each step in detail. We’ll start with step 1: Find your niche. 👇

When brands use the wrong influencers.

Step 1: Find your niche

Let’s kick things off with the first and arguably most crucial step: finding your niche. This is all about discovering what makes you tick and how you can channel that into amazing content.

🎯 Discover Your Passion:

Start by asking yourself: what do you genuinely love? 

Is it beauty and skincare, tech gadgets, delicious recipes, or maybe fitness? 

Your niche should be something you’re passionate about because that enthusiasm will shine through in your content and make it more engaging.

🎯 Identify Your Strengths:

Next, think about what you’re good at. 

Are you a whiz with makeup tutorials? Can you whip up a gourmet meal from pantry staples? 

Do you have a knack for explaining complex tech in simple terms? 

Combining your passion with your strengths is the sweet spot for your niche.

🎯 Research the Market:

Now, do a little homework. 

Look at what’s out there in your areas of interest. See what kind of content is popular and which niches might be underserved. 

This will give you an idea of where you can make the biggest impact.

🎯 Be Authentic:

Remember, authenticity is your superpower. 

Don’t try to force yourself into a niche just because it seems popular. Your genuine love and knowledge of your chosen area will resonate more with audiences and set you apart from the crowd.

🎯 Test and Learn:

Don’t be afraid to experiment a bit at first. 

Try creating different types of content within your broader interest area. Pay attention to what feels right and what gets the best response from your audience. 

It’s all about finding that perfect fit.

🎯 Narrow It Down:

Once you’ve explored a bit, narrow your focus. 

A well-defined niche helps you stand out and attract a dedicated audience. Plus, brands looking for UGC creators often prefer specialists who can speak directly to their target market.

Sounds complicated? Don’t worry, it’s easy to become a UGC creator.

💡Here’s how I would do it:

Here’s how I became an expert UGC content creator.

🔥 Make a List: Jot down your interests and strengths. Look for overlap and potential niches.

🔥 Research: Spend some time on social media and content platforms like YouTube or TikTok. See what’s trending and identify gaps you can fill.

🔥 Experiment: Create a few pieces of content in different sub-niches. See what feels right and gets good engagement.

🔥 Decide: Pick your niche based on what you love, what you’re good at, and what resonates with your audience.

Got that? Great! Let me show you how to research and learn about becoming a UGC creator. 👇

When i launch the perfect influence you know marketing i am an influence marketing manage myself.

Step 2: Research and learn

Alright, you’ve found your niche—fantastic!

Now it’s time to dive into the deep end with some research and learning. Trust me, this step is your ticket to becoming a UGC pro. Let’s break it down:

🎯 Study the Experts

Start by checking out the top creators in your niche. Follow their social media profiles, subscribe to their channels, and take notes on what they’re doing right. 

Pay attention to their content style, posting frequency, engagement strategies, and even how they interact with their audience.

🎯 Analyse Popular Content

Look at what content is trending in your niche. What kind of posts are getting the most likes, shares, and comments? Analyse these to understand what makes them stand out. 

Is it the storytelling? The visuals? The humor? 

Get a feel for what works and why.

🎯 Learn the Tools of the Trade

Equip yourself with the basics of content creation. Here are a few essentials to get you started:

⚙️ Photo and Video Editing: Apps like Adobe Spark, Canva, InShot, or even Instagram’s built-in tools can make your content pop.

⚙️ Lighting and Angles: Learn about good lighting (natural light is your best friend) and how to shoot from flattering angles.

⚙️ Sound Quality: If you’re doing videos, good audio is crucial. Invest in a basic microphone if you can.

🎯 Follow Trends and Updates

Stay updated with the latest trends in your niche and on the platforms you’re using. 

Social media is constantly evolving, and what’s hot today might not be tomorrow. Follow industry blogs, join relevant groups, and always keep an eye out for new trends.

🎯 Engage with the Community

Join forums, social media groups, and online communities related to your niche. 

Participate in discussions, ask questions, and share your own insights. Networking with other creators can provide valuable tips and support.

🎯 Take Courses and Tutorials

There are tons of free and paid resources out there to help you sharpen your skills. 

