Who is Mar Lucas?
Spanish singer and short-video creator with 14.8M TikTok followers and 2.6M on Instagram
Jules Carmaux·Profile updated: 11 Sept 2026
Account totals can overlap; this is not a count of unique people.
Mar Lucas posts as @marlucas on TikTok, where 14,800,000 followers were measured on 9 September 2026, and on Instagram, where 2,614,183 were measured on 6 September 2026. Both accounts are verified. She works as a singer as well as a creator: her Instagram bio carries the release Sapoperro with Juan Magan. Her sponsored posts include beauty, footwear and clothing brands.
| Click Analytic grade | 76.3 / 100 Instagram audience credibility measured 6 September 2026: 76.3% of the audience passes the screen, so 23.7% does not. The score describes her Instagram audience. |
|---|---|
| Known as | Mar Lucas |
| Based in | Spain |
| Category | Music / Short video / Beauty |
| Top platform | TikTok |
| Audience | Measured 9 September 2026 on TikTok and 6 September 2026 on Instagram: both audiences are about 64% female and concentrated in Spanish-speaking markets, but they are not the same audience. TikTok is 20.7% Mexico and 14.2% Spain; Instagram is 29.0% Spain and 13.0% Mexico. TikTok skews younger, 64.2% aged 18 to 24 against 50.9% on Instagram. |
| Estimated value per post | Unlock free with a trial |
Who is Mar Lucas?
Mar Lucas is a Spanish creator who works as a singer as well as a video creator. Both accounts carry the same handle, @marlucas, and both are verified. Her Instagram bio, read on 9 September 2026, names a current release, Sapoperro, made with Juan Magan.
Two accounts, two different sizes
The scale sits on TikTok: 14,800,000 followers across 2,637 posts, measured 9 September 2026. Instagram is the smaller account at 2,614,183 followers and 842 posts, measured 6 September 2026. That is a ratio of more than five to one, and it is the first thing that makes this profile awkward to read from a single number.
The music is not a side project
She does not present herself as a fashion or lifestyle account. The release named in her own bio is a song, and one of her three sponsored TikToks describes her as an ambassador for a professional haircare brand. Read the account as a musician with a large short-video following, because that is what the captions and the brand history both say.
Where the peak was
Five top TikToks reviewed were all published in 2021, between 17,600,000 and 43,400,000 views each. Ten recent TikToks reviewed, posted from 24 August to 3 September 2026, drew between 128,900 and 932,600 views. The following she built then is still there, and it is still large, but her average video today draws 281,150 views, less than a sixtieth of the lowest of those five, which matters for anyone pricing against the headline follower count.
Which brands she has posted for
Twelve Instagram posts from November 2021 to May 2026 and three TikToks from 2025 are classed as sponsored. Ten of the fifteen carry publi, publicidad or ad in the caption. Beauty and footwear dominate the recent work.
On TikTok the two most recent are both from December 2025. KIKO Milano, published 16 December, reached 1,300,000 views and 36,100 likes, the strongest sponsored result reviewed. L'Oréal Professionnel, published 12 December, reached 639,100 views and 28,800 likes, and is the post in which she describes herself as an ambassador for the brand.
On Instagram the most recent is Laneige with Sephora Spain, 12 May 2026, at 390,753 views and 11,322 likes. Before that: Refreshoes in July 2025 at 674,264 views, a Visa Spain shoot in August 2024 at 41,274 likes, Warner Bros Spain in April 2022 at 560,434 views, and two Lefties collections in late 2021 that took 173,329 and 123,122 likes.
Across the twelve sponsored Instagram posts, the average is 62,359 likes. The only one from 2026, for Laneige, took 11,322. The three highest in that set, 173,329, 137,048 and 123,122 likes, are from 2021 and 2022.
The mix since 2021 runs from beauty and footwear to clothing for Lefties and SHEIN, eyewear and entertainment. Nothing on her accounts suggests an exclusivity arrangement, and the two December 2025 posts sit four days apart for two different beauty houses.
Per-platform analytics
Followers, engagement and average views on each platform, free tiles below, full breakdown with a trial.
Instagram holds 2,614,183 followers on a verified account, measured 6 September 2026, across 842 posts. The engagement rate is 1.18%, with 30,826 average likes and 166 average comments.
The number that stands out is video reach: 744,823 average views per Reel, against 281,150 per TikTok video. The smaller account averages more than twice the views per video of the larger one. If a campaign is buying impressions on video, this is the account to buy, and the follower comparison points the wrong way.