Websites like YouTube, Skillshare, and Coursera offer tutorials on everything from content creation to social media marketing. Invest some time in these to level up your game.

🎯 Experiment and Reflect

Put your learning into practice by creating different types of content. 

See what resonates with your audience and what doesn’t. Don’t be afraid to make mistakes—every piece of content is a learning opportunity. 

Reflect on your work regularly and think about what you can improve.

💡Here’s how I would do it:

Do the following to become a UGC creator in no time at all:

🔥 Follow Top Creators: Make a list of influential creators in your niche and study their content.

🔥 Analyse Trends: Use tools like Google Trends, and social media analytics to see what’s trending.

🔥 Learn Basic Skills: Invest time in learning photo/video editing and other essential skills.

🔥 Join Communities: Engage with online groups and forums in your niche.

🔥 Take a Course: Enroll in a relevant course or follow tutorials to hone your skills.

🔥 Experiment: Create and post different types of content. Reflect on feedback and improve.

Research and learning are all about laying a strong foundation. The more you know, the better your content will be.

Now, let’s talk about the tools you’ll need as a UGC creator. ⚒️

My influencer marketing strategy is simple | made w/ imgflip meme maker.

Step 3: Set up your tools

Now that you’ve got your niche and done your homework, it’s time to get your tools in order. 

Don’t worry; you don’t need to break the bank—just a few essentials to get you started.

🎯 Your Smartphone is Your Best Friend

First things first, your smartphone is more powerful than you think. It’s perfectly capable of shooting high-quality photos and videos. Make sure it’s clean and well-maintained.

🎯 Lighting Matters

Good lighting can make a world of difference. 

Natural light is fantastic, so try to shoot during the day near windows. If you need extra lighting, consider affordable ring lights or LED panels to brighten up your space.

🎯 Stable Shots

Nobody likes shaky videos! Use a tripod or a phone stand to keep your shots steady. You can find budget-friendly options online that do the job perfectly.

🎯 Basic Editing Apps

You’ll need some editing tools to polish your content. Here are a few user-friendly apps:

💻 For Photos: Canva, Snapseed, or Adobe Lightroom.

💻 For Videos: InShot, Adobe Premiere Rush, or iMovie.

🎯 Sound Quality

If you’re doing videos, clear audio is crucial. 

Your phone’s built-in mic works, but an external microphone can significantly improve quality. Look for budget-friendly Lavalier mics or small plug-in mics.

🎯 Storage Solutions

Content creation can eat up a lot of storage. 

Consider using cloud services like Google Drive, Dropbox, or an external hard drive to keep your files organised and accessible.

💡Here’s how I would do it:

Whenever I start a new UGC project, I follow these steps:

🔥 Clean Your Phone: Ensure your smartphone’s camera lens is clean and ready.

🔥 Light It Up: Use natural light or get a ring light to enhance your lighting.

🔥 Get Stable: Invest in a tripod or phone stand for steady shots.

🔥 Download Apps: Install basic photo and video editing apps.

🔥 Check Your Audio: Consider getting an external microphone for better sound quality.

🔥 Organise Storage: Set up cloud storage or use an external hard drive to manage your content.

Setting up your tools is all about making sure you’re ready to create high-quality content effortlessly. With these basics in place, you’re all set to start producing awesome UGC.

Once you have all the tools and skills, it’s time to build your UGC portfolio.

When the influence is good take my money.

Step 4: Create a UGC portfolio

Now that you’ve got your tools ready, it’s time to show the world what you can do. Creating a portfolio is your chance to shine and demonstrate your skills to potential clients. 

Let’s make it happen!

🎯 Start with Mock Content

You don’t need to wait for brand deals to start building your portfolio. 

Create mock content that showcases your abilities. Think product reviews, unboxings, tutorials, or lifestyle shots. 

The goal is to highlight your creativity and the quality of your work.

🎯 Keep It Varied

Variety is key. Showcase different types of content—photos, videos, stories, and even written posts if relevant. This will show brands that you’re versatile and can handle various content needs.

🎯 Focus on Quality

Quality over quantity, always. It’s better to have a few stunning pieces than a lot of mediocre ones. Pay attention to lighting, composition, and editing to make each piece stand out.

🎯 Highlight Your Niche

Make sure your portfolio reflects your chosen niche. 

If you’re into beauty, showcase makeup tutorials and skincare reviews. 

If you’re into tech, highlight gadget reviews and how-to guides. This will help attract brands in your niche.

🎯 Use Real Products

Whenever possible, use real products in your content. 

It doesn’t have to be sponsored—showcasing your favourite items or popular products can make your portfolio more relatable and authentic.

🎯 Create a Personal Website

Consider setting up a simple website or a dedicated social media page for your UGC portfolio. 

Platforms like Wix, WordPress, or even Instagram can be great for this. Make sure it’s easy to navigate and showcases your best work prominently.

🎯 Include Analytics

If you’re already posting content online, include some analytics in your portfolio. 

Show potential reach, engagement rates, and any other metrics that demonstrate your content’s effectiveness.

Curious to learn how I would do this to become a UGC creator?

💡 Here’s how I would do it:

🔥 Create Mock Content: Start with a few pieces that showcase your skills in your niche.

🔥 Diversify: Include various types of content—photos, videos, stories.

🔥 Focus on Quality: Make sure each piece is polished and professional.

🔥 Use Real Products: Incorporate actual products to add authenticity.

🔥 Build a Website: Set up a simple site or social media page to showcase your work.

🔥 Add Analytics: Include any relevant metrics to show the effectiveness of your content.

Your portfolio is your showcase. It’s what potential clients will look at to decide if they want to work with you. So make it count! Next, let me teach you about engaging on social media. 👇

A man in a vest with the caption launching a new product doesn't use influencers.

Step 5: Engage on social media

Now that you’ve got an awesome portfolio, it’s time to put yourself out there and engage on social media. This step is all about building your presence and connecting with your audience. 

Let’s dive in!

🎯 Choose Your Platforms

Start by choosing the social media platforms that best suit your niche and style.

 Instagram, TikTok, YouTube, and Twitter are great places to start. You don’t need to be on all of them—focus on the ones where your target audience hangs out.

🎯 Be Consistent

Consistency is key. Create a posting schedule and stick to it. 

Whether it’s daily, weekly, or bi-weekly, regular updates keep your audience engaged and coming back for more. Use scheduling tools like Buffer or Later to help you stay on track.

🎯 Share Your Portfolio

Start sharing the content from your portfolio. 

Post your best work and let your audience see what you’re capable of. Use relevant hashtags to increase visibility and reach a wider audience.

🎯 Engage with Your Audience

Engagement is a two-way street. 

Respond to comments, ask questions, and create interactive content like polls or Q&A sessions. This helps build a community around your content and makes your audience feel valued.

🎯 Collaborate with Others

Collaborations can significantly boost your visibility. 

Partner with other creators in your niche for joint projects, shoutouts, or guest posts. This exposes you to their audience and helps you grow your following.

🎯 Stay Updated with Trends

Social media trends change rapidly. 

Keep an eye on what’s trending in your niche and jump on relevant trends. This can give your content a visibility boost and show that you’re on top of current happenings.

🎯 Use Analytics

Most social media platforms offer analytics tools. 

Use them to track your performance, understand what works, and adjust your strategy accordingly. Pay attention to metrics like engagement rates, reach, and follower growth.

💡 Here’s how I would do it:

🔥 Choose Platforms: Select the social media platforms that best suit your niche.

🔥 Create a Schedule: Plan and stick to a consistent posting schedule.

🔥 Share Content: Regularly post your portfolio content and use relevant hashtags.

🔥 Engage Actively: Respond to comments, ask questions, and interact with your audience.

🔥 Collaborate: Partner with other creators for mutual growth.

🔥 Stay Trendy: Keep up with and participate in current trends.

🔥 Analyse Performance: Use analytics to track and improve your social media strategy.

Engaging on social media is about more than just posting content—it’s about building relationships and creating a community.

So get out there, be authentic, and have fun connecting with your audience.

Now, let’s move on to one of the trickiest parts of becoming a UGC creator: finding brands to work with.