The feed is event, travel and show photography with disclosed brand posts mixed in. The most-liked post reviewed since September 2025 is commercial: the NFL game in Madrid, published 16 November 2025 and tagged publicidad, at 130,733 likes, 299 comments and 1,834 shares. Two travel posts from 2026 come close to it: Costa Brava in August at 109,026 likes and a beach set in May at 107,528.
76.3% of the Instagram following passes the screen, which leaves 23.7% that does not. For an account of this size that is roughly 620,000 followers the screen does not accept, and it is the single most useful thing to raise in a brief.
Follower count is slipping slowly, from 2,683,688 in March 2026 to 2,614,183 in September. Average likes over the same readings swing between 13,092 and 33,054, which is a wider month-to-month range than the follower trend suggests.
The follower-type split behind the credibility score is worth reading in full: 64.6% real accounts, 15.9% suspicious, 14.4% mass followers and 5.1% other influencers. The suspicious and mass-follower shares are what pull the score down; the influencer share is normal for an account this size.
The audience reads Spanish, 84.6% of it, with English at 7.0% and French, Italian and Portuguese together under 6%. Their declared interests cluster around friends and family at 32.8%, travel at 25.9%, and clothing and accessories at 25.2%, which is close to the sponsored work she actually takes.
SponsoredPubli. Lista para brillar en mis shows con el JuicePop Box de @laneige_eu ✨ exclusivos en @sephora_spain Mis t390,753 views · 11,322 likes
SponsoredLigera, cómoda y feliz. Asà quiero todo este verano con @refreshoes 🧡☀ #Refresh #LoversWillLove #thrusday #SS674,264 views · 13,410 likes
SponsoredEl sueño de Mar Lucas @carlmartincm x @marlucas Tu modelo soñado ya disponible en tu óptica de confianza. Prod395,310 views · 4,410 likes
SponsoredFotos del último dÃa de rodaje con @visa_es 💘 aun con el calor que hacÃa conseguimos que @desivila98 hiciese 41,274 likes · 106 commentsTikTok is the larger account and the more engaged one. 14,800,000 followers were measured on 9 September 2026, across 2,637 posts, on a verified account. The engagement rate is 6.34%, with 14,700 average likes and 281,150 average views per video.
That combination is unusual at this size. An account with nearly fifteen million followers averaging 281,150 views is converting a small share of its following into views on any given post, while the people who do watch respond at a rate more typical of a much smaller creator. The reach is narrow and the response is warm.
The content is short comedy and dance, with clips around her music releases. Her five most-liked videos, all from 2021, run 43,400,000, 36,700,000, 21,100,000, 19,900,000 and 17,600,000 views, and the like counts on them sit between 2,600,000 and 3,300,000. Those are the numbers that built the account.
Three of her TikToks are sponsored. The largest is a KIKO Milano video published 16 December 2025 at 1,300,000 views and 36,100 likes. A second, published 12 December 2025, is where she calls herself an ambassador for L'Oréal Professionnel; it reached 639,100 views and 28,800 likes. A third, for Refreshoes on 15 July 2025, reached 224,600 views.
The following has been drifting down rather than up: 15,100,000 in March 2026, 15,075,000 in May, 14,900,000 in June and July, and 14,800,000 by September. The monthly average-like figures over the same period move between 10,698 and 17,797 with no clear direction.
The audience reads in one language. 92.0% of it is Spanish, with English a distant 4.0%, so a campaign brief written in English will be read in translation by almost everyone it reaches.
Her nearest comparable accounts on this platform are large Latin American creators: @domelipa at 75,400,000 followers, @briandadeyanara at 35,900,000, @nicollefigueroaa at 33,300,000 and @darianrojasc at 29,200,000. She sits below all four, which places her in the tier under the region's largest short-video names rather than among them.
SponsoredLista para brillar estas Navidades ✨ La colección #KIKOSnowKissedHoliday de @KIKO Milano lo hace todo especial1,300,000 views · 36,100 likes
SponsoredComo embajadora de @L’Oréal Professionnel , confÃo en la #SteamPod ya que en mis shows y videoclips me deja un639,100 views · 28,800 likes
Sponsoredy con mis sandalias fav obvio @Refreshoes | Calzado Joven #publi224,600 views · 4,920 likes
Top post😳😳😳😳 ¿Cuando creeis que tardé en tirarme? Etiquetad a quien creéis que no se atreverÃa43,400,000 views · 3,300,000 likes
Top postDios me salió la caminata😱19,900,000 views · 3,200,000 likes
Top postGirls🔥 @victoriacarotudela @isabrunellii36,700,000 views · 3,000,000 likesWho follows Mar Lucas?