Dying brands influence marketing | made w/ imgflip meme maker | made w/ imgflip meme maker | made w.

Step 6: Reach out to brands

Now that you’re rocking it on social media and have a stellar portfolio, it’s time to take the next big step: reaching out to brands. This is where you start turning your passion into profit. Let’s go!

🎯 Identify Potential Brands

Start by making a list of brands that align with your niche and style. These should be products or services you genuinely love and would be excited to create content for. 

Authenticity is key here—brands want to see genuine enthusiasm and alignment with their values.

🎯 Craft a Compelling Pitch

When reaching out, your pitch needs to be concise and compelling. Introduce yourself, briefly explain your niche, and highlight your engagement metrics. 

Mention why you love their brand and how your content can add value. Include links to your portfolio and social media profiles for easy reference.

🎯 Use a UGC Marketplace

Platforms like Click Analytic are designed to make it easier for creators to find brands to work with. These marketplaces connect you with brands looking for UGC creators. 

It’s a great way to get discovered and find opportunities without endless searching.

Here’s how you can use Click Analytic to find jobs as a UGC creator:

🤖 Create a Profile: Set up a detailed profile showcasing your niche, portfolio, and engagement stats.

🤖 Browse Opportunities: Look for brands seeking UGC creators in your niche.

🤖 Submit Proposals: Apply for projects that interest you with tailored proposals.

🤖 Network: Use the UGC platform to connect with brand representatives and other creators.

🎯 Follow Up

Don’t be discouraged if you don’t get an immediate response. 

Follow up politely after a week or two. Persistence can pay off, and sometimes your email might just need a gentle nudge to get noticed.

🎯 Build Relationships

Once you start working with brands, focus on building strong relationships. Deliver high-quality work on time, communicate clearly, and be open to feedback. 

A good relationship can lead to repeat work and referrals.

🎯 Showcase Your Work

After completing projects, make sure to showcase your best collaborations on your social media and portfolio. 

Highlight the impact your content had and any positive feedback from the brand. This not only adds to your credibility but also attracts more brands.

💡Here’s how I would do it:

Let me show you how I would reach out to brands for UGC content.

🔥 Make a Brand List: Identify brands that align with your niche and values.

🔥 Craft Your Pitch: Write a compelling pitch highlighting your strengths and enthusiasm.

🔥 Join UGC Marketplaces: Set up a profile on Click Analytic and start browsing opportunities.

🔥 Follow-up: Send polite follow-ups if you don’t hear back immediately.

🔥 Build Relationships: Focus on delivering quality work and maintaining good communication.

🔥 Showcase Collaborations: Highlight your successful brand partnerships in your portfolio and social media.

Reaching out to brands can seem daunting, but with the right approach and tools like Click Analytic, you’ll find the process much smoother.

Brace yourself the followers are coming.

Step 7: Stay consistent

You’ve come so far, and now it’s all about keeping that momentum going. 

Consistency is your secret weapon to building a loyal audience and attracting more opportunities. 

Let’s dive into how you can stay consistent and keep your content game strong.

🎯 Create a Content Calendar

A content calendar is your best friend when it comes to staying organised. 

Plan your posts in advance, including what type of content you’ll create, when you’ll post it, and which platforms you’ll use. This helps you maintain a steady flow of content without feeling overwhelmed.

🎯 Batch Create Content

To make life easier, try batch creating your content. 

Set aside dedicated time to film multiple videos or shoot several photos in one go. This way, you always have content ready to post, even on your busiest days.

🎯 Set Realistic Goals

Set achievable goals for how often you’ll post. It’s better to start with a manageable schedule, like two to three posts per week, and gradually increase as you get more comfortable. Consistency doesn’t mean posting daily if that’s not sustainable for you.

🎯 Use Scheduling Tools

Leverage tools like Buffer, Later, or Hootsuite to schedule your posts in advance. This not only saves you time but also ensures that your content goes live at optimal times, even if you’re busy.

🎯 Engage Regularly

Consistency isn’t just about posting content; it’s also about engaging with your audience. 

Respond to comments, join discussions, and interact with your followers regularly. This keeps your community active and engaged.