Audience data measured on Instagram, 6 Sept 2026.
Where Mar Lucas's Instagram followers are, as a share of the audience we measured.
29% of them are in Spain and 13% in Mexico. The 5 markets shown cover 63.6% of the measured audience.
How old Mar Lucas's Instagram followers are.
The largest group is 18-24 at 50.9%. With 25-34 that is 82.2% of the measured followers. 10.7% sit in the 13-17 bracket, which matters if what you are selling is age-gated.
The gender split of Mar Lucas's Instagram followers.
35.7% male64.3% female
What Mar Lucas's Instagram followers are made of: real accounts, suspicious accounts, mass followers and other creators.
What Mar Lucas's Instagram followers care about, beyond this account.
We track more of Mar Lucas's audience interests than the ones shown here. See full profile insights
The two accounts reach two different maps, and the difference decides which one a campaign should book.
TikTok is Latin American
Measured 9 September 2026: Mexico 20.7%, Spain 14.2%, Argentina 11.0%, Colombia 10.2% and Peru 7.2%. Spain is the second market on her largest account, not the first. A Spanish domestic campaign that buys the TikTok following is paying for reach that mostly lands across the Atlantic.
Instagram is Spanish
Measured 6 September 2026: Spain 29.0%, Mexico 13.0%, Argentina 9.7%, then Chile and Colombia at 6.0% each. Twice the domestic share of the TikTok account, on a fifth of the following. For a brief written for the Spanish market, that trade is usually the right one.
Both audiences are young and mostly women
TikTok is 64.2% aged 18 to 24 and 12.4% aged 13 to 17. Instagram is older: 50.9% aged 18 to 24 and 31.3% aged 25 to 34. Both sit at about 64% female, 64.1% on TikTok and 64.3% on Instagram, which is the one figure that holds steady across the two.
One language, two continents
Both audiences read Spanish and little else: 92.0% on TikTok and 84.6% on Instagram, with English at 4.0% and 7.0%. The split that matters is geographic, not linguistic, and it is the reason the two accounts cannot be treated as one buy.
What the Instagram audience is interested in
Declared interests on Instagram run friends and family 32.8%, travel and tourism 25.9%, clothing and accessories 25.2%, photography 23.9%, and sport 19.9%. Brand affinity in that audience leans mass-market rather than luxury: Disney, Apple, Nike, Adidas and Starbucks lead the list.
How we analyse creators
Every figure on this page is drawn from Click Analytic platform data and verified public sources, assessed across six signal categories.
Reach & relevance
Followers on every platform the creator actually runs, weighted by how much of that audience sits in your target market. A big number in the wrong country is reach you cannot buy, so the weighting comes first.
Audience profile
Estimated age brackets, gender split, top countries and languages of the account’s followers. This is the part that decides whether a creator fits a brief, and it is measured on the account, not guessed from the content.
Engagement signals
Average likes, comments and views on recent posts, compared with creators of the same follower size on the same platform. The comparison matters more than the raw rate: a 2% rate can be strong at 2M followers and weak at 20K.
Audience quality
Audience credibility scores and follower-type estimates where available for the account and platform. These estimates describe follower characteristics; they do not measure how many people will see a post.
Activity & consistency
Posting cadence over the last weeks and follower growth over 30 days. An account that has gone quiet or is shedding followers performs differently from one that is live and climbing, whatever its size.
Commercial readiness
Sponsored-post history, the brands already mentioned, category fit for your industry and an estimated cost per post. Together they say whether the creator is used to working with brands and roughly what a collaboration costs.
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Mar Lucas, frequently asked questions
How many followers does Mar Lucas have?
14,800,000 on TikTok, measured 9 September 2026, and 2,614,183 on Instagram, measured 6 September 2026. Both accounts are verified and both use the handle @marlucas.
Which of her accounts should a campaign book?
It depends on the market. TikTok carries the audience and the engagement rate, but only 14.2% of it is in Spain; Instagram is 29.0% Spanish and averages 744,823 views per Reel against 281,150 per TikTok video.
How real is her audience?
76.3% of the Instagram following passes the Click Analytic credibility screen, so 23.7% does not.
Has she worked with brands before?
Yes. Fifteen posts from November 2021 to May 2026 are classed as sponsored, for brands including KIKO Milano, L'Oréal Professionnel, Laneige, Refreshoes, Visa Spain, Warner Bros Spain and Lefties. Ten of them carry publi, publicidad or ad in the caption.
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