🎯 Monitor Your Analytics

Keep an eye on your analytics to see what’s working and what’s not. 

Platforms like Instagram, TikTok, and YouTube offer insights into your content’s performance. Use this data to refine your strategy and stay consistent with what resonates most with your audience.

🎯 Stay Inspired

It’s easy to hit a creative block, so find ways to stay inspired. 

Follow other creators, keep up with trends, and always be on the lookout for new ideas. Inspiration can come from anywhere, so keep your creative radar on.

My tips for this step are easy.

💡Here’s how I would do it:

🔥 Create a Calendar: Plan your content in advance with a content calendar.

🔥 Batch Create: Set aside time to create multiple pieces of content at once.

🔥 Set Goals: Start with realistic posting goals and build up from there.

🔥 Use Tools: Schedule your posts using tools like Buffer or Later.

🔥 Engage Regularly: Interact with your audience consistently.

🔥 Monitor Analytics: Use platform insights to track and refine your strategy.

🔥 Find Inspiration: Stay inspired by following trends and other creators.

Consistency is the name of the game. It’s about building a rhythm that works for you and sticking to it. 

That’s how you become a UGC creator! Let me leave you with one final tip.

When i need a marketing plan you an influencer and you get an influencer.

Step 8: Keep improving

You’ve made it to the final step—congratulations! This last piece of advice is all about continuous growth and improvement. 

Even the best UCG creators are always learning and evolving. 

Let’s make sure you keep getting better and better.

🎯 Seek Feedback

Don’t be afraid to ask for feedback. Reach out to your audience, fellow creators, and even the brands you work with. Constructive criticism is invaluable and can give you new perspectives on how to enhance your content.

🎯 Stay Updated with Trends

The digital landscape is always changing. Stay updated with the latest trends, tools, and techniques in your niche. Follow industry blogs, join relevant forums, and keep an eye on what’s trending on social media.

🎯 Analyse Your Performance

Regularly review your analytics to understand what’s working and what’s not. Look at metrics like engagement rates, views, and shares. Use this data to tweak your strategy and focus on what resonates most with your audience.

🎯 Invest in Learning

Invest time in learning new skills. Take online courses, watch tutorials, and read up on best practices. Whether it’s improving your editing skills, learning about SEO, or understanding new social media algorithms, continuous learning is key.

🎯 Experiment and Innovate

Don’t be afraid to try new things. Experiment with different content formats, styles, and topics. Innovation keeps your content fresh and exciting. If something doesn’t work, learn from it and move on.

🎯 Network with Other Creators

Building relationships with other creators can provide support and inspiration. Collaborate on projects, share tips, and motivate each other. Networking can open doors to new opportunities and insights.

🎯 Celebrate Your Successes

Take time to celebrate your milestones and successes, no matter how small. Reflecting on your achievements keeps you motivated and reminds you of how far you’ve come.

💡 Here’s how I would do it:

Like all my other steps, becoming a UGC content creator is easy. Here’s how I did it:

🔥 Ask for Feedback: Regularly seek input from your audience and peers.

🔥 Stay Trendy: Keep up with the latest trends and updates in your niche.

🔥 Review Analytics: Use performance data to refine your content strategy.

🔥 Keep Learning: Invest in courses and resources to continually improve your skills.

🔥 Experiment: Try new formats and styles to keep your content fresh.

🔥 Network: Connect with other creators for support and collaboration.

🔥 Celebrate Wins: Acknowledge and celebrate your achievements to stay motivated.

Improvement is a continuous journey. 

By always striving to get better, you ensure that your content remains top-notch and your audience stays engaged. 

You’ve got the passion, the skills, and the drive—now keep pushing the boundaries and watch your UGC creator journey soar!

My final thoughts

And there you have it: I shared my 8 steps on how to become a UGC creator.

UGC content is the future of social media marketing. It takes time, effort and passion to become a UGC content creator, but once you’re in the game, you’ll do well. Good luck, and have fun!

Join our 3K Followers





Influencer Marketing Articles

Actionable tips to get more success with influencer marketing campaigns

Try our Influencer Marketing Platform for free

Enjoy free searches & analyses create your first